How LLYC Boosted Havaianas' ROAS by 49% with Channable

In the fast-paced world of eCommerce, digital agencies like LLYC are essential partners for global brands aiming to connect with customers effectively.

Faced with the challenge of managing intricate product catalogs for dynamic advertising campaigns across major platforms like Google and Meta, LLYC needed a robust solution. From the outset, they trusted Channable as a partner to manage these crucial catalogs.

Navigating global catalogs and dynamic creatives

For a brand with the global reach of Havaianas, a significant challenge lies in handling product catalogs that must accurately reflect differences across various countries and languages, while also paying careful attention to communication nuances.

Managing dynamic ad campaigns across platforms like Google and Meta requires not only feed optimization but also the ability to tailor messaging and creative elements at scale.

Specifically, integrating specific communication messages directly into product images for Meta campaigns presented a creative challenge, requiring flexibility in adjusting messages, colors, and backgrounds while consistently upholding the Havaianas brand image. LLYC needed a way to achieve this level of precision and agility efficiently.

Agility and automation in feed and image management

Channable provided the necessary agility to easily adapt strategies and effortlessly manage catalogs. This was achieved by applying practical rules for targeted communications, optimizing feed quality, and consistently following platform recommendations.

This agility enabled LLYC to deliver personalized messages at scale for Havaianas, aligning with strategic objectives and adapting to the unique context of each campaign.

For example, during seasonal campaigns, Channable allowed for the automatic update of product listings and tailoring of promotional messages by market and audience segment. This process significantly reduced the manual workload for the LLYC team, ensuring precision and consistency across all communications.

Overall, leveraging Channable has significantly enhanced LLYC's operational efficiency, allowing more time and resources to focus on strategic thinking, creativity, and performance optimization for Havaianas and their broader client portfolio.

A particularly beneficial feature for LLYC's work with Havaianas was the Image Editor functionality. LLYC sought to improve product catalog images to make them more eye-catching and appealing, aiming to boost both performance and brand image.
Channable's Image Editor offered an efficient solution to dynamically edit, optimize, and scale image designs across the entire product catalog without requiring extensive manual resources.

This tool allowed LLYC to swiftly apply customized design templates, promotional labels, or branding elements to all images within the feed. This dramatically improved the consistency and visual appeal of the catalog, leading to higher engagement rates and stronger brand recognition across channels.

The flexibility of the Image Editor allowed for effortlessly tailoring visuals according to specific campaigns, seasons, promotions, or local market needs. It also addressed the challenge of integrating specific communication messages for Meta campaigns with flexibility in adjusting elements while maintaining the brand image.

Furthermore, it allowed LLYC to run different communications simultaneously, such as a Valentine's Day campaign and a welcome campaign, with the ability to filter messages by product type.

Significant performance growth and tangible results

The strategic implementation of Channable's capabilities translated into concrete, positive results for Havaianas. Key performance indicators showed a ROAS increase by 49.86%, a CTR increase by 3.70%, and a conversion rate increase by 74.95%

A valued partnership

LLYC also emphasized the value of the partnership with the Channable team. The support of the commercial team, guided by their account manager, was fundamental in maximizing the tool's potential. Additionally, the support team consistently contributed improvements as the project progressed.

Driving better outcomes with Channable

Through the effective use of Channable's capabilities, especially its flexible catalog management rules and the powerful Image Editor, LLYC successfully navigated the complexities of managing dynamic ad campaigns for a global brand like Havaianas.

This collaboration enhanced operational efficiency, overcame creative challenges in image management, and delivered significant performance improvements, ultimately driving better outcomes.