Creating 1000+ dynamic ads...in just a few clicks? Here’s how PaperDigits did it for Fietsenwinkel.nl!

For eCommerce businesses with extensive product catalogs, managing and updating advertising creatives efficiently across various channels is a significant challenge. This was the situation for Fietsenwinkel.nl, an online bike retailer, who needed a scalable way to handle image ads for thousands of constantly changing products. Their agency partner, PaperDigits, turned to Channable's platform for a solution.

The Challenge: Manual Ad Creative Management

Before partnering with PaperDigits and implementing a new strategy, Fietsenwinkel.nl faced considerable challenges with their ad creatives. The manual process of creating and updating image ads for their extensive product catalog was time-consuming.

This inefficiency was particularly impactful with frequent pricing updates and seasonal promotions, which required constant adjustments to their ad visuals. They needed a way to streamline this process to keep their ads accurate and relevant without requiring substantial manual effort.

The Solution: Automating Ads with Channable's Dynamic Image Editor

Recognizing the need for automation, Fietsenwinkel.nl and PaperDigits decided to leverage Channable's platform, which they were already using for managing their product feed.

The approach involved starting with a branded template and then adding dynamic elements directly linked to their product data feed. These dynamic elements included:

• Product titles
• Prices
• Promotion banners (specifically designed for events like Back to School)
• Brand logos (for over 20 different brands carried by Fietsenwinkel.nl)

Crucially, they implemented simple "if > then" rules within Channable. These rules ensured that banners and pricing updated automatically whenever the corresponding data in the product feed changed. This eliminated the need for manual intervention every time a price changed or a promotion started or ended.

The Results: Automation, Efficiency, and Savings

The implementation of Channable's Dynamic Image Editor delivered significant results:

• 1,000+ dynamic product ads were automated. The creation of these ads was directly linked to the product feed, meaning they could be generated and updated simply by keeping the feed current.

• Achieved significant time and cost savings by eliminating the need for manual ad creation and updates. Tasks that previously took considerable time were now automated.

• Ensured enhanced ad relevance and accuracy by automatically updating pricing and promotional banners based on real-time data from the feed.

By leveraging Channable's automation capabilities, PaperDigits empowered Fietsenwinkel.nl to efficiently manage a vast number of dynamic image ads, allowing them to stay agile and responsive to market changes without the manual burden.