Boosting DPA performance: How Mawave helped Body Attack Sports Nutrition GmbH & Co. KG optimize ad creatives with Channable

In the competitive world of eCommerce, visually appealing and well-branded advertising creatives are essential for capturing customer attention and driving performance. However, for brands with large or frequently changing product catalogs, maintaining high-quality, scalable ad visuals can be a significant challenge.

This was a familiar hurdle for Body Attack Sports Nutrition GmbH & Co. KG, a company that needed to enhance the effectiveness of their Dynamic Product Ad (DPA) campaigns. Their performance marketing agency partner, Mawave, sought a solution to transform their ad creative process.

The Challenge: Uninspiring and Unscalable Ad Creatives

Body Attack faced issues with their product images in DPA campaigns. The existing visuals lacked aesthetic appeal. They found themselves with no branding applied to the images, limited creative options, and crucially– no scalability. This manual or limited approach to creative production was hurting their performance and hindering their ability to create dynamic ads that truly stood out and reflected their brand identity.

The Solution: Dynamic Creative Optimization with Channable

To overcome these limitations, Mawave leveraged Channable's platform to implement dynamic creative optimization. Channable is recognized for its capabilities in feed management and automating various aspects of online advertising. Its platform includes features designed to boost brands' reach with automated ad solutions and help agencies optimize their clients' campaigns with powerful automations.

A key feature utilized in this solution was Channable's Dynamic Image Editor, part of its suite for creating optimized product ad visuals for multichannel campaigns. This feature empowered Mawave to:

• Create visually striking, branded dynamic ad templates. Instead of static, unbranded images, they could design templates that incorporated Body Attack's branding elements automatically.

• Apply creative feed rules for optimized feed management. By connecting the creative templates to the product feed data, they could use rules, similar to those used in other Channable applications for managing product data and automating updates to dynamically populate ad visuals with relevant product information, pricing, or promotional details.

This integration of creative design with automated feed logic allowed for the generation of a vast number of unique, on-brand ad creatives efficiently and at scale.

The Results: Skyrocketing Performance

The implementation of dynamic creative optimization with Channable yielded impressive results for Body Attack's campaigns:

• Campaign ROAS skyrocketed to 5.92 indicating a significant increase in the return on ad spend.

• Individual CTRs improved by 2.2%. Higher Click-Through Rates suggest that the new, visually appealing and branded ads were more effective at grabbing user attention and encouraging clicks.

• Achieved 900 purchases within 4 weeks. This metric demonstrates the direct impact of the improved ad performance on sales volume in a relatively short period.

By automating the creation of dynamic, branded ad creatives through Channable's platform, Mawave enabled Body Attack to transform their DPA campaign performance, achieving higher efficiency and a stronger return on investment, mirroring the benefits of automation seen by other Channable users in time savings and improved results.