Create fonQ product feeds

Founded in Utrecht back in 2003, fonQ is a stylish online department store for homeware. Today, fonQ’s catalogue lists over 60,000 products and now accepts requests from vendors to list.


Sell your webshop products on fonQ

As an award winning marketplace, fonQ describes itself as an inspiring and surprising department store. Aside from A-brand homeware products, fonQ expanded into lifestyle accessories at the end of 2017. Some A-brands listed on fonQ’s marketplace include HAY, fatboy, KitchenAid and Brabantia. By opening its marketplace to external vendors via its fonQ partners program, fonQ can increase its offering to more than 100,000 products.

Advantages of selling on fonQ

  • Benefit from fonQ’s elite reputation List your products alongside A-brands such as Chesterfield and Ted Baker. As an established brand, consumers turn to fonQ for good customer service and unique, high quality products.

  • Minimum competition To minimize the stress of overwhelming choice for the customer, fonQ will associate only one vendor to each product. This can mean that your listing will stand apart from competitor’s products.

  • No monthly selling fee You can display your items on fonQ for free. You will only be charged a variable commission, between 6-15%, on each successful sale.

  • Sync orders to your backend Channable’s API connection to fonQ can also support order synchronization to various eCommerce platforms. An order connection can help shorten your lead time by directly sending order information to your backend, sending shipping status to fonQ and updating stock levels in real time.

Where will my products be displayed on fonQ?

Your products will be displayed within the fonQ category that you assign them to. Potential buyers can find your products in the category overview but also by using the search bar at the top of fonQ’s website. When a potential customer clicks on the visual aid of your product listing, fonQ will lead them to a page with more information about the product.

How do I get my products / product listings on fonQ?

  1. Create a Channable account Creating an account takes seconds, just sign up with your name and email address.

  2. Import your product feed The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.

  3. Connect with fonQ The simplicity of the Channable tool enables you to create an fonQ API in minutes. In order to do so, just click on the ‘API’ tab and select fonQ. A connection with fonQ will enable you to automate your online sales process saving you time and money. You’ll need to register your interest in selling via fonQ on it’s website. Do not waste any time, start now!

  4. Categorize your products The categories for fonQ can already be found in Channable. You can easily match your own categories to the categories of fonQ to make sure your products appear in the right category on fonQ.

  5. Create rules to optimize your products for fonQ After you have connected to fonQ in Channable, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF THEN statements, which are designed to simplify modifying your data. Use these rules to create the perfect feed. You can do almost anything, for instance, excluding the products that are out of stock so they will not show up online and much more.

  6. Build your product listings Using Channable to build your product listings is effortless. We have implemented an attribute builder that displays exactly what information is required by fonQ. All of the specifications for listing on fonQ are kept up to date to ensure that your products are as well.

  7. Send your products to fonQ You’re almost there, sending your products to fonQ does not take more than a few minutes. When you’ve finished building your product listings and adjusting your feed, send them with just a click of a button. Make sure your project is activated so your products will be visible to everyone (you can do this from the settings tab).

  8. Start earning & celebrate your success Sit back and watch your sales increase.

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