Integrations
Facebook Product Catalog Integration
Seamlessly connect your product data to the Meta Commerce Manager with our data feed integration. This connection is the foundation for showcasing your products on Facebook, enabling you to sell on Facebook Shops and power highly effective Facebook Ads campaigns, including optimized Advantage+ Facebook catalog ads at scale.
Setting up your product catalog for Facebook
Gain a quick overview of essential information for creating and maintaining your Facebook product catalog. Before diving into Facebook Ads Manager and feed creation, understanding these fundamentals will ensure your Facebook PPC ads perform optimally.
Meta Commerce Manager
Seamlessly sync your products to Facebook using Meta product catalog feeds. Populate your catalog by setting up a primary source and enhancing it with country and language data to reach your right audience anywhere in the world.
Product catalog types
Promote your products with purpose-built feed templates for Meta Auto, Meta eCommerce, Meta Real-Estate, and Meta Travel. Each template is built to meet industry-specific data needs, making it easy to showcase your products.
Feed setup in Meta
Efficiently build a feed to keep your Meta product catalog updated with the latest data. Use it in the Meta Commerce Manager to create a Facebook Shop or run dynamic catalog ads across Facebook, Instagram, Messenger, and Audience Network.
Expand your market reach
Our Meta and Facebook product catalog feed templates are now available worldwide, helping you expand into new global markets. You can easily promote your products to international audiences and grow your brand reach.
How does the Facebook product catalog integration work?
Keep your Facebook product catalog up-to-date
Utilize intelligent rules and quality checks within Channable to effortlessly adjust and filter your product feed. This ensures your data always meets Meta’s requirements, leading to higher ad performance and fewer rejections in Facebook Ads Manager.
Categorize your products in no-time
Instantly and accurately categorize your products for your Facebook Ads Manager feed (created in Meta Commerce Manager) and many more channels. This significantly cuts down setup time by up to 80%, allowing you to launch your Facebook PPC ads campaigns faster and more efficiently.
Create your ads and Shop via Meta
The previous Facebook DPA and Facebook Shop feeds in Channable have been consolidated and replaced by four distinct Meta product feed types. This streamlined approach simplifies your workflow within Channable and the Meta Commerce Manager, aligning perfectly with Meta's current terminology and best practices for creating compelling Facebook Shops and Facebook Ads Manager campaigns.
Our latest content on the Facebook product catalog integration
Equip yourself with best practices, expert knowledge, and valuable insights about creating and optimizing Facebook catalog ads, and maximizing the potential of your Facebook Shops and Facebook Ads Manager strategies.
How to automate and create dynamic Facebook product ads
Learn how to automate and optimize your Facebook product ads with Channable's dynamic creative optimization solution to create personalized, engaging ads that effectively capture and convert your target audience.
Additional resources to help you get started with the Facebook product feed integration
Find the information you need to set you up for success.
Help Center
Technical guide and best practices when connecting to Meta Commerce Manager.
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