Integrations
Facebook Product Catalog Integration
Seamlessly connect your product data to the Meta Commerce Manager with our data feed integration. This connection is the foundation for showcasing your products on Facebook, enabling you to sell on Facebook Shops and power highly effective Facebook Ads campaigns, including optimized Advantage+ Facebook catalog ads at scale.
Setting up your product catalog for Facebook
Gain a quick overview of essential information for creating and maintaining your Facebook product catalog. Before diving into Facebook Ads Manager and feed creation, understanding these fundamentals will ensure your Facebook PPC ads perform optimally.
Connecting to Meta Commerce Manager
Our integration with Facebook is built upon the Meta product catalog feeds. To populate your Meta product catalog, you'll establish a primary data source which can then be enhanced with supplementary feeds for crucial data points like country and language information, maximizing your reach and relevance across different markets.
Catalog types
We provide specialized feed templates for four key verticals: Meta Auto, Meta eCommerce, Meta Real-Estate, and Meta Travel. Each template is designed with specific data requirements to help you effectively advertise your diverse product ranges on Facebook and Instagram, catering to the nuances of each industry.
Feed setup in Meta
Effortlessly create a feed to keep your Meta product catalog up-to-date with the latest product data. Within the Meta Commerce Manager, you can then leverage this catalog to build your Facebook Shop (an online storefront on Facebook and Instagram) or launch powerful (Advantage+) catalog ads that will be dynamically displayed to your target audience on Facebook, Instagram, Messenger, and Audience Network.
Available markets
Our Meta/Facebook product catalog feed templates are available globally, allowing you to expand your reach and advertise your products in a wide range of international markets.
How does the Facebook product catalog integration work?
Keep your Facebook product catalog up-to-date
Utilize intelligent rules and quality checks within Channable to effortlessly adjust and filter your product feed. This ensures your data always meets Meta’s requirements, leading to higher ad performance and fewer rejections in Facebook Ads Manager.
Categorize your products in no-time
Instantly and accurately categorize your products for your Facebook Ads Manager feed (created in Meta Commerce Manager) and many more channels. This significantly cuts down setup time by up to 80%, allowing you to launch your Facebook PPC ads campaigns faster and more efficiently.
Create your ads and Shop via Meta
The previous Facebook DPA and Facebook Shop feeds in Channable have been consolidated and replaced by four distinct Meta product feed types. This streamlined approach simplifies your workflow within Channable and the Meta Commerce Manager, aligning perfectly with Meta's current terminology and best practices for creating compelling Facebook Shops and Facebook Ads Manager campaigns.
Our latest content on the Facebook product catalog integration
Equip yourself with best practices, expert knowledge, and valuable insights about creating and optimizing Facebook catalog ads, and maximizing the potential of your Facebook Shops and Facebook Ads Manager strategies.
How to automate and create dynamic Facebook product ads
Learn how to automate and optimize your Facebook product ads with Channable's dynamic creative optimization solution to create personalized, engaging ads that effectively capture and convert your target audience.
FAQ about Facebook product feed management
What is the price of setting up a Facebook product feed?
Channable’s pricing depends on the number of items you import into the tool, the number of projects you create, and the number of channels you want to sell or advertise on. Your subscription can be adjusted or cancelled on a monthly basis. Feed connections like the Meta catalog feeds are included in the Core module. Learn more about costs on our pricing page.
Channable pricing overview
How can I get started with the setup of my Facebook product catalog?
You need to have an account on the Meta Commerce Manager and create a Channable account to get started with the technical setup of your feed integration. Our Help Center documentation provides an overview of necessary steps.
Setting up Meta product feeds
Is there a free trial for the Facebook catalog integration in Channable?
Of course! You can test the Channable functionalities by importing your product data and optimizing it according to the requirements of the different Meta feed templates. Only when you are ready to go live on your first channel, you will need to choose your price plan.
Channable pricing overview
Additional resources to help you get started with the Facebook product feed integration
Find the information you need to set you up for success.
Help Center
Technical guide and best practices when connecting to Meta Commerce Manager.
Support
From single questions to complex issues, our dedicated support team is here to help you along the way.
Scalable pricing
Choose the plan that works for your business. Select a monthly subscription with no commitment so you always have peace of mind and grow your business, your way.
Start your free trial today
Sign up for free and test Channable for an unlimited trial period