Instagram is the photo and video sharing social media network owned by Facebook. Launched in 2010, there are now more than a billion active monthly Instagram users.
Advertising your products with Instagram ads
Instagram is an app where users upload photos, apply filters, add captions and share them with their “followers” or the entire Instagram network. Viewers can like and comment on photos. Businesses can use Instagram as an additional touch point to engage with their consumers and also advertise their products via Instagram ads. As Instagram is a product of Facebook, all advertising possibilities in Instagram ads are managed in a Facebook Business Manager account. A couple methods of advertising on Instagram Ads include sponsored posts, which is native advertising, and tagging your products in posts.
Advantages of Instagram ads
- Increase your reach
There are +1 billion active monthly users and 80% of them follow a business on Instagram. Making Instagram ads a prime place to get more exposure for your company.
- Engaged audiences
As a social network, Instagram is a great medium to directly engage with your consumers on a more personal level.
- Easy to set up
You don’t even need to set up an account if you don’t want to/don’t have time for Instagram ads. A Facebook Business Manager account is all you need to use Instagram Ads.
Where will my Instagram Ads display my products?
First, you have to upload your items with a product feed into your Instagram ads business profile catalog via Facebook (Facebook Business Manager Menu: Catalogs > Create Catalog > complete the steps > View Catalog > “Data Sources” tab > Add data source). Once you’ve uploaded your feed, there a multiple advertising possibilities for Instagram ads:
Once you’ve uploaded your feed, there a multiple advertising possibilities for Instagram ads:
Instagram dynamic product ads
Dynamic Product Ads are retargeting ads that will be shown to people that have visited your site (or even a specific product on your site). You will need to install pixel event codes on your site (to track visitors), enable them in your Instagram ads business profile and link the event source to the catalog after you upload your product feed. Then you can create stunning campaigns and ads in the Ads Manager and link the product catalog on the ad set level. Remember to select Instagram at the ad level.
Instagram ads product tags
Shorten the customers journey and enable them to be redirected to a product page if they like what they see on Instagram. Tag up to 5 products in each photo or video, or 20 in a multi-photo post.
How do I get my products on Instagram ads?
- Create a Channable account
Creating an account takes seconds, just sign up with your name and email address.
- Import your product feed
The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.
- Add an Instagram feed
In order to advertise your products on Instagram, first you have to add Instagram as a channel. Don’t worry it’s very easy! To do that just head over to the ‘Feeds’ tab and click on ‘add new feed’.
- Categorize your products
Instagram’s categories are already implemented within Channable. You can easily match your own categories to the categories of Instagram to make sure your products appear in the right category on Instagram.
- Create rules to optimize your ads for Instagram
After you have added Instagram as a feed, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF THEN statements, which we designed to simplify this step. Use these rules to create the perfect feed. You can do almost anything, for instance, excluding the products that are out of stock so they will not show up online and much more.
The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really helps with customizing and creating the best product feed for Instagram. After you have completed all the steps just press ‘run now’. After activating the feed, you can copy the optimized feed as a URL from the ‘Preview’ step and upload it into your Instagram business profile.
- Start earning & celebrate your success
Sit back and watch your sales increase.