May 19, 2021
AdWords, or soon-to-be Google Ads, is so widely used for paid search advertising that this Google product doesn’t even have to be introduced anymore, but have you ever considered Bing Ads? Even if Google is the most popular search engine, Bing comes in second in terms of online search volume worldwide. Channable wants to share with you why you should give Bing Ads a chance and how to do it best, thanks to Channable’s new feature.
Reading Time - 5 min
Bing may be responsible for a modest7.24% of the share from the search engine market in the UK. But at the beginning of 2018 the search engine platform was counting, on average, 6 billion monthly searches. Therefore, there is no need for us to explain why there is definitely huge potential in using Bing Ads to reach your customers. Before telling you how to master Bing Ads and explaining to you how Channable can rock your Bing Ads, here is a little bit more insight into the service.
Bing Ads is essentially Microsoft’s version of Google AdWords. Similar to AdWords, Bing Ads is a pay-per-click (PPC) advertising system. It is part of the web search engine called Bing. Signing up to Bing Ads is free, you’ll pay only when someone clicks on your Text Ads. As Bing says: “no click, no charge”.
Once you’ve created your Text Ads in Bing, they will appear on the top or to the right of Bing, Yahoo, and MSN search results.
How a text ad appears on Bing.
Your ad position will be determined by different factors such as how high your bid is compared to your bidding competitors, your click-through rate or how closely your ad and website fit with the keyword. Similarly to AdWords, you can target your ads to geographic locations, times or days of the week, etc.
Again, similar to Google, you can create Bing Shopping ads and use Shopping Campaigns to organize, manage, and bid for your Product Ads. Like with the Google Merchant Center, the Bing Merchant Center allows you to create Product Ads for each of your items. Product Ads showcase your items in a larger format with images, text, pricing, etc. Don’t mistake them with Text Ads (see the above picture for an example).
How a Product Ad will appear on Bing.
Of course, you don’t tell someone to “Bing” something but rather “Google” it. However, there are still good reasons for you to start using Bing Ads:
Maybe you already know that Channable has a special SEA tool that enables you to create thousands of dynamic ads for AdWords based on the information in your product feed. Therefore we thought, why not offer a similar feature for Bing Ads!
Here a handful of reasons why it’s a good idea to use a tool like Channable to create your Bing Ads:
In Channable, there are two ways to easily generate your Bing campaigns.
1) As mentioned above, you can copy rules and templates from Channable’s AdWords generators into your Bing Ads generators. After that, you can fine-tune the ads for Bing, within Channable, in anyway you like.
Push thousands of custom ads for all of your items to Bing.
2) Generate your campaigns for Bing from scratch, based on the feed containing all your items’ information. The first step in creating ads is selecting the level on which you want your campaigns to be generated (i.e. brand level - would create a campaign for every brand in your feed). The next step is to simply construct your Bing ad groups, ads, keywords and negative keywords. Channable’s Bing ads generators and templates make advertising with Bing simple and easy to implement.
So, if you already know how the SEA tool works within Channable you can get started right away! If you don’t have yet a Channable account, sign up here. If you do, contact us to enable the Bing feature for you and start setting up your Bing campaigns, as it works pretty much in the same way! Awesome, right?
As we keep on improving Channable, we would like to share the latest developments with you.