Elevate Your Ad Creatives

If you’re still designing by hand, you’re wasting your time. Today, the quality of Google Ads visuals are the difference between high performance and failure. If you want to win online, you need to elevate your creatives with Google Ads images optimization.

In this blog, we’re going to show you how to use Channable’s Dynamic Image Editor to create high-performing Google Ads visuals. You’ll learn how to meet Google’s creative specs, and how automation can help you build, test, and optimize hundreds of variations in minutes. We go further, exploring why emotional engagement with ads drives the best results.

We explain how Channable's unique tools can transform your raw product data into high-converting ad creatives at scale. You’ll know how to automate sales overlays, boost CTR, and streamline your entire design workflow.

Key Takeaways

• Create dynamic, on-brand ad creatives directly from your product feed
• Automate overlays, pricing, and seasonal updates at scale
• Follow Google’s creative rules to improve CTR and conversion
• Build a self-optimizing ad workflow with Channable
  

Why Images Are the New Performance Driver

Creatives are the silent sales force in your e-Commerce business. According to Google, advertisers that use image asset extensions in text ads see a 6% uplift in CTR.

On the surface, that might sound small, but when you multiply it across thousands of impressions the scale and impact becomes clear.

Emotionally connected customers spend more, too. Data from Channable shows that emotionally engaged customers have a 306% higher lifetime value (CLV). Lifestyle imagery, colour, and design are all powerful ways to generate this connection through better creatives.

Master the Rules To Win the Creative Game

We all know that Google has strict creative specifications. Understanding and respecting them is the first step to improving performance. Here’s a brief reminder. (If you want more detail, check out our Google product feed image requirements guide.)

Safe zones and formats

Keep all key content (text, products, prices) within the central 80% of the image. That’s considered your ‘safe zone where visuals won’t be cut off on different devices.

###Supported dimensions
Here’s a simple to read chart with the dimensions for each image type:

Orientation	Ratio	Recommended size (px)
Portrait	4:5	960×1200
Square	1:1	1200×1200
Landscape	1.91:1	1200×628
Logo	1:1 or 4:1	1200×1200 / 1200×300

Pro tip: Images can be up to 5 MB, which is enough to support high resolution creatives.

Best practice

You may have a favourite image, but it’s always better to let the market make the decisions. You should aim to add at least four (but ideally more) unique images per ad group. This gives Google’s AI more creative variety to test combinations.

Pro tip: A diverse creative pool helps Google’s algorithm find combinations that convert best.

Creative Diversity Wins

Every Google campaign operates across thousands of inventory types and placements.Today, that means thousands of creative combinations are being tested and ranked in real time.

It’s impossible to do this manually, so let AI do the work.

By combining your product feed with Channable’s image automation tools, you and the creative team can move away from the intensive task of crafting individual ads and focus on managing a machine-powered and fully automated creative system.

The system enables you to:

• Automatically generate lifestyle and product-focused ad variants
• Add real-time overlays like discounts, pricing, or brand information
• Continuously refresh visuals without ever having to touch design software

When you use Channable, millions of creative touchpoints are managed at once. Even better, every iteration is informed by real performance data generated from customers and clicks.

Continuous Creative Optimization (CCO)

Great creatives are ongoing experiments that constantly change to ensure they meet customer demand. We call it Continuous Creative Optimisation (CCO) and it’s all about building a workflow that never stops learning.

Here are 5 tips to ensure your creative optimization is continuous:

• Master the rules: Start with the right formats, ratios, and specs. Evidence shows that feed consistency is the foundation for scalability.
• Embrace creative diversity: Mix product-focused shots with lifestyle imagery to trigger emotional responses among your customers.
• Resize and reformat to meet Google’s requirements: Use automation to instantly generate approved versions for every channel.
• Regularly refresh templates: Seasonally adjust layouts, colors, and callouts to stay relevant.
• Keep testing and adapting: Use performance data to maintain quality, replacing under-performing designs and scaling winners.

How We Helped Havaianas Scale Creativity

Havaianas used Channable to manage their entire creative production process. The summer-wear superstars automated dynamic templates and integrated feed data to help them generate hundreds of unique, on-brand creatives.

The ultra powerful images we created all feature real-time product and pricing updates to build an emotional connection.

The business found the system enabled faster campaign turnaround, stronger brand consistency, and a measurable uplift in both CTR and ROAS.

Automation Is the Future of Ad Design

Ad creative automation is something AI can do really well, delivering an immediate impact. Instead of having to manually update each image, you can generate personalized, high-impact visuals at scale. This can help to free up your team to focus on strategy, not small image details.

You can read about how automation fits into Channable’s Google Ads Growth Strategy. Discover how Channable is helping leading brands create adaptive and data-driven campaigns.

Conclusion

When combined, automation and AI give you the power to scale, personalise, and optimize Google Ad creative design. The system can help you iterate and build creatives that effortlessly establish an emotional connection.

Channable’s Dynamic Image Editor enables every eCommerce brand to produce high-quality visuals that are on-brand and fully aligned with Google’s evolving standards. It all starts with Google Ads images optimization driven by your product feed.