Channable API: Connect Your Marketplaces to Your Custom System, Minus the Chaos
July 31, 2025
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If you’re managing a multichannel e-commerce operation or running logistics through a custom-built system, chances are you’ve heard of Channable. But as your business scales, keeping everything in sync gets harder. Orders go missing, status updates fall behind, and inventory numbers stop matching across platforms. It’s a fast track to late shipments, unhappy customers, and teams stuck handling manual work that should’ve been automated long ago.
The core problem? Fragmented workflows. Most marketplaces are still managed separately often by hand. Channable’s purpose-built API changes that by connecting your internal systems directly to your sales channels. It works with major ERPs like SAP, Oracle NetSuite, and Microsoft Dynamics and connects just as easily to your in-house systems.
Looking to cut the noise and take back control of your marketplace orders? The Channable API might be exactly what you need.
Top 5 reasons to integrate the Channable API
Each order coming in from Amazon, Cdiscount, Bol.com, or Zalando plays by its own rules: _confirmation protocols, customer info formats, status updates, shipping detail_s. Trying to fold those orders into your internal system — whether it’s an ERP, OMS, or custom platform usually means a string of manual tasks: copying data, adjusting statuses, pushing tracking info.
The result? A constant disconnect between how marketplaces handle data and how your systems are built to process it. That kind of mismatch slows things down and opens the door to costly errors.
Connecting the Channable API directly to your ERP or internal tools gives you a streamlined, hands-off way to manage marketplace orders.
The benefits are clear:
Instant order centralization: Order changes like shipped, canceled, or returned are pushed to the marketplace automatically.
Automated status updates: changes like shipped, canceled or returned are automatically sent to the relevant marketplace.
Automatic delivery data sync: key shipping info, such as carrier and tracking number, is sent to the marketplaces without any manual input.
Accurate inventory synchronization: Every stock update in your system is reflected instantly across all connected marketplaces, cutting down on overselling risks.
Total control: You stay in charge of your order flows, with everything running reliably in the background.
Automation takes care of the tedious stuff: cutting out hours of manual work, reducing processing mistakes. It frees your team to focus on what actually drives results: better listings, sharper pricing, and stronger customer service.
The result ? Smoother order processing, more consistent customer feedback, and a logistics workflow that can keep pace without wearing out your team.
Features not covered by the API: a deliberate technical choice
The Channable API is focused exclusively on order management. It does not handle the initial import of product data or inventory updates within the Channable interface itself. For these operations, you can rely on other proven methods such as XML feeds, CSV files or Google Sheets.
This technical separation is intentional. It ensures optimal stability and performance for everything related to order processing.
Who is the Channable API for?
The Channable API is ideal if:
You use a highly customized or fully bespoke e-commerce platform.
You’ve got in-house developers ready to handle an API integration? Perfect: because this isn’t a plug-and-play setup.
You’ll need to invest some dev time to connect your system properly. That said, you won’t be flying blind: Channable offers clear technical documentation and direct, one-on-one support to help you get everything running smoothly.
Boost your efficiency even further with the Repricer module
The Channable API can be combined with the Repricer module. This tool automatically adjusts your prices based on the competition on each marketplace. By connecting both, you can manage your order flows and your pricing strategy in parallel, without adding extra workload.
Ready to integrate the Channable API with your custom system?
If you have any questions, our support team is available at any time at support@channable.com.
Integrate the Channable API into your internal system and take back control of your marketplace orders—without unnecessary complexity.
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