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Plein + Dasbot: Save money by adjusting your campaigns based on ROAS data [infographic]

March 21, 2019

It’s the daily challenge for e-commerce players: how do I generate as many relevant clicks as possible at the lowest cost? For Plein – an online drugstore - price is an exceptionally important factor. Nielsen research shows that 75% of Fast Moving Consumer Goods (FMCG) are purchased on offer. Meaning, people only buy A-brand shampoo or deodorant when they are discounted. But, as we all know, compromising the price is at the expense of the margin.

Plein + Dasbot: Save money by adjusting your campaigns based on ROAS data [infographic]

Therefore, Plein started looking for a way to automatically adjust advertisements based on ROAS with the help of Channable’s tool and Dasbot’s Cost Data Importer.

Written by Lisa van Ginkel
Marketing Benelux