How Online ID scaled BALR. ads and marketplaces with Channable

Manual processes limiting global growth

Before automation, BALR. faced roadblocks in scaling their digital marketing across Europe.

Manual management of Google Ads, Meta Ads, and Zalando listings slowed campaign launches and impacted performance.
Product disapprovals in Google Shopping, static creatives in Meta Ads, and an inefficient integration with Zalando hindered their ability to grow. Online ID needed a solution to automate, streamline, and future-proof BALR.’s eCommerce operations.

A scalable strategy for seamless expansion

From day one, Online ID designed a cross-channel strategy built on scalability. Using Channable’s automation tools, BALR. was able to quickly scale campaigns across 6 European markets and multiple platforms: Google, Meta, and Zalando, while maintaining brand consistency and efficiency.

• Google Ads: Channable's dynamic feed optimization ensured each market saw updated, approved, and high-performing product listings. Product collections were prioritized, product titles optimized, and segmentation improved using custom labels and rules.

• Meta Ads: With Channable’s Image Editor, Online ID automated ad creative production using live pricing, sale information, and product visuals. This not only improved CTRs and ROAS but also made localized campaigns visually consistent and cost-efficient.

• Zalando: Transitioning from manual product listing to Channable’s automated feed management allowed BALR. to expand from 2 to 6 countries in just two months. Stock synchronization and order processing were integrated directly with Shopify, streamlining backend workflows.

Performance growth in numbers

Using Channable’s solution, Online ID achieved measurable growth across every channel. The results highlighted the value of automation in scaling performance and improving ROI.

Google Ads: A sharper feed strategy for better visibility

Thanks to optimized feeds, disapproved products were resolved, search volume-based titles were implemented, and product segmentation drove higher efficiency.

• Impressions: +210%

• Purchases: +103%

• Revenue growth: +105%

• Conversion rate increase: +176%

• Return on Ad Spend (ROAS): 4.08

Meta Ads: Automating creativity to drive efficiency

Channable’s Image Editor enabled fast, data-driven creatives that outperformed traditional approaches.

• Cost per purchase: -37.5%

• ROAS: +40%

• Click-Through Rate (CTR): +65%

• Daily ad spend savings: €500

Zalando: Marketplace expansion made effortless

Switching to Channable eliminated manual bottlenecks and enabled rapid multi-country expansion.

• Expanded regions: From 2 to 6 in 2 months

• Manual listing workload: Significantly reduced

• Stock & orders: Synced directly with Shopify for real-time updates

How Channable helped overcome key challenges

Each platform presented unique hurdles, whether it was fixing feed disapprovals, streamlining creatives, or scaling listings, but Channable's feed management provided a single, integrated solution for each connection.

• Google Ads: Disapproved products were fixed by restructuring feeds and automating country-specific targeting. Smart labeling and feed rules ensured high-performing products received optimal visibility and budget.

• Meta Ads: Static visuals were replaced with real-time creatives using Channable’s Image Editor. This allowed automated updates for sales, prices, and product highlights, creating hyper-relevant ads without constant design input.

• Zalando: Channable streamlined the listing process for BALR., significantly reducing manual work and delays. With an API-driven approach, BALR. was able to expand into four new countries in just two months, while syncing seamlessly with Shopify to maintain accurate stock levels and order data.

Smart automation for a premium brand

With Channable, Online ID helped BALR. unlock the next phase of digital growth, streamlined, scalable, and performance-driven.
From doubling Google revenue to cutting Meta costs by over a third, this partnership shows how automation and data-driven optimization are essential tools for premium brands looking to scale efficiently across regions.