Integrations
Hornbach API
With our Hornbach API you can maximize your product visibility on the German DIY and home improvement marketplace, optimize your listings at scale, and automate your order management.
Getting started on Hornbach Marketplace
Hornbach Marketplace allows DIY and home improvement brands and retailers to list their products on a specialized platform catering to over 12 million monthly visitors in Germany.
Key seller benefits
• Project-based audience. Access a customer base that typically purchases in higher volumes for renovation and construction work.
• Specialized environment. List products in a curated marketplace that prioritizes quality and technical relevance within the DIY sector.
• Market presence. Establish a digital footprint on one of Germany’s most recognized and trusted retail platforms.
• Scalable growth. Utilize Hornbach’s established infrastructure to expand your reach into the Central European home improvement market.
Product categories
When setting up your integration in Channable, you’ll map your products to a category tree that typically includes these primary divisions:
• Construction & Building Materials
• Tools, Machines & Workshop
• Garden & Outdoor
• Flooring & Tiles
• Sanitary, Bathroom & Kitchen
• Paint & Wallpaper
• Electrical & Lighting
• Heating, Cooling & Ventilation
• Ironware & Hardware
• Home & Decor
• Pet Supplies
Selling requirements
To integrate with Hornbach via Channable, the following criteria must be met:
• Verified Seller Account: An active and approved merchant account with Hornbach Marketplace.
• Localized Content: Product titles, descriptions, and specifications must be provided in German.
• EU Logistics: Products must be shipped (fulfillment by merchant) from within the European Union to comply with local delivery expectations.
• Standard Identifiers: All products require valid GTINs (EAN or UPC) for proper identification and indexing.
• VAT Compliance: Valid
How does the Hornbach API integration in Channable work?
Channable’s Hornbach integration automates product data and order flows so you can manage your marketplace presence with confidence. By connecting your shop directly to the Hornbach API, you can use smart optimization rules to fine tune descriptions, pricing, and attributes for the DIY market. Channable’s built in data checks help surface issues earlier, helping you maintain high-quality listings that meet Hornbach’s standards from day one.
Rule-Based Data Optimization
Apply "if-then" logic to automatically transform your raw product information into high-quality Hornbach listings. This allows you to bulk-edit titles, descriptions, and technical attributes at scale, ensuring your entire catalog aligns with Hornbach’s specific DIY requirements without manual per-product updates.
Unified Marketplace Management
Control your Hornbach presence, stock levels, and orders from the same platform used for all other marketing channels, reducing the complexity of multi-channel selling.
Automated Validation
Utilize built-in quality checks to identify missing mandatory information, such as EANs or German descriptions, ensuring your data meets Hornbach's standards before submission. Review and correct potential errors before your products go live.
Real-time Inventory Sync
Maintain accurate inventory levels across all platforms with an API that automatically reflects stock changes, significantly reducing the risk of overselling on high-demand items.
Additional resources to help you get started on Hornbach Marketplace
Find the information you need to set you up for success
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