Integrate Allegro with your online shop

Use Channable’s integration with Allegro to scale

Allegro is Poland’s most popular shopping destination. Connecting with the Allegro online shop via Channable’s direct Allegro API integration enables you to grow your presence in Poland and the Central Eastern European reagion in a sustainable and automated way.

You need to have an account with Channable as well as with Allegro to profit from the following benefits:

• The direct Allegro integration will automatically list your products based on your catalog, making sure your listings on Allegro are always up-to-date.
• Powerful “if” and “then” rules will match your product information with Allegro’s requirements, or filter out the products you don’t want to advertise.
• Get real-time stock updates on a daily basis to manage even large product catalogs across your e-commerce channels.
• Synchronize your orders back to your online shop with the automated Allegro integration.

Key facts about an Allegro web shop integration

• Over 135.000 merchants are selling more than 250 million products across 14 core verticals such as Consumer Electronics, Home & Garden, Fashion, and Health & Beauty

• 22 million monthly visits on Allegro.pl which is equivalent to 80% of all internet users in Poland

• With a Polish GMV of approximately 10.5 billion euros in 2022 with a 15.9% YoY growth, Allegro is currently expanding to new markets in Eastern Europe, among others Czech Republic (launched in July 2023).

• 30% of Polish online buyers start their product search directly on Allegro, compared to 18% on Google, and 91% of them end up buying products on the marketplace

Find out more about Channable’s marketplace functionalities and the technical setup of your Allegro integration.

How to get started with the Allegro integration as a new seller

Allegro operates an open marketplace model for all sellers. You can register a new business account with your TAX ID from your company’s country of origin. Only if you decide to store and ship your products using One Fulfilment by Allegro will you need to get a Polish VAT number.

Joining the marketplace is free, there are no registration, mandatory subscription, or listing fees (in most categories). Allegro works with sales commissions (success fees) that vary per product category but on average are between 5 and 19 %.

To register as a merchant with Allegro, create an account by filling in the registration form provided by Allegro. For other enquiries email: eea-sourcing@allegro.pl, please indicate that you are a Channable user.

To get started with Channable’s Allegro API integration navigate to the API tab in your existing account or sign up for a new Channable account.