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The State of eCommerce for Agencies Report: Building a Smarter Marketing Strategy
As the eCommerce industry evolves rapidly, agencies need to evaluate their digital marketing strategies to stay ahead of the competition. So we've analyzed how our customers and partners are using our platform to navigate the eCommerce landscape successfully, creating an overview of emerging eCommerce trends, best practices, and tips to apply ahead of Q4 to avoid end-of-year stress.
All of this is compiled into our report titled:
The State of eCommerce for Agencies: Building a Smarter Marketing Strategy
View the full interactive report
Dive into eCommerce insights and trends
Dive in and gain insights into emerging eCommerce trends, hear best practices from our partners, and read tips for agencies that can apply ahead of Q4 and the holiday season to thrive and scale.
Key takeaways from the report:
Agencies should evaluate their digital marketing strategies as the eCommerce industry evolves rapidly.
Ask key questions, such as which holidays you're promoting, goals, ad spend, channels, and types of content that work best.
Relying on first-party data and comparing key metrics can help agencies identify top-performing campaigns and streamline performance.
Using a feed management platform can save agencies time and resources, giving you more freedom to focus on growth and innovation.
Our customers have seen a 50% decrease in time spent on feed maintenance across their client base, and the platform has helped decrease CPA, increase ROAS and POAS, and improve Facebook quality scores by over 10%.
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