Channable

[Webinar] Amazon Ads: Drive efficiency with Sponsored Products

November 20, 2025

Reading Time - 2 min

Sophie Martinon

Sophie Martinon

Author

In the competitive landscape of eCommerce and Amazon’s omnipresence within it, leveraging Amazon Sponsored Products is crucial for achieving brand visibility, driving sales, and maximizing your funnel efficiency. This comprehensive webinar was created to empower sellers and marketers with the knowledge and strategies needed to excel on the world’s largest online marketplace.

Amazon's Senior Partner Development Manager, Ivey Lee, and Channable's North America Managing Director, Ben Riggle, are covering key topics including:

  • Holistic view of Amazon Ads multi-channel offerings and how they fit into your overall eCommerce strategy
  • Benefits of utilizing Sponsored Products to enhance product discoverability and boost sales.
  • Channable’s latest technology to create, optimize, and track the success of your Amazon Ads Sponsored Products campaigns

Who Should Watch:

  • Amazon sellers looking to optimize their advertising efforts.
  • E-commerce professionals seeking to enhance their skills in Amazon Sponsored Products.
  • Marketing professionals aiming to drive sales and improve ROI through effective Amazon advertising.

Whether you're a seasoned seller or just starting out, this webinar will equip you with the insights and tools to scale your Amazon Ads campaigns to new heights. Learn why the right combination of high quality product listings and advertising efforts is the driver for more visibility on Amazon and how automating your approach to Sponsored Products can save you valuable time.

Watch on demand

Sophie Martinon

Sophie Martinon

Author

Sophie Martinon is a Senior Product Marketing Manager at Channable, where she leads the go-to-market strategy for Channable Creatives, the platform’s dynamic image editor tailored for social and multichannel ad campaigns. With over a decade of experience across advertising networks, SaaS, and e-commerce, Sophie brings a unique blend of strategic vision and hands-on execution. She’s passionate about simplifying complex product capabilities into clear, compelling stories and making them accessible for marketers of all levels.

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