Agency Stories. July 31st - 10 am (CEST)
Optimizing Google Ads for higher revenue
The Soi Paris case
Dig Into The Topics
Explore the best strategies to generate incremental revenue on Google Shopping with the Soi Paris case study.
In the competitive fashion market, standing out and generating revenue from new clients is costly. This webinar will cover the top feed strategies that helped Soi Paris, a renowned French fashion brand, leverage Performance Max & Shopping to expand its customer base.
Key Topics:
1) Product Segmentation and Campaign Structure: Learn how to categorize and organize products for maximum visibility and optimal campaign performance.
2) Bid Strategies: Discover techniques to strategically bid on keywords and placements to outshine competitors.
3) Expert Insights and Actionable Strategies: Gain insights from Alexandre and Benoit on Performance Max and Shopping campaigns, and receive practical tips to enhance your Google Ads performance.
The line up
Alexandre Catillon
Associate & Head of Performance @ ASight
Alexandre has been helping brands grow with digital marketing for over 12 years, in France and in the UK. In 2022, he participated in the launch of ASight, a French growth agency specialized in ads, creatives & tracking for eCommerce & lead-gen clients.
Since then, ASight has grown to 12+ passionate people, helping over 30+ recurring clients reach their business objectives.
Benoit Murer
Customer Success Manager France @ Channable
Benoît has been an integral part of Channable for the past four years, dedicating his expertise to the French market. His role encompasses both new client integration and overarching company strategy. Benoît excels in identifying growth opportunities and collaborating with clients to enhance their online presence and expand their market reach.
With a diverse skill set, Benoît has contributed to numerous webinars, fairs, and industry events, engaging with key industry players. He firmly believes in the power of knowledge sharing for the collective advancement of the industry.
About Agency Stories
Created by digital experts for agencies, Agency Stories is Channable's monthly webinar series dedicated to discussing the hot topics buzzing in the world of online advertising. It's a space where online marketing professionals learn from industry experts, stay updated on trends, and foster meaningful connections. This platform encourages continuous growth through collaborative learning within the dynamic landscape of online marketing.
Revolutionize your eCommerce ads strategy
Your source of info for: marketplaces, social commerce, AI, automation, etc.
Sparking creativity and community across marketing professionals.
Past Editions
Data-driven Scaling with 1 Million Products via Channable
Discover how Bruna and NeoSEM mastered managing and scaling online campaigns for a vast catalog of 1 million products using Channable's tools and strategies in this insightful webinar. Bruna, a leading Dutch bookseller with 97% brand awareness and 276 stores, faced the challenge of efficiently handling their extensive product range online.
NeoSEM optimized Bruna's product feed and organized data in Channable, ensuring each campaign featured the right products. Learn about the innovative strategies that fueled Bruna and NeoSEM's success in mastering massive product campaigns.
How WE Fashion elevated their Google Ads campaigns with Maxlead and Channable.
Discover how the famous brand WE Fashion, in collaboration with Maxlead and Channable, implemented innovative strategies to overcome advertising obstacles and boost their Google Ads campaigns to new heights.
In addition, explore innovative approaches for managing extensive product lineups, diverse promotions, and understand how automation can streamline ad creation and enhance campaign performance.
European Marketplace Trends 2024: A Category-Wise Deep Dive
In this episode of Agency Stories: "European Marketplace Trends 2024: A Category-Wise Deep Dive," you'll embark on a comprehensive exploration of the evolving landscape of online marketplaces.
Marketplace Universe founder Valerie Dichtl will delve into the fundamentals of marketplace dynamics, contrasting the traditional retail model with the nuances of marketplace businesses.
Moreover, she will review the pivotal events and shifts in the marketplace industry throughout 2023, shedding light on their implications for brands and their digital strategies.
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Unravel strategies for advertising excellence during peak moments in this episode.
Gain insights from our expert guest, Sophie Gambet, on 2023 Black Friday trends and year-end holiday ads, to prepare for success in 2024 with our tips designed for all marketers.
Don't miss out and watch the replay to boost your paid ads successes during the upcoming peak moments this year!
The ultimate paid ads formula
Unravel strategies for advertising excellence during peak moments in this episode.
Gain insights from our expert guest, Sophie Gambet, on 2023 Black Friday trends and year-end holiday ads, to prepare for success in 2024 with our tips designed for all marketers.
Don't miss out and watch the replay to boost your paid ads successes during the upcoming peak moments this year!