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Manage and optimize your Amazon product listings

Reaching 200 million potential customers via Amazon sounds amazing. However, creating high-performing Amazon product listings to convert these potential customers is a huge challenge. Is this something you’ve experienced? If yes, you should read on to discover exactly how to successfully list products on Amazon, saving time and money.

How to manage your Amazon product listings

The importance of high-quality Amazon Product Listings

Whether you’re already selling on Amazon or if you want to start doing so, you've probably heard about Amazon product listings. In short, an Amazon product listing is the product detail page for each of the items you sell on Amazon. The product listing collects all your item information including title, description, prices, images, and more.

There are two ways of creating a product listing for the first time:

  • If somebody is already selling the same product on Amazon, you can directly match the existing listing.
  • If you are the first seller of that product, you need to create a new listing from scratch.

But in both cases, you need to upload your products first. Normally Professional sellers (the ones selling more than 40 items per month) upload their products in large batches and manage their inventory using third-party tools.

A high-quality Amazon product listing will enable your items to be found in Amazon searches and will also encourage users to buy your products. But in order to achieve a high-quality listing, it’s really important to focus on these three pillars:

  1. You should always seek to improve and optimize your Amazon product listing.
  2. Make sure you use the correct Amazon product categories. Shoppers need to find your products!
  3. Automation tools are your best allies in this process. They help you reduce the number of errors. in your Amazon product listing and will save you time and money.

How to optimize your Amazon product listings

Amazon product listing optimization is the process of upgrading the product pages in order to enhance search visibility, conversion rate, and click-through rate. You need to make it easy for shoppers to find your products. That´s why you must keep in mind what will best help users find your products and what will convince them to make a purchase.

There are lots of improvements you can apply to make your Amazon product listing complete, attractive, concise, accurate, and easy to understand. You can add keywords or product attributes to your title to make it more appealing, adjust your prices when selling out certain products, improve the quality of your pictures, include verified opinions, filter products with a low benefit margin, just to mention a few.

In the following blog you will discover different tips to optimize your Amazon Product listing. These tips are easy to implement and will give your products greater visibility and conversion on Amazon.

How Amazon product categories influence your performance

On Amazon, it’s possible to sell everything you could imagine… almost. Meaning there’s a huge list of categories to choose from. If you want to be found in the right place by the right person, you need to categorize your products on Amazon correctly. And the huge list of Amazon product categories makes this task a little tricky. Especially when you have a large catalog containing different product categories.

As if this wasn’t enough, Amazon has specific requirements for each category. Here’s an example; specifications such as color, size, or material are compulsory for clothing products whereas the energy label is a required field for white goods. Meeting these category requirements is a must if you want your products listed on Amazon.

Listing your products, matching them with Amazon product categories, and optimizing is time-consuming and error-prone if you do it manually. You need to rely on the power of automation if you want to save time, money and reduce the number of possible errors in your Amazon product listing. A feed management tool can automate and simplify this process to make it smoother.

Wapalli, Spanish company selling beauty products: "Without a feed manager like Channable, it is impossible to expand your eCommerce business on a European level. Channable helps us a lot in the way we work every day. We now keep Amazon listings under control while saving many hours of work." Read the full use case here.

Channable, the solution to automate your Amazon product listings

Channable offers a complete Amazon API integration. Allowing you to easily integrate your catalog with Amazon, optimize your product listings, automate your pricing strategy on Amazon, and manage all your orders directly from your eCommerce.

Thanks to our Amazon API integration you will enjoy the following benefits:

  1. Integrated API to keep your product listings up-to-date in real-time.
  2. Easy-to-use attribute builder to quickly meet Amazon listing requirements.
  3. Set up Amazon product categories in a couple of clicks.
  4. Product listings enriched and optimized to guarantee higher conversion rates.
  5. Order synchronization to manage your Amazon orders directly from your webshop.
  6. Free technical support to help you get started.
  7. Besides Amazon you can also integrate your catalog with more than 2.500 channels.

If you are interested in managing your Amazon product listings through our easy-to-use Amazon API connection, you will find more details and useful information on the following page. If you’re ready to start configuring your Amazon API now, you just need to open a free account in Channable.