[Webinar] Channable x 56K Digital: Mastering DSA with feed management
April 28, 2025
Reading Time - 4 min
Refine and scale your Search campaigns with precision learning from seasonal specialists. Join Channable and 56K Digital for a deep dive webinar exploring how Dynamic Search Ads can be optimized through smart feed management. Gain actionable tips from Petter Zachrisson, Head of SEM at 56K Digital, with over 18 years of experience in the field of e-commerce and digital marketing.
Make your search ads work smarter
Precision. Control. Automation.
Dynamic Search Ads (DSA) are an essential tool for personalizing your campaigns and reaching customers who are actively searching for what you offer. Perfect for advertisers with a well-developed website or a large inventory, DSAs leverage your website content to target the right audience, filling in gaps left by keyword-based campaigns, when used effectively.
In this webinar, we’ll show you how to take full control of your DSA campaigns using Page Feeds and Product data. You’ll learn how to:
- Fine-tune DSA targeting with segmented Page Feeds
- Automate ad generation to scale your efforts
- Use feed tools to structure high-converting campaigns
Whether you're managing search for a brand or handling client accounts at an agency, this session will provide you with the tools to elevate your DSA campaigns from good to great.
What you’ll learn
🧱 DSA architecture
- Understand how Dynamic Search Ads work
- Learn why DSA matters for scaling long-tail search
📄 Page feed implementation
- Set up your first Page Feed
- Required fields and structure
- Managing Custom Labels for precise control
⚙️ Optimization techniques
- Segment feeds for better targeting & bidding
- Automate headlines and landing page selection
- Exclude low-converting URLs with rules
🚀 Automation & scaling with Channable
- Real-world examples of automating DSA
- How Channable's PPC module simplifies DSA setup and maintenance
Meet the speakers
Thomas Wilson - Account Executive, Nordics Team, Channable
Thomas Wilson is a dedicated eCommerce professional, recently nominated for a prestigious SaaS award as an SDR. As a vital member of the Business Development team at Channable, Thomas focuses on helping e-commerce businesses unlock their online marketing potential and achieve their growth goals.
Petter Zachrisson - Head of SEM, 56K Digital
Petter Zachrisson is a seasoned SEM expert with 18+ years of experience in e-commerce and digital marketing. With 15+ years in Paid Search and over a decade at leading performance agencies, he has successfully scaled campaigns for 100+ Nordic e-commerce brands. As a former Head of SEM, Petter specializes in data-driven strategies, campaign optimization, and automation to drive impactful results.
Why attend?
Technical & tactical
No fluff—just real strategies you can use to enhance targeting and scale your ads.
Feed-First thinking
Understand how structuring and enriching your data unlocks new levels of control and performance
Built for practitioners
From SEM managers to PPC analysts and feed specialists—if you’re hands-on, this is for you.
Register now
Secure your place now and get access to best practices, expert tips, and a live Q&A with our speakers.
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