[Webinar] Advanced product bucketing for Performance Max

June 17, 2024

Are you looking to take your Performance Max campaigns to the next level? In this Next Level eCommerce webinar, Ruben Runneboom, Google Ads & eCommerce Expert, will show you how to move from reactive to proactive strategies, harnessing the power of performance and first-party data to drive better results.

Reading Time - 3 min

[Webinar] Advanced product bucketing for Performance Max

Keys to reconsider for your Performance Max strategy

  • First-party data is crucial: Discover the importance of using first-party data to enrich your campaign setup, ensuring faster and more efficient achievement of your objectives.
  • Proactive strategies over reactive approaches: Move away from traditional product bucketing based on historical performance and adopt a more proactive approach.
  • Beyond profitability: Discover techniques to manage multiple indicators beyond profitability, such as reducing returns.

What will you learn in the session?

  • How to leverage your first-party data to enrich your setup. Tailor your campaigns more precisely and ensure you meet your goals faster.
  • How to set up a point system. Learn how to implement a point system to segment your campaigns effectively.
  • How to optimize your campaign structure. Gain insights into how to optimize your campaign structure accordingly.

Meet the speaker

Speaker Photo

Ruben Runneboom - Google Ads & eCommerce Expert and Co-owner of Taskforce Agency

Over the past decade, he developed his skillset at leading agencies in the Netherlands to eventually start his performance marketing agency with two other well-known specialists in our field. He is in charge of innovation and quality assurance within his organization. In doing so, he is involved daily in finding the most innovative solutions to complex issues for their clients with a strong focus on automation and data warehousing.

About Next Level eCommerce

Are you ready to take your eCommerce game to the next level?

Join Channable´s experts Jochem Timmers and Jules Steultjens for a series of exclusive webinars where they interview industry professionals, delving into hot eCommerce topics, offering invaluable insights, practical tips, and best practices to help you succeed.

Our webinars are designed to be concise yet comprehensive, with each session lasting just 30 minutes. In these short but impactful sessions, you'll gain firsthand knowledge from seasoned professionals who will share their expertise on various eCommerce topics: PPC, social commerce, marketplaces, performance, etc.

Whether you're looking to optimize your paid ads, master the art of social media marketing, or streamline your performance data, our Next Level eCommerce Webinars have you covered. Each webinar is carefully crafted to provide actionable strategies and real-world examples that you can implement immediately to enhance your eCommerce operations.

Next speaker


Don't miss out on this opportunity to transform your Performance Max strategy. Register now and take the first step towards more efficient and effective campaigns.

Stay ahead of the curve

As we keep on improving Channable, we would like to share the latest developments with you.

First name

Last name

Company email *