[Webinar] AI-Driven success in marketing: from click to conversion

February 20, 2024

In February's episode dive in to explore the cutting-edge strategies and technologies that leverage Artificial Intelligence to supercharge your acquisition and conversion rates.


Reading Time - 4 min

[Webinar] AI-Driven success in marketing: from click to conversion

Join us for an insightful session that delves into two impactful case studies, showcasing dramatic improvements in acquisition and conversion numbers with strategic AI integration.

Gain insights from two real-world case studies

1st case study: Dramatic CPA Improvement in U.S. EdTech Sector.

  • Learn how a leading EdTech company achieved a remarkable reduction in Cost Per Acquisition (CPA) from 93% to 37.5%.

  • Explore the strategic use of AI in ad acquisition, catalog selection, audience targeting, and ad types on LinkedIn.

2nd case study: AI-Driven Conversion Enhancement in eCommerce products.

  • Discover how AI led to significant improvements in conversion rates.

  • Explore the integration of AI in advanced search capabilities, visual customer support, personalized marketing automation, user experience insights, and product description translation.

Why attend

  1. Gain insights from two real-world case studies on the strategic implementation of AI for improved acquisition and conversion rates.

  2. Understand the tools and technologies instrumental in achieving remarkable results.

  3. Learn actionable tips for implementing AI in your marketing strategy.

  4. Network with industry experts and peers to stay abreast of the latest trends and innovations.

Take advantage of this opportunity to learn from real success stories and empower your marketing efforts with the transformative power of Artificial Intelligence.

Meet the speakers

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Fares Kameli - Digital Transformation professional

Fares Kameli is a Digital Transformation professional with over 25 years of experience, specializing in leveraging technology to drive business growth and efficiency. He has worked in international environments across a multitude of business areas. Beginning his career in designing technological solutions, he has since pivoted to become a leading figure in data-driven marketing and business model transformation. His expertise includes the creation and deployment of innovative business models and fostering start-up environments.

Lonneke Wijkmans - Customer Success Benelux

Lonneke is a dedicated Customer Success Manager with a vast and varied portfolio, specializing in nurturing eCommerce businesses to reach their fullest potential. With a passion for attentive client engagement, Lonneke excels in truly understanding their needs and collaboratively crafting strategies for success. Through active listening and collaborative efforts, Lonneke fosters strong client relationships and drives tangible growth outcomes for her clients in the dynamic eCommerce landscape.

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