From Complexity to Scalable Growth: Centralized Multi-Language & Country Product Feeds in Shopify

Session description

Once your business operates across multiple countries and languages, feed management turns from a simple marketing task into an operational challenge. The German apparel brand TITUS faced exactly that challenge:

Managing 10,000+ SKUs across 7 markets created a complex infrastructure problem.

In this webinar, Patrick Rosenblatt (Eshop Guide) and Maik Götze (Channable) walk through exactly how TITUS solved this with one centralized rule-and-logic layer across all channels and markets, creating a multi-country product feed architecture in just a few days.

TITUS today:

• 100,000+ products
• 7 countries
• Multiple languages
• One centralized product feed layer
• Built in days instead of weeks

Bring your feed management questions for the live Q&A.

Who should attend

• Mid-market Shopify Plus merchants managing complex catalogs (10k+ SKUs)
• E-commerce and digital leaders with multi-country mandates
• Teams running Google Shopping, marketplaces, or multi-language setups
• Retailers operating across the DACH region and international markets
• Anyone evaluating whether native Shopify feed apps can still scale with their business

What you'll learn

• Why product feed infrastructure becomes a growth bottleneck at scale and what the breaking point looks like in practice
• How TITUS manages 100,000+ SKUs across 7 countries and multiple languages without the operational overhead
• Why traditional Shopify feed apps hit a wall under enterprise complexity
• How to build one centralized rule-and-logic layer across channels and markets
• How rule-based product feed management makes localization scalable and repeatable
• What to prioritize when future-proofing your feed setup

What you'll walk away with

• A clear multi-country feed management architecture model you can map to your own setup
• Fewer feed errors and faster market launches
• A reusable, scalable feed structure that reduces manual work
• A single source of truth for all product feeds
• A team that can focus on growth instead of firefighting

Meet the speakers