Video
Webinar: Practical tips to scale PPC campaigns while reducing the workload
November 20, 2025
Scaling your PPC campaigns in fast-moving markets like travel isn’t easy. In this webinar, Teresa Lämmle (Hurra Communications) and Maik Götze (Channable) will show how l’tur used automation to make their campaigns more efficient, more granular, and more effective — without adding extra work for their team.
Who should watch
- PPC specialists running complex campaigns
- Performance marketers looking to save time and boost results
- Travel and retail advertisers exploring automation
What you'll learn
- How to turn complex product data into high-performing PPC campaigns
- A step-by-step framework to automate campaign creation and optimization
- Real-world results from l’tur: higher CTR, better Quality Scores, and lower CPA
- Practical tips to scale campaigns without scaling the workload
Why you can't miss this
- Reduce manual work and save time with automation
- Improve campaign performance and ad relevance
- Learn from experts who have helped brands succeed in competitive travel markets
Meet the speakers
Teresa Lämmle – Digital Marketing Strategy Consultant, Hurra Communications GmbH
Teresa has nearly 10 years of experience helping brands turn complex product data into actionable PPC strategies.
Maik Götze – Senior Client Success Manager, Channable
Maik specializes in data feed automation, helping brands across Europe run profitable, high-performing campaigns at scale.
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