Video
Webinar: The human edge in PPC: Improve your soft-skills as a PPC expert
March 7, 2025
In this webinar, Yoann Ferrand takes you beyond the technical. He'll show you how to build stronger client relationships, tell compelling data stories, and lead high-performing teams.
This webinar goes beyond the technicalities of Pay-Per-Click advertising. We'll explore the crucial soft skills that separate top performers from the rest. Learn how to build stronger client relationships, communicate effectively with your team, and use data to tell compelling stories that drive business results.
Who is this for:
- Agency Professionals: PPC Managers, Heads of PPC, and Executives looking to improve client relationships, scale operations, and deliver exceptional results.
- In-House Teams: Marketing Managers, E-commerce Specialists, and Paid Search Executives striving to achieve measurable ROI, collaborate effectively, and manage stakeholder expectations.
- Large Advertisers: CMOs, Performance Directors, and Heads of Digital Marketing seeking to scale campaigns globally, optimize resource allocation, and drive results across large budgets.
What you’ll learn:
- Human-Centric PPC: Build strong client relationships and effectively address client challenges.
- Storytelling with Data: Transform data into actionable insights and create compelling reports.
- Soft Skill Development: Improve team communication and master difficult conversations.
- Strategic Insights: Align PPC with business goals and scale campaigns efficiently.
- Building Thriving Teams: Create a positive work environment, attract top talent, and improve team well-being.
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