Video
Cross-Border growth in Benelux - Requirements, Setup & Growth Tactics for EU Sellers
April 20, 2026
Ready to scale into new markets? Discover the key requirements, setup steps, and growth tactics EU sellers need to succeed on Bol and expand efficiently across borders.
Session description
Scaling your marketplace operations into the Netherlands offers a clear growth path. In this Fireside Chat with Jorg Bolekaar (Channable) and Patricia Lay (bol), we break down the practical and technical steps needed for successful cross-border expansion.
Learn how to create a single source of truth for your data, automate local compliance, and maintain real-time stock accuracy—so you can unlock new revenue streams and operate efficiently across multiple EU markets.
Who should watch
- Marketplace Managers and Operations Specialists
- eCommerce teams exploring cross-border expansion
- Sellers in Germany and France looking to grow into new EU markets
What you'll learn
- How to navigate bol’s marketplace requirements and setup process
- A step-by-step framework for launching successfully in a new country
- Tips for optimizing listings, including titles, descriptions, specs, and images
- Strategies for automating compliance, inventory, and processes
- Lessons from common seller mistakes and how to avoid them
- Five actionable growth tactics to boost efficiency and revenue
Why you should not miss this
- Learn practical insights for scaling cross-border operations with confidence
- Improve listing quality, customer trust, and operational efficiency
- Hear from experts who have guided sellers through successful EU expansion
Meet the speakers
Patricia Lay – Partnership Growth Manager, bol
Patricia Lay is working with international service partners to make cross‑border e‑commerce more accessible and scalable for international sellers.
Jorg Bokelaar – Product Manager, Marketplaces team, Channable
Jorg works with Bol to provide sellers with a scalable solution for listings and orders.
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