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Delivering a higher CTR and better ROAS for ClickBoost’s clients’ PPC campaigns [video]

April 23, 2020

Scottish PPC agency, ClickBoost, has been able to deliver 25% more ROAS and double the CTR for their clients’ thanks to generating PPC campaigns with Channable. By automating PPC with Channable, co-founders Scott Beveridge and Gordon Campbell, have been able to create hyper-relevant ads, improve quality score, improve ROAS, and save time. “As a tool for agencies, it’s absolutely fantastic.”

ClickBoost Channable

SUMMARY

An agency’s challenges

For ClickBoost, a specialist PPC agency based in Glasgow, it’s important you prioritize how you spend your time to deliver the most to your clients and save them money. “Our primary measurement for success for all our clients is ROAS, so for every pound or dollar that we spend we want to ensure that we are maximizing the return for our clients.” ClickBoost realized they were spending “massive amounts of time and effort optimizing product feeds manually” as they wanted to “automate the process of creating ads for eCommerce clients that had large inventories.”

ClickBoost’s ad automation journey

Scott and Gordon had attempted to build an in-house solution. “We tried to build our own PPC software to do what Channable does and create ads from a feed. We had one of our developers working around the clock for weeks to try and build a similar solution. Even with all that work and effort, we ended up with something that was only a fraction as good as Channable.”

The ClickBoost team was introduced to Channable through its network and was instantly impressed. Scott shared, “the first thing that struck me about Channable was how easy it was to use. It took seconds to import our clients’ products into Channable. Then in just a few clicks, we could create a campaign, a bespoke ad group structure that really worked for each individual client, preview all the ad copy, and then with just one click push the ads to Google Ads.”

ClickBoost uses Channable’s PPC tool to generate ads for Google ads and Microsoft Advertising. The dynamic ad template also supports sitelinks and price extensions. In essence, Gordon’s grateful that Channable can “automate a lot of the laborious tasks, which means we can focus more on the research analysis, testing an overall strategy, and communicating with our clients, which ultimately helps us improve the bottom line.”

Gordon is a personal fan of Channable’s “time-saving aspect and the ability to increase our clients’ revenue at the click of a button. What we know from looking at our stats is that we see up to a 19% uplift in the clickthrough rate because the ads are so relevant, especially with the product-specific ads.” Scott added that “the ROAS is about 25% better than what we see across the rest of the account.”

Quote ClickBoost

More click boosting opportunities

ClickBoost is still discovering the potential of all of Channable’s functionalities. Scott shared that “one of the things we’d like to try next with Channable is how we can use it to improve companies’ performance on eBay and Amazon. We can see a big opportunity for being able to optimize and refine what we do by using Channable to help improve performance on those marketplace channels.” Channable has built-in integrations to dozens of online marketplaces, and feed templates for thousands of online advertising channels.

Ultimately, Channable has helped us save a whole lot of time, generate a lot more revenue for all of our clients and improve the ROAS across all their accounts. I’d definitely recommend Channable to anybody who wants to reduce wasted spend, improve account performance, and save time on account management.

If you’d like to have a demo of Channable’s PPC tool or have any questions regarding how Channable can help save your company time and increase your clients’ ROAS, just get in touch with our sales team.

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Senni Whitaker
Marketing UK

Senni is responsible for the UK marketing at Channable. In her role she
writes a lot of content in the field of e-commerce and online marketing.