Podcast: European selling, simplified with Kaufland Global Marketplace

Selling across Europe doesn't have to be a logistical headache. In this episode, Lucas Bassa (Marketplaces Product Lead at Channable) and Zoitsa Ilieva (Kaufland Global Marketplace) break down how Kaufland has evolved from a German retail giant into a cross-border powerhouse.

We dive into how you can leverage 99% brand awareness to reach 139 million monthly visitors across seven countries, including the expansion into Poland, Austria, France, and Italy. If you’re looking for a "shortcut" to European compliance and high-intent traffic, this is the roadmap you’ve been waiting for.

Key Takeaways

• The power of 139 Million: Tap into massive, high-intent traffic across Germany, Czech Republic, Slovakia, Poland, Austria, France, and Italy.
  Zero-friction expansion: One registration, one portal, seven countries. It’s that simple.
• AI & localization: Meet "Selly," the AI assistant, and learn how automatic translation removes the language barrier for your product data.
• Compliance solved: Learn how "EPR Management by Kaufland" handles the complex packaging laws (especially in France) so you don't have to.
• The "Full Catalog" strategy: Why listing your entire assortment is the secret to winning the Buy Box.

Learn more about selling on Kaufland

Listen to the complete episode: