Create, test, and scale product creatives that perform

November 12, 2026

Algorithms are changing the way ads are selected, delivered and ranked. As platforms decide more of who sees your ads, your creative becomes one of the strongest signals you still control. Is your creative strategy keeping up?

Creatives are becoming the new targeting. As ad platforms increasingly automate targeting and AI shifts product discovery patterns, marketers have less direct control over audience reach.

Research shows that 90% of marketers consider creatives the number one factor influencing performance. Yet 72% still wait for performance to decline before refreshing their creatives.

In this session, we’ll explore how to create product creatives that capture attention, resonate with shoppers, and reach the right audience. Together with the agency NextMomentum, we’ll show you how to create, test, and adapt product visuals at scale, with real customer success stories featuring Meta Variant Testing and AI Product Image Generation.

What you’ll walk away with

• Understand the shift: Why creatives are becoming a more important performance signal as ad platforms automate more of the targeting.

• See what makes creatives perform: How product data, context, and creative variations can help you deliver more relevant ads.

• See it in action: Learn how to create and scale creatives with automated production, AI Product Image Generation and dynamic variations across channels, with real-world examples from NextMomentum.

Why it matters to you

• Reduce manual work: Create and refresh product creatives at scale through automation.

• Improve performance: Use product data and creative variations to make ads more relevant to different products, audiences, and contexts.

• Stay discoverable: As consumers increasingly discover products through AI Search, the quality of your product data and creatives matter beyond the ad itself. Together, they help LLMs understand and recommend your products.

Who is this for

For performance marketers responsible for driving eCommerce growth through advertising, creatives and product data:

• Performance Marketing & Paid Social Managers

• eCommerce & Digital Marketing Managers

• Growth Managers / Heads of Growth

• Performance Creative & Creative Managers

• Marketers working with product feeds, paid media, and AI-powered discovery

Get the slides here