How Kevin's Catalog Improved ROAS by 57% by Replacing Its Feed Management Partner

After years of paying for feed optimizations that failed to deliver results, Kevin's Fine Outdoor Gear and Apparel (Kevin’s Catalog) partnered with Hawke Media and Channable to unlock better product data visibility, faster optimization cycles, and profitable growth.

Key takeaways

• Lack of control, inflexibility, and high costs resulted in client’s search for new feed provider
• Channable implementation completed in approximately one week

Retailer saw results of:

• +57% ROAS
• +23% Shopify Revenue YoY
• +12% Total Sales Growth YoY
• 20% lift in purchase volume within the first month of implementation

Agency saw results of:

• Faster client reporting
• Improved visibility across Google and Meta
• Faster identification of revenue opportunities

About Kevin's Catalog

Founded as a family-owned retailer, Kevin's Catalog has served outdoor enthusiasts, hunters, and lifestyle shoppers since 1978 through two brick-and-mortar locations in Georgia and Florida, alongside a Shopify store that serves customers everywhere else.

With tens of thousands of SKUs spanning several categories and premium brands such as Patagonia, Barbour, and Filson, online sales play a critical role in the company's growth and profitability.

The Challenge

An Expensive Feed Partner That Wasn't Delivering

Like many retailers, Kevin's Catalog relied on product feeds to power its Google Shopping and Performance Max campaigns. Despite paying significant monthly fees to a previous feed management provider, they saw little impact from the promised feed optimizations. The problem wasn't a lack of effort. It was a lack of control that led to a lack of results.

As online sales represented the majority of company revenue, these challenges directly limited growth potential.

After years of paying for feed 'optimizations' that did nothing, Channable was the first partner that actually delivered faster service, clearer data, and online revenue growth we could see.

Why Kevin's Catalog Made the Switch

Looking for Better Visibility, Better Service, and Better Results

Toward the end of 2024, Kevin's Catalog and agency partner Hawke Media evaluated their existing feed management setup and concluded it was holding performance back. Hawke Media recommended Channable as an alternative.
After initial conversations with the Channable team, the decision became clear.

What Stood Out

• More competitive pricing
• Stronger customer support
• Better reporting and dashboard capabilities
• Improved access to product-level data
• Greater transparency into feed performance

Most importantly, the retailer saw an opportunity to save and replace the budget from a partner that was stalling their growth to one that aligned directly with business goals and a proactive culture.

The Solution

Building a Stronger Foundation for Paid Media Performance

Implementation was straightforward. Within a single week, Kevin's Catalog transitioned to Channable without requiring IT resources or engineering support. Channable first focused on optimizing product feed quality, creating a cleaner foundation for advertising performance. From there, Hawke Media was able to layer Performance Max optimization on top of improved product data.

The biggest game changer was finally having dashboards and support that let our agency move fast, instead of waiting on a partner who took too long to respond.

The Results

More Revenue From Essentially the Same Budget

The impact was immediate. Within the first month after switching to Channable, Kevin's Catalog experienced a nearly 20% increase in purchase volume. As optimizations continued, performance gains accelerated.

The most notable outcome was the relationship between spend and return. While advertising spend remained essentially flat, conversion value increased by roughly 60%, demonstrating significantly improved efficiency.

The business was able to generate substantially more revenue without sacrificing efficiency.

Agency Perspective: How Hawke Media Scaled Faster

For Hawke Media, the benefits extended beyond performance metrics.
Improved access to product-level data and faster support allowed the agency team to spend less time managing feed issues and more time executing growth strategies and bolstering their client partnership.

Agency Benefits

• Faster client reporting
• Improved visibility across Google and Meta
• Reduced operational bottlenecks
• Greater self-sufficiency
• More effective product segmentation
• Faster identification of revenue opportunities

According to Hawke Media, scaling accelerated once they could clearly identify:

• Which products were driving performance
• Which products required segmentation
• Where additional budget could generate the highest returns

The result was a stronger customer relationship and a more scalable optimization process.

Lesson Learned: Product Data Is Growth Infrastructure

• One of the biggest takeaways for Kevin's Catalog was realizing how important product-level data truly is.
• What initially seemed like a backend operational tool became a strategic driver of growth.
• The team discovered that better product data doesn't just improve feed quality; it improves visibility, decision-making, campaign efficiency, and revenue outcomes.

We never realized how important product-level data could be until we saw the impact of switching feed partners. It completely changed how we value clean, well-managed data as a driver of growth.

Looking Ahead

Today, Kevin's Catalog is focused on continuing to scale its online business through more advanced product segmentation and performance-driven optimization.
With stronger product data, improved visibility, and a more responsive partner, the team now has confidence to invest further in growth priorities such as:

• Expanding product-level segmentation
• Scaling top-performing categories
• Continuing to improve advertising efficiency
• Leveraging product data to support multi-channel growth

Conclusion

For Kevin's Catalog, the move to Channable was about more than changing feed providers. It was about replacing an expensive, slow-moving process with a scalable foundation for profitable growth. The results speak for themselves: 57% higher ROAS, 60% more conversion value, and 23% year-over-year online revenue growth…all while maintaining essentially the same advertising spend.
As the retailer continues to expand its online presence, product data has become a competitive advantage rather than an operational necessity.

If your product data strategy feels like an uphill battle with your current feed management provider, sign up for a demo to see if Channable can help!