How to increase sales on marketplaces

January 4, 2020

AmazonMarketplacesSales season

“Once my products are on Amazon, Google Shopping and eBay, my online sales will multiply by 10!” That’s the impression a lot of online sellers get, who unfortunately end up being disappointed. Sounds familiar? Then let us explain how to increase your sales on marketplaces.

How to increase sales on marketplaces

You own an online store and are well-informed about e-commerce trends, so you have decided to send your products to online marketplaces in order to reach more customers.

You spent quite some time setting this up and your products have been on Amazon or Google Shopping for quite a while, but you’re starting to realize that the amount of orders you’re getting does not meet your expectations. It’s frustrating.

Why do customers buy your competitors’ products rather than yours, even though yours have a better value for your money? Let’s see what could be the source of the problem.

Your products are not well categorized.

If your women’s jeans end up in the kids hats category, it is pretty clear that they will not be sold, since they are not reaching the right target. On top of that, if by any chance a customer still decides to click on them, you will probably end up paying for a useless click.

You are exporting every single product.

Sometimes, less is more. By choosing to only send your 150 top-performing products to marketplaces rather than all 1,200 of them (half of which you’ve never sold), you’ll increase your conversion rate. Focus on the products that have best chances of selling, and as a result, decrease the amount of ineffective CPCs.

Your shipping costs are too high.

In an increasingly competitive e-commerce environment, merchants are battling to provide the best possible service in order to attract online consumers. If the price of your article matches that of your competitor but you’re asking more for its delivery, your potential customers will slip through your fingers.

The title or description of your products is not optimized.

You lowered the price of your Dr. Martens shoes from €170 to only €110 two weeks ago, yet sales are still not growing? Online customers are crazy about discounts, so why don’t they seize the opportunity?

Well, in this case the problem probably has to do with the optimization of the title or description of your product. The title’s length is very important, as is the use of the right keywords. Carefully select your keywords and insert them in your titles and descriptions.

So how can you improve all of this?

Now that we’ve been through the possible reasons for the lack of sales of your products, all that’s left for us to do is provide you with a solution!

Data Feed Management

A datafeed manager is a complex name given to a very simple solution. This online tool allows you to import the products from your online store and resolve all of the above-mentioned aspects in a single place. As its name suggests, the tool works with datafeeds, meaning it imports the product catalogue of your website.

Once your products are imported, you will be able to categorize them, optimize their title and description, adjust their shipping cost, exclude some products, and much more. All of this can be done by creating straightforward ‘if/then’ rules, such as, for instance, “if stock is lower than 2, then exclude product”. Once you’ve selected and optimised your articles, you will be able to directly send them to the platforms of your choice.

Are you ready to boost your online sales? Then start your free trial now! Our technical team would be happy to help you set up your first feed, all for free!

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Vanshj SethBrand Marketing

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