Labelizer
Automatically segment products for better Google performance
Cut wasted spend and boost Shopping performance. Channable Labelizer segments products into Heroes, Sidekicks, Villains, and Zombies by performance, so you can bid smarter and optimize what matters.
17,000+ companies trust Channable to improve performance
Improve your Shopping campaign performance
Performance-based segmentation
Automatically identify your best and worst performing products.
Smarter budget for better performance
Shift budget from underperforming Villains to bestselling Heroes.
Simplify Google Ads with Labelizer
Optimize Google Shopping, Ads, and PMax campaigns with ease.
Easy, automated setup
Enjoy a simple, intuitive setup and optimize your budget based on real-time performance.
Smarter segmentation. Better Google Shopping performance.
Your products don’t perform equally
A small group of products drives most of your revenue, while many others get little visibility and waste budget. Labelizer analyzes performance daily to show where to invest and where to take action, optimizing bids while identifying opportunities to improve relevance.
Automatically segment products for improved results
Every product is automatically assigned to one of Labelizer's labels:
Heroes: Your best-performing products.
Sidekicks: Products with strong potential that deserve more visibility.
Villains: Products that steal your advertising budget but don't convert efficiently.
Zombies: Products with little visibility or performance.
0 Zombies (optional): Products with no impressions or clicks at all.
This makes it easy to understand your catalog and choose your strategy. Will you improve your Heroes by optimizing titles and other attributes, or reduce wasted spend by shifting budget from Villains to Heroes?
Activate custom labels in Google Ads
Easily push Labelizer labels to Google Ads through the Supplemental Source and use them as custom labels in Google Shopping to structure campaigns, allocate budget smarter, and reduce wasted spend on underperforming products.
Add manual tags for extra control and flexibility
Use Manual Product Tagging to assign strategic tags for promotions, seasonal campaigns, tests, or business priorities that go beyond automatic performance labels.
Smarter campaign decisions. Predictable pricing.
Combine the 20% CSS margin advantage with a complete Google Shopping optimization suite. Use Labelizer to segment products by performance, make smarter budget decisions, and grow across countries without surprise fees.
Includes:
CSS 20% margin advantage
Channable CSS gives you a 20% margin advantage, which means more bidding power without increasing costs.
Applies only to European Economic Area (EEA) countries specified by Google
Title Optimizer
Increase product visibility using keyword suggestions based on search behavior and product data to optimize product titles.
Labelizer Lite
Leverage performance labels to quickly spot which products are worth optimizing for the biggest impact.
Price Benchmark Lite
Incorporate product price competitiveness into your optimization and analysis.
All from Standard, and:
Labelizer
Segment products based on performance data from Google Ads to reduce wasted spend and improve your ROAS.
Products AI
Optimize up to 200 products at a time for Shopping ads on Google with AI-powered improvements based on Google Shopping best practices.
Manual Product Tagging
Manually apply custom product tags to support strategic campaigns, testing, and seasonal promotions in Google Ads.
Price Benchmark
Monitor price competitiveness and benchmark products against competitors to improve campaign performance.
Need more flexibility?
Labelizer simplifies Google Shopping optimization with easy product segmentation and performance boosts. As you scale, Insights adds multi-channel optimization, custom segments (like margins or returns), and advanced automation.
FAQ
What are the main benefits and effects of Labelizer Google Ads for my campaigns?
You save advertising costs by reducing the budget on your Villain products. You generate greater revenue by levelling up Sidekicks and activating Zombies.
Can I use Google Shopping custom labels other than Heroes, Sidekicks, Villains, and Zombies?
Yes. In addition to Labelizer's automatic performance labels, you can use Manual Product Tagging to create and assign your own custom labels, such as "Seasonal" or "Best Sellers". This gives you extra flexibility for promotions, seasonal campaigns, testing, and other business priorities. If you have a big catalogue, it is advised to use Channable Insights to automate these labels.
Do I need to adjust the Labelizer Strategy every month?
Labelizer is an always-on strategy. Once you have implemented the Labelizer Strategy in the Channable Platform and Google Ads, you can keep it running. For example, if you have your Villains (products that don’t convert) in a separate campaign, Google Ads’ algorithm will automatically bid less on those products. You don’t want to change this each month as you need the data to run the campaigns efficiently.
What’s my next step after setting up the Labelizer Strategy?
Once you’re seeing results with Labelizer, you may want to take your strategy a step further. We see that customers set up Channable Insights. This allows you to create a custom Product Scoring System that will allow you to be even more competitive in how you bid on products, as the segmentation will be more granular and focused on custom metrics.
Put your Google Ads budget where it counts
Boost ROAS, cut wasted spend, and unlock the full potential of your top-performing products.