Channable acquires Metrion to give performance marketers better data and more control

UTRECHT, The Netherlands, June 3rd 2026 – Channable has acquired Metrion, a conversion tracking platform for online retailers, to help performance marketers and agencies move beyond unreliable, black-box data and take back control of their performance.

This acquisition marks the next step in Channable’s evolution into a full multichannel eCommerce platform, following its earlier acquisition of Producthero. Together, these moves strengthen its ability to help marketers manage, optimize, and measure performance across all channels.

Together, Channable and Metrion are setting a new standard for performance marketing: one based on transparency, control, and real results.
For years, marketers have relied on platform-reported metrics to measure success. But with increasing privacy regulations and browser restrictions, that data has become less reliable and harder to act on. Many teams are optimizing campaigns without knowing what truly drives revenue.

Channable is taking a clear stance: performance marketing should be built on data you can trust and act on.

Metrion provides that foundation. By combining server-side and client-side tracking, it delivers accurate, consent-compliant conversion data based on first-party, transaction-level insights.

With this acquisition, Channable connects product data, campaign execution, and real conversion results into one platform. This closes the feedback loop between what marketers push to channels and what actually drives revenue.

For marketers, this means better results with less guesswork: higher return on ad spend, faster setup, and full transparency into how data is tracked and used. Instead of fixing tracking issues, teams can focus on improving performance.

The combination also lays the groundwork for the next phase of performance marketing. By integrating conversion data directly into its platform, Channable can power more advanced optimization and build toward AI-driven campaign improvement based on real performance data.

Metrion integrates with platforms like Shopify, WooCommerce, and Magento, making it easy for eCommerce teams to improve tracking without complex setups.

The two companies are a strong match not only in product but in mindset, sharing a hands-on, technical approach and a focus on building practical solutions for performance marketers.

Metrion will continue as a standalone product in the short term, while both teams work toward deeper integration.

About Channable

Channable is a multichannel platform for eCommerce that helps more than 17,000 online retailers, brands and agencies to manage their online marketing strategies and grow online sales. Customers include companies like Decathlon, New York Pizza, Vodafone, Rituals, and MediaMarkt.

Founded in 2014, Channable provides a fully integrated solution to list, advertise, and optimize products across more than 3,000 advertising channels and marketplaces. The platform combines feed management, order management, PPC optimization, CSS, ad creation, and insights assisted by AI-powered features, helping businesses scale with less complexity.

Channable processes more than 250 billion items per day, and has synced more than 100 million orders through its platform.

Headquartered in Utrecht, the Netherlands, with offices in Berlin, Aarhus, and New York City, Channable supports customers across Europe, the US, and beyond.

About Metrion

Metrion is a conversion tracking platform built for performance marketers who need accurate, reliable data in a privacy-first world.

Founded in 2025, Metrion enables eCommerce brands and agencies to track, understand, and optimize their marketing performance using first-party data. Its plug-and-play solution combines server-side and client-side tracking to capture more complete conversion data, giving brands a future-proof data infrastructure as traditional tracking methods become less reliable.

Metrion processes over 100,000 conversions daily and helps marketers track up to 30% more conversions compared to traditional setups. Built on an infrastructure designed to scale effortlessly, the platform has seamlessly handled over €3.5 billion in total transaction value.

By eliminating data gaps and reducing reliance on third-party tracking, Metrion gives marketers full visibility into performance, enabling better decisions, higher return on ad spend, and faster growth.

Media enquiries

pr@channable.com or support@getmetrion.com