Last-minute feed & ad optimization for the holiday season

Conor McIlduff (Business Development, Channable) and Erika Mendes (Product Specialist, Google) discuss last-minute tips, trends and strategies to successfully navigate through the upcoming holiday season.

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Start prepared into the holiday season! In this webinar Conor and Erika cover all topics that will allow you to tweak and optimize your feeds and ads for this year's peak season.

  • Introduction (Conor)
  • Peak dates & key numbers (Erika)
  • Winning the retail season (Erika)
  • Product feed best practices (Erika)
  • Takeaways (Erika)
  • Feed management in a nutshell (Conor)
  • Challenges in feed management (Conor)
  • Data segmentation (Conor)
  • Channable & Smart Shopping (Conor)