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Google Marketing Platform

The Google Marketing Platform (formerly DoubleClick Advertiser and Google Analytics 360) provides users with products to help them plan, buy, measure, and optimize digital media from one place. The platform was introduced in 2018 and unified Google’s DoubleClick for advertisers and Google Analytics 360.

Google Marketing Platform
Google Marketing Platform

The products Google Marketing Platform offers includes: Display & Video 360/DV360 (formerly DoubleClick Bid manager), Search Ads 360/SA360 (formerly DoubleClick Search), Campaign Manager (formerly DoubleClick’s Campaign manager).

You can use Channable to create the perfect feed for Display & Video 360 so you can build relevant dynamic remarketing ads faster. Ads will be displayed on sites that have opted in to display ads aka publishers. Use DV360 to traffic, target, deliver and report on interactive advertising campaigns. By creating display ads via Display & Video 360, you can ensure that the most appropriate ads will be displayed to a specific audience you set. DV360 can help with retargeting campaigns, because of cookies, but also geographically focused ones.

Advantages of advertising on the Google Marketing Platform

  • Increase your ad exposure through the vast Display & Video 360 network
  • Display relevant ads to preset audiences
  • Easily generate reports on your ads and ad campaigns

Where will my ads be displayed with Display & Video 360 (DoubleClick)?

By creating ads on the Google Marketing Platform (DoubleClick), your ads will be displayed throughout the Google Ad Manager Network. These are sites which have signed up to display ads made in the Google Marketing Platform. You set the specifics on when/where you want your ads to be published and the Google Marketing Platform will place your visual ad on the hosting sites.

How do I send my data to Display & Video 360 (DoubleClick)?

  1. Create a Channable account
    Creating an account takes seconds, just sign up with your name and email address.
  2. Import your product feed
    The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.
  3. Add a Display & Video 360 (DoubleClick) feed
    In order to advertise your products on Display & Video 360 (DoubleClick), first you have to add Display & Video 360 (DoubleClick) as a channel. Don’t worry it’s very easy! To do that just head over to the ‘Feeds’ tab and click on ‘add new feed’.
  4. Categorize your products
    Display & Video 360’s (DoubleClick) categories are already implemented within Channable. You can easily match your own categories to the categories of Display & Video 360 (DoubleClick) to make sure your products appear in the right category on Display & Video 360 (DoubleClick).
  5. Create rules to optimize your ads for Display & Video 360 (DoubleClick)
    After you have added Display & Video 360 (DoubleClick) as a feed, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF THEN statements, which we designed to simplify this step. Use these rules to create the perfect feed. You can do almost anything, for instance, excluding the products that are out of stock so they will not show up online and much more.
  6. Finalize
    The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really helps with customizing and creating the best product feed for Display & Video 360 (DoubleClick). After you have completed all the steps just press ‘run now’. After activating the feed, you can copy the optimized feed as a URL from the ‘Preview’ step and send it to Display & Video 360 (DoubleClick).
  7. Start earning & celebrate your success
    Sit back and watch your sales increase.

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