Channable CSS: Gain 20% margin advantage, more bidding power & seamless integration with feeds, PPC & Insights. Premium Google Partner.

CSS | Channable Blog

Shopping performance on Google and return on ad spend is largely determined by **what you do *before* peak season**, not during it. In other words, your Google Ads expert strategy needs to account for peak season preparation in addition to campaign management.

**For most retailers, July and August are when you optimize your setup, test your strategy, and lock in positioning before October peak-season traffic starts overwhelming your systems.** Advertisers who treat Google Shopping ads performance as a long-term project consistently **outperform those who optimize reactively in October**, when eCommerce peak season starts.

Google Shopping peak season preparation requires three things working together: 
1. Access to the CSS bidding advantage
2. Feed optimization at scale 
3. Strategic product prioritization 

When combined, these tactics let you **maximize Google Shopping performance without proportionally increasing your budget**. When done separately or delayed, they cost you weeks of testing time and thousands in wasted clicks.

This guide walks through the **five concrete steps to prepare your Google Shopping and Performance Max campaigns now**, *before* peak season hits.

## Key takeaways
- [Channable CSS](https://www.channable.com/products/css) give you up to 25% more bidding power over Google Shopping. Switch in July or August to lock in lower costs before the September CPC spike.
- **Feed quality is one of the strongest ranking signals alongside bids**. Product titles, images, and attributes need **quality optimization before peak season**, not during it.
- Use Channable’s **Title Optimizer** and **Labelizer** to scale optimization and product segmentation. Manually optimizing and segmenting hundreds of products is impossible. Automation lets you easily focus effort on your highest-impact products and allocate your advertising budget more efficiently.
- A **clean Merchant Center feed** separates profitable campaigns from budget disasters. Disapprovals and stale data cost visibility when it matters most.
## Why peak season preparation matters: Starting your Google Shopping optimization timeline
If you wait for the full-swing peak season to optimize your Google Ads campaigns, your cost per click in Q4 is not the same as your cost per click in Q1. Aside from the **lower cost**, early preparation gives you **time to test without pressure**.

When you build bucketing strategies and refine your product data feed under low-traffic conditions, you can iterate, validate feed quality, and prove your setup works before peak-season traffic hits.
![Cost per click across Google Shopping, PMax, and Google Search increased with 10 percent in Q4 vs Q1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cms81bvtu8fge07w3c9kxt8e1)

When analyzing €1.38 billion in Google Ads spent for eCommerce advertisers, the cost per click across Google Shopping, Performance Max, and Google Search combined increased 9.1% in Q4 versus Q1 2025. 

Think of this as your pre-flight check: *before* the runway gets crowded, you want your engines running smoothly and your navigation calibrated.

In the analysis above, by September alone, the **spike hits 9.5%** as advertisers begin competing for Q4 placements. **For home goods specifically, CPCs doubled between Q1 and Q4**.

Higher CPCs mean **lower ROAS** on the same products, or smaller budgets covering less inventory.

💡 Read our [Google Ads performance benchmark report](https://www.channable.com/google-ads-performance-benchmark) to get the full picture.
![Google Ads performance benchmarks for eCommerce businesses.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cms81dtc08c9907uvztyiwcya)

### What’s the best month to start optimizing your Google Shopping performance?

Our research shows that **July and August are the ideal months to optimize your setup**. You have roughly six weeks before the September CPC spike closes your testing window. Traffic is still low enough to run experiments affordably, your team has bandwidth to work through optimization without fire-fighting issues, and you still have time to act on what you learn.

Nailing the time window is just scratching the surface. Read on to learn five concrete steps you can take to maximize your Shopping performance on Google before peak season.
## 1. Get the CSS advantage before competitors do
Your peak season budget will stretch further if you switch to a third-party [Comparison Shopping Service (CSS) partner](https://www.channable.com/blog/comparison-shopping-services) now. Third-party CSS partners like [Channable CSS](https://www.channable.com/products/css) pass **100% of your bid into the auction, while Google’s own CSS deducts a 20% margin before bidding**. The same bid through a CSS partner is therefore worth **up to 25% more in the auction.** Smart bidding algorithms reward efficiency, and the CSS margin advantage makes your bids more competitive without increasing spend.
It's the digital equivalent of upgrading to a fast-pass lane while everyone else is still waiting at the main gate.
![The Channable CSS partner gets retailers a 20 percent margin advantage in a Google Shopping auction.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cms81h4h289q607w3wyg6sn39)
In practice, switching to a CSS partner means you can **keep your current visibility and spend up to 20% less per click**, which is a critical cushion when CPCs are climbing. Or keep your budget flat and **reach significantly more customers with the same spend**.

Most advertisers use this advantage to **improve profitability first, lower costs while maintaining volume through July and August, then scale** from a stronger position as peak season comes around.

As CPCs spike from September onward, the efficiency gap between Google CSS and CSS partners compounds. Competitors who **switch early in Q3** lock in lower costs before the peak season surge. If you wait until October, you're missing out on the CSS margin advantage during the most competitive period of the year.

💡 Read our guides to learn more about [how the CSS bidding advantage works](https://www.channable.com/blog/everything-you-need-to-know-about-google-css-partners) and [compare CSS partners](https://www.channable.com/blog/google-shopping-css-partners) in your market.

## 2. Optimize your product data feed: Winning Shopping advertisers optimize more than bids

A better bid doesn't guarantee better placement in a Google Shopping auction. [Google weighs your bid](https://business.google.com/uk/resources/articles/three-ways-to-improve-your-quality-score/ ) alongside product feed data quality, ad relevance to the search query, and predicted click-through rate. 

When peak season hits and every competitor is raising bids, [feed quality](https://www.channable.com/blog/google-shopping-feed-optimization) becomes your competitive edge. Your product feed is how Google matches your listings to user searches. 

Product titles, images, global trade item numbers (GTINs), descriptions, and category data (among other attributes) determine if your product appears at all. Incomplete or poorly structured product data means Google can't match you to relevant queries, costing you impressions before the auction even starts.

This matters enormously in Q4. When CPCs double, and hundreds of competitors bid on the same products, **high-quality data helps your products compete without requiring proportionally higher bids**.

[A well-written product title](https://www.channable.com/blog/google-shopping-title-optimization-best-practices) with the right keywords improves both relevance scoring and click-through rate. Better CTR improves your auction ranking. Better ranking means more visibility with the same budget.

**Product titles have the highest impact on both visibility and conversion rate**. Images directly influence which users click. GTINs help Google benchmark your product against competitors. **July and August are the right months to audit and improve these attributes** before peak season bid escalation makes inefficient data costly.

💡 Read our guide to learn more about [how the Google Shopping auction works](https://www.channable.com/blog/bidding-strategies) and which bidding strategy works best for scalable ad campaign performance.

## 3. Improve product visibility with better titles

**Product titles are one of the most important factors determining whether your products appear for relevant searches on Google Shopping.** A clear, keyword-rich title helps Google understand what you're selling, improves product relevance, and increases the likelihood that shoppers will click on your listing.

If you have 50 products, reviewing and [improving product titles](https://www.channable.com/blog/product-title-optimization-for-google-shopping-ads-the-ultimate-guide) manually is still manageable. If you have 500 or 5,000, it quickly becomes a time-consuming task. Identifying which titles could be improved, researching relevant keywords, and updating them consistently before peak season takes significant time and effort.

[Channable's Title Optimizer](https://helpcenter.channable.com/css/title-optimizer) analyzes your existing product titles and suggests relevant keywords based on real search behavior and your product data. Instead of guessing which titles to improve or rewriting them from scratch, you can quickly identify optimization opportunities and make targeted improvements that help your products become more relevant for Google Shopping.
![A basic product title vs an optimized product title created with Channable's Title Optimizer.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmses7xkf0qrw08v0j4tqz3j6)
This Channable feature surfaces products underperforming due to weak titles, and recommends keyword additions based on search demand. The result is **faster auction eligibility for more products before September**. Better titles mean more search matches, more visibility, higher CTR, and stronger relevance signals in Q4 when every factor counts.
Starting this work in July or early August ensures **your titles are optimized before the CPC spike** makes inefficient data costly for your eCommerce store.

## 4. Prepare your best products for peak season

Peak season demand focuses on bestsellers and seasonal items. These products will receive disproportionate traffic and competition, making product prioritization critical. You can't optimize every product in your catalog before September, so focus on those with the highest potential impact:
- Best-sellers need strong visibility and continuous optimization.
- Underperforming products with growth potential can benefit from targeted improvements before peak season.

[Channable’s Labelizer Lite](https://helpcenter.channable.com/css/labelizer) automatically segments your products based on performance (clicks and ROAS) into clear categories: 
- **Heroes**: Your top performers
- **Sidekicks**: Good volume but lower conversion (potential for growth)
- **Villains**: Underperforming relative to cost
- **Zombies**: Barely shown
- **0 Zombies**: No performance history at all
![Channable’s Labelizer Lite segmenting products based on performance.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmsfvdh3b790k07utsvkhk52f)
By leveraging this information, you remove the guesswork from product prioritization. You can immediately identify which products deserve your attention and focus your optimization efforts where they're most likely to have an impact. For example, you can prioritize optimizing the titles of your Heroes and Sidekicks with **Title Optimizer** to improve their visibility before peak season.
The products you focus on in July and August are the ones that carry your peak season volume. 

## 5. Run a quick Google Merchant Center health check

[Google Merchant disapproved products](https://www.channable.com/blog/google-merchant-center-disapproved-products), missing attributes, and stale data can **create invisible, yet hefty, budget leaks in Q4**. A product that's borderline invisible in July becomes *completely* invisible when peak season volume hits. To avoid that, the last step in your Google Shopping peak season preparation is **doing a health check for your Google Merchant Center account:**

✅ **Review your Merchant Center's** *‘Needs Attention’* **tab to catch disapprovals and policy violations**. Google groups issues by severity, so focus on the high-impact fixes first. They unlock the most impressions immediately.

✅ **Set your feed to update daily** so prices, stock levels, and new products stay accurate. Out-of-stock items still running ads and prices that don't match reality become approval disasters in October when inventory moves fast.

✅ **Audit your top 50 Heroes for missing attributes** like images, product identifiers (i.e., GTINs), descriptions, and category data. These details determine how often Google matches your items to customer searches.

A clean feed costs nothing but time in July and August. In October, **it separates profitable Google Shopping campaigns and Performance Max campaigns from those hemorrhaging budget** with disapproved products or poor data quality.
## Combine CSS & feed optimization for peak season
If you're using a CSS Partner, you already have a significant advantage. The 20% bidding margin gives you lower costs and more visibility. 

But the advertisers pulling away from the competition are doing more. They combine the CSS margin benefit with feed optimization and product prioritization.

CSS gives you efficiency in the auction. 
Google Shopping feed quality determines who appears in the auction. 
Product prioritization determines where your effort goes. 

**The three together separate peak season winners from the rest.**

Start now with the five steps outlined above. By September, you'll be bidding smarter, appearing in more auctions, and competing on data quality instead of just budget size.

**Channable handles both the CSS margin advantage and the feed optimization tools you need to prepare.** Whether you're optimizing product titles, segmenting by performance, or monitoring feed quality, everything works together in one platform.

If you're not already a Channable user, try it free and see how the combination works for your peak season campaigns.

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/signup">Try Channable for free</a></p></center>

Explore Channable’s solution page for smarter eCommerce covering PPC, feed management, multichannel marketing, and more. Optimize every step.

Solutions | Channable Blog

5 ways to maximize your Google Shopping performance before peak season

The Google CSS partner margin advantage changes how Shopping bids enter the auction in eligible CSS markets across Europe, including supported EEA countries, the UK, and Switzerland.

When Shopping campaigns run through Google Shopping, Google deducts a fixed percentage margin from each merchant bid before that bid enters the auction, which increases the effective cost of eligible clicks. By using an independent CSS partner such as Channable, that margin is not deducted, allowing the full bid to enter the auction and giving advertisers more bidding power from the same bid amount.

In this article, we explain **how the Google CSS partner margin advantage works** and how to measure whether it improves performance in Shopping campaigns.

## Key takeaways

- The Google CSS partner advantage changes how bids enter the auction and can be measured through metrics like **cost-per-click (CPC), clicks, conversions, impression share, conversion value, and return on ad spend (ROAS)**.

- **The 20% CSS margin advantage and 25% additional bidding power describe the same mathematical effect. If a €1.00 bid is reduced by 20%, €0.80 enters the auction. With Channable CSS, the full €1.00 enters the auction — 25% more than €0.80.**

- You can use the CSS advantage in different ways. **Keep your CPC bids unchanged to give products more bidding power and potentially win more traffic, or lower your CPC bids gradually to pursue similar auction competitiveness at a lower cost.** If you use Smart Bidding, you can instead adjust targets such as target ROAS or target cost per acquisition (CPA) to balance volume and efficiency.

- **Producthero CSS is now Channable CSS.** Existing customers retain the same 20% margin advantage while CSS management, billing, and optimization tools move to the Channable platform.

## What the Google CSS partner margin advantage is and how it shows up in your Google Ads account

**The Google CSS partner advantage comes from running eligible Shopping ads through an independent Comparison Shopping Service instead of Google Shopping, Google's own CSS.**

Google Shopping applies its margin before the bid enters the auction, so the **CSS advantage does not appear as a separate discount or credit in Google Ads**. You assess its impact through campaign performance instead**.**

For example, if you are bidding €1.00 on a Shopping product, the [CSS setup](https://www.channable.com/products/css) changes the effective bid that enters the auction. When you open Google Ads, you won't see a line that says "*CSS discount: €0.20.*" What you may see instead is:

- A lower average cost per click,

- More clicks or impressions for the same budget

- Higher conversion value

- Improved ROAS or greater efficiency

**The advantage is easy to miss if you only check billing.** It is a change in auction price, so you need to look at campaign performance to see it in action.

💡 **Choosing between CSS providers?** Compare their pricing, reporting, optimization tools, support, and additional services before you switch. [Read our guide to choosing the right CSS partner](https://www.channable.com/blog/google-shopping-css-partners).

## How to use the 20% CSS margin advantage in your Shopping campaigns

The [Google CSS margin advantage](https://www.channable.com/blog/20-percent-margin-advantage-google-css) gives you more bidding power in Shopping auctions compared to competitors using Google's own CSS, but there are multiple ways of using this advantage

Depending on your goal, you can:

- **Focus on volume and keep your bids the same** to compete for more impressions, clicks, and sales volume at the same cost

- **Focus on profitability and lower your bids** to reduce cost while maintaining your results

- **Adjust your Smart Bidding targets** to control how aggressively Google optimizes for volume or efficiency

Each approach uses the same CSS advantage differently, so the right option depends on what you want the campaign to achieve.

### Keep your bids the same to get more impressions and volume

Let's say you switch from Google Shopping (Google's own CSS) to [Channable CSS](https://www.channable.com/products/css). Then Channable becomes the Comparison Shopping Service (CSS) that submits your product ads to Google.

Google's help [documentation](https://support.google.com/merchants/answer/12653197?hl=en) explains that Google Shopping deducts a fixed percentage margin from each merchant bid before submitting it to the auction. With the approximately 20% margin used in the CSS program, a €1.00 bid through Google Shopping corresponds to roughly €0.80 entering the auction.

**With an independent CSS partner like Channable CSS, the full €1.00 can enter the auction instead**. The 20% figure refers to the amount removed from the original €1.00 bid. Looking at the difference from €0.80 back to €1.00, that gives you **25% more bidding power**.

If you keep your CPC bids unchanged after switching, **your products can therefore enter the auction with more competitive bids without you increasing your campaign budget**

This approach makes sense when your goal is to gain more impressions, clicks, or sales volume. **You don't need to increase your campaign budget simply because you have more bidding power.** However, if your campaign is already reaching its daily budget limit, the extra auction competitiveness may cause that budget to be spent sooner and cap the additional volume you can gain.

And **25% more bidding power doesn't automatically mean 25% more traffic**. The number of additional impressions, clicks, and sales you gain will still depend on competition, search demand, product relevance, feed quality, and your available budget.

![Side-by-side comparison of a one euro bid under Google CSS versus Channable CSS. Left column shows Google Shopping CSS applying a 20% margin deduction, resulting in €0.80 entering the auction.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtj0ijvjfblx07w5ail63utd)

### Lower your bids to improve profitability

**If your priority is efficiency and you want to reduce costs without losing existing sales volume, consider lowering your bids by 10% to 20% after switching from Google Shopping to a CSS partner.** This lets you trade some of the additional bidding power for lower bid levels, with the aim of improving efficiency while retaining as much visibility and volume as possible.

You need to look at three factors that can change the impact of lowering your bids:

- **Competition:** In highly competitive auctions, a larger bid cut can reduce impression share quickly

- **Search demand:** Products with fewer searches have fewer chances to win clicks, so even a small loss in auction visibility can affect traffic

- **Your current bid level:** If your bids are already close to the level needed to compete, a 20% cut may be too aggressive

**Start with a smaller reduction and watch average cost per click, impression share, conversions, revenue, and ROAS**.

### Adjust your Smart Bidding targets to use discounts strategically

[Smart Bidding campaigns](https://www.channable.com/blog/bidding-strategies) work differently because Google Ads adjusts bids automatically for every auction. So you're not choosing a fixed cost-per-click bid yourself. Instead, set a performance target, and Google adjusts each bid based on how likely that auction is to help you reach it.

After you switch to a third-party CSS, you can use your target return on ad spend (tROAS) or target cost per acquisition (tCPA) to control what you want Google to prioritize:

- **With tROAS:** This target tells Google **how much revenue you want to generate from your ad spend**. If you keep your existing tROAS after switching to a CSS partner, Google can use the extra bidding power to pursue more conversion value while still aiming for the same return. If efficiency becomes the priority, you can test a higher Target ROAS gradually, keeping in mind that setting the target too high can limit traffic and total conversion value.

- **With tCPA:** This target tells Google **how much you want to pay, on average, for each conversion**. Keep your existing tCPA if you want Google to use the CSS margin advantage to pursue more conversions at roughly the same acquisition cost. If acquisition efficiency is the priority, you can test a lower Target CPA gradually, while monitoring whether the stricter target reduces conversion volume.

Whichever strategy you choose, compare your campaign performance before and after the change. **Look at whether you are gaining conversion volume, lowering acquisition costs, or improving ROAS.**

## How to measure the effect of switching to a Google Shopping CSS partner

A good starting point is to:

1. Record at least 30 days of performance before the switch

2. Switch to your new CSS partner

3. Collect performance data for another 30 days

4. Compare the same campaigns, countries, products, and metrics across both periods

💡 Use date ranges of the same length and include the same days of the week. Avoid making major changes to budgets, bids, Smart Bidding targets, [campaign structure](https://www.channable.com/blog/campaign-structure), promotions, or [product feeds](https://www.channable.com/blog/infographic-product-feed-for-online-marketing) during the comparison. Otherwise, you may attribute a performance change to the CSS switch when another change caused it.

Focus on the metrics that show what happened at each stage:

- **Clicks/traffic:** Are you getting more or less traffic than before?

- **Impressions/impression share:** Are you getting more exposure?

- **Cost**: How has your total ad spend changed?

- **Average cost per click (CPC)**: Are you paying more or less for each click?

💡 **Don't assess cost per click in isolation.** A lower CPC is only valuable if the campaign maintains enough traffic, conversions, and revenue. Similarly, more clicks are not necessarily an improvement if costs rise faster than sales.

If you use Channable CSS Pro, you can connect your Google Ads account and use Labelizer to review Shopping and Performance Max performance at the product level.

Channable's CSS dashboard supports metrics like clicks, cost, conversions, conversion value, and ROAS.

![Analytics dashboard displaying a 30-day ROAS performance graph with fluctuating line chart. Below the graph are key performance metrics shown as individual cards products, clicks, cost, conversions, and conversion value..png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtj0mi1lfc1e07w5z2hdj62o)
## Five reasons you might not see the CSS effect

The CSS advantage doesn't always create an immediate or obvious change in campaign performance, and here's why.

### Changes you made around the time of the switch

If you change other campaign settings when you switch CSS providers, it becomes harder to tell what caused the performance change.

That includes changes to:

- Bids or budgets

- Smart Bidding targets

- [Campaign structure](https://www.channable.com/blog/campaign-structure)

- Promotions or prices

- Product feeds

Let's say your average cost per click falls from **€0.80** to **€0.68** after the CSS switch. If you also reduced your bids by 15%, **you can't attribute the CPC decrease solely to CSS**. The same applies if conversions rise after you increase the budget or lower your target ROAS.

**What to do:** Check your Google Ads change history before comparing the two periods. Note any changes to bids, budgets, bidding targets, campaign structure, promotions, prices, or product data, and account for them when interpreting the results.

### Your bids or targets already limit the potential effect

The CSS advantage gives your campaign more bidding power, but **your own bid settings can still limit how your products compete.**

For example, a target return on ad spend of 800% tells Google Ads to aim for **€8** in conversion value for every **€1** spent. That may cause Google to skip auctions where it does not expect to meet that target.

You may see the same issue with:

- Very low manual bids

- Very high target return on ad spend

- Very low target cost per acquisition

In those cases, **the CSS advantage may improve the bid entering the auction without creating a large increase in impressions or conversions.**

**What to do:** Check impression share and lost impression share due to rank to understand whether your bids still limit visibility. For Smart Bidding campaigns, also compare your actual ROAS or CPA with the target to see whether an aggressive target is restricting volume.

### Smart Bidding may need time to adjust

Smart Bidding uses auction-time signals and recent performance data to decide how much to bid. **After switching CSS, it may take some time for performance to reflect the new auction conditions.**

For a campaign with a 500% target return on ad spend, Google may initially continue bidding based on earlier performance patterns.

As new data comes in, the campaign may start to:

- Enter more auctions

- Generate more conversion value

- Achieve similar conversion value at a lower cost

All while continuing to work toward the same target.

**What to do:** Avoid changing budgets or Smart Bidding targets during this period. Once performance settles, compare conversion volume, conversion value, CPA, and ROAS with the period before the switch.

### Market conditions changed during the comparison

Your products still compete in a live Google Shopping auction. **Changes outside the CSS switch can therefore affect the numbers you see.**

For example:

- A competitor increases its bids or starts using a CSS Partner too.

- A competitor lowers its prices.

- Search demand falls.

- Your promotion ends.

- A product goes out of stock.

- A product loses approval in Google Merchant Center.

Any of these can reduce impressions, clicks, or sales even when the CSS advantage is helping your bids compete more effectively. If products stop appearing altogether, also check for [common Google Shopping errors](https://www.channable.com/blog/10-common-errors-channable-users-connecting-google-shopping), such as missing Global Trade Item Numbers (GTINs), price mismatches, or image issues.

**What to do:** Review Auction Insights, product approval status, stock levels, pricing, and promotions before judging the result. You should separate changes caused by the CSS switch from changes caused by the market around it.

### Your campaign is limited by budget

**A budget-limited campaign may win more clicks earlier in the day after switching CSS, but then stop serving once the budget is exhausted.** As a result, the increase in total impressions or conversions may look smaller than expected.

**Check whether Google Ads marks the campaign as Limited by budget**. You can also review **Search lost impression share due to budget** to see how often budget constraints are preventing your ads from showing.

**What to do:** In this case, look at what the same budget now delivers. A lower average CPC, more clicks, higher conversion value, or ROAS can still indicate that the switch improved performance. Only increase the budget when the additional traffic continues to produce profitable results.

## Producthero CSS is now Channable CSS

Channable [acquired Producthero](https://www.channable.com/press/channable-acquires-producthero) in 2025, bringing Producthero's Google Shopping expertise and optimization tools into the wider Channable platform. Existing Producthero customers are now being moved to Channable in batches, with migrations since April 2026.

So, if you were a Producthero customer, the CSS in your Google Merchant Center [migrates from Producthero to Channable](https://helpcenter.channable.com/css/readme/migrate-from-producthero-to-channable). This means:

- **The CSS advantage stays the same.** Eligible Shopping campaigns continue to receive the 20% margin advantage when they run through Channable CSS.

- **Your existing setup carries over.** Channable manages the migration, and existing Producthero optimizations are transferred to the Channable platform.

- **Billing moves to Channable.** The previous Producthero pricing is replaced by Channable CSS pricing once the account migrates.

- **Your campaigns remain under your control.** Channable does not take over your Google Ads campaigns or automatically change your bids, budgets, or Smart Bidding targets.

Channable's current CSS Standard plan costs **€29 or $35 per month for each active shop or standalone Merchant Center account, with no extra costs per additional country**. It includes:

- **Title Optimizer:** Suggests relevant keywords based on product data and real search behavior, so you can improve individual product titles

- **Labelizer Lite:** Uses clicks and return on ad spend (ROAS) to help you filter products and quickly spot where performance needs attention

- **Price Benchmark Lite:** Shows whether your products are priced below, at, or above market benchmarks, so you can see where price may be affecting performance

So you get the same CSS bidding advantage, now combined with Channable's product optimization and performance tools under one plan.

For more advanced optimization, **[CSS Pro](https://www.channable.com/blog/channable-css-pro-for-google-shopping-performance) (€99 or $109/month)** adds full Labelizer, Products AI, Price Benchmark, Manual Product Tagging, and PMax Insights. A complete suite of optimization tools for Shopping ads on Google, in addition to the traditional CSS advantage.

See how Channable CSS combines the 20% margin advantage with tools to manage and optimize your Shopping campaigns.

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/producthero">Explore Channable CSS</a></p></center>


The Google CSS partner margin advantage: How it works and how to measure it

Because CSS partners work with multiple retailers, they can often negotiate better ad rates and provide expert campaign management, potentially reducing marketing costs and improving the visibility of your products. In this article, we'll briefly cover what a Google CSS partner does and explain how partnering with one can save you money on your ad spend. 


## Comparison Shopping Services (CSS) vs. Google CSS partners 

You'll often hear "CSS" and "Google CSS partners" used together, but they're not exactly the same thing. CSS stands for [Comparison Shopping Service](https://www.channable.com/blog/comparison-shopping-services); it's a price comparison website that Google uses to display product ads in Shopping results. A Google CSS partner, on the other hand, is a company that's been certified by Google to use the CSS platform on behalf of retailers.

Here's a breakdown of the differences:

### Comparison Shopping Services 
A [Comparison Shopping Service](https://support.google.com/merchants/answer/12653197?hl=en#zippy=%2Cdo-i-have-to-pay-google-for-ads-placed-by-csss-on-my-behalf%2Cdo-i-need-to-use-a-css-to-place-shopping-ads-on-the-google-general-search-results-page%2Cis-it-better-to-advertise-through-a-specific-css%2Cwhat-if-i-dont-want-a-specific-css-to-advertise-for-my-products) is a website that collects product offers from different retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to begin placing Shopping ads. Google Shopping is the default CSS, but there are many other independent CSSs. 

![CSS Blog-01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/mRVYJjMRmehZIuhFHSkO)

### Google CSS partners  
CSS partners are companies that have been trained and certified by Google to help businesses successfully advertise their products on Google Shopping. Their expertise lies in optimizing product feeds, managing bids, and ensuring your products are seen by the right customers within Google's platform. Additionally, CSS partners will often operate their own Comparison Shopping Service.  

## 4 ways you can reduce your ad spend with a Google CSS partner

Working with a CSS partner can help you save money and get better results. Not only do they help you bypass some of Google's fees, but some also give you the tools and expertise to make your ads more effective. Here’s how they do it:

### 1. Reduced Google margin
When you run Shopping ads directly through Google, Google takes a 20% cut of your bid as their margin. This means that for every euro you spend, only €0.80 is actually going towards your ad spend. However, with a CSS partner, this 20% fee is eliminated. So every euro you spend goes directly towards your bid, giving you significantly more value for your money.

### 2. Increased bidding power

Not paying Google’s 20% margin translates directly into increased bidding power. Let's say you're willing to spend €1 on a click. Bidding with a CSS partner, that same €1 bid is equivalent to a €1.20 bid through Google directly. 

This increased bidding power allows you to outbid your competitors more effectively and secure better ad placements, ultimately driving more traffic to your website. With increased bidding power, you can often achieve the same or better ad placement with lower bids, resulting in a lower cost-per-click. 

![02_Paid_Ads-With vs. Without CSS-Horizantal option1.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aKvhslKbToqCLQcvy3yc)

**Case study**: Discover how Rocket Digital helped Noirfonce, a leading sneaker retailer, [increase their return on ad spend by 30% and reduce costs by 25%](https://www.channable.com/success-stories/rocket-digital-increases-noirfonce-roas) by leveraging Channable as a CSS partner. 

![03_Paid_Ads-Testimonial Quote-Horizantal with people.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/1MqhkIkOQBSzkwEOW7ER)

### 3. Google Shopping expertise to improve campaign performance

CSS partners bring a wealth of experience and expertise to the table. They understand the intricacies of Google Shopping campaigns, including product feed optimization, bid management, and targeting strategies. Most CSS partners handle the technical heavy lifting, ensuring your campaigns are set up correctly and running smoothly. This expertise can lead to improved campaign performance, including higher click-through rates (CTRs), increased conversions, and a better return on your ad spend. 

<b>Want to see how your current results compare?</b> Use our [free Google Ads Benchmark Report](https://www.channable.com/google-ads-performance-benchmark) to compare your CPC, CTR, conversion rate, CPA, and ROAS against aggregated ecommerce benchmarks.

### 4. Integrated tools to maximize return on ad spend 

Some CSS partners offer a comprehensive suite of Google Ads tools beyond just CSS services. This can include centralized product feed management, PPC campaign optimization tools, and in-depth analytics. These integrated tools can be used to refine product data, improve campaign structure, and gain deeper insights into performance. They also allow you to automate and optimize your paid ads at scale saving you time and resources. 

[![Google Ads benchmark report_Image.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtd09pj81rp207w9ecjzpatl)](https://www.channable.com/google-ads-performance-benchmark?utm_medium=banner&utm_source=blog&utm_campaign=en_benchmark_google_ads&utm_content=in_article_banner)

## Why choose a Google CSS partner to save money on your ad spend? 

If you're running Google Shopping ads and you're not using a CSS partner, you're likely leaving money on the table. Working with a CSS partner lets you bypass Google's hefty 20% margin, which, in turn, increases your bidding power. 

You also get access to Google Shopping experts who can give you tips on how to optimize your campaigns, manage your bids, and make sure your products are seen by the right people. And some of these partners offer integrated tools that enable you to optimize your product feeds and ads, saving you time and improving campaign performance.


## Ready to simplify your Google Shopping strategy with Channable as a CSS partner? 

[Channable's CSS](https://www.channable.com/products/css) is seamlessly integrated within the platform, accessible across all 21 supported markets. Easily combine Google Shopping with other marketing channels like Meta Ads, Amazon, eBay, and over 2,500 additional options, all managed from a single platform.

Channable's CSS is a key component of our Google Success Formula. We equip you with the tools to optimize listings, create targeted campaigns, leverage powerful features like product categorization, and seamlessly integrate with search ads – all within one user-friendly platform.

![CSS Blog-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SYfdeyShQlKCQDjfm3WC)

Here's are some other reasons why Channable is the perfect CSS partner:

- **Automated campaigns and insights**: Elevate your marketing strategy with automated PPC campaigns, and gain valuable insights from Channable Insights to measure performance and optimize campaigns for better results.

- **Technical support**: Channable provides exceptional, personalized technical support to empower you every step of the way.
- Simplified billing: Enjoy the convenience of consolidating all expenses into one bill.
 
- **Risk-free partnership**: Eliminate the need for intermediaries; the billing process directly engages the end customer, mitigating agency risks.

- **Google CSS Premium Partner**: A trusted name with a strong track record, Channable is Google's CSS Premium Partner and a winner of the Google CSS Spotlight Award

Want to see what Channable can do for you? [Sign up for a free trial today](https://www.channable.com/signup). 

How a Google Shopping CSS partner can save you money on ad spend

Are you overpaying on Google Shopping ads and letting your competitors claim top ad placements for less? Considering a CSS partner switch in **Google Merchant Center** is one of the fastest, most effective ways to lower your Cost Per Click (CPC) by up to 20% and instantly improve campaign profitability.
 
If you want to **switch your Google CSS** without breaking account structures or losing user access permissions, this blog gives you the exact steps you need to do it.

## Key takeaways

- **Save 20% on bids**: Switching to a Premium **Google CSS partner** eliminates Google’s 20% margin on Shopping ad bids, giving you more bidding power for the exact same spend.

- **Supercharge Performance Max**: CSS savings apply directly to Performance Max (PMax) Shopping placements, lowering Target CPA/ROAS thresholds.

- **Flexible account switching**: You can initiate a **Google CSS partner switch** across Standalone Accounts, Multi-Client Accounts (MCAs), or individual MCA Subaccounts.

- **Avoid access pitfalls**: Switching an individual MCA subaccount detaches it from the parent MCA. You must assign account-level admin access beforehand to prevent temporary lockout.

- **Beyond margin discount**: Combining Channable’s CSS with high-performance **product feed management** creates a compounding effect in campaign efficiency.

## Why switching CSS Partners in Google Merchant Center matters: strategic value beyond CPC margin advantage
Many eCommerce managers treat a **Google Shopping CSS switch** as a basic administrative task to shave a few cents off ad costs. While saving 20% on bids is significant, the true strategic value lies in how that margin relief transforms your entire digital marketing strategy.

- **Google’s own default CSS**: Merchant bid: €1.00 --> Google operating margin: €0.20] --> Auction Value: €0.80

- **Channable CSS Partner**: Merchant bid: €1.00 --> [No Margin Deducted: €0.00] --> Auction Value: €1.00 

When you participate in Google Shopping auctions through Google’s default CSS, Google retains up to 20% of your bid as a margin fee. By switching to a CSS Partner like  Channable, 100% of your ad spend enters the auction.

### 1. Scaling Performance Max (PMax) campaigns
Performance Max relies heavily on machine learning to optimize bids across Google channels. Because PMax Shopping placements route directly through the Google Merchant Center, applying a **Google CSS partner switch** instantly improves your cost efficiency.

This can give Smart Bidding more room to optimize toward campaign goals, although actual performance will depend on factors such as competition, conversion rates, bidding strategy, and campaign setup. 

Learn more about optimizing your setups in our full guide to [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns).

### 2. Protecting margins in high-competition verticals
In competitive retail categories, CPC inflation routinely eats into gross margins. Channeling your budget through a certified [Google CSS partner](https://www.channable.com/products/css) provides an immediate 25% increase in bidding power compared to those using Google’s own CSS. Instead of constantly raising bids to stay competitive, you maintain top impression share while keeping costs flat.

### 3. Complete Google Shopping optimization suite, integrated feed and ad automation
Most CSS providers only give you the margin advantage on CPC. **Channable CSS goes further, with two plans designed for different levels of Shopping optimization**.

**CSS Standard** gives you the usual CSS benefit and features to understand and improve your Shopping performance. **CSS Pro** takes optimization further with advanced capabilities such as **Products AI, Labelizer, and Price Benchmarks**, helping you optimize product content, prioritize products based on performance, and make more informed decisions around pricing and competitiveness.

Combined with Channable’s product feed management and Google Ads automation capabilities, CSS becomes part of a broader workflow for managing and optimizing your Shopping campaigns.

## Understanding your Google Merchant Center account structure
Before initiating a CSS switch, you must identify your current Google Merchant Center (GMC) architecture. According to official [Google Merchant Center guidelines](https://support.google.com/merchants/answer/7391807), account structures fall into three main categories:
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**GMC account type**</td>
<td style="border: 1px solid #cccccc;">**Structure description**</td>
<td style="border: 1px solid #cccccc;">**Best for**</td>
<td style="border: 1px solid #cccccc;">**CSS switch complexity**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Standalone account**</td>
<td style="border: 1px solid #cccccc;">Single dashboard controlling one product catalog and business profile.</td>
<td style="border: 1px solid #cccccc;">Small-to-medium businesses or single-store brands.</td>
<td style="border: 1px solid #cccccc;">**Low**: Directly updated via GMC Account ID.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Multi-client account (MCA)**</td>
<td style="border: 1px solid #cccccc;">"Parent" account umbrella managing multiple subaccounts centrally.</td>
<td style="border: 1px solid #cccccc;">Enterprise retailers, multi-brand agencies, or international setups.</td>
<td style="border: 1px solid #cccccc;">**Medium**: Switches parent and all child subaccounts together.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Multi-client subaccount**</td>
<td style="border: 1px solid #cccccc;">Individual child account housed under an overarching MCA.</td>
<td style="border: 1px solid #cccccc;">Regional divisions or specific product categories within a larger brand.</td>
<td style="border: 1px solid #cccccc;">**High**: Detaches subaccount from parent MCA; requires user access checks.</td>
</tr>
</tbody></table>
## Step-by-step Merchant Center CSS partner setup
Switching your account to Channable's CSS is fast, causes zero downtime, and will **not** interrupt active campaigns or pause ad delivery. Here is how to handle the **Merchant Center CSS partner setup** based on your account structure.

### Scenario 1: Switching a standalone account

1. Locate your 9- or 10-digit **Merchant Center ID (MC ID)** in the top-right corner of your Google Merchant Center dashboard.

2. Submit your MC ID to your Channable CSS CS manager or support.

3. Channable initiates the request in Google’s CSS Manager portal.

4. Review and [approve the notification](https://helpcenter.channable.com/css/readme/how-to-set-up-a-channable-css-merchant#approve-the-css-switch-in-google-merchant-center) inside your GMC dashboard settings.

### Scenario 2: Switching an entire multi-client account (MCA)

1. Provide the Parent MCA ID to Channable.

2. Confirm whether all active subaccounts should migrate to Channable CSS.

3. Once initiated, the switch transfers the parent account and every subaccount under its tree.

4. Approve the parent request. Billing and CSS benefits apply instantly across all active subaccounts targeting EEA countries where the CSS Program is active, as outlined by [Google CSS Program guidelines](https://support.google.com/merchants/answer/7558988).

### Scenario 3: Switching a multi-client subaccount (detachment process)
If you want to move a single subaccount to Channable CSS while leaving the parent MCA under its current arrangement, pay close attention to Google's structural rules:

**Note access warning**: Google does not permit subaccounts under the same MCA umbrella to run on different CSS partners. Switching an individual subaccount will automatically **detach** it from the parent MCA.

To avoid losing admin access during a subaccount switch, complete these steps:

1. **Grant direct user access**: Before requesting the switch, add an explicit user email with Admin access directly to the **subaccount level**, rather than relying on inherited access from the parent MCA.

2. **Initiate the subaccount request**: Provide the specific **Subaccount MC ID** to Channable.

3. **Approve detachment**: Once approved, the subaccount operates independently with Channable CSS.

4. **Reconfigure settings**: Re-establish any shipping, tax, or feed configurations that were previously inherited from the parent MCA.

## Approving the CSS switch in Google Merchant Center
Once Channable submits your switch request, account administrators must approve it inside the Google Merchant Center.
[ GMC Dashboard ] ──> [ Tools & Settings (Gear) ] ──> [ Account Settings / General ] ──> [ CSS Switch Request ] ──> [ Click "Approve" ]

Log into your **Google Merchant Center** dashboard.

1. Click the **Tools and Settings (Gear Icon)** in the top navigation bar.

2. Select **Account Settings** (or **General Account Options**).

3. Navigate to the **Comparison Shopping Services (CSS)** section.

4. Locate the pending request from **Channable** and click **Review & Approve**.

**Note**:
- **Switching from Default Google CSS**: Approval takes effect **immediately**, and your 20% bidding advantage activates right away.

- **Switching from another CSS Partner**: Depending on your previous partner's notice period settings, processing may take between **1 to 14 days**.

## Combining Channable CSS with advanced PPC automation
A **Google Merchant Center CSS switch** provides the ideal foundation, but maximizing ad profitability requires active optimization. Once your CSS setup is complete, leverage Channable's full automation suite to drive higher ROAS with CSS Pro.

CSS Pro goes beyond being a margin advantage on CPC for Shopping ads on Google.

It combines the CSS benefit with a complete suite of optimization capabilities purpose-built for Google Shopping. Every feature in CSS Pro has been designed around Google's requirements, Shopping best practices, and the factors that drive campaign performance, helping advertisers improve feed quality, resolve issues like [Google Merchant Center disapproved products](https://www.channable.com/blog/google-merchant-center-disapproved-products), prioritize the right products, reduce wasted spend, and continuously optimize their campaigns.

Instead of treating CSS and optimization as separate activities, CSS Pro brings them together into one intuitive workflow built specifically for Google Shopping advertisers, including:

- Channable CSS

- Products AI

- Labelizer

- Price Benchmark

- Manual Product Tagging

- Title Optimizer

Together with the rest of Channables' tools, you have a full suite eCommerce solutions to help you scale your multichannel strategy.

- [Performance-based feeds](https://www.channable.com/products/ppc-tool/google-ads): Filter out low-margin or low-stock items from your Google Shopping feed to stop wasting ad spend on unprofitable clicks.

- [Dynamic title and image enhancement](https://www.channable.com/products/dynamic-image-editor): Use custom templates to automatically append key attributes (brand, color, size, material) into product titles to raise click-through rates (CTR).

- [Smart bidding segmentation](https://www.channable.com/products/channable-insights/segmentation): Group products by margin tiers using custom labels, allowing Performance Max to bid aggressively on high-margin bestsellers while capping spend on low-margin items. Weighing options? Read our analysis on [Performance Max pros & cons](https://www.channable.com/blog/pmax-pros-and-cons).

## Accelerate your Google Shopping profitability
Making a **Google Merchant Center CSS switch** is a straightforward decision that delivers immediate efficiency gains. By bidding through Channable's CSS, you eliminate Google's 20% margin tax, lower your effective CPCs, and give your Performance Max campaigns the financial advantage required to outmaneuver competitors.

Ready to claim your 20% margin advantage and scale your growth?


Google Merchant Center CSS switch: Strategic guide

Unlocking free organic traffic on Google Shopping can significantly increase your product visibility without increasing your ad spend. When you leverage **Google Merchant Center Free Listings** alongside paid Shopping ads, your products become eligible to appear across additional Google surfaces such as Search, Images, Lens and the Shopping tab, expanding your overall visibility.

However, running into an issue like "**CSS not selected for this destination**" can stall your visibility overnight.

If you are dealing with sudden **shopping feed visibility issues**, do not panic. This blog breaks down why Google triggers CSS destination errors, how multi-account setups impact your listings, and the exact steps to select your preferred **CSS Partner** to restore full coverage.

## Key takeaways

- **Increase your shelf space**: Google Shopping free product listings complement paid Shopping campaigns to boost overall CTR and impression share.

- **Root cause of disapproval**: If multiple Merchant Center accounts share the same verified domain, Google may assign Free Listings to the account with the largest eligible product feed unless a CSS is explicitly selected.

- **Simple 4-step solution**: Setting up a secondary Google CSS shell account lets you maintain domain verification and route Free Listings to your chosen partner.

- **Zero disruption to paid ads**: Re-claiming domain ownership for Free Listings will not pause active paid ad campaigns or disrupt existing feed setups.

## What are Google Free Listings and why do they matter?
Google Free Listings allow retail brands to display products directly in organic search results across Google Shopping, Google Search, Google Images, and Google Lens. 

On the Shopping tab and other Google surfaces, eligible Free Listings can appear alongside paid Shopping ads, giving shoppers more opportunities to discover your products.
Combining organic listings with paid campaigns delivers three distinct advantages:

1. **Reduced overall acquisition costs**: Capture organic clicks from high-converting search terms without paying per click.

2. **Broader visibility**: Eligible products may appear through both paid Shopping ads and Free Listings across Google's shopping surfaces, increasing opportunities to be discovered.

3. **Resilient channel strategy**: Free listings can help you maintain active product visibility even if paid campaign budgets hit daily caps.

To streamline product data delivery for both organic listings and paid channels, top-performing brands rely on automated [product feed management](https://www.channable.com/products/product-feed-management-tool) to keep inventory, pricing, and attributes synchronized in real time.

## Diagnosing 'CSS Not Selected for This Destination'
When reviewing your Merchant Center product diagnostics, you may notice that products are no longer eligible for Free Listings.. The issue presents as a [product listing disapproval](https://www.channable.com/blog/google-merchant-center-disapproved-products) with the message: “*CSS not selected for this destination.*”

**Example**
**Product Status**: Disapproved
**Destination**: Free Listings
**Issue**: CSS not selected for this destination
**Impact**: Products not displaying on organic Google Shopping tabs in EEA/UK

### Why does this error occur?
In the European Economic Area (EEA), Switzerland, and the UK, Google operates under antitrust guidelines requiring a **Comparison Shopping Service (CSS)** framework. When multiple Merchant Center accounts link to the same online domain, Google automatically assigns Free Listings placement to whichever Merchant Center account hosts the largest active product feed.

This situation commonly occurs when:

- Your Merchant Center is switched to a third-party [CSS Partner](https://www.channable.com/products/css) while retaining an older, legacy Google CSS Merchant Center account.

- Agencies or affiliate partners maintain secondary Merchant Center accounts containing your product domain.

- You migrated your feed management from legacy setups to an enterprise multichannel platform.

In these situations, Free Listings may become unavailable until a CSS is selected for the destination.

## Merchant Center structure: The strategic setup
To permanently resolve destination conflicts, adopt a clear two-account structure. This setup makes sure your paid campaigns remain untouched while your organic listings route through your primary Merchant Center.
![Merchant center structure](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtbfte3qbx6807ux4ts2l8xy)

### Primary CSS account (campaign & feed management)

- **Purpose**: Serves as your primary operational hub connected to your feed management platform.  

- **Role**: Manages your product feeds, runs paid Shopping campaigns via your chosen CSS Partner, and benefits from the CSS 20% margin advantage on Shopping ads.  

- **Domain status**: Hosts your active product data without needing to enforce administrative domain routing.  

### Secondary administrative shell account (Google CSS Control)

- **Purpose**: Acts purely as an administrative routing anchor built under native Google Shopping CSS.  

- **Role**: Verify and claim your website domain URL to unlock global Comparison Shopping Service settings.  

- **Function**: Gives you access to the dashboard setting required to explicitly select which CSS partner receives destination rights for your organic Google Shopping free product listings.  

### Domain routing & verification mechanics

- Claiming your domain in the secondary administrative shell account establishes top-level administrative authority.  
- This setup allows you to grant Free Listing permissions to your primary partner while leaving your live paid ad feeds completely uninterrupted.

By retaining a secondary shell account under Google's native CSS, you gain access to the dashboard control needed to assign Free Listings to any partner you choose.

## Step-by-step guide: Resolving CSS disapprovals
Follow these actionable steps to configure your account and clear the disapproval within 24 hours.

### Step 1: Open a Google Merchant Center shell account
Create a basic Google Merchant Center Next account using a standard admin email address. This account acts purely as an administrative shell to control domain-level CSS preferences.

### Step 2: Verify and claim your domain

1. In your new Merchant Center shell account, navigate to **Settings > Business Info (Your Online Store)**.

2. Click **Edit online shop** > enter your store’s URL > click **Continue**. 

3. Complete the verification process (via Google Tag Manager, Google Analytics, or HTML tag).

4. Click **Claim URL**.

**Note on system warnings**: You may receive an automated email stating your existing Merchant Center account lost its website claim. **Do not panic**. This notification is standard behavior during domain re-claiming. Your active paid campaigns and main feeds will continue running without interruption.

### Step 3: Select your CSS Partner for free listings

1. Inside the Google CSS shell account, click the **Settings gear icon** in the left-side navigation bar.

2. Click on **General** and select the **Comparison Shopping Services** tab.

3. Open the ‘Comparison Shopping Services (CSSs) selection’ dropdown and locate your preferred partner (e.g., [Channable CSS](https://www.channable.com/products/css)) from the list of registered services.

4. Hover over the row and click the three dots menu next to your partner's name.

5. Choose **Enable free listings in Europe** (and set global options if selling outside the EEA).

### Step 4: Monitor Merchant Center diagnostics
Once saved, Google updates destination permissions across your connected accounts. Within 24 hours (or after your next automated feed sync via your [Google Shopping integration](https://www.channable.com/integrations/google-shopping)), your product status in the primary Merchan Center (Channable CSS) dashboard will switch back to **Approved**.

**Note**: to learn more check out our article on [Google Merchant Center disapproved products: 7 causes and fixes](https://www.channable.com/blog/google-merchant-center-disapproved-products).

## Strategic best practices for free listing optimization

Enabling Free Listings is only the first step. To rank on organic shopping queries, implement these optimization practices:

- **Enrich product titles with intent keywords**: Place high-volume brand, color, size, and model attributes at the beginning of product titles to match long-tail search intent.

- **Implement granular categorization**: Use automated rules to map internal product categories precisely to Google’s standard taxonomy.

- **Leverage Performance Analytics**: Identify high-converting organic items using [Insights & Analytics](https://www.channable.com/products/channable-insights) to shift top performers into dedicated paid [Google shopping ads](https://www.channable.com/blog/google-shopping-ads) campaigns.

## Maximize your search visibility with Channable
Managing complex product feeds across multiple channels or regions shouldn't mean constantly fighting dashboard disapprovals. 

Channable pairs powerful, rule-based feed management with an approved premium CSS partnership giving you lower cost-per-click rates on paid Shopping ads and effortless control over your organic listings.


Google free listings & CSS Partners: How to unlock max visibility

If you run Shopping campaigns on Google, working with a certified **Google CSS partner** is one of the fastest ways to reduce your advertising costs and scale campaign profitability. 

When you run Shopping campaigns using Google's default CSS, Google deducts a 20% margin from your bid before it enters the Shopping auction. As a result, only 80% of your bid competes in the auction. meaning you pay more for every single click.

By switching from Google's default Comparison Shopping Service (CSS) to an independent Comparison Shopping Service (CSS) partner like Channable, you eliminate this hidden deduction and pass 100% of your bid straight into the auction. In this guide, you will learn how the CSS program works, how to leverage an extra 20% bidding boost across automated campaigns, and how to link your account seamlessly with zero downtime.

## Key takeaways

- **Gain a 20% bidding advantage**: 100% of your CPC bid enters Google Ads auctions, giving you more effective bidding power compared to default Google Shopping.

- **Zero campaign downtime**: You can switch your existing Google Merchant Center to a CSS partner in one click without losing historical Ad Rank, Quality Scores, or campaign data.

- **Scale across 21 European countries**: CSS advertising benefits apply to merchants targeting buyers in the EEA, the UK, and Switzerland.

- **Supercharge Smart Bidding**: Automated bidding strategies like Target ROAS and Target CPA instantly gain higher efficiency when operating with full auction bid power.

- **Unify your tech stack**: Choosing a premium partner like Channable combines CSS bidding power with a complete optimization suite for Shopping ads on Google, advanced product [feed management](https://www.channable.com/products/product-feed-management-tool) and [PPC automation](https://www.channable.com/products/ppc-tool).

## What is a Google CSS Partner and how does the program work?

A **Google CSS partner** is a certified comparison shopping website authorized by Google to place product ads on search result pages on behalf of online retailers. 

Instead of placing ads directly through Google's default shopping service, you switch to an independent CSS Partner like Channable to gain higher bidding efficiency and more control.

Example:

**Google’s own default CSS**: Merchant bid: €1.00 --> Google operating margin: €0.20] --> Auction Value: €0.80

**Channable CSS Partner**: Merchant bid: €1.00 --> [No Margin Deducted: €0.00] --> Auction Value: €1.00  
    
### The 2017 EU Commission antitrust ruling and program origins
The comparison shopping services program originated in 2017 following a landmark [European Commission antitrust ruling](https://ec.europa.eu/commission/presscorner/detail/en/IP_17_1784). 

The European Commission fined Google €2.4 billion for breaching competition laws by prioritizing its own shopping service at the top of search results.

To comply with EU regulations and avoid further penalties, Google restructured Google Shopping into a separate internal unit. It opened the ad space to third-party comparison sites and established a structural margin mechanism to ensure fair competition.

### How the 20% bidding advantage works in Google Ads auctions
When you advertise through Google’s native service, Google retains a margin of approximately 20%.
 
That means if you set a €1.00 max CPC bid, only €0.80 of that bid actually enters the ad auction.

Third-party CSS partners do not deduct this margin from your ad spend. When you bid €0.80 through a CSS partner, the full €0.80 enters the auction. As a result, a €0.80 bid via a CSS partner carries the exact same weight as a €1.00 bid placed directly through default Google Shopping.
 
**You gain roughly 25% more bidding power for the exact same budget.**

## Geographic availability and visual shopping placement

### Supported European markets
You can take advantage of CSS bidding power across 21 countries within the European Economic Area (EEA), as well as the UK and Switzerland. Review the official [Google CSS program guidelines](https://support.google.com/google-ads/answer/7458999) to verify coverage across these active markets:

Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

### How CSS Shopping ads appear to users
Shopping ads placed via a CSS partner look identical to standard ads. Product images, prices, store names, and promotional extensions remain unchanged.

The only visual difference is the small line of text at the bottom of the ad unit. Instead of reading "By Google," it displays "**By [CSS Partner Name]**".
![Google CSS partner guide_Image.webp](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmtbf63cubv6p06ut8m3jcd2z)
When a shopper clicks on the main product title or image, Google sends them directly to your store's product page. Only if the user explicitly clicks the small "By [CSS Partner Name]" text will they land on the partner's comparison engine.

## Strategic bidding tactics to scale shopping campaign ROAS
Once your account connects to a CSS partner, you can deploy two distinct strategic approaches depending on your primary business goals.

### Strategy 1: Increase sales volume and impression share with your current budget
If your current campaign ROAS meets your profit targets and you want to maximize order volume, **keep your bids unchanged after switching**.

Because your bids enter auctions at 100% value, your products benefit from greater bidding power. This can help increase impression share, improve visibility, and generate more clicks without increasing your advertising budget.

### Strategy 2: Optimize profitability and reduce average CPC
If your primary focus is lowering acquisition costs and improving margins, **reduce your manual bids or CPA targets by 10% to 20% post-switch**.

Thanks to the 20% auction advantage, your reduced bids can help you maintain your historical impression share and traffic volume. **You receive the exact same traffic while spending significantly less per click**, instantly boosting your net campaign ROAS. 

You can also apply Performance Based Segmentation to identify top-performing products and maximize the effectiveness of your budget allocation.

### Impact on Smart Bidding, target ROAS, and target CPA
If you rely on automated bidding or run [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns), the CSS margin advantage still delivers strong results.

Google's Smart Bidding algorithms continue to optimize bids based on real-time auction signals, including your Target ROAS or Target CPA goals. Because your full bid enters the Shopping auction when using an independent CSS Partner, your campaigns benefit from greater bidding power while Smart Bidding continues optimizing toward your existing objectives.This can help improve visibility, clicks, and conversions without requiring changes to your existing Smart Bidding strategy.

## How to choose the right Google CSS Partner
Not all CSS providers deliver equal value. When evaluating potential partners, look beyond basic auction access.

<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Usual CSS Partner**</td>
<td style="border: 1px solid #cccccc;">**Premium CSS Partner**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Basic account linking</td>
<td style="border: 1px solid #cccccc;">Full Google support waiver</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Limited technical support</td>
<td style="border: 1px solid #cccccc;">Account linking + direct escalation</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Isolated CSS functionality</td>
<td style="border: 1px solid #cccccc;">CSS margin advantage + complete Google Shopping optimization suite + Feed management+ PPC</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">No optimization tools</td>
<td style="border: 1px solid #cccccc;">Products AI, Labelizer, Price Benchmark & Manual Product</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Variable CPC commission fees</td>
<td style="border: 1px solid #cccccc;">Transparent flat monthly pricing</td>
</tr>
</tbody></table>

### Partner vs. premium CSS Partners
Google classifies top-tier providers as Premium CSS Partners based on merchant volume and technical expertise. Premium partners hold direct escalation channels with Google engineering teams and maintain support waiver agreements. 

**A support waiver ensures official Google account managers retain full access to your campaigns**, guaranteeing uninterrupted strategic guidance.

### Pricing models: Flat monthly fee vs. hidden CPC markups
Be cautious of providers charging commission on ad spend or adding hidden markups to your CPCs. Variable pricing structures wipe out the financial benefits of the 20% margin advantage. 

**Choose a partner offering a transparent flat monthly fee**, ensuring every cent saved in the ad auction stays directly in your pocket.

### The advantage of an all-in-one solution: Why Channable leads
Channable goes far beyond standard CSS linking. By combining a certified [CSS Partner](https://www.channable.com/products/css) setup with a complete Shopping optimization suite for Google, powerful [Product feed management](https://www.channable.com/products/product-feed-management-tool) and [PPC optimization](https://channable.com/products/ppc-tool), you manage product data, title enrichments, and ad campaigns inside a single interface.

Optimizing product titles and custom labels alongside a 20% auction boost creates a compounding effect that maximizes overall return on ad spend.

## Should you use multiple CSS partners simultaneously?
Some marketing agencies suggest running campaigns through multiple CSS partners at once, claiming it expands search coverage. In practice, this approach can introduce unnecessary complexity and make campaign management less efficient.

### Second-price auction mechanics and campaign cannibalization
Google Ads operates on a second-price auction system where **a merchant never competes against themselves**. If two separate CSS partners submit bids for the exact same product from your store, Google enters only the highest bid into the auction.

However, allowing third-party agencies to run independent CSS campaigns for your products creates issues:

- **Data fragmentation**: Conversion data splits across multiple Google Ads accounts, weakening Smart Bidding optimization.

- **Cannibalization of core campaigns**: External CSS providers typically bid on your highest-converting brand keywords, stealing easy conversions from your primary account.

- **Margin loss**: Third-party providers charge commissions or retain profit margins, making those conversions more expensive than if you generated them yourself.

Consolidating your entire product portfolio under one premium partner gives you total control over campaign strategy, budget distribution, and performance data.

## How to link your Merchant Center with zero downtime
Switching your campaigns to a CSS partner is straightforward and stress-free.

- 1: Request the CSS switch inside the [Partner Portal](https://helpcenter.channable.com/css/readme/how-to-set-up-a-channable-css-merchant)
Initiates secure connection to your Merchant Center ID
 
- 2: Approve one-click request in Google Merchant Center
Retains historical Ad Rank, Quality Scores & Campaign Data
 
- 3: Enjoy instant +20% margin advantage
Ads continue running without a single second of downtime

### Step 1: Request and approve the CSS Switch in your Merchant Center account 
You do not need to rebuild your campaigns or re-upload product feeds. To initiate the transition, follow standard [Google Merchant Center account linking](https://support.google.com/merchants/answer/7391771) procedures.

Your CSS partner submits an association request to your target Merchant Center ID. **You simply accept the request inside your Merchant Center dashboard with one click to complete the switch**.

### Step 2: Fine-tune bids and scale performance
Once the request has been approved, the switch takes effect almost instantly. **Your active campaigns continue running without any downtime**. All historical Quality Scores, product IDs, and performance data remain intact.

Once connected, review your performance metrics over the following 7 to 14 days. If your goal is volume, watch your impression share rise. If your goal is margin efficiency, gradually adjust your bid targets downward to capture lower CPCs.

## Scale your shopping campaign efficiency today
Continuing to run [shopping ads](https://www.channable.com/blog/google-shopping-ads) on Google through default Google’s own CSS means handing a 20% bidding advantage to your competitors. Partnering with a certified third party CSS provider gives you immediate auction leverage, lower CPC costs, and improved profitability across all European markets where the CSS Program is active.

By choosing Channable CSS, you gain full auction bid value alongside a complete Shopping optimization suite for Google, professional feed optimization and PPC automation solutions. 

You can [try Channable for free](https://www.channable.com/signup) or [request a demo](https://www.channable.com/demo) to see how our platform drives measurable growth for your products.


Google CSS partner guide: Maximize Shopping bids and ROI

Google Shopping performance depends on several connected factors. The best-performing advertisers combine:

- A [Comparison Shopping Service](https://www.channable.com/blog/comparison-shopping-services) (CSS) to get more value from their ad spend
- Feed optimization to improve the relevance of your products and boost impressions
- Product prioritization to adjust your bidding strategy accordingly and focus your budget on the right products
- Campaign structure to segment products based on their performance

Channable CSS Pro brings these elements together in one complete optimization suite focused entirely on Google Shopping ads.

Building on the capabilities previously available through Producthero CSS Pro, advertisers get more than the CSS margin advantage. They also gain access to Products AI, Title Optimizer, Labelizer, Manual Product Tagging, and Price Benchmark.

In this article, we explain the five steps of a complete Google Shopping optimization strategy and how Channable CSS Pro supports each one.

## Key takeaways

- Channable CSS Pro brings the complete Google Shopping optimization process into one suite, combining CSS, AI-powered feed optimization, product prioritization, strategic product tagging, and pricing insights.
- Advertisers can get more value from the same ad budget with Channable CSS. In eligible European markets, by using a CSS Partner like Channable, the full bid enters the Shopping auction, providing up to 25% more bidding power than using Google's own CSS.
- Products AI helps products appear for more relevant searches by improving feed quality at scale. You can enrich titles, descriptions, categories, and other crucial Shopping attributes for up to 200 products at once while controlling AI freedom, using industry-specific templates and reviewing every suggested change.
- Channable Labelizer helps advertisers decide where to scale, or reduce spend. It groups products as Heroes, Sidekicks, Villains, and Zombies based on their performance (ROAS and number of clicks). When you need more flexibility, Manual Product Tagging lets you override or complement those labels with your own static tags for seasonal promotions, discounts, testing, or other business priorities.
- Price Benchmark shows whether your products are priced below, at, or above the market benchmark. Combined with Labelizer, advertisers can identify which competitively priced products deserve more visibility and use benchmark labels in Google Ads to make smarter segmentation and bidding decisions.

## 1. Start with the CSS advantage

If you run Shopping ads on Google in Europe, your products enter Google's ad auctions through a Comparison Shopping Service (CSS). Google's own CSS is the default option, but you can choose an independent [CSS Partner](https://www.channable.com/products/css) like Channable instead.

The difference matters. When you use Google's own CSS, Google keeps 20% of your bid as a margin before it enters the auction. That's why you need to [choose your Google Shopping CSS partner](https://www.channable.com/blog/google-shopping-css-partners) carefully.

With Channable CSS, your full bid goes into the auction. This [CSS margin advantage](https://www.channable.com/blog/20-percent-margin-advantage-google-css) gives your products up to 25% more bidding power than Google's default CSS, helping you compete for more impressions and clicks without increasing your advertising budget.
![Graph showcasing what a one euro bid is valued at with Google CSS, which retains a 20 percent margin versus Channable CSS, which charges no fee, helping advertisers increase their bid value by up to 25 percent.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmsq0v8rfim0c07uthrbm572o)
Plus, Channable CSS Pro builds on the CSS advantage with optimization tools designed specifically for Google Shopping. Improve feed quality, identify high-impact products, reduce wasted ad spend, and continuously optimize Shopping performance from one integrated platform.

💡 Following Channable’s acquisition of Producthero, the former Producthero CSS offering is now available through Channable CSS.

## 2. Improve your product data quality for better Shopping performance

The next step is to improve the product data Google uses to match your ads with relevant searches.

But product titles are only one part of your feed. Google also uses attributes such as:

- Product type
- Description
- Color
- Size
- Age group
- Gender
- Pattern
- Material
- Google product category

These attributes help Google match your products with more relevant searches. Your feed should also follow [Google Shopping best practices](https://support.google.com/merchants/answer/7380908?hl=en) to keep your product data clear, complete, and consistent with your product pages.

Products AI is built specifically around [Google Shopping best practices](https://www.channable.com/blog/google-shopping-feed-optimization). With Products AI, you can improve feed quality across your catalog by optimizing descriptions, product types, colors, sizes, materials, age groups, patterns, and Google product categories. You can update up to 200 products at once instead of editing every product manually. Products AI is available in 15 European languages.

You can also add custom prompts, control the freedom of AI, and review, edit, or reverse suggested changes before applying them. This helps you [improve feed quality](https://www.channable.com/blog/feed-optimization) at scale while keeping control over the final product data.

💡 Following Channable’s acquisition of Producthero, [Products AI](https://helpcenter.channable.com/css/productsai) is now included in [Channable CSS Pro](https://helpcenter.channable.com/changelog/2026/july/css-pro-is-now-available). This brings the CSS benefit and AI-powered Google Shopping optimization in one integrated solution.
![Optimizing product descriptions, product types, colors, sizes, materials, age groups, patterns, and Google product categories using Channable Products AI.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmsq0ytljiopx07upci7m0fxh)
## 3. Stop treating every product the same. Segment products by opportunity

Once your product data is complete and optimized, the next step is deciding which products deserve more budget and which need a different strategy.

Not every product contributes equally to your Google Shopping performance. Some products consistently drive revenue, while others consume budget without delivering the expected return.

Labelizer automatically analyzes product performance on a daily basis using clicks and Target ROAS and categorizes products into four clear performance segments:

- **Heroes:** Your best-performing products.
- **Sidekicks:** Products with good performance and room for further growth.
- **Villains:** Products that consume budget but don't deliver enough return.
- **Zombies:** Products with little or no performance data at all.

You can also enable the optional 5th label: 0 Zombies. While Zombies have some performance data, 0 Zombies identify products with no impressions, clicks, or performance data at all. Separating these products gives you a clearer view of your catalogue and helps you apply a more tailored optimization strategy.

Channable Labelizer (previously Producthero Labelizer) makes it easy to identify which products deserve more attention, which products should be optimized first, and where your biggest opportunities to reduce wasted ad spend are.

You can then use these groups to structure your Shopping and [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns). The labels also change as performance changes. A product is not permanently treated as a Hero, Villain, Sidekick, Zombie, or 0 Zombie. Channable Labelizer updates the grouping as new clicks, costs, and revenue come in, helping your campaign structure stay aligned with current product performance.

## 4. Combine automation with flexibility and strategy

Automatic performance labels help you group products based on their Google Shopping performance. But sometimes, performance isn't the only reason you want to group products together. Let's say you want to promote a seasonal collection, clear older stock, separate sale items, or give high-margin products their own budget regardless of their performance. [Manual tagging](https://helpcenter.channable.com/css/title-optimizer/manual-tagging) lets you manually add a tag, such as "sale," "clearance," or "summer collection," to selected products. These tags can then support a more focused [Google Shopping campaign structure](https://www.channable.com/blog/campaign-structure) based on what your business needs to prioritize.

You can tag one product or select several products at once. You can also use filters such as brand, category, product type, or Labelizer label to find the products you want to include. This type of [product bucketing in Performance Max](https://www.channable.com/blog/performance-max-product-bucketing) gives you more control than placing your entire catalog in one campaign.

Unlike Labelizer labels, manual tags don't update automatically. They stay in place until you edit or remove them. This makes them useful for planned campaigns where you need direct control over which products are included.

## 5. Use pricing data to prioritize opportunities

Product data and campaign structure can improve visibility, but an uncompetitive price can still limit clicks and conversions, especially because Google prioritizes competitively-priced products. Price Benchmark adds this market context, helping you identify which products are ready to scale and which need a pricing review first.

Price Benchmark shows how your product price compares with the market benchmark. The data comes from Google Merchant Center and uses real prices from active Shopping auctions, giving you an overview of how competitive each offer is.

In Channable CSS Pro, each product is marked as priced below, above or at the market benchmark. These pricing insights add context to your Google Shopping analytics. For example, a product may have rich feed data and receive enough traffic, but still struggles because shoppers can find the same item for less.

You can use this data to decide where to focus your time and budget. Review products priced above the benchmark before promoting them more heavily, or prioritize products with competitive prices and room to grow.

Price Benchmark adds another useful signal to your wider Google CSS optimization strategy.
![A product feed displayed in Channable CSS dashboard, showcasing product titles, clicks, cost, conversions, ROAS, and pricing benchmarks, among other useful metrics.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmsq135jjimxc07utmpv89gt3)
## Channable CSS Pro unifies these five pillars

Improving Google Shopping performance takes more than better bids. You need to get more value from your ad spend, give Google accurate product information, focus your budget on the right products, and understand where your pricing creates an opportunity or holds you back.

Channable CSS Pro brings these five pillars together:

- **Channable CSS** helps you get more value from your bids in eligible European markets through the CSS 20% margin advantage.
- **Products AI** improves titles, descriptions, and other crucial product attributes at scale using AI built around Google's Shopping best practices.
- **Channable Labelizer** groups products based on their performance (clicks and ROAS). Complements automatic performance labels with your own static tags for promotions, seasonal campaigns, testing, and other business priorities with Manual Product Tagging.
- **Price Benchmark** adds market pricing insights to make smarter optimization decisions in Google Ads.

Channable CSS Pro gives you a complete optimization suite focused entirely on Google Shopping. Instead of juggling separate tools or spreadsheets, you control the CSS advantage, feed quality, product prioritization, and pricing strategy from one integrated platform.

<center><p style="text-align: center;"><a style="display: inline-block; padding: 12px 24px; border: 0; border-radius: 3px; font-weight: bold; letter-spacing: .0625em; text-transform: uppercase; background: #e54692; color: #fff; text-decoration: none;" href="https://www.channable.com/signup?solution=css">Sign up for CSS Pro</a></p></center>

How Channable CSS Pro powers a complete Google Shopping optimization strategy

If you’re running Shopping campaigns on Google and still using Google’s default Comparison Shopping Service (CSS), there’s a good chance you are paying more per click than you need to.

If you’ve ever searched for popular products on Google, you may have noticed something interesting. Beneath the shopping ads, you often see “By Channable” instead of “By Google”. 
This is not a coincidence. Many experienced advertisers (from fast-growing ecommerce brands to established retailers like Asos or Hema) actively choose a third-party CSS like Channable to gain a competitive edge in the Shopping auction. If you want a deeper explanation, we have an article that [explains Google CSS partners in detail](https://www.channable.com/blog/everything-you-need-to-know-about-google-css-partners).

Google’s CSS program was introduced after an EU antitrust ruling and allows advertisers to work with independent comparison shopping services. By advertising through a third-party CSS partner like Channable, advertisers benefit from a margin advantage of up to 20% in the Shopping auction.

In practice, this means your full bid enters the auction instead of being partially deducted by Google’s margin. Imagine two advertisers selling the same product with the same bid and budget. One uses Google’s default CSS, the other uses Channable CSS. Even though both set the same bid in Google Ads, the advertiser using Channable CSS competes with more bidding power. This translates into better visibility and more clicks without spending more. 

This margin advantage is not just theoretical. In real-world accounts, it can translate into significant cost savings. For example, [French media agency Good Light](https://www.channable.com/success-stories/good-light-cuts-cpc-42-europe-channable-css) reduced cost-per-click by up to 42% across Europe after switching to Channable CSS for their ecommerce client, saving over €10,000 in just one month, while maintaining visibility.

Channable is a Google CSS Premium Partner, the highest partner tier. This gives advertisers maximum reach across Google Shopping, access to expert support, and a solution fully aligned with Google’s expectations. But saving money is only part of the story. The real value lies in how you use that 20% margin advantage to drive better performance.

## The different ways of using the 20% margin advantage: volume vs. profitability

1.) **Focus on volume**: If your priority is growth, you can keep your bids unchanged after switching from Google CSS to Channable CSS. Thanks to the 20% margin advantage, your ads become more competitive, which leads to more impressions, more clicks, and higher conversions without increasing your spend. 

**Use cases of this approach:**
- When you are scaling new markets, and you want to generate volume and data quickly 
- During growth phases where selling more products matters more than efficiency
- In seasonal periods when many competitors are increasing bids, and the competition is intense.

2.) **Focus on profitability**: If efficiency matters more than scale, you can take a different approach. After switching to Channable CSS, you lower your bids by around 10% to 20%. Thanks to the 20% margin advantage, you will maintain your current visibility and volume while significantly lowering your CPA (Cost Per Acquisition) and increasing ROAS. 

**Use cases of this approach:**
- Mature accounts where growth has plateaued, and you want to focus on improving efficiency instead of scaling
- When selling products with tight margins, where even small improvements in CPA can have a significant impact on overall profitability
- Profit optimization phases where you want better traffic, not more traffic

## Why Channable is unique and the best CSS option on the market

The CSS 20% margin advantage is powerful, but it is just the starting point. Real performance gains come from optimizing on top of it. That’s why now **Channable goes beyond the CSS margin advantage by offering a set of built-in optimization features** that help advertisers spot opportunities faster, focus on the products that matter most, improve relevance and competitiveness in the Shopping auction. These features are designed to work together.

For example, when a product is competitively priced but underperforming, these new optimization features help identify whether the issue lies in relevance, pricing, or prioritization, allowing advertisers like you to act fast and fully leverage the CSS margin advantage.

### Title Optimizer
Product titles are one of the most important factors in Google Shopping performance. The Title Optimizer is built to make improving them simple and impactful. It analyzes the relevance and quality of your existing titles and highlights where changes will make the biggest difference. Using AI and multiple data sources, it suggests high-impact keywords that match how people actually search on Google Shopping.

![Image_02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmlezch8h3qy107wc4re7h5h8)

More relevant titles help your products show up for better search terms. That improves auction performance and amplifies the effect of the CSS margin advantage. The tool is intuitive, easy to use, and designed for real-world workflows.

### Labelizer Lite
The Labelizer Lite helps you quickly understand how your products are performing. By automatically labeling products based on performance, it becomes easy to spot top performers and underperformers at a glance. This makes prioritization much easier and prevents wasted effort. You can focus your optimization efforts on the products where changes will have the biggest impact and drive additional volume. 

![Image_01 (3).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmlezch6p3sgq07w7mt3wfj1u)

### Price Benchmark Lite
Price Benchmark Lite adds valuable pricing context to your performance data. It shows how your prices compare to the market to help you understand whether performance issues are driven by relevance or by pricing. This makes your optimization decisions far more informed.

For example, a strong performing product that is priced competitively but has a generic title is a clear opportunity. Improving the title alone can unlock additional volume quickly, especially when combined with the CSS margin advantage.

## Wrapping up
All the features included in the Channable CSS Standard module turn Channable CSS into a performance optimization layer, not just a cost-saving mechanism.

Whether you want to grow volume or improve profitability, [Channable CSS Standard](https://www.channable.com/products/css) gives you the features to adapt your strategy and get more out of every Shopping campaign on Google. 

In short, CSS is no longer just about paying less. With Channable, it’s about performing better.



Pay less, perform better: How Channable CSS optimizes Shopping campaigns on Google

With a well-optimized title, your products will show up in the right searches, stand out in competitive listings, and ultimately increase the conversion rate of your Shopping Ads on Google . 

This article explains what product title optimization is, why it is a critical ranking factor for Shopping ads on Google, and how you can implement industry best practices to boost your click-through rates. You’ll also learn the specific naming conventions for different retail verticals and how Channable helps you maximize your Shopping ads performance by pairing CSS margin advantage (more reach) with smarter title optimization (better conversion rates and ROAS).

## Key takeaways 

- Your product titles are just as important as your images for driving clicks and sales
- Clear, keyword-rich titles improve both visibility and CTR
- Channable CSS Standard helps you combine more reach and relevance for greater impact.

## What is product title optimization?
‍
Product title optimization is the process of improving product titles with the goal to increase the searchability and performance of the product in search engines such as Google Shopping. It often comes down to adding words that you know a human will look for when searching for a product.


## Why is it important to optimize the product title?

Google uses your product title to decide if you’re a good match for a search. Since it’s also a customer’s first impression of your brand, keeping it optimized is one of the easiest ways to increase your sales.

Imagine if you are looking for a black sweater with pockets on the front. If the shopping ad doesn’t include all those words, it won’t show up and you will miss a conversion.

## 8 best practices for product title optimization

**1. Use the 150 available characters and avoid short or vague titles**
This is your chance to let Google know what the product is. The better you do this, the better Google can match your ad to relevant search queries.

![Examples of optimized product titles and word counts.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmnsltmz2dbla06w7bqj2tyrq)

**2. Include all relevant attributes of the product**
People using very specific keywords are often the best-converting consumers. Make sure to add all attributes that describe your product. Go beyond the standard ones like color, size, etc. Include your product's key features and attributes that really define the product. 

Whether it's the material, a specific model number, or a unique technical detail, adding those extra bits of info makes it much easier for the right customer to find you.

**3. Frontload the most important characteristics**
It's important to place the most searched-for and most distinguishing characteristics of your products first, for two reasons: 

- **Words in front of the title outweigh in the search algorithm:** This is the same principle as SEO title optimization: the most important words need to be placed in front to increase their “weight”.

- **It improves the clickthrough rate (CTR) of your ads:** Only the first 20-30 characters get shown to most customers. So the first words are by far the most important to catch the attention of potential customers. If your product has a strong Unique Selling Point (USP), consider putting it in the visible area. 

Only if searchers hover over your ad, they get to see the first 70 characters, and only visitors of the product page on the Shopping Ads tab can see the full title.

![images showing how product title visibility changes depending on the placement on Google Shopping Ads.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmnslvmlhdd3907w0j2glhrwy)

**4. Use your customer’s language: integrate important keywords**
Many product titles miss the exact terms customers use in search. If those keywords aren’t included, your product won’t appear in relevant queries.

Use keyword research or Channable Title Optimizer, which suggests keywords based on real search behavior, to identify the terms your audience uses (e.g. “breathable”, “ergonomic”, “heavy-duty”) and include them in your title.

**5. Create distinct titles for product variants**
For products with multiple variants (e.g. color, size, material), make sure each variant has a distinct title. If titles are too similar, Google is less likely to show multiple variants in search results.

Clear differences in titles increase your chances of showing more products for the same search. Example:

**Title 1:** HydroFlow 32oz Water Bottle - Matte Black, Leak-Proof Lid

**Title 2:** HydroFlow 32oz Water Bottle - Ocean Blue, Stainless Steel

**6. Make your title look well-ordered and appealing**
Here are a few simple formatting tricks to make your titles look cleaner and more professional:

- Capitalize the first letter of important words
- Use numerals for numbers, not spelled out (3 instead of three)
- Use pipes |  dashes – and slashes / as separators to make titles look better and structured
- Spell out measurements (e.g. inch instead of ")

**7. Start with your bestsellers and strong converting products**
Start with your top sellers that currently have short or poor titles as these are your easiest wins. Once those are polished, move on to your high-performing items that have good sales rates but need a boost in search volume. 

**8. Consider it a continuous process and monitor results** 
Title optimization is an ongoing process. As your assortment and customer search behavior change, your titles should evolve as well.

After updating a title, allow 2–4 weeks for performance to stabilize, then review: 

- **Impressions (visibility):** An increase indicates your product is matching more search queries.

- **CTR (click-through rate):** Shows how well your title resonates with users

- **Search terms report: ** Go into your [Google Ads report](https://support.google.com/google-ads/answer/2472708?hl=en)to see exactly what people typed to find you. If you see a specific feature popping up often (like "waterproof" or "cordless"), make sure that word is at the very beginning of your title.

## Best practices and optimized product title examples per vertical
‍
The ideal setup of a product title differs per product. Here is an overview of recommendations and examples per vertical:
![Best practices: Product title structures per vertical in Google Shopping Ads.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmnslofaida1507w4rv3vit48)

**Apparel**
Brand + Gender + Product Type + Attributes (Color, Size, Material)

**Consumable**
Brand + Product Type + Attributes (Weight, Count)

**Hard goods**
Brand + Product Type + Attributes (Size, Weight, Quantity)

**Electronics**
Brand + Product Type + Model + Attributes/Characteristics

**Seasonal**
Brand + Product Type + Occasion + Attributes/Characteristics

**Books**
Title + Format (hardcover, eBook) + Author + Subtitle

Please keep in mind that you should consider not putting the Brand in front of the title if the product does have a strong or recognizable brand. Unless your goal is to build brand awareness or if brand loyalty is high in your niche, it’s better to add the brand at the back of the title.


## What not to do when optimizing product titles for Shopping Ads on Google?
‍
Avoid making the four mistakes below to improve the chances of your products being seen by potential customers.

**1. Avoid capitalization**
Although it is good to capitalize the first letters of important words, do not capitalize whole words when this is not necessary.  This will be considered spammy.

**2. Do not use promotional text**
Do not use price, delivery time, shipping, or words like “buy“, “free”, “sale”, or “best offer” in the title.

**3. Don’t use misleading titles**
Your product titles should be optimized to accurately describe your products. Don’t add words that don’t represent your product as it will not lead to conversions.

**4. Be careful with abbreviations or acronyms**
If you use abbreviations in your product titles, make sure to explain what they mean. Otherwise, customers may not understand what you’re selling.

## Combine the CSS advantage and title optimization for maximum impact with Channable CSS Standard

With [Channable CSS](https://www.channable.com/products/css) (Comparison Shopping Service), you can benefit from a 20% margin advantage, making your products more competitive in the auction. This often leads to lower CPCs and more opportunities to appear in relevant searches, giving you greater reach.

However, visibility alone isn’t enough. To drive clicks, your product titles need to match what people are searching for.

Channable CSS goes a step further and also offers tools to help you make the most of that increased visibility.

**Title Optimizer** helps improve titles product by product by adding relevant keywords and attributes based on real search behavior and AI, increasing both relevance and click-through rate.

To focus your efforts, Channable CSS Standard also includes tools that highlight where optimization will have the most impact:

- **Labelizer Lite** helps you identify products that already perform well but could gain more visibility with stronger titles.

- **Price Benchmark Lite** helps you spot products that are competitively priced but not getting enough visibility because of poor titles.

By combining more reach, more relevant titles, and clear prioritization, you create a stronger overall impact, driving better performance without increasing spend.

**FAQs**
**What is Google Shopping title optimization?**
It’s the process of structuring and refining product titles to improve visibility, CTR, and conversions.

**How many characters should a product title have?**
While Google allows up to 150 characters, the most important information should appear in the first 70. This ensures that key details aren't cut off on mobile devices or in standard search layouts.

**How do keywords in titles impact Google Shopping rankings**
Keywords help Google match your products to relevant searches. Placing high-intent terms at the beginning of your title increases the likelihood of appearing in top search results, especially for specific long-tail queries.

**What’s the effect of using Title Optimization in combination with the CSS 20% margin advantage?** Using Title Optimization together with the CSS 20% margin advantage amplifies your overall performance.

The margin advantage helps you win more auctions by lowering CPCs and increasing your visibility. Title Optimization then ensures that this increased visibility actually converts into clicks by making your products more relevant to what users are searching for.


Product title optimization for Shopping Ads on Google: The ultimate guide

Google Shopping Ads are a dominant force in the eCommerce landscape, driving a whopping [76% of search ad spend](https://growmyads.com/google-shopping/benchmarks/) in the industry. But navigating the complexities of Google Shopping to showcase your products effectively can be daunting. That’s where a Comparison Shopping Services (CSS) Partner can help.

## What is a Comparison Shopping Service (CSS)? 

[Comparison Shopping Services (CSS)](https://support.google.com/merchants/answer/7558973?hl=en&ref_topic=9148505&sjid=8692517399371682148-EU) act as intermediaries between retailers and [Google Shopping](https://www.channable.com/integration/google-shopping). They provide a platform for retailers to submit detailed product information, including descriptions, prices, and images, directly to Google Shopping. This information is then used to populate product listings and Shopping Ads within the Google Shopping platform.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/xRQWHxGvevw?si=_ryUHMebZGmwlsSm" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

CSS Partners manage the process of submitting your product data to Google Shopping and can also assist with campaign optimization and management. By default, Google's own CSS is selected for this role. However, it's important to note that using Google's CSS incurs a 20% margin fee on your bids.

### How it works 
Comparison Shopping Services streamline the process of getting your products onto Google Shopping. Let’s briefly explore how it works. 

The first step is uploading your product data feed to Google Merchant Center. Merchant Center is your control panel for managing product information specifically for Google Shopping Ads.

Finally, when a user searches for a product on Google, Google Shopping displays relevant listings based on the search query, the product data provided through the feed. If a user clicks on your product listing, they'll be directed to your website to complete the purchase. The actual sale happens on your eCommerce website, not Google Shopping.


## What are the benefits of working with a CSS Partner?

Conquering Google Shopping can feel overwhelming, especially when it comes to showcasing your products effectively. That’s where a CSS Partner comes in. A CSS Partner simplifies the process, leverages their expertise, presents your products professionally, offers testing possibilities for optimization, and might even expand your reach with double ad presence. 

![CSS Blog-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpdpQRRTiesplmAhRi4g)

Here are the main advantages of working with a CSS Partner:

### Cheaper bids
Normally, Google takes a 20% cut from your maximum bid on Google Shopping ads. This means your ads have less "buying power" in the auction for ad placement. By using a CSS Partner like Channable, you avoid this 20% cut. They handle your bids directly with Google, so your full maximum bid gets used in the auction - meaning you have up to 25% more bidding power on your Shopping Ads. 

### Easy setup
A CSS Partner takes care of that heavy lifting, submitting all your product information to Google Shopping. Most Partners format your product details into the specific language Google Shopping understands, saving you a ton of time and effort compared to doing it manually. 

### CSS Partner expertise
CSS Partners possess a deep understanding of the platform's intricacies, including best practices for optimizing product feeds and campaign strategies. Additionally, a CSS Partner often has a huge portfolio of other campaigns within the same industry. This expertise translates to better product positioning and potentially increased sales.

### Testing possibilities 
Some CSS Partners go the extra mile by offering advanced features like A/B testing. This allows you to experiment with different product information or ad formats to see what resonates best with your target audience, ultimately leading to more effective campaigns. Your CSS Partner can also upload custom product feeds, allowing you to test different products or product groups.

## What to consider when choosing a CSS Partner?
You’ll want to find the right CSS Partner who will be a valuable asset in your Google Shopping strategy. They'll not only simplify the process but also leverage their expertise to help you showcase your products effectively and potentially boost your sales.

![CSS Blog-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gXF7KUMLQnmH1K6NXxIh)

With the advantages of CSS Partners clear, it's important to consider some key factors when selecting the best fit for your business:

### Expertise
Not all CSS Partners are created equal. Look for one with a proven track record of success in Google Shopping campaign management. Consider their experience in your industry and the types of products you sell.  For example, if you sell sporting goods, a Partner with experience in that specific niche might be able to optimize your campaigns for better results compared to a general eCommerce Partner.

### Service offerings
Different CSS Partners offer varying levels of service. Start by evaluating the basic package of each potential Partner to see if it meets your needs. Do you simply need help uploading your product data? Or are you looking for a more hands-on Partner who can manage your entire Google Shopping campaign? Some Partners even offer advanced features like A/B testing to help you optimize your product listings for better results.

### Pricing structure
Pricing models for CSS Partners can vary. Be sure to compare setup costs, ongoing monthly fees, and any commission structures based on performance.  For instance, some Partners might charge a flat monthly fee, while others might have a tiered pricing system based on the number of products you sell. Consider your budget and the value each Partner offers when making your decision.

### Technology and integrations
A seamless integration between the CSS Partner's platform and your existing eCommerce platform and analytics tools is crucial for a smooth workflow. This ensures efficient data transfer and allows you to easily track your campaign performance. Make sure the CSS Partner you choose offers compatible technology that integrates well with your existing systems.

### Support and communication
Reliable support and clear communication are essential for a successful partnership. Look for a CSS Partner that offers responsive customer service through multiple channels, such as email, phone, or live chat. Or a Partner that provides a dedicated Customer Success contact. This ensures you can easily get help if you encounter any issues or have questions about your campaigns.

## Ready to Simplify Your Google Shopping Strategy with Channable as a CSS Partner? 
Channable's CSS is seamlessly integrated within the platform, accessible across all 21 supported markets. Easily combine Google Shopping with other marketing channels like Meta Ads, Amazon, eBay, and over 2,500 additional options, all managed from a single platform.

![CSS Blog-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SYfdeyShQlKCQDjfm3WC)

Channable's CSS is a key component of our Google Success Formula. We equip you with the tools to optimize listings, create targeted campaigns, leverage powerful features like product categorization, and seamlessly integrate with search ads – all within one user-friendly platform.

Here are some other reasons why Channable is the perfect CSS Partner:

- **Automated campaigns and insights**: Elevate your marketing strategy with automated PPC campaigns, and gain valuable insights from Channable Insights to measure performance and optimize campaigns for better results.
- **Technical support**: Channable provides exceptional, personalized technical support to empower you every step of the way.
- **Simplified billing**: Enjoy the convenience of consolidating all expenses into one bill. 
- **Risk-free partnership**: Eliminate the need for intermediaries; the billing process directly engages the end customer, mitigating agency risks.

Want to see what Channable can do for you? [Sign up for a free trial today](https://www.channable.com/signup).


Comparison Shopping Service: Why use a CSS Partner?

If you've landed here, it's a safe bet you're thinking about a change in your Google Shopping ads strategy. Maybe you're looking to move away from Google's default [Comparison Shopping Service](https://www.channable.com/blog/comparison-shopping-services), or perhaps you're already working with a CSS partner but feel it's time for something different.

Businesses switch CSS partners for all sorts of reasons—maybe it's about finding better margins, unlocking more strategic bidding options, or simply getting the kind of support that feels like a true partnership, not just a transaction.

But switching CSS partners can also bring concerns. Common objections include the fear of campaigns being paused, data loss, or a lengthy and complex transition process. Many worry about potential disruptions to their sales and the time it takes to get everything up and running with a new partner. That's why it's important to select a CSS partner that provides a quick and smooth transition. 

This checklist for choosing a Google CSS partner outlines the key factors you need to consider when selecting a new CSS partner. And for each point, we've included important questions that you can ask potential partners during the selection process.


## 6 best practices for choosing a new Google CSS partner  

So what should you consider when choosing a Google CSS partner? It's all about making sure they provide the support you need, have the right technical expertise, and a pricing plan that works for your budget.

A Google Premium CSS partner like Channable can help unlock better performance with ease, providing you with the support, expertise, and tools to elevate your Google Shopping campaigns.

Here’s a 6-point checklist for selecting the best Google CSS partner: 

### 1. Service offerings

The first step in selecting a Google CSS partner is determining your preferred service model: **managed or self-service**. Start by evaluating the basic package of each potential Google CSS partner to see if it meets your needs. Do you simply need help uploading your product data? Or are you looking for a more hands-on partner who can optimize your product feed and manage your entire Google Shopping campaign? 

Self-service empowers you with full control over your Merchant Center and Google Ads, following your partner's setup, while managed services offer comprehensive, ongoing campaign management, strategy, and optimization. 

Questions to ask: 

- What is included in your basic Google CSS partner package?

- Do you provide assistance with initial product data feed setup and upload?

- What level of technical support do you offer for basic troubleshooting? 

- Beyond basic data upload, what other services do you offer for Google Shopping campaigns?

### 2. Expertise

Another thing to consider is the Google CSS partner's experience in your specific industry and the types of products you sell. For example, if you sell gardening supplies, a partner with experience in that niche might be able to optimize your product feed for better results compared to a general eCommerce partner. Similarly, if you sell apparel, you'll want a partner with experience in product attribute optimization for size, color, and material. 

Additionally, if you want a more managed service, look for a Google CSS partner with a proven track record of success in Google Shopping campaign management. 

**Questions to ask: **

- Can you provide case studies or examples of successful Google Shopping campaigns you've managed within my industry or target region?

- Do you offer any support for dealing with Merchant Center errors or suspensions?

- Do you specialize in any specific industries or product categories, especially those relevant to my business?

### 3. Pricing structure

When weighing up different CSS Partners, be sure to compare setup costs, ongoing monthly fees, and any commission structures based on performance. For instance, some partners might charge a flat monthly fee, while others might have a tiered pricing system based on the number of products you sell. CSS partners that manage your Google Shopping ad campaigns may charge you on a cost-per-click basis in addition to a monthly retainer. 

![01_Essential checklist for choosing a new Google CSS partner (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm8hhvakv1ot307uwd10mmpgn)

It's wise to request a detailed breakdown of all potential expenses and avoid partners with hidden fees. Consider your budget constraints, but also weigh the value each partner brings to your campaign. A slightly higher fee might be justified by superior expertise, dedicated support, or proven results.

**Questions to ask:** 

- Can you provide a detailed breakdown of your pricing structure, including setup fees, monthly fees, and any performance-based commissions?

- Can you provide examples of typical costs for businesses with similar product volumes and ad spend to mine?

- How does your pricing scale as my product catalog or ad spend increases?

- Do you offer any flexible payment options or contract terms?

### 4. Reach and market coverage

The reach of a Google CSS partner directly impacts your potential customer base. A solid CSS partner should facilitate access to a wide range of Google Shopping placements across your target markets. Make sure to ask about their experience with specific countries and regions, especially if you operate in diverse or niche markets. 

💡**Did you know**? [Channable is a Google Premium CSS Partner](https://www.channable.com/products/css) and ranks among the top 25% of CSS providers based on Shopping Ad impression volume. 

If applicable to your situation, explore a partner's ability to handle multilingual campaigns and localized product feeds. In this case, you'll want to guarantee that your products will be presented to customers in their native language to increase your visibility and conversion rates. 

**Questions to ask: **

- What is the average monthly reach of your CSS website? 

- Which countries and regions does your CSS service cover?

- Do you have experience managing campaigns in my specific target markets?

- Do you offer multilingual support for product feeds and campaigns?

### 5. Support and communication

Look for a CSS partner that offers responsive customer service through multiple channels, such as email, phone, or live chat. Or a partner that provides a dedicated Customer Success contact, especially if you want a managed service. This ensures you can easily get help if you encounter any issues or have questions about your campaigns.

![02_Essential checklist for choosing a new Google CSS partner.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm8hh7yyy1n9g07uw4u898nno)

If you don't have the technical expertise in-house, you'll want a Google CSS partner that offers free, personalized technical support to provide proactive guidance, timely troubleshooting, and assistance for all your Google Shopping inquiries. 

**Questions to ask:**

- What are your support hours and channels?

- Do you offer a dedicated account manager or a single point of contact for all inquiries?

- What is your typical response time for support requests?

- Do you offer any training or onboarding resources? 

### 6. Technology and integrations

If you want to get the most out of your Google Shopping ads, it's a good idea to opt for a CSS partner that also offers a comprehensive suite of eCommerce tools. This includes [centralized product feed management](https://www.channable.com/products/product-feed-management-tool), allowing you to update and optimize your product data across all channels. Some CSS partners have [PPC campaign optimization tools](https://www.channable.com/products/ppc-tool), enabling you to scale campaign creation, automate bidding, and manage budgets.

Additionally, in-depth analytics are crucial for understanding product and campaign performance and identifying areas for improvement. A strong partner will provide access to reporting dashboards that offer actionable insights into key metrics like ROAS, click-through rates, and conversion rates.

When considering a new CSS partner, ease of switching is an important factor, especially for those already using a CSS. A smooth transition can eliminate potential disruptions. For example, activating Channable CSS is designed to be a quick process; it takes around 5 minutes and won't interrupt your current campaigns.  

**Questions to ask:** 

- What tools and technologies do you offer beyond basic CSS services?

- Do you provide a centralized product feed management platform?

- What PPC campaign optimization tools do you offer, and how do they work?

Use this checklist for choosing a new Google CSS partner to help you find a CSS partner you can trust and build a long-lasting relationship with. The more they learn about your business, the better they can help you succeed. That's why it's important to define your advertising goals, share them clearly, and schedule regular check-ins to ensure everyone is on the same page.

## Ready to simplify your Google Shopping strategy with Channable as a CSS partner? 

[Channable's CSS](https://www.channable.com/products/css) is seamlessly integrated within the platform, accessible across all 21 supported markets. Easily combine Google Shopping with other marketing channels like Meta Ads, Amazon, eBay, and over 2,500 additional options, all managed from a single platform.

![03_Essential checklist for choosing a new Google CSS partner.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm8hh7yzu1n9w07uw2sdi4il1)

Channable's CSS is a key component of our Google Success Formula. We equip you with the tools to optimize listings, create targeted campaigns, leverage powerful features like product categorization, and seamlessly integrate with search ads – all within one user-friendly platform.

Here's are some other reasons why Channable is the perfect CSS partner:

- **Automated campaigns and insights**: Elevate your marketing strategy with automated PPC campaigns, and gain valuable insights from Channable Insights to measure performance and optimize campaigns for better results.

- **Technical support**: Channable provides exceptional, personalized technical support to empower you every step of the way.

- **Simplified billing**: Enjoy the convenience of consolidating all expenses into one bill.
 
- **Risk-free partnership**: Eliminate the need for intermediaries; the billing process directly engages the end customer, mitigating agency risks.

See the difference a Google Premium CSS partner can make—[start your free trial today](https://www.channable.com/signup)!

Essential checklist for choosing a new Google CSS partner

Automate your PPC strategy with Channable. Learn how to boost efficiency and performance across channels with intelligent ad automation.

PPC Automation | Channable Blog

Master PPC Automation with Channable. Learn how to streamline and scale your Google Ads campaigns with data-driven insights and smart tools.

Google Ads | Channable Blog

Automate your Bol Ads with ease. Discover how Channable’s PPC Automation tools boost visibility and efficiency for Bol marketplace campaigns.

Bol Ads | Channable Blog

Simplify Amazon Ads with PPC Automation. Channable’s smart tools help you optimize bids, scale campaigns, and grow sales across Amazon.

Amazon Ads | Channable Blog

Explore Channable’s insights and analytics page to make smarter eCommerce decisions with data-driven strategies and performance visibility.


Insights and Analytics | Channable Blog

Boost ROI with Performance Segmentation. Discover how Channable helps you analyze and optimize product-level ad performance at scale.

Performance Segmentation | Channable Blog

Elevate your ads with Channable’s Dynamic Image Editor. Customize visuals at scale to boost engagement and stand out across channels.

Dynamic Image Editor | Channable Blog

Master multichannel eCommerce with Channable. Sync and optimize your products across marketplaces, search, and social with ease.

Multichannel eCommerce | Channable Blog

Streamline marketplace sales with Channable’s API-powered integrations. Automate listings, orders, and updates across top platforms.

API and Marketplaces | Channable Blog

Optimize product feeds effortlessly. Channable’s feed management tools help you stay accurate, compliant, and competitive across channels.

Feed Management | Channable Blog

Stay in the loop with Channable’s event coverage. Discover key takeaways, trends, and highlights from top eCommerce industry gatherings.

Events | Channable Blog

Watch Channable’s webinars for practical tips on feed management, PPC, and multichannel eCommerce, straight from experts.

Webinars | Channable Blog

Catch up on Channable’s Media page for events, webinars, and podcasts featuring expert insights and stories from the eCommerce world.

Media | Channable Blog

Get the latest news from Channable's product releases, company milestones, team insights, and what’s coming next.

Company Updates | Channable Blog

Dive into the latest eCommerce news and trends. Learn how shifting consumer behavior and tech innovations are impacting online retail.

eCommerce Industry | Channable Blog

Keep up with Google’s latest changes and how they impact your PPC, SEO, and feed strategies, straight from Channable’s experts.

Google updates | Channable Blog

Stay updated with the latest in multichannel news. Explore trends, changes, and insights shaping the future of eCommerce.

Industry News | Channable Blog

Master Google Shopping PPC with step-by-step guides on feed optimisation, smart bidding, campaign structure, and scaling profitable ads.

Google Shopping PPC | Channable Blog

Guides on multi-client feed management for agencies and teams. Streamline workflows, scale feed optimisation, and reduce manual work.

Multi-Client Feed Management | Channable Blog

Explore in depth guides that break down complex topics into actionable insights. Our guides deliver step-by-step, expert tips, and educational resources to help you optimize performance, solve problems faster, and make smarter decisions.

Guides | Channable Blog

Marketplace Growth Podcast: unfiltered conversations with Lucas Bassa on proven strategies to scale faster across Europe's top marketplace channels.

Marketplace Growth Podcast | Channable Blog

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Whitepaper

[Miravia](https://www.miravia.es/) is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain. 

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products. 

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products. 

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics. 

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

## Why should you consider selling in Miravia? 
Here are a few reasons to add Miravia to the list of marketplaces you could start selling. 

## 2023, Miravia's first full year in the Spanish market, is a year full of great achievements: 

- TOP 5 in eCommerce platforms in the Spanish market
- ‘Marketplace Revelation 2023’ award 
- Most downloaded app for over 7 months in the shopping category
- TOP 3 highest-rated app
- TOP 5 most used app
- Exponential growth since December 2022
- Over 8,000 sellers and 800 brands selling through Official Store

![Promociones-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpQDNfeRTt2nNWQQhNQy)

## Take advantage of the buzz this Marketplace is generating
As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

## Improve your visibility as a local brand
One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

![Farma2go-vendiendo-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/blqFf8MR56MrbFBgmIyQ)

## Including your product catalog on Miravia has no fixed cost
If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

## Official Store or Marketplace: which type of store to choose?
To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
![Tienda-oficial-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rrmMJiLuT9KwYA1eWm26)

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

## What types of logistics does Miravia offer?
Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

- Better organic positioning in search results
- Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
- Free and environmentally friendly packaging
- Compensation insurance (up to €2000 per product)
- Optional services: bubble wrap, relabeling, withdrawal, etc.
- For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

![Logística-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6z3ieADlRxKj4khxZAA0)

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

- Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
- They take care of collecting the package from the seller's warehouse in the peninsula.
- You can create orders before 23:00 and they will collect them the next day.
- Deliveries are made within 24-48 hours.
- Sellers are not responsible for logistics disputes. Miravia takes responsibility.

## I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.
1. First, you need to fill out the [following registration form](https://sell.miravia.es/home?source=pship_Channable).
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

## How to integrate your catalog with Miravia
A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

## How to configure your catalog with Miravia using Channable
Once you are a Miravia Seller, you can connect your catalog to Miravia through our [API connection](https://www.channable.com/products/marketplace-integrator).

## What to consider during the Miravia catalog configuration

- Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
- Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
- Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

## Order connection with Miravia
To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

## Tips for selling on Miravia more organically
Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to [stand out and surpass the competition](https://www.channable.com/blog/mastering-marketplace-dynamics)?
- Avoid stockouts by keeping the catalog constantly synchronized.
- Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
- Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
- Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
- Offer the best price.
- Ensure good ratios in the logistics service.
- Provide the best sales and after-sales management to guarantee positive user reviews.
- And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

## Marketing Tools
Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

- Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
- Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
- Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:
1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

- Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them. 

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

## Miravia Academy
In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

## Could Miravia be relevant for a European Seller?
The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

## Want to start selling on Miravia now?
If you want to know more details about our integration with this new marketplace, we encourage you to [request a demo with one of our experts](https://www.channable.com/demo). Or if you prefer, you can also [create a trial account in the tool](https://www.channable.com/signup).

How to Start Selling on Miravia

[TikTok Advertising](https://www.channable.com/blog/tiktok-shop-marketplace-social-commerce-growth) has become one of the most direct ways to reach modern shoppers. With billions of engaged users and unmatched creative potential, TikTok offers brands a unique path to awareness, engagement, and conversions. In this guide, you’ll learn how TikTok ads work, how to set up your first campaign, and how to optimize like a pro, so you can start generating real business impact fast.

## Key takeaways

- TikTok Advertising delivers high engagement and strong conversion potential.

- Easy-to-use ad tools help brands create authentic, high-performing content.

- Precise targeting and simplified setup make TikTok ideal for all skill levels.

- Best practices: hook fast, stay native to the platform, and use trend-based storytelling.

## Getting started with TikTok advertising
If you’re looking for an ad channel that combines scale, creativity, and conversion power, TikTok Advertising is a top contender. With 1.5+ billion active users and unmatched engagement levels, TikTok offers brands a unique opportunity to reach shoppers who are ready to buy. TikTok users are [1.5x more likely to purchase](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) after seeing a product advertised on the platform.

In this guide, you’ll learn how to set up your ads in TikTok Ads Manager and follow proven tips to maximize your results.

## Why advertise on TikTok?
[TikTok](https://www.channable.com/blog/social-media-advertising) gives brands an energetic creative space so that they can reach audiences who want authentic content and not polished commercials. Benefits include:

**Effective engagement**
Short-form video inspires participation, comments, and shares for the best chance to create viral momentum.

**Creative ad tools**
TikTok’s built-in video editors, templates, and effects make it easy to turn simple footage into scroll-stopping ads.

**Outcome-based objectives**
Choose goals such as awareness, traffic, leads, or conversions, and optimize based on measurable results.

**Precise targeting**
Reach audiences by demographics, interests, behavior, or allow TikTok’s algorithm to automatically optimize your distribution.

**Robust reporting**
Dashboard insights and custom reports help you track performance and refine your strategy.

## How to advertise on TikTok​ in 7 steps

### Step 1: Create your TikTok Ads Manager account

1. Go to TikTok Ads Manager and sign up using your email or phone number.

2. Add business details: location, time zone, industry, and currency.

3. Switch to a Business Account in the app:
*Settings & Privacy → Manage Account → Switch to Business Account*

### Step 2: Set up billing and payment
Add billing details, tax info, and choose** manual** or **automatic** payments.

**Note**: Once automatic payments are selected, you cannot switch back.

### Step 3: Create a TikTok ad campaign
Click the red **Create Ad **button in your dashboard anytime to start building your campaign.

### Step 4: Choose your campaign objective
TikTok offers four simplified objectives:

![Blog TikTok Advertising - Image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ja4DUHQT72xwWltrDgSA)
- **Traffic** – Drive visitors to your site or landing page.

- **Community interaction **– Grow followers, views, and engagement.

- **Lead generation** – Capture customer information via TikTok forms.

- **Website conversions** – Ideal for eCommerce brands focused on sales.

### Step 5: Select your target audience
Choose between:

![Image_02 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NZx5vQ4xS82cjOg5sRQs)
**Automatic Audience**
Let TikTok choose the best audience based on your goals, creative, and performance data.

**Manual Targeting**
Refine by:

- Location

- Gender, Age, and Language

- Interests (e.g., beauty, fitness, gaming)

- Behaviors (likes, comments, interactions)

**Example**: A skincare brand can target users interested in “Skincare,” “Beauty Enthusiasts,” or users engaging with related videos.

### Step 6: Set your campaign budget and schedule

Your campaign budget is the amount that you’re willing to spend on running your ads. You can choose between a ‘Daily budget’ or a ‘Lifetime budget’. If you choose the first option, determine your daily ad spend (minimum $5) and how long you want your campaign to run. For flexible campaigns, choose the "No end date" option and stop it whenever you want.
Choose:

![Image_03 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LQBQRbpFQuCfWrSSKzSX)
- **Daily budget** – Min. $5/day

- **Lifetime budget** – Spend cap over entire campaign

Select a fixed end date or run indefinitely with the **No End Date** option.

### Step 7: Create your TikTok ad

1. Upload videos or build new creatives using TikTok’s templates.

2. Add ad text (12–100 characters; preview to avoid truncation).

3. Choose a CTA. Some examples of good CTA can be found below:

- Shop Now

- Learn More

- Sign Up

- Download Now

- Book Now

- Apply Now

- Contact Us

Click **Submit** to launch your ad.

## 3 TikTok ads best practices
### 1. Use the right content structure
As with all video ads, it’s important to have a hook, highlight your unique selling points, and end with a clear call-to-action. Here are some additional tips to make your ads stand out on TikTok:

- Hook viewers in the first 6 seconds with suspense or surprise to boost engagement and watch time.

- Introduce your product or value proposition within the first 3 seconds.

- Keep viewers engaged by making use of unique transitions, stickers, and graphics.

- End with a strong call-to-action so viewers know what action you want them to take.

**Pro tip**: Suspense or surprise in the first 6 seconds can drastically boost watch time.

### 2. Stay native to the platform
Using an ad that you’ve used on another ad platform on TikTok is setting yourself up for failure. The creatives that usually perform best are ones made specifically for TikTok. If you’re new to the platform, it’s a smart idea to spend some time watching popular TikToks to understand what works. To maximize your ad's impact, feature real people like creators, employees, or customers in a DIY, authentic style that resonates with TikTok's user-generated content.

### 3. Use trends as storytelling templates
Trends offer ready-made story frameworks. With 7**7% of users enjoying branded trend-based content**, tapping into current sounds, memes, or challenges can significantly increase engagement.

Explore trending formats in TikTok’s **Creative Center → Trends**.

**Tip**: [TikTok Ad Library](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?rid=1qlfbuybx8z&period=30&region=NL) is a goldmine for high-performing creative examples.

## Learnings

- TikTok Advertising combines scale, creativity, and high-intent audiences.

- The platform’s tools and simplified Ads Manager make campaign setup fast.

- TikTok’s audience is conversion-ready and highly interactive.

- Authentic, trend-aware, fast-hooking content performs best.

- TikTok Advertising is essential for brands that want to grow in 2024 and beyond.

## The bottom line
TikTok Advertising gives brands a chance to show up authentically, creatively, and powerfully in front of highly engaged consumers. With the right content structure and a trend-aware approach, you can turn TikTok into one of your highest-performing channels.

Want to go deeper into social commerce and cross-channel ad strategies?
Explore more insights on the [Channable blog](https://www.channable.com/blog).


TikTok advertising: The complete guide

To delve deeper into the dynamics of this thriving marketplace, we sat down with Shakhil Shah, to discuss Allegro's operations and strategies. From customer demographics to seller insights, Shakhil offers valuable insights into Allegro's journey and its future prospects.

## Allegro is a popular eCommerce platform in Poland. Could you share some insights into your customer base, including their demographics and shopping behaviors?

Allegro has traditionally dominated the Polish market, boasting an impressive customer base of **19 million** active buyers in the region. 

With the recent expansion to allegro.com and Allegro.cz, our platform has become accessible to buyers and merchants across the EU. We've observed over 20 million visits per month, reflecting the platform's widespread appeal and consumer engagement.

## What types of products or sellers tend to perform best on Allegro, and are there any specific categories where you've seen exceptional growth?

Our platform covers 14 categories, with Consumer Electronics, Home & Garden, Fashion, Automotive, and Kids emerging as top performers. 

Allegro is the primary consumer touchpoint when buying online in Poland. Over 400m attractively priced offers from more than 140k merchants converted into GMV from Polish operations growing by 10.5% YoY in Q3. This is significantly faster than the country’s overall nominal retail sales, with over one-third of the GMV growth coming from high-frequency categories like Supermarket and Health & Beauty.

However, notable growth has been witnessed in Health & Beauty and Supermarket categories, especially in pet products. 

![image_01 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BqwTn5J0Qwi99EKjyzRB)

Allegro's value proposition resonates with consumers seeking convenience and competitive prices, driving substantial year-on-year growth in key segments.

## Are there any specific categories where Allegro has exclusive offers? What are your categories with the strongest seller and consumer base?

While categories like Consumer Electronics and Home & Garden traditionally attract strong seller and consumer bases, we're constantly exploring opportunities for exclusivity across various segments. 

Health & Beauty presents significant growth potential, aligning with evolving consumer preferences and market trends.

## For new sellers looking to get started on Allegro, what are the key steps and requirements they need to meet before listing products?

Getting started on Allegro involves creating an account and understanding the platform setup. We provide comprehensive resources, including registration guides and Allegro Academy courses, to facilitate a seamless onboarding process. 

Additionally, sellers must ensure competitive pricing, reasonable delivery costs, and efficient delivery times to optimize their listings' performance.

It's also worth noting that Allegro is more than just a marketplace to its consumers, it is also used as a product search engine, 34% of online shoppers in Poland begin their product search on Allegro compared to 26% using Google, however, what's interesting here is the conversions to sales, of the 26% using Google, 49% end up completing their purchase on Allegro.

## Can you give a few examples of common mistakes/pitfalls in the product data that sellers share with Allegro?

International sellers often grapple with challenges such as uncompetitive delivery prices or lengthy delivery times, which can deter potential buyers. 

![image_02 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TWUNSiVlQYuYHaualXrK)

It's essential for sellers to conduct thorough market research, optimize product data, and leverage Allegro's promotional tools to enhance visibility and sales, that said there are ways to improve this by becoming a SMART! seller and or using the One Fulfillment service by Allegro.

In addition to the above, while we do not make recommendations on how to price products on the platform, it is always worth looking at what competitors are selling the same product for, this is where its important to do research on similar products being sold on the platform and look at ways where you as a seller can offer added value to the customer. 

Finally, creating visibility is imperative to success, promoting, advertising and taking part in the various sales campaigns will help you grow your business.

## Can you tell us about any promotional tools or features that Allegro offers to help sellers increase their visibility and boost sales?

Allegro provides a diverse array of promotional tools, including participation in sales campaigns like SMART! Week and Black Weeks, along with self-service marketing and advertising options. 

Other than sales campaigns, we have various marketing and advertising tools available, most of these are accessible through the self-service tool on the platform. More information about the specific tools can be found on the [Allegro Ads Page](https://allegro.pl/ads/boost-your-sales-on-allegro).

These tools empower sellers to effectively showcase their products and capitalize on seasonal and promotional opportunities.

## Finally, how does Allegro plan to stay competitive and evolve in the ever-changing eCommerce landscape, and what opportunities can sellers look forward to in the future?

Allegro remains committed to expanding its presence across Central Europe, with upcoming launches in Slovakia, Hungary, Slovenia, and Croatia.
 
By delivering a compelling value proposition and fostering innovation, we aim to cement Allegro's position as the preferred destination for online shopping in the region. 

Sellers can anticipate continued growth opportunities and a dynamic marketplace environment conducive to success.

> It’s our aim that, by the end of 2024, shoppers all over Central Europe will be choosing their Christmas gifts on Allegro - Roy Perticucci, Allegro CEO, stated in the Q3 results press release.

Shakhil Shah has provided valuable insights into the value of Allegro, Poland's leading eCommerce platform, and its growth journey. 

With a keen understanding of customer behaviors, a diverse array of product categories, and a commitment to empowering sellers, Allegro may be the next channel needed in your multichannel mix. 

Check out more on you can get selling on [Allegro](https://www.channable.com/integrations/allegro) with Channable today.

Interview with Shakhil Shah and Allegro Marketplace

<h3>Tips on how to select the products for Amazon</h3>
<a href="https://www.amazon.co.uk" target="_blank" rel="noopener noreferrer">Amazon</a> is a marketplace with a very high sales potential, but how can you sell on it in a profitable way? The key to success is to choose the right products to display on the platform. Indeed, it is very likely that some of your items are not performing well on Amazon, while others sell like hotcakes. It is fundamental to carefully select the products you want to sell on Amazon. We’ve written a few tips on choosing which products to sell on Amazon:
<ul markdown>
 	<li>**Easy to ship products**
By choosing to sell small and light products, you can lower the shipping costs in your ads. The shipping cost has a big impact on the purchase decision of the customer; the lower it is, the more likely you are to sell the product.</li>
 	<li>**Products with prices that are not too low**
Amazon charges a cost-per-sale fee (CPS), which means you pay a fee every time you sell a product. Therefore, advertising a cheaper e.g. €2.00 product is not very profitable. Try to sell only products that are worth selling, taking into account the commission.</li>
 	<li>**Specific and targeted products, containing relevant and complete information**
It is much easier to sell a product called "15-inch MacBook Black Cover" than "Laptop Cover". Why? Even if the second title matches with many keywords used in the Amazon queries, it will hardly ever correspond to what the user is really searching for. Always try to give a complete description of the product, by listing its model, its color, its size, and so on, so that users already have an entire overview of the item before clicking on it. Of course, this depends on your familiarity with the products you want to sell. If they're already being sold on Amazon, this could mean that the content has already been provided by another supplier</li>
 	<li>**Products that match customers' wishes**
In order to give you a little insight into what sells best, Amazon created a "bestsellers" corner on its website. In this feature, all the top-selling products are listed by category. If you can advertise these items at a lower price than other merchants, then you’ll be sealing the deals!</li>
</ul>
In order to only send products with the highest selling potential, you will need a good tool to filter between the products that are going to be sent to Amazon and those that aren’t. Channable’s <a href="/products/product-feed-management-tool">data feed management tool</a> could save you loads of time here. How?

The biggest challenge for selling on Amazon is to get your product information right in order to meet the requirements of Amazon. Channable’s smart rules enable you to very easily optimize your product information to meet Amazon standards, which is extensive. Examples of how to use the rules can be found below.
<h3>Attribute builder for completing mandatory information</h3>
It can take a whole day to modify your information to Amazon’s standards by yourself, especially when you're selling products in many different categories. That is why Channable developed an attribute builder for Amazon. This feature helps you to easily match your product information with the requirements of Amazon. Here is an example of a shop with many different categories in Channable:

![01_Amazon Profit_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/znz60SAR1Kjeo0xJQAlf)

Once you click on one of these categories, you will see the different mandatory attributes in red (see example below). In order to help you, Channable provides you with a description of the required information needed for that column. You just have to click on the title, and you will see a suggestion of what the accepted values on that column are. You can then either map this column with a field from your feed (i.e. color field) or add a static value (i.e. if you sell only products for women, you can fill the column Department with “women”).

![02_Amazon Profit_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xckAEMknTGOXpWyeSFvl)

<h3>Filtering products based on their size</h3>
The above tips can be applied to an example feed from an online cosmetics shop. Based on the above, only products that are worth more than €10.00 with a maximum size of 30 cm will be sold on Amazon. This restriction can be implemented with the following rule:

![03_Amazon Profit_Image_03_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jzQJvqWZS7S7lAcGnvoy)


By excluding these products, they are not permanently deleted from the feed, instead, they are just not sent to Amazon. If one of the products costs €9.00 today, it will be excluded. But if tomorrow its price increases to €11 on your online shop, it will be automatically sent to Amazon.
<h3>Filling in missing information with the rules</h3>
As mentioned above, products with complete information sell better. Complete missing information can also be done in the Channable tool:

![04_Amazon Profit_Image_04_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fDrNezQWSZSimSbAz6Ay)


In the example above, the field "color" was not filled for all the shop’s products. A rule can be created in the tool to retrieve this information from another field e.g. "description". This rule allows you to find a certain value in the product information and copy it to an individual field that is recognized by Amazon.

It is also possible to create rules based on the results in Analytics. This allows you, for example, to exclude products with a low conversion rate.

Now that you know how to implement a good strategy on Amazon, you can start filtering your products and selling them on the top eCommerce marketplace!

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!](https://www.channable.com/signup)

Easy ways to make more profit on Amazon

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

<h3>Een verschuiving in de vacaturemarkt</h3>
Vroeger keek je nog wel eens in de krant om een passende en leuke vacature te vinden, tegenwoordig gebeurt alles online. Niet zo gek ook, want de vacaturemarkt is een enorm dynamische en snelle markt geworden. Vacatures bereiken een steeds grotere doelgroep en het aantal reacties stijgt de pan uit. Reageren op een interessante vacature doe je dan ook direct, of uiterlijk binnen een paar dagen. Het plaatsen van vacatures en het verwijderen van vervulde vacatures wisselt zich in razendsnel tempo af. Bedrijven in deze markt kiezen er daarom steeds vaker voor om een datafeed te gebruiken voor het online adverteren van vacatures.

Dit gaat echter niet altijd zonder problemen. Het kan namelijk voorkomen dat de data niet voldoet aan de specificaties van het desbetreffende platform. Ook kost het veel tijd om elke keer als vacatures vervuld zijn, de advertenties handmatig te pauzeren en/of aan te passen op de platformen waar geadverteerd wordt. Er is gelukkig een manier om dit hele proces makkelijker te maken.
<h3>Voordelen van datafeed management</h3>
Een datafeed managementtool, zoals Channable, kan nuttig zijn voor zowel werkgevers, uitzendbureau’s en/of vacaturebanken (jobboards) omdat:
<ul markdown>
 	<li>het mogelijk is om vacatures voor de juiste doelgroep op het juiste moment te plaatsen</li>
 	<li>het tijd, geld en middelen bespaart <span style="font-weight: 400;">door </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">één dashboard te gebruiken om alle advertenties op externe platformen te beheren</span></li>
 	<li>potentiële werknemers altijd vacatures zien die nog niet vervuld zijn</li>
 	<li>je een stapje verder kunt gaan, door bijvoorbeeld te adverteren met het aantal vacatures in een bepaalde branche, stad of regio, of met een maximum voor salarissen in de branche</li>
 	<li>je eenvoudig op meerdere kanalen kunt adverteren (bijv. tekstadvertenties, display, retargeting etc).</li>
</ul>
Klinkt goed toch? Diverse bedrijven maken al gebruik van Channable om advertenties te creëren voor vacatures en zijn tevreden klanten. Een voorbeeld hiervan is Blue Mango Interactive, het marketingbureau van Randstad, <span style="font-weight: 400;">een van de meest toonaangevende bedrijven in de vacaturemarkt:</span>
<blockquote>
<p style="text-align: center;">‘Met meer dan 4.000 vacatures in 26 verschillende sectoren in 2402 steden door heel Nederland, is Randstad een van de grootste vacaturesites in Nederland. Dankzij de dynamische advertenties van Channable kunnen we alle vacatures van Randstad automatisch en in real-time creëren en activeren met behulp van zeer specifieke en dynamische zoekwoorden, ad copy en landingspagina's.’</p>
<p style="text-align: center;"><i>Gemma van Dorst - Search Specialist bij Blue Mango Interactive</i></p>
</blockquote>
<p style="text-align: left;">Channable biedt je de middelen om datafeeds te optimaliseren en aan te vullen naar de specificaties van meer dan duizend kanalen.</p>

<h3>De toepassing van dynamische tekstadvertenties in Channable</h3>
Als je een datafeed hebt ingeladen in Channable, kun je ook aan de slag met dynamische tekstadvertenties. Op basis van jouw datafeed kunnen campagnes, advertentiegroepen, advertenties en zoekwoorden opgezet worden. Door middel van het instellen van regels kun je ervoor zorgen dat advertenties automatisch gepauzeerd worden als de vacature vervuld is. Je kunt zelf bepalen welke velden uit de feed je wil gebruiken, alles is volledig naar wens aanpasbaar. Het is mogelijk om bijvoorbeeld campagnes op stad niveau in te stellen of advertenties gericht op een bepaalde branche. Je hebt maar één template nodig om honderden advertenties te genereren!

In het voorbeeld hieronder kun je zien hoe je honderden unieke advertenties kunt creëren op basis van de branche (industry), regio (region) en aantal vacatures. Je datafeed vult de dynamische velden automatisch in.

<img class="aligncenter size-large wp-image-7712" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4buZojcS8S5pphXehDgM" alt="" width="900" height="437" />

Deze feature van Channable is beschikbaar voor Google AdWords tekstadvertenties en is binnenkort ook beschikbaar voor Bing Ads! Probeer onze gratis proefversie, en ervaar zelf hoe gemakkelijk het is om vacatures te adverteren via een datafeed managementtool.

Advertise Job Vacancies Online with a Feed Management Tool

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

<span style="font-weight: 400;">Understandably, not all of you have Valentine’s appropriate gifts. For those of you that do, we have some tips below, but there are other ways to boost website traffic and piggyback off this gift giving event. We’ve written this blog in three segments:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">First, inspiration on how to incorporate Valentine's if you’re selling non-romantic items</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Second, tips for feed optimisation if you do sell Valentine's themed products</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Third, tips about how to use our <a href="/products/ppc-tool">Text Ads feature</a> to help with Valentine's promotion</span></li>
</ul>
<span style="font-weight: 400;">So without further ado, here is our Valentine’s how to:</span>
<h3><b>Be inspired this Valentine's</b></h3>
<span style="font-weight: 400;">This recommendation is for those of you that think you’re not Valentine's suited. There are some great examples online of how non-romantic brands advertise at this time of year. One way to do it is to </span><b>create content</b><span style="font-weight: 400;">. After all, some of the most searched for terms during February include gift ideas, outfit ideas, date ideas, etc. By creating Valentine’s content, you can engage with and inspire consumers in more creative ways to get them to visit your webshop. </span>

<span style="font-weight: 400;">You can easily distribute the content using Channable. If you already have your customers’ information in a data feed, you can easily upload this information into Channable and then create a custom CSV file containing this specific target market to send them the market specific content. </span>

<span style="font-weight: 400;">For instance, you could create a CSV with all customers who have bought a certain item in the recent past and create a </span><b>newsletter </b><span style="font-weight: 400;">for them promoting a certain product that’ll go perfectly with their recent purchase this Valentine’s Day. Get creative with puns like “No Valentine's date? Let us light up your life” if you’re a lamp seller, or “Does size really matter? Browse our sofas and judge for yourself” if you sell furniture.</span>

<img class="aligncenter wp-image-7772 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SjAUa6wXScOg8Ko0B7k6" alt="" width="811" height="396" />

<span style="font-weight: 400;">
According to Google, one of the biggest target markets are men over this romantic period, who also tend to spend more on presents. Consider creating content specifically targeted to different markets and selling on the sites they frequently visit. Couples aren’t the only market this holiday, there has been a rise in gift exchange between colleagues, friends, and even pets!</span>
<h3><b>Valentines-ify your feed</b></h3>
<span style="font-weight: 400;">For those of you who are lucky enough to have more Valentine's appropriate items, such as gifts, jewellery and raunchier numbers, here are some ways to make your feeds even more attractive this Valentine's.</span>

<span style="font-weight: 400;">With Channable, you can easily incorporate keywords, search terms, and other information into product titles or descriptions. You can use keyword tools to find the most popular search terms, as many consumers are searching for unbranded terms and even location specific results. You can easily include values and expressions, like “perfect for Valentine's” to titles or descriptions in Channable, by using the</span><a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer"><b> “combine value”</b></a><span style="font-weight: 400;"> rule. It can also be used to meet consumer trends, such as the demand for more delivery options. By combining values such as the title and the delivery time, you can more easily communicate to the customer when the items will be delivered. Notably, to those customers that are perhaps a little late in finding a gift.</span>

<img class="alignnone wp-image-7773 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7irdIOc7RaymZwNKnZkd" alt="" width="871" height="264" />

<span style="font-weight: 400;">If you want to take Valentine's selling to the next step, you can adopt a</span><b> remarketing strategy</b><span style="font-weight: 400;"> with only your Valentine's appropriate items. Remarketing has been shown to help in lowering shopping cart abandonment. <a href="/integrations/facebook-product-feed">Facebook </a>is a popular remarketing channel as you can easily target specific genders, age-groups, etc. You can also set up specific Valentine's promotional lines within Channable and push it to Facebook. </span>

<span style="font-weight: 400;">You can now simply duplicate a feed within Channable to save you time in setting up a new one. To do this, you simply need to select Facebook from the selection of channels when adding a new feed. </span>
<h3><b>Romanticise your Text Ads</b></h3>
<span style="font-weight: 400;">Channable’s</span><a href="/products/ppc-tool"><span style="font-weight: 400;"> Text Ads feature</span></a><span style="font-weight: 400;"> can further help with the final touches of your Valentine's strategy. Make ads as specific and unique as possible with our dynamic templates. As mentioned above, many consumers search for unbranded keywords and terms not obviously related to Valentine's. Our dynamic fields can be used in the keywords section of building an ad to help increase your keyword compatibility. </span>

<span style="font-weight: 400;">If you choose to opt for faster delivery service over this busy period, you can even incorporate dynamic data values such as delivery date into your text ads with our, appropriately, pink </span><b>Ad Customisers.</b>

<img class="alignnone size-full wp-image-7774" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WNM19zMWTWA4OXCQAvIg" alt="" width="1102" height="524" />
<h3><b>Go spread some Channa-love</b></h3>
<span style="font-weight: 400;">So whether you sell lamps, vacations, or more sensual accessories, Valentine's can be a season for everyone. To benefit from all of Channable’s features, just </span><a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">get in touch</span></a><span style="font-weight: 400;"> or create a </span><a href="/signup" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">trial account</span></a><span style="font-weight: 400;">, and make sure your feeds are ready this Valentine's. Spread the love!</span>



The ultimate selling guide this Valentine’s Day from Channable

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was warmly welcomed by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

As the largest search engine in the world, Google’s paid advertising attracts business of many sizes. However, to an untrained-eye, Google Ads can feel impossible to navigate through and decipher. To make life easier, Channable compiled an infographic to help you get your head around the most common Google Ads terminology.

[![Infographic](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)

Feel free to share this Google Ads cheat sheet infographic on the social media network of your choice. If you’re wanting to save time and generate your Google Ads, take a look at [Channable’s SEA Tool](/products/ppc-tool). With a built-in template, you can generate hundreds of ads for Google and Bing from the information in a data feed and they’re even automatically updated!

Channable’s handy Google Ads cheat sheet [infographic]

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

<span style="font-weight: 400;">Some examples of when a data feed is used in online marketing for travel include:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Using social media</a>, like Facebook or Instagram, for retargeting and prospecting</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Advertising with affiliate platforms such as Criteo and TradeDoubler</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">PPC campaigns for Google Ads and/or Microsoft advertising</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting campaigns with Google display</span></li>
</ul>
<span style="font-weight: 400;">Many of Channable’s clients operating in the European travel industry, such as <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds">Norwegian Air Shuttle</a>, Pierre et Vacances/Center Parcs, and RIU hotels, are using Channable to perfect their complex data feeds. Channable has now become an integral part of their digital marketing strategies. Whilst their strategies differ, Channable has proven to be the perfect solution for a large portion of their online marketing activities. Their uses of Channable will be covered in this blog to provide other travel industry players with the possibilities feed management can open and problems it can solve. </span>
<h2>Create specific accommodation ads for each social media audience</h2>
Social networks, such as [Facebook](https://www.channable.com/integrations/facebook-product-feed), Instagram, Pinterest, or Snapchat, allow companies to reach their target audiences in a more specific and profitable way, compared to traditional channels. Many travel sector brands supply the social media networks with a manually created Excel or CSV files containing their offerings to benefit from the platforms advertising opportunities. However, each platform serves a different audience, and a travel company will need to ensure the right message is sent per audience. Therefore, it is necessary to tailor the file to the different audiences, but it is no easy feat.

By using a tool like Channable to easily restructure a feed and select which information is necessary for each social media channel, digital marketers in travel can properly make use of the potential social media platforms have to offer. In Channable, travel companies can even create separate projects to create feeds from information in different languages or for different countries.

Once the information is well structured, creating a travel data feed for each social media channel is simple. Channable has two tips that can help in creating personalized feeds for a travel company’s social media strategy:
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Group services (hotels, routes, etc.) without making changes to the original feed. This way you can easily promote only certain services.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Add additional images and information by <a href="https://support.channable.com/hc/en-us/articles/115002826285-Can-I-combine-multiple-datafeeds-">combining import</a> feeds. You may have a separate feed with additional images. Instead of modifying your master feed, simply combine it within Channable’s setup step. You can then include a load more information to further personalize your messages. </span></li>
</ul>
<h2>Add UTM tags to measure website traffic easily</h2>
Jasnina, head of measurement and online attribution at RIU Hotels, identified Channable’s ability to add UTM tags as a perfect solution for measuring traffic and results. “<em>The correct measurement of traffic is fundamental, and this is achieved thanks to the possibility of customizing UTM tags. These tags allow you to define the hotels in each feed based on the measurement parameters that we want to indicate. In this way, it is very easy to analyze the traffic that comes from the different marketing channels we use</em>.”

<img class="alignnone wp-image-15701" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pDoTxvpJTlC3C7s1Eo6b" alt="" width="977" height="535" />

<span style="font-weight: 400;">UTM tags provide travel businesses with more exhaustive performance data. They can then adapt marketing strategies based on the results obtained. It is easy to see which hotels and destinations are performing well in the countries that they are advertised in.</span>
<h2>Retarget to lower cart abandonment</h2>
It has been proven that retargeting can help improve sales, as it assists in retrieving website users who showed interest but did not yet purchase. Affiliate networks such as Criteo or TradeDoubler help to remain on those potential customer’s radars. In addition, display actions, like the one offered by Google, can help you achieve this goal. Retargeting is especially valuable for companies in the travel industry, as customers are more likely to be comparing prices and finalizing details before securing reservations.

<span style="font-weight: 400;">Channable has the specifications of over 2500 <a href="/integrations">channels</a> including hundreds of<a href="/integrations?channel=affiliate"> affiliate networks</a>. The built-in platform makes adapting your information to the requirements of the channel easy, so you can utilize more channels, faster. </span>
<h2>Automate Google Ads campaigns to generate more conversions</h2>
Channable’s SEA tool is a travel business’ perfect accompaniment for Google Ads or Microsoft Advertising. As it enables users to generate campaigns, ad groups, ads, and keywords from the information in a product feed. The simple template lets you build each level of your campaigns with dynamic values or static text. For travel companies, this can save heaps of time as hundreds of ads will be generated for every item in the feed. Maximizing each offering’s visibility with minimal effort.

<em>**Group offers/advertise the cheapest prices**</em>

<span style="font-weight: 400;">With Channable, you can group hotels by city or flights by destination. You could even go on to select the cheapest flight in the group and advertise on that price. For example, the headline of your ad could read “Flights to **New York** from **€80**.” As Channable fetches your import feed daily, the price will be updated accordingly. </span>

<img class="alignnone size-full wp-image-15702" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vMxZekdR0OxynUDNNdLG" alt="" width="528" height="483" />

<em>**Ads updated constantly**</em>

<span style="font-weight: 400;">By updating the feed and therefore ads daily, the correct information will always be communicated. In addition, rules can be implemented to ensure that any service that is low in availability or undesirable is suppressed and its ads will be paused.</span>

<em>**Keywords created automatically**</em>

<span style="font-weight: 400;">Generating keywords from information in your feed is another common usage of Channable by travel companies. According to Ole Henrik Hasle, global digital media strategist at Norwegian, "<em>by including all possible routes and combinations, we went from 18,000 keywords created manually to 200,000 keywords. Thanks to this we were able to optimize our ads and improve the performance of our marketing budget</em>." Through combining two fields e.g. ‘to’ and ‘from’ cities to create keywords, Norwegian appears in more people’s search results.</span>
<h2>Create custom CSVs/XMLs for segmenting, organizing, and more</h2>
With a large data feed, travel companies often need to further dissect the feed into manageable data. Potentially per region, per KPI, or per price point. <a href="https://www.youtube.com/watch?time_continue=1&amp;v=kb6YMUa7XtI">Transforming the data into a simple CSV or XML</a> file is easy in Channable. By applying rules to the data, you can specify which data needs to be in the file and what is excluded, modify any names/descriptions (e.g. modifying the destination name ‘Charles de Gaulle’ to ‘Paris’), translate currencies to symbols, etc. As well as creating custom files for internal use, some travel companies build CSVs for other channels such as TripAdvisor.

Read more about our client’s success on our <a href="/success-stories">success story page</a>. If you work in the travel industry and are itching to get started with Channable’s easy-to-use tool, create a <a href="/signup" target="_blank" rel="noopener noreferrer">free trial</a> or just <a href="/contact">get in touch</a>. Channable can help you save time, which can be better spent on optimizing your strategy.

We have also created a special white paper focused on the Travel industry, where you can learn how to optimise for a successful data feed and how to automate your PPC campaigns thanks to Channable's feed management and PPC automation. Download and read all about it here:

<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Top feed marketing tips for travel companies

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

But first, what is a feed management tool? A feed management tool sends your product data to selected price comparison sites, marketplaces, and affiliate networks.

It allows you to quickly and easily customize your product data for optimal viewing on numerous export platforms such as Amazon, Google Shopping, or Idealo. These connections are not only relevant to e-commerce platforms/online shops and marketing agencies, but also to airlines, job agencies, and/or real estate agencies.

By using a feed management tool, you can easily add and customize your data. Allowing your products to be optimally presented to reach the largest audience.

But before you jump into the jungle of feed management tools, here are the five tips.
<h3>1. The price</h3>
**Your budget**
From a few euros, a month to thousands - everything is possible. First, ask yourself how much money you want to invest in a feed management tool. Measure now how many sales you make per month, and project what could be made with the different pricing models. The main goal of a feed management tool is to increase your online reach. So, make sure that investing in a platform that will pay off.

**A lot or little - what is best?**
What features does a tool need to offer to meet your needs? Consider if a low-priced feed management tool and its features will meet your expectations. An expensive service is not necessarily better than a cheap one.

**Time and cost saved**
A good feed management tool will save you a lot of time and money. Consider how much time you are currently putting into your feeds, and then calculate the potential time savings with a feed management tool. If the feed management tool greatly reduces the calculated personnel costs, you will have an indication of the tool cost vs work hours.

**Different pricing models**
Most feed management tools offer different pricing models. Think about what's important to you in a tool. Do you want to offer your products on as many marketplaces as possible or do you only have a set amount of export channels in mind? The same applies to contracts and commitments. Some providers only offer annual contracts, others allow you to change your <a href="/pricing?currency=eur">pricing model</a> monthly. With Channable, you can adjust your pricing model to your changing needs every month, keeping you flexible.
<h3>2. User-friendliness</h3>
Who has the time to learn a tool that takes weeks? A program should be easy to use and self-explanatory. Make sure your selected tool meets the following requirements:

**Intuitive interface**
In a good tool, you should find your way right off the bat without having to search for functionalities. The layout should be clearly structured and easy to use.

**Request a demo**
Will a free demo be offered before you choose a tool? Can you test the tool for free to see if it fits your needs? If a trial is offered, you should definitely test it first. With Channable, you can test the tool for as long as you want. Giving you the chance to get acquainted with the functions, without stress.

**Support &amp; Help Center**
Is free support offered? How, and when can they be reached? Do they offer support in your native language? These are all questions that you should ask. Is there a help center? You probably do not want to email or call for every small question. Look at the website of the tool to see whether a <a href="https://support.channable.com/hc/en-us">help center</a> or "how-to" article can clarify any issues you may have.
<h3>3. Which export platforms are offered?</h3>
<img class="wp-image-7263 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/57N5YnFoRL2RRNa7Sm1A" alt="" width="696" height="348" />

You probably already know which <a href="/integrations">export platforms</a> you want to sell on. Make sure your favorite price comparison sites, affiliate networks, and marketplaces are supported by the tool you choose. This information can usually be found on the website of the tool. If your desired export channel is not yet supported, Channable also has the option to create it, just contact us!
<h3>4. Functions</h3>
While some functions are nice-to-have, others are essential to function at 100%. Weigh what you think is important and what is not.

**Setup**
First, you should clarify whether you can easily connect your online shop/e-commerce platform with your chosen feed management tool. Does the tool support a connection to your store provider (Magento, [Shopify](https://www.channable.com/integrations/shopify), Prestashop, etc.)? Or do you have the option to upload your data feed in other formats e.g. CSV or XML? Is it possible to combine different formats from different sources?

**Data feed optimization**
Once you have imported your data, see what features the tool offers, such as:
<ul markdown>
 	<li>Automatic item categorization</li>
 	<li>Easy exporting to marketplaces/API connections</li>
 	<li>Ability to personalize your feed</li>
 	<li>Create custom rules e.g. to change values or exclude products that are no longer in stock.</li>
</ul>
**Order synchronization**
Find out if your potential feed management tool offers order connections to the marketplaces you need. With <a href="/products/marketplace-integrator">order connections</a>, your orders are forwarded in real-time from a marketplace (such as Amazon) to your online shop. Saving time and manpower.

**Google Analytics**
Data is an important asset for seeing how your items perform and where you sell the most. Look into whether there is<a href="/blog/blog-analytics-insights-for-better-performance"> Google Analytics</a> connectivity with your feed management tool of choice.

**Google Ads (AdWords) editor tool**
Do not forget the power of Google in your advertising strategy. When you advertise on Google, you increase your reach enormously. Does your feed management tool offer the opportunity to easily advertise with <a href="/products/ppc-tool">Google Ads</a>?
<h3>5. Quality of technical support</h3>
A good quality tool is important, especially if unforeseen errors occur or you are having issues with your data feed. Will the tool you use inform you if an error occurs?

Will you be getting the support you need from a knowledgeable technical team? How often is your data updated? How fast is the loading time? These are all factors that you should include in your selection of a tool and its support.
<h3>What should marketing agencies consider?</h3>
Are you working for a marketing agency and looking for a solution to optimize your clients' online strategy? Ask yourself the following questions, to find out which tool suits you and your customer the best:
<ul markdown>
 	<li>Is there a price model specifically for agencies?</li>
 	<li>Is it possible to give your customers access to the feed management tool?</li>
 	<li>Can different customer projects be managed in one account?</li>
</ul>
Many <a href="/partners">marketing agencies</a> already use and trust Channable. By using the Channable tool, agencies can easily improve their customers' feed quality. Saving a tremendous amount of time and resources, by allowing customization from both customers and the agency itself.

If you need more information about Channable’s feed management tool, please feel free to get in contact. The team is always happy to answer a call or email. Or sign up for a free demo and test an account for yourself.

How do I find the perfect feed management tool?

They are another important type of marketing platform that can bring you lots of benefits. You can reach new communities and increase your notoriety with affiliate marketing. Here you can find all the key information about affiliate networks in a single infographic.

<img class="alignnone size-full wp-image-17579" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zwj89WnTe6yCLEs1SbyY" alt="" width="2728" height="7276" />

If you are searching for a tool to create the perfect feed for an affiliate network, Channable is your solution. Channable supports connections to more than <a href="/integrations">2500 affiliate networks, comparison websites, and marketplaces</a>. Control your feeds for all marketing channels, including affiliate networks, from a single place.

Affiliate marketing for eCommerce [infographic]

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

<h2>What is Google Shopping?</h2>
[Google Shopping](https://www.channable.com/integrations/google-shopping-feed)  is a product search engine service provided by Google and is not an online shop. Offering customers the opportunity to search, view, and compare items that link to the product pages of the advertised online shop. As a branch of Google Ads, it enables retailers and online businesses to advertise their products across Google’s search network. These ads can appear in the main search results on Google or under the specific ‘Shopping’ tag.

Unlike Google Text Ads which is based on keywords, Google Shopping is built on ‘product feeds.’ Meaning the ads on Google Shopping are generated directly from the information provided in your online shop. This connection allows shoppers to view advertised items you would like to sell directly in their searches and to purchase products directly from your online shop, hence the term ‘**Google Shopping feed**.’
<h2>Advantages of advertising with a Google Shopping feed</h2>
Google Shopping is the largest comparison shopping engine in the world, with an ever-expanding <a href="https://support.google.com/merchants/answer/7448571?hl=en">list</a> of supported countries. Advertisements on Google Shopping include a photo, title, price, and the name of your online shop. More product relevant information is displayed at the top or right side of the Google search results – above the normal text ads and organic search results.

<img class=" wp-image-26287 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aeWWCkvQwC3AOhVPqLMy" alt="google shopping feed" width="975" height="620" />
Why is Google Shopping such a high **conversion driving marketing channel?** Below are just some of the advantages of advertising with a Google Shopping feed, along with how they are relevant to your strategy:
<ul markdown>
 	<li>**Multiple touchpoints** - Advertising on Google Shopping allows your products to be found in multiple places on Google’s Search Engine. If your online shop is search engine optimized, your products could be found in multiple ways such as traditional search, <a href="/products/ppc-tool">PPC text ads</a>, and [Google Shopping ads](https://www.channable.com/integrations/google-shopping-feed).</li>
 	<li>**Visual appeal** - Customers like to see what they are buying and visual content has proven to have a major impact on sale conversions and customers’ decisions compared to text-only ads. In fact, Google Shopping Ads can have up to a 30% higher conversion rate than Text Ads.</li>
 	<li>**Higher qualified leads** - As a retailer on Google Shopping, you have the opportunity to reach more of the lower-funnel customers who have a high intent to buy, leading them straight to the POS via their search terms. With product information connected directly to your ad via your data feed, Google Shopping ads are very informative and result in a higher conversion rate from prospective buyers.</li>
</ul>
<h2>What type of advertiser is a Google Shopping feed most suited for?</h2>
Google Shopping is a platform focused on fast and easy conversions. Not so much on creating awareness for a product or brand. Meaning Google Shopping should not be the only channel a brand or company focuses on. Rather a complementary channel to facilitate quick conversions from customers with a high intent to buy.
<h2>Successfully setting up your data feed for Google Shopping</h2>
To start advertising on Google Shopping you will need to set up your <a href="https://www.google.com/retail/solutions/merchant-center">Google Merchant Center</a> account, upload your products using a data feed (online shop), and set up your <a href="https://ads.google.com/intl/en_us/getstarted">Google Ads shopping campaigns.</a>

Now to successfully advertise on [Google Shopping](https://www.channable.com/integrations/google-shopping-feed), you need to ensure you send certain Google approved mandatory fields. You can send this product information to Google Shopping using an automation tool like Channable in two ways: via a live <a href="/products/marketplace-integrator">API</a> connection or with a <a href="/products/product-feed-management-tool">feed</a>:
<ul markdown>
 	<li>**API** APIs allow for real-time updating: Data can be sent at any time. When something is wrong with the data that is being sent to Google Shopping, the export channel (Google Shopping) can instantly send feedback to the exporting system (Channable). This information can then be given to the user, allowing them to make the changes.</li>
 	<li>**Data feed** The advantages of a feed-based system are that it is easy to implement and does not require the sender or the receiver to use special tools or advanced API formats. Meaning even a simple spreadsheet with your product data can be used. The downsides of this system are that there is no good way to continuously update the receiving party about changes.</li>
</ul>
Further differences between the two types of connections can be read in our <a href="https://support.channable.com/hc/en-us/articles/115002818909-Marketplaces-data-feeds-vs-APIs">help center article</a>. To send the right information, you can easily get an overview of the mandatory fields within Channable under either ‘Finalize’ (for Google Shopping feeds) or ‘Build &gt; Item’ (for Google Shopping APIs).

Providing your product information to Google properly is critical and must be in the right format to be accepted. Certain information can only be processed by a Google shopping feed in a specific way. The following section breaks down what you’ll need to send, to successfully advertise on Google Shopping.
<h2>Tips for every mandatory field you need to successfully advertise on Google Shopping</h2>
**Pro tip**: The chart below contains all of the mandatory fields that Google requires for you to successfully advertise on Google Shopping. Organizing this information in the correct format can be very time-consuming if done manually. Using a data feed management tool can show you where errors occur and pinpoint the missing data fields. Not only that, but Channable has the capability of fixing those errors for you, using an if-then rule system. Whether or not a data feed automation tool is used, this chart will give you everything needed to create a clean product feed.
<table markdown>
<tbody>
<tr>
<td style="border: 1px solid #cccccc;">**Necessary info**</td>
<td style="border: 1px solid #cccccc;">**What exactly?**</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Image Link</td>
<td style="border: 1px solid #cccccc;">Images are very important for Google Shopping and selling online generally. We recommend you create a filter rule when you first start making rules, to exclude any items that do not have an image. For more information about specific dimensions and picture quality accepted by Google, read about it in their <a href="https://support.google.com/merchants/answer/6324350?hl=en" target="_blank" rel="noopener noreferrer">help center</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Availability</td>
<td style="border: 1px solid #cccccc;">This mandatory field needs to be sent to Google Shopping in the form of either: ‘in stock’, ‘out of stock’, or ‘preorder’. You don’t need to send actual stock levels but the value you set must match the value on your website. To include this information into your feed, simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827565-Rule-set-to-value" target="_blank" rel="noopener noreferrer">‘set to value’ rule</a> and set a newly created field to one of the three options depending on the actual stock level.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*GTIN/EAN
<em>* You’ll need at least one of these, as Google requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">GTIN is the umbrella term for unique identifiers such as EANs, UPCs or ISBNs and is basically the barcode of an item. If you don’t already have this information, you can easily purchase them online or ask your distributor for them. Making them up won’t help, you can’t outsmart Google.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Title</td>
<td style="border: 1px solid #cccccc;">This mandatory field ought to be easily found in your feed already. Make sure it describes your item well. You can even include things like the color or size with Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer">‘combine value’ rule</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Description</td>
<td style="border: 1px solid #cccccc;">Similarly to the title, this information should already be easily found in your import. Alternatively, you can always build a new description by combining relevant information from your feed. Make sure your description is free from HTML jargon by using our <a href="https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text">strip HTML </a>rule.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Link</td>
<td style="border: 1px solid #cccccc;">This field is the URL of the products. Simple.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Brand</td>
<td style="border: 1px solid #cccccc;">This information may already be in your feed, but it is VITAL for becoming Google Shopping approved, in conjunction with either GTIN or MPN. See the other descriptions below.
If the brand doesn’t have its own field but can be perhaps located in the description, you can easily search for the ‘value’ (specific brand name) and pop it in a new field.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Condition</td>
<td style="border: 1px solid #cccccc;">The condition of a product needs to be listed as either ‘new’, ‘used’, or ‘refurbished’ in Google Shopping. Google will default set all condition's to new if you don't specify, but if in fact, you do sell used or refurbished items you'll have to communicate this to them. If this information isn’t in your feed yet, you can easily implement it with the 'set value' rule. Simply create a new mapping field from the settings and then ‘set value’ to the applicable condition.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Category</td>
<td style="border: 1px solid #cccccc;">The second stage of creating a Channable feed/API is categorization (NB: with the API if you send known EANs, Google Shopping will automatically be able to categorize the items). The options from the drop-down menu are the specific categories Google has. So, you simply need to allocate which groups of items belong to which Google product category. When you map the fields (in the finalize stage or build stage in Channable) remember to use ‘**Category (internal)**’. More<a href="https://support.channable.com/hc/en-us/articles/115003090569-Smart-categorization" target="_blank" rel="noopener noreferrer"> tips on categorization </a>can be found in Channable's help center.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Price</td>
<td style="border: 1px solid #cccccc;">This information will be in your feed. Do not try to modify it, as the price shown in Google Shopping should match your website.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Shipping Price</td>
<td style="border: 1px solid #cccccc;">You’ll most definitely know what the shipping price is if it isn’t already in your feed. If it’s missing, simply create a new mapping field and set the value. For example, if you offer free shipping for items over a certain price you can make a simple rule to set shipping price to zero. Simply create a rule such as “IF **price ** *is greater or equal to* 50. THEN take **shipping price** and <em>set to value</em>0”. You can always set shipping options within your Google Merchant account, more information can be found in <a href="https://support.google.com/merchants/answer/6069284?hl=en" target="_blank" rel="noopener noreferrer">Google's Support article</a></td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">*MPN/SKU
<em>* You’ll need at least one of these, as Google Shopping requires you have 2 of the 3 pieces of info: Brand, GTIN or MPN.</em> There is still hope if you don’t, please check this <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer"><em>help center article</em></a><em>. </em></td>
<td style="border: 1px solid #cccccc;">A stock keeping unit (SKU) or a manufacturers number (MPN) is a more internal method of identifying items. If you don’t have this number, but you do have a GTIN you can still advertise with Google. If you have neither, you can still send your items to Google Shopping. To find out how, check out <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer">useful rules for Google Shopping </a>help center article.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Shipping Country</td>
<td style="border: 1px solid #cccccc;">If this information isn’t already in your feed, you should know where your items will be shipping from. As it’ll probably be a fixed country, you can go ahead and make a new mapping field and then just set a country name as the shipping country.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">**Id</td>
<td style="border: 1px solid #cccccc;">This information can be any form of number/combination that uniquely identifies each of your items. Note the word, unique.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Size</td>
<td style="border: 1px solid #cccccc;">For clothing items, it’s important you send the size to Google Shopping. If this value is perhaps at the end of the title, you can simply use Channable’s <a href="https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text" target="_blank" rel="noopener noreferrer">split text value</a>.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Age group</td>
<td style="border: 1px solid #cccccc;">The age group is only applicable if you want to advertise clothing items with Google Shopping. The specific groups they accept are: ‘newborn’, ‘infant’, ‘toddler’, ‘kids’, and ‘adult’. With this list in mind, you could use a rule such as <a href="https://support.channable.com/hc/en-us/articles/115002827725-Rule-search-for-value" target="_blank" rel="noopener noreferrer">search for value</a> (search for specific sizes) and then use the replacement value option. So, any clothing item with the size 0 - 9 months can be assigned to the age group ‘newborn’ by searching for it and replacing the value with ‘newborn’.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Color</td>
<td style="border: 1px solid #cccccc;">The color of an item is only applicable for fashion items. Luckily Google Shopping doesn’t specify color names, so feel free to use the values you have in your feed. If you don’t have them in a specific field, simply create a new field and search for the value.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">***Gender</td>
<td style="border: 1px solid #cccccc;">This information is only needed for sending fashion items to Google Shopping and needs to be either unisex, female or male. If you sell only fashion items for one gender, this field can be easily provided by creating a new field and setting the value to the ‘Google recognized’ gender you sell to.</td>
</tr>
<tr>
<td style="border: 1px solid #cccccc;">Currency</td>
<td>This is only necessary for using Channable's API connection with Google Shopping. You can either choose from 'EUR/GBP/USD/CAD/NOK/SEK/DKK/CHF' from Channable's built-in drop-down menu or implement it into the feed with a new field and ‘set to value’ rule. Make sure this value is true to what is displayed in the URL link of the item.</td>
</tr></tbody></table>
<span style="font-size: 11px;"><em>** Mandatory for feeds only (because when you create an API connection you already specify in the first step what the unique ID per item is)</em><em>
*** Mandatory only for when fashion is selected as 'Type of market' in feed settings</em><em>
****Mandatory only for Google Shopping API</em></span>

Finally, if you decide to use an automation tool to manage your product feed, it’s recommended you create, what Channable defines as a ‘<a href="https://support.channable.com/hc/en-us/articles/115002817249-How-do-I-filter-items-using-rules-">Filter rule</a>’ first. This rule will simply exclude any items that would otherwise be automatically rejected, or you do not want to sell. For reasons such as a missing image link, or the price is 0. Channable rules work in descending order. So, starting with a filter will ensure that the rules that’ll follow will only be applied to items worth advertising. While this list may seem quite overwhelming or contain a lot of information, using an automation tool can get you up and running in no time.
<h2>Next steps</h2>
Now that you have all the information needed to successfully advertise on Google Shopping the next step is getting started. If you want to [connect to Google Shopping with Channable](https://www.channable.com/integrations/google-shopping-integration) but do not already have an account, <a href="/signup">sign up</a> for free.

Build your connection to Google Shopping in your own time and only choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, you’re always welcome to <a href="/contact">contact</a> Channable’s technical support team to get you going.

How to successfully advertise on Google Shopping

In April 2020 product listings on <a href="/blog/blog-google-shopping-free-ads-what-you-need-to-know-for-ecommerce">Google Shopping have become partially free in the US</a>. This change refers to the Google Shopping tab that you can find on top of your search page. Important to know: The good old paid Shopping ads will continue to exist and the new organic listings will be complementary. Using both free product listings and Shopping ads together is the new recommended practice by Google.

The shift to free search results in the Shopping tab is intended to help merchants connect with more customers. Since the launch in the US, <a href="https://blog.google/around-the-globe/google-europe/powering-economic-recovery-through-retail">Google reports</a> that merchants have seen an average of 50% more clicks and 100% more impressions across free listings and ads on the Shopping tab. Small and medium-sized sellers are said to profit the most from this increase in engagement.

Slowly but surely, this new structure is being rolled out in other parts of the world, including Europe, starting mid-October 2020.
<h2>What will change and how does it affect me as a merchant?</h2>
<ul markdown>
 	<li>
<h3>**Layout and order of the Shopping tab**</h3>
</li>
</ul>
With two types of listings in the Shopping tab, its layout will change. On top of the search results, you will still see the first row with paid Shopping ads, followed by free listings underneath.

<img class="aligncenter size-full wp-image-28521" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zd4K2Ph7Qx6jVzIhY2kp" alt="" width="918" height="768" />
<ul markdown>
 	<li>
<h3>**Merchant Center &amp; surfaces across Google**</h3>
</li>
</ul>
In order to showcase your products for free on Google Shopping (and other shopping-related Google surfaces in the long run), you have to <a href="https://support.google.com/merchants/answer/9199328?hl=en&amp;ref_topic=9240261" target="_blank" rel="noopener noreferrer">participate in the program for surfaces across Google</a>.

**If you currently have an account in the Google Merchant Center** and your product feed is already integrated, you can simply opt-in to the new ‘surfaces across Google’ infrastructure within your MC.

**If you are new to Google Shopping**, you first need to set up an MC account, <a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">learn here how to successfully get started</a>.

Next to that, you can also opt into the <a href="https://support.google.com/merchants/answer/9825611?hl=en" target="_blank" rel="noopener noreferrer">local surfaces across Google program</a> to qualify your items for ‘local listings’, including information about your physical store (such as product availability, store hours, directions, phone number, or approximate distance from the user), letting users know that a product they are searching for is available in a physical store close to them.
<ul markdown>
 	<li>
<h3>**Your product feed must meet even higher standards**</h3>
</li>
</ul>
As always, when something is free of financial charges, we expect an increased demand and more competition among merchants on the Shopping tab. Therefore, it is essential that your product data comes in the best state possible. Since Google Shopping works with a feed format, <a href="https://support.google.com/merchants/answer/7052112?hl=en">it requires certain data specifications</a>. In order to meet these specifications and deliver high-quality product data, you need to [optimize your product feed](https://www.channable.com/integrations/google-shopping-feed). The ultimate goal (and strategy to get ahead of the competition) is to deliver all your product information in a format that triggers a match between consumer search queries and your products.
<blockquote>One example is a perfect title structure, including the most relevant keywords at the beginning of each product title. Google uses titles to detect related keywords that match search queries. Channable can help you to optimize your title structures through <a href="https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-combine-value" target="_blank" rel="noopener noreferrer">smart rules, such as the ‘combine value’ rule</a> and to profit from your own dynamic feed information!</blockquote>
<a href="/blog/blog-how-to-successfully-advertize-google-shopping" target="_blank" rel="noopener noreferrer">Find more useful tips for all mandatory Google Shopping fields in this blog.</a>
<h2>An extra tip from Channable: Constant data updates are key!</h2>
Next to good feed hygiene and maintenance, it is important to update your product data on Google Shopping (and in the MC) on a regular basis. In the Channable tool, the default schedule for data runs of every feed connection is once a day. Especially now, during the busiest eCommerce quarter of the year, combined with increased penetration of the Shopping tab, more frequent data updates on your marketing channels can make a crucial difference.

**Our solution for this is ‘Extra Runs’!** With extra runs, your data is retrieved several times a day (up to the hour) and exported to the channels you selected, among others Google Shopping.

Even better: We are proud to announce that we have recently taken the next step in adapting our infrastructure to facilitate more frequent data updates with less effort and we would like to share this success with you!

We have chosen to replace the current pricing packages (run maximum every 2 hours for an extra 50% of the price of your base subscription, and every hour for an extra 100%). From October 1st, 2020 with a single package: up to 24 runs per day for 50% extra of the price of your base subscription.

Request your extra runs and find more information via this **help center article** or contact our support team (<a href="mailto:support@channable.com">support@channable.com</a>) with any questions!


Free listings on the Google Shopping tab are coming to Europe: Here is all you need to know

Next to good data feed hygiene and maintenance, it's crucial to regularly update your product data. But what exactly does that mean, and how does it affect your ads and marketing practices?
 
Channable is here to explain why frequent eCommerce product updates are important and how an automation solution can make this process smooth and easy.

## The reality of managing multiple ads with your product feed
When you start advertising on [Google Ads](https://www.channable.com/products/ppc-tool/google-ads) or through third-party [eCommerce integrations](https://www.channable.com/integrations?sort=featured) like comparison shopping engines and affiliate networks, you'll quickly notice that they often require your product information in various formats, differing from what's on your webshop.

This means you'll need to modify your product feed to match each platform's specific requirements. If you're [utilizing several third parties](https://iceclog.com/the-importance-of-real-time-data-in-e-commerce-operations/), this can lead to multiple, different product feed configurations, becoming overwhelming to manage.

## Getting your product feed optimized
Using a [data feed management solution](https://www.channable.com/products/product-feed-management-tool) like Channable, you can upload your data feed and connect it multiple times in different ways. You can then modify the product information for each version to match the specific requirements of your chosen platform.
 
With Channable’s powerful 'if-then' rules, you can easily configure your product information to meet the demands of every connection, ensuring accurate **eCommerce product updates**.

## Stay up-to-date with flexible daily data syncs
Channable’s automation not only gives you the power to easily configure your product feed but also allows you more control over many aspects of your connections.

One impactful feature is daily data syncs. This refers to how often your product information is updated on third-party platforms. In today's competitive online landscape, keeping your product information and stock levels up-to-date across all channels is paramount.
 ![Automated Product Feed updates-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmfzd1pl07w46v92gykr)
This not only saves you time managing all your merchant accounts but can also save you money by preventing wasted ad spend on advertising out-of-stock products. We're talking about truly **automated product feed updates** that make a real difference.

We've recently enhanced our daily data sync options to provide even more flexibility:
![Automated Product Feed updates-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg9d0iy07uqfp9frxur)
- **CORE Standard**: 1x per day

- **CORE Plus**: Up to 3x per day

- **CORE Pro**: Up to 24x per day

This new tiered structure makes it easier than ever to choose the right frequency for your business needs.
![Automated Product Feed updates-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmcngcmg7d1pq07w45kb82elh)
### When 1x per day works:
- Your inventory and pricing stay mostly stable.

- You're not adding new products frequently.

- Product attributes (e.g., titles, descriptions) don't change often.

- You're not running time-sensitive promotions or flash sales.

- Minor delays in updates won't significantly impact performance.

### When you need more frequent data syncs:
- Inventory or pricing changes throughout the day.

- New products need to go live quickly.

- Product data is regularly optimized for performance.

- You run flash sales, promotions, or frequent campaigns.

- Real-time accuracy drives your ad performance and sales.

If you’re adding new products to your feed often, if your prices change throughout the day, or if you have upcoming flash sales, more frequent data syncs are your opportunity to ensure real-time accuracy and maximize your ad performance. It's the simple, powerful solution to a very expensive problem, offering truly **automated product feed updates**.

**Some of the key benefits of frequent data syncs include:**

- **Always accurate stock**: Product stock levels are always up to date across multiple channels, preventing sales of unavailable items.

- **Correct pricing**: Prices are advertised correctly, eliminating the need for manual updates within each channel’s merchant center.

- **Seamless sales & promotions**: Sale prices can be set or switched with ease, perfect for flash sales or seasonal campaigns.

- **Improved performance**: Up-to-date product information leads to higher quality scores and greater visibility for all your listings, driving more sales. These consistent eCommerce product updates are critical for success.

## How to get started with utilizing daily data syncs
With Channable, the default number of data syncs for every account is automatically once per day. However, for many advertisers, the benefits of multiple daily data syncs lead them to update their feeds much more frequently, even down to every hour. This level of **automated product feed updates** has a massive impact.

If you’re already managing multiple marketplaces or channels, or your business is growing fast, you can’t afford to have outdated listings slowing you down.

Ready to enhance your **eCommerce product updates**? Find more information on how to adjust your [data sync frequency](https://www.channable.com/extra-runs) via our [help center](https://helpcenter.channable.com/hc/en-us) or contact our support team with any questions!


How automated product feed updates to your eCommerce listings can help drive online sales

<h2>What is Google Product Category?</h2>
The “google_product_category” attribute is used to classify or categorize products in Google Shopping. The goal of this product categorization is to make it easier for customers to find your items within Google Shopping.

To set up the categories correctly, you have to use the taxonomies listed by Google known as the “Google product taxonomy”. The Google product taxonomy is the list of categories that Google uses to help classify products in the [Google Shopping feed](https://www.channable.com/integrations/google-shopping-feed). There are <strong>more than 6,000 categories</strong>. This is why it’s incredibly important that you categorize your products correctly. <a href="https://support.google.com/merchants/answer/6324436?hl=en-GB" target="_blank" rel="noopener noreferrer">Here</a> you can find more info regarding Google's product taxonomy.

Another important thing to note is that the categories are not the same in all countries. There are countries such as the United Kingdom, United States, France, Germany, and the Netherlands where the taxonomy is more complete and the product categories have more subdivisions than others.

An example of Google’s Category taxonomy for clothing would be:

Clothing and accessories &gt; Clothing &gt; Warm clothing &gt; Jackets and coats

In turn, each of these product categories is associated with a numerical code.
<h2>How important is the Google Product Category in the Google Shopping feed?</h2>
You should always categorize your products. There are too many benefits you’ll miss out on if you don’t.
<ul>
 	<li>The Google Product Category is decisive when it comes to ensuring users only see products that are really relevant to their search query.</li>
 	<li>The click rate of Google Shopping campaigns will improve because your products will have more precise attributes.</li>
 	<li>Filling in the Google Product Category influences your position in rankings. This allows you to check whether your products appear ahead of your competition.</li>
 	<li>Many other channels such as Criteo or [Facebook Ads](https://www.channable.com/integrations/facebook-product-feed) also use this categorization as a reference. Making it necessary to follow Google’s product taxonomy in order to be successful in multiple, essential channels.</li>
</ul>
<h2>Tips you should take into account when optimizing your Google Product Categories</h2>
<ol>
 	<li>Google occasionally updates its categories, so you need to make sure your data feed is updated with the latest changes.</li>
 	<li>The more information you provide in your Google Shopping feed, the better. That's why it's important to be specific about your categorization. You have to choose the most specific category possible. If you use a more specific Google Product Category, your products will appear in the appropriate search results more often. Therefore your CTR will improve significantly and, by creating more relevant ads, costs will decrease.</li>
 	<li>If your product fits into more than one category, it is important that you choose the most accurate one. It is not possible to choose two categories in Google Shopping.</li>
 	<li>If the article does not match any of the categories marked in the Google taxonomy (which is quite unusual due to a large number of categories available), then you can use the product_type attribute.</li>
 	<li>Remember that each country has a different taxonomy, so you will have to configure the feed and categories based on the country where you want to sell your products. Otherwise, your products will be rejected by Google. This has a close relationship with the taxes marked by each country. For example, if you are going to sell your products in the United States, it is important that the feed is configured for this country so that the tax rate for your products is correct.</li>
</ol>
<h2>Risks with Google's automatic product categorization</h2>
Google offers a new automatic categorization feature to make it easier to categorize products. Therefore, the google_product_category attribute is now not mandatory. However, while this advance is helpful, it also poses a risk.

The automatic assignment that Google makes is based on an algorithm that analyses other attributes of the Google Shopping feed, such as the brand, the GTIN, etc. In many cases, these attributes are not very specific and this means that Google does not assign the correct category or uses a category that is too generic.

To avoid this, we strongly recommend that you fill in the Google Product Category field in the Google Shopping feed yourself.
<h2>How can Channable help me with smart categorization?</h2>
Channable allows you to set up the Google Shopping feed in 5 easy steps. And one of the steps in the configuration of the feed is categorization. With the intention of helping our customers in this process (which can be quite long in multi-product catalogs), in Channable we have developed <a href="/blog/smart-categorization-google-shopping" target="_blank" rel="noopener noreferrer">smart categorization</a>.

Thanks to a smart self-learning algorithm, we have managed to make the products you want to export to Google Shopping automatically fit the Google taxonomy. In this way, a category suggestion will appear that matches each of your products. As this is only a suggestion, you will always have the final decision regarding which category is used. This way, you will still have full control of the categorization process.

Would you like to create a fully optimized Google Shopping feed with Channable’s smart categorization? <a href="https://app.channable.com/signup" target="_blank" rel="noopener noreferrer">Create a FREE account </a>today and set up your Google Shopping feed in no time.

Don't forget to read our blog with tips to <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">create the perfect feed for Google Shopping</a>.

Tips and solutions when assigning Google Product Categories in your Google Shopping Feed

Using Channable, you have always been able to generate multiple campaigns and ad groups from a [Google text ad generator](/products/ppc-tool). However, ads, keywords, and negative keywords were always coupled with the ad group. Now we are introducing a new feature that allows you to have multiple groups of ad group generators. With this comes a lot of new possibilities, one of which we want to highlight today: using synonyms in ads.

## Using synonyms

When creating a new campaign, you might want to start out with a lot of keywords attached to an ad or allow ‘broad’ matches on a smaller set. As shown: 

![visual_01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yRu43ISSpShwO3WAVjzX)

After letting the ads run their course, you can see which keywords are performing well and which aren’t. Usually, you would delete all but the well-performing keywords from the ad group to only keep one keyword while also making sure that one keyword shows up in your ad template. As shown: 

![visual_02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eCajaun3R0OuUpPfBbnC)

But now you’re stuck because, while the other keywords didn’t perform as well as the best, they still contributed to some of the ads’ reach. Both scenarios have downsides and that is why we are now allowing all Channable users to add multiple dynamic ad generators. This opens up the possibility for a setup like this: 

![visual_03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/sWk9GHHiRk2qS5FHUZP5)

An example is when creating ads for perfume with two synonyms: ‘ Fragrance’ and ‘Cologne’. You could create a campaign with three dynamic ad generators like this:

1.  [Brand] - Ads text includes perfume, keyword: perfume
2.  [Brand] - Ads text includes fragrance, keyword: fragrance
3.  [Brand] - Ads text includes cologne, keyword: cologne

It would be easy to set up these ad generators copying the ad templates and other entities (ad extensions, site links, etc.) while modifying the ad and keyword templates manually. It would then be possible to create a main ad group that includes the generic ad templates and keywords while adding specific ad groups if a new keyword becomes highly effective and excluding those products from the main group and including them in the new ad group by using rules per ad group. Several other use-cases would be possible but will not be covered here. All these possibilities can be created because every ad group generator has its own rules. Whereas before you only had one set of rules to work with for the entire campaign.

## What about duplication

When you create multiple ad group generators, it is possible that duplicates are made which are undesirable. That’s why we’ve made sure that ad duplicates, meaning everything is similar from templates to extensions and keywords, will be merged before they are sent to Google (Shopping) Ads. You can see the result in the preview where we’ve also introduced new viewing and sorting options.

## How to get started

Getting started with multiple dynamic ad groups is as simple as going into your Google (Shopping) Ads setup and clicking on the ‘Add dynamic ad group generator button. (Tip: you first need to turn off your existing ad generator). 

![visual_04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/dTMEgel7QhqQn6dXekeH)

You can then set up all the ad groups you want, although there is a max of 20 new dynamic ad group generators created in 1 campaign. You can use this in the preview to filter ads that contain errors to finalize them before sending them to Google. Feel free [to reach out](/contact) to your Channable contact for help on setting up [Google Text ads](/products/ppc-tool) and/or [Shopping Ads](https://www.channable.com/integrations/google-shopping-feed) or for information about this feature.

Using Channable to advertise with synonyms

## Marketing agencies are essentially mobile phones
*Bear with me.*


The first commercially available handheld mobile phones had one simple function. And shock, that was to make phone calls. As they became more popular, the number of functions began to increase. Not only due to technical innovation but also consumer demand.

The first notable applications that were introduced were contacts and SMS. To be at the forefront of personal communication prior to these features, you needed so much stuff. Address books, directories, stamps, envelopes, postcards. It just wasn’t manageable and required invention and innovation. 

![Old_mobile_phone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zoZiE7sSSlPIR6wc7rNQ)

New apps continued being introduced. They would absorb and replace now borderline immaterial inventions. While, at the same time, continue to push the boundaries of technology. The calculator, the watch (sorry, Casio), the calendar, GPS devices, the camera, the internet, journals, spreadsheets, and more were made redundant by the ever-innovating mobile phone. 

Fast-forwarding to 2021, the smartphone is indispensable. The pressure to continue innovating and adding more features is immeasurable. If the smartphone isn’t performing neurosurgery in the next decade, people will question whether they actually need this miracle of technology that lives in their pockets. Tell me if I’m wrong, but this isn’t too different from the expectations placed on a marketing agency from its clients; is it?

![Multitaksing.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/KNpQEfS3GvRxWKRHfbwF)

Though the marketing agency started with streamlined responsibilities. Today, the demand to grow, adapt, and improve is huge. Marketing agencies manage multiple clients from various industries with completely different requirements and measures of success. Much like a smartphone is expected to be an excellent phone, camera, diary, personal computer, and now fitness companion. Marketing agencies are expected to be excellent copywriters, strategists, advertising experts, marketplace gurus, teachers, and therapists. It’s a hideously difficult task. And without a transparent, clear overview it becomes an impossible one. 

## What can marketing agencies learn from the smartphone?
The smartphone is the archetype of a transparent, clear overview. It manages hundreds of applications with different functions and can be incredibly personalized. But how does the smartphone achieve this and what can marketing agencies learn from it? Let’s do a direct comparison. 

The hardware in a smartphone can be compared to the people like yourself working in a marketing agency. It all comes down to potential. The quality of the hardware determines which and how many applications (features) a phone can potentially perform at a high level. Those working in a marketing agency do exactly the same thing. The ability to be able to meet all the desired expectations of different clients (users) is completely dependent on the quality of the team.

![Blog-graph (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MRbPRey9RtGUzaCO221a)

Looking at the image above, we’ve gone through the user, the application, and the hardware. So what about the operating system? 

The operating system unlocks the potential of the hardware. Without a robust and flexible operating system, applications couldn’t run at an optimal level. Meaning either downgrading to a lesser quality application or not being able to meet user expectations. This is exactly the same as the software used in a marketing agency. In order to fulfill the potential of the team and to meet the expectations of clients, the software used needs to be both robust and flexible. 

But it’s not just about being robust and flexible. Operating systems need to continually develop in order to manage more demanding applications and users, more applications in general, and improve UX. And it’s the same with software. As client demands increase with new platforms, technologies, best practices, etc. marketing agencies are expected to innovate. This can only be achieved with leading software and platforms that continually improve. 

With all this considered, it becomes obvious that the operating system (or the software used in marketing agencies) is the reason the smartphone is the blueprint for a transparent, clear
overview. 

## What should marketing agencies consider when searching for the perfect software?
![Iphone.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4s5twsISFiOBgBS8QCQQ)

Let’s look at the iPhone. The user-friendly interface of the operating system and its ability to use a large number of high-quality optimized applications make it stand out from the crowd. It’s exactly the same with software and platforms. We conducted a survey with close to 80 marketing agencies and, to no surprise, a friendly UX and extensive functionalities were at the top of their wishlist. 

Second to that was the price. The commoditization of the smartphone means that you no longer need to pay thousands of dollars for high-quality products that can rival Apple’s iPhone - enter Huawei. Software has gone through the same process. It’s no longer necessary to spend a large portion of your budget on big names and service costs. You can find robust, flexible, and innovative software that does exactly the same thing for a fraction of the price. 

![Busy-store.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NfCBFZhT0qZPhwhNav6Z)

Black Friday is a hectic period for marketing agencies. Equipping your team with software and platforms that require little-to-no maintenance is invaluable. It should be intuitive, simple to use, optimized for multiple tasks, and transparently and fairly priced. It should provide solutions for the eclectic demands of multiple clients and, most importantly, give you a clear overview of all your clients’ accounts and activities. This will allow you to better understand how to improve the performance of your marketing efforts and increase ROI for your clients. 

**Want examples of marketing agencies who have found their ideal platforms? Channable has a number of inspiring success stories from various marketing agencies that can be found [here](/success-stories).**

Why software is key for having a clear overview and increasing your clients’ ROI this Black Friday

### An analogy: How would you like the perfect skincare package?
We all have a skincare routine. At least, we all should have a skincare routine. UV radiation is real, people. But, of course, routines differ person-to-person. Our skin’s condition, demands, and expectations vary as well as the effort (and money) we’re willing to put into taking care of our skin. On top of that, the skincare market is confusing and extensive, with new trends, brands, and products popping up every year. Which makes finding the right products to get your skin looking as smooth as butter a real challenge. 

You don’t want too many products standing around on your bathroom counter, you want the ones that really work for you. You want to avoid the disappointment and also the waste of money and time that comes with trying new products that just don’t do it.

![large-minimal-assortment-beauty-products.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0huH2x8RO3pihcMei9yA)
The perfect package of products that are designed to work individually but also complement one another sounds good, right? What you want is a company that invests time and resources into researching every single ingredient in all of their products in order to create an ideal, consistently good set. You have tried and liked their cream and serum, and then you see a package by the same company with a combination of your two favorite products - maybe they even add a third one that you want to try. Offering you a whole routine that works just the way you need it to.

### Choose your tools like you choose your skincare routine
Coming back to your professional challenges, you might find similarities in the decision-making process and expectations that your clients have when it comes to the ease of use and optimized results in their online marketing activities.

As is with skincare products, consistency is key in feed management.  And the right set of tools keeps your client’s branding consistent across platforms. Are you aware that customers who are shopping parallelly on multiple channels are observed to have a [30% higher lifetime value](https://ecommercegermany.com/blog/29-multichannel-marketing-statistics-to-know-in-2020)?

Of course, there are way too many channels out there to try and cover them all, so you have to find the perfect set of channels for each of your clients. If the connections to these channels are offered centrally in one place, from one brand, your life gets a lot easier. 

And when you like one company’s feed management tool and see that it works for your clients, it is only logical to also want your PPC campaigns and performance insights as parts of the package. Like a complementing series of care products.

Your [perfect marketing automation package](https://www.channable.com/how-channable-works) aims for this consistency. You work from one single data feed (your unique precondition) and optimize it with the help of different products and their ingredients. All of these single products have gotten extensive research to make them work combined, but also individually. For every need, there is this one feature that will help you to connect in the easiest and most consistent way possible with your desired channels. 

Find more information on feed management and PPC automation for digital marketing agencies on our [dedicated industry page](https://www.channable.com/industry/digital-marketing-agencies).

How your skincare routine reveals the best way to connect to a variety of channels

Automation is EVERYWHERE and takes up more and more space in the digital marketing world. This coupled with the fact your clients are better informed of the automation opportunities adds a sizable amount of pressure for digital marketing agencies. You have to stay in the know as your clients expect you to. 

[Forrester conducted a study for Google](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) in which they asked 300 brand marketing leaders *“what benefits do you expect from an effective digital marketing agency partnership?”.* The top responses were:
1. 43% expect more profit  
2. 41% expect more ROI  
3. 37% expect their agency to keep pace with shifts in consumer behavior  

While responses 1 and 2 are to be expected, number 3 really caught my attention. In line with consumer needs, the goal of effective marketing is to stay relevant. Between 30% and 50% of consumers in European markets [prefer to engage with and purchase from purpose-built brands](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) that deliver relevant content rather than only ads.

In eCommerce, automation tools are the driver to work on the hard KPIs such as profit and ROI and, at the same time, enable you to maintain and improve your expertise and smart strategies. In the end, the purposeful messaging and understanding of consumer behavior have to be added to the campaigns by nobody else but you.

![young-creative-team-meeting.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6d1ZG3GZTGWy9dQTK9lk)

Let’s look at it like this: With tooling at hand, you free your schedule to do the deep thinking and strategizing that AI cannot take over from you and find a way to feed the algorithms with exactly the data they need. In a world where agencies have access to the same pool of tools and software, the distinguishing characteristic is how you use them.

> Now that automation has generally been accepted, advertisers find themselves in a position in which they have access to the same tools and algorithms, which leaves little room to differentiate themselves from competitors. So the question becomes: How do you outperform your competitors despite leveraging the same instruments? By shifting the narrative to supplying algorithms with the right data to make the best possible decisions to drive maximum performance.
<div align="center">*Job Hilbers, Head of Paid Search at Artefact*</div>

## How can both you and your client profit from change through automation?
Join forces with technology! The technical knowledge that agencies had developed over the years has become somewhat redundant. But leading agencies appreciate the time that their consultants have won back to actually *advise* their clients and to develop creative strategies that allow algorithms to perform at their best. 

The nature of the [relationship between an agency and its clients](https://services.google.com/fh/files/emails/forrester_research_paper.pdf) may actually change for the better. As an account manager, automation allows you more time to work much more closely with your brands and to share your knowledge in order to help them acquire a certain know-how themselves. The way agencies work is also becoming more holistic. Media teams work closely together with data analysts and technology experts [to use first-party data in the best way possible](https://www.channable.com/blog/create-personalized-ppc-ads-improve-ctr-roas).

## Agencies need AI to grow but AI needs you to rise and shine 
[Agencies need automation in order to scale](https://www.clickz.com/the-rise-of-the-automation-powered-agency/264227/). The more tasks you can automate, the more clients you can manage with the same personpower. In an agency context, account managers, as the actual users of automation tools and software, will be in charge of mastering and educating the machines in order to help AI grow in the right direction. 

This role of the human at the intersection of automating and strategizing will become even more important with increasingly smart algorithms. Your understanding of performance data will be needed in order to find the right starting point for a campaign. Only when your strategy is in place and working, will you be able to hand over the baton that is the campaign to AI.

Do you want to be at the forefront of automation and master your biggest challenges? Find out all you need to know about feed management and PPC automation for digital marketing agencies in the [dedicated agency space on our website](https://www.channable.com/industry/digital-marketing-agencies).

How do leading agencies use automation to meet client needs?

Using the right technology makes every company a more successful one, and our focus on shipping powerful features means that Channable customers all over the world can experience the full benefits of our platform to scale their online sales no matter the size.

Many customers face one problem when they scale their online sales: as they grow, so does the volume of their products within Channable – this inadvertently increases the time it takes to manage products on multiple channels with large amounts of data. 


## Next-generation production categorization
![Banner site 97- accuarcy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/FHfAaAN9SSq8MaaFQPFM)

Today, we’re delighted to announce that we’re launching **a brand new feature that allows 
advertisers to instantly categorize millions of products** for Google Shopping, Facebook, Ebay, and many more channels. 

Product categorization when done manually or in a rule-based way can take an incredible amount of time and resources, dragging down the setup time and speed to market your product, which means you’ll either waste time doing manual work or lose competitive advantage – or both! 

That's why our product team has created this new way to categorize products – a feature that allows you to:

- **Go to market faster** by instantly categorizing millions of products 

- **Enjoy reduced channels and marketplace setup time ** by up to 80%

- **Categorize millions of products** for Google Shopping, Facebook, Snapchat, and many other channels and marketplaces

- **Gain flexibility ** by deciding what and how many products should be smartly categorized and how to apply custom rules

- **Get up to 97% accuracy through our machine learning algorithm**, which analyzes millions of data points across different industries and assortments 

- **Achieve real-time categorization** for any new products that enter your feed

## Leveraging the power of machine learning

How does this new feature help you achieve more in less time? 

In machine learning, computers solve hard problems by training them on huge data sets. By analyzing thousands of examples and gradually learning to recognize the patterns, this next-gen technology gives you the ability to work in a more seamless way, without manually doing any work – all while achieving a highly optimized feed. 

This practice works in many cases, and in fact, we use it for our **Smart Categorization **feature so that the more product data we process, the better and more instant the results will be.

Ready to start automation of this process? You can achieve these benefits while saving your team members valuable time by leveraging **Smart Categorization **for your online marketing. 

That’s it for now. Until the next product update! 👋

Ready to future-proof your online sales strategy? Get started with [Smart Categorization](https://www.channable.com/smart-categorization) now. 

New: Smart Categorization brings AI technology to your product feed 

Microsoft Vertical Ads is the new way to go if you want to optimize your advertising strategy. Powered by dynamic data feeds, they offer a more personalized way to reach audiences in specific categories. 

Vertical ads focus on the information potential customers are looking for, persuading them to buy your product by presenting them with rich ad experiences that stand out from the crowd. But how does this work and what are the benefits for your business?

In this article, we will not only explain how they work, we will also offer you a step-by-step guide on how to use Vertical Ads with Channable.  

## What are Microsoft Vertical Ads?

Microsoft’s latest addition to their ad solutions are Vertical Ads. These ads are aimed at specific industries and use industry-specific dynamic data feeds to create ads on the Microsoft Audience Network. 

The belief that customers search for very different types of information in different sectors lays at the foundation of the new ad solution. A customer looking for a place to buy groceries will have profoundly different search criteria than a customer looking to book a cruise for the summer. 

For groceries, store location, opening hours or organic attributes might be important points, the person looking to book a cruise will be interested in departure and destination ports and peer reviews.

Microsoft Vertical Ads have been created to address the needs of specific industries like automotive, travel and financial services. They use search intent data, combined with a deep understanding of user needs, offering a richer ad experience to potential buyers.

![Cars for sale search.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/iRThKElbSr2u41BDV9vc)

As Microsoft explains: 

> “Using Microsoft’s audience intelligence, you can provide the appropriate content to the right audience at the right time and drive consumers towards being lead-ready by delivering the content that they have demonstrated interest in”. At this time, Automotive is the only industry in which Vertical Ads are globally available, but other industries are expected to be added soon.

## The power of Automotive Vertical Ads: Delivering high-quality experiences for advertisers
![Experience visual.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VpxgDVNBQAG43CnWju8G)

For users in the automotive space interested to start using Microsoft Vertical Ads in order to increase their business, Channable has created dedicated templates to easily feed the right data directly from your database into the ads. The templates will ensure the correct data to automatically be displayed in the correct fields in the Ads, enabling customers to go live faster. 

The partnership between Microsoft and Channable enables the automotive industry to break through in this crowded marketplace, while minimizing the time and resources generally required to set up and manage automotive campaigns. As Nitin Hegde, Principal Product Manager at Microsoft stated: 

>  “Microsoft Advertising is committed to delivering rich feed-based vertical ad products that engage consumers and deliver high-quality traffic for advertisers. We’re excited to partner with Channable, who have built-in support for our vertical feed formats and have recently added in schema validation and support for Automotive Inventory Ads."

According to Nitin Hedge, with Automotive Inventory ads now generally available in over 90+ markets, customers of Channable and Microsoft Advertising should find it easy to get up and running and begin capturing high-quality leads from across the Microsoft Advertising network. 

## 4 reasons why adding Microsoft Vertical Ads to your advertising portfolio is a great idea

<iframe width="900" height="410" src="https://www.microsoft.com/en/videoplayer/embed/RE4XKPB?pid=11ab4f8e-8240-529e-f6ca-c32fcbcbc0a3video-" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

The Automotive industry has been through some challenging times in the past years and unfortunately they are not over yet. However, advertising opportunities for the industry are plentiful. 

Research has shown that online searches for automotive are up 17% since 2020 and 48% since 2019 (source: Microsoft internal data, US, January 2019 - December 2021) on the Microsoft Search Network, and Search was the most used digital channel across automotive buyers.

This means that there are many opportunities to reach automotive shoppers in the search for their perfect ride. Imagine what adding personalized contextual ads can do for their experience and decision making process! The benefits of Vertical Ads in this process are clear:

### 1. Richer experience

In Microsoft Vertical Ads, automotive sellers can increase the click-through-rate (CTR) by offering a richer experience by showcasing good images with timely and relevant information. 

Displaying mileage, price, trims, color and other details at a first glance helps potential buyers to shorten the customer journey and decision-making process. 

Furthermore, the setup of these ads already enhances engagement before the audience has even clicked the ad.  

### 2. More volume

With these ads, it is much easier to reach car shoppers that are closer to the transaction stage of the customer decision journey where they make a purchase. 

Reaching them in the stage where they are making comparisons is the best time to connect, leading to higher volume. 

### 3. Saving time

Vertical Ads save marketers valuable time, as they eliminate the need to create individual ads for the Microsoft Audience Network. 

Data and images can be uploaded in bulk and will automatically create audience ads or search ads. If your potential buyer has shown interest in specific items, Microsoft will match the items in your feed by using AI. The feeds are easy to set up. 

### 4. Better results

No keywords are required for these ads, as Microsoft AI dynamically generates them. You can use feeds to generate your ads faster, also ensuring accuracy as inventory and prices change. With tracking templates and conversion goals, you can optimize your Microsoft Vertical Ads. 

Tracking templates can be added at different levels; account, campaign, ad, ad group, keyword or feed item. By using URL tracking, you will know precisely how visitors got to your website. 

Standard performance reports can be downloaded by navigating to **Reports** > **Reports** > **Performance** > either **Campaign**, **Ad**, or **Keyword**, and feed item reporting is also available for Vertical ads.

In general, the results in Automotive are very positive. A 2021 internal report by Microsoft showed that advertisers running Automotive Ads on average saw the following results: 

-  6-15% incremental click rate lift
-  3-8% conversion rate lift
-  28-40% lower cost per click than their corresponding non-brand targeted text ads 

Paul Schuurhof, Performance Lead Automotive Mediaventions, [Gaspedaal](https://www.gaspedaal.nl/){nofollow} is pleased with the results: 

![Quote.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zEU7PcrDS2MuRONhCQOg)

## How to create Microsoft Vertical Ads with Channable – a step-by-step guide

Adding new data feeds through Channable is very easy. Below, you will find a step-by-step guide to set this up for your Vertical Ads: 

1. Go to “feeds” and click on “add new feed” 
 ![pasted image - 0.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ORXO2jpTS6ogsVw567zi)

2. Search for “Microsoft Vertical Ads” and select it.
![pasted image - 01.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/X2H4vlrmRNmYA4vM0vs1)

3. Choose the country you want to target and select “Automotive Inventory Ads” as the market. Next, give your feed a name and click “Continue”.
![pasted image - 02.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MtJRz1zWROaMbvCAHGnf)
 
4. There is no need to set a category. You can skip this step.
![pasted image - 03.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/GbOchnhZRxCS5P8o7P3K)

5. Use the rules to optimize your ads.
![pasted image - 04.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hOfXtrsQUCnciJd9UYan)
 
6. Map your fields to the required fields. When you are done, click on “Save and run”
![pasted image - 05.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jmgnj4XNTsanIeoy6bU1)

7. Check the quality of your feed and try to implement the recommendations.

![pasted image - 06.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XBXS8hhGSvOtQfyqZKOl)

8. Check the preview of your feed and copy the created feed URL into Microsoft Vertical Ads.
![pasted image - 07.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rof62BGPR1K1yfjbD8Qk)

After completing these steps, you are set up for success and ready to start enjoying the benefits of Microsoft Vertical Ads. As soon as the Ads for other categories (Travel and Finance) are released, templates will be made available for those categories as well. 

Why wait? Get a head start on the competition and start enjoying the benefits for your business now. Learn more on [the website](https://www.channable.com/).

> If you are not a Microsoft Advertising customer yet, we have partnered with Microsoft Advertising to offer you an introductory coupon to get started. Please visit [Contact sales - Microsoft Advertising](https://about.ads.microsoft.com/en-us/resources/support/contact-sales?s_cid=en-us-acq-onemsft-src_mpn-sub_0-flx_verticalads) and submit the form.  

Microsoft Vertical Ads: How to use them with Channable

## 1. Focus on efficiency, and automate your processes.

One of the first things you can do is critically assess your operational efficiency. This includes having a clear understanding of your overhead costs. For example: Which processes are essential, and which can be streamlined or even eliminated? 

Using a [feed management tool](https://www.channable.com/blog/blog-what-is-feed-management-and-why-do-you-need-it) will help you optimize and automate all of your product feeds without having to invest extra time or resources. 

You won’t have to add prices and inventory stock changes manually, for one thing, and you’ll have control over the product information you share online. By creating qualitative feeds, you’ll be able to easily promote your products on thousands of advertising platforms, marketplaces, affiliate networks, and price comparison websites.

## 2. Be strategic with your marketing dollars.
![Strategy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/oIDOnRLQiiLxEqDfK5oB)
When a recession is looming, retailers often respond by slashing their marketing budget. But actually, it’s important to make sure you’re marketing your products strategically – and that means spending differently, not necessarily less. 

As [Harvard Business Review](https://hbr.org/2009/04/how-to-market-in-a-downturn-2) suggested during the last recession: “Take a scalpel rather than a cleaver to the marketing budget.”  
 
**Remember**: People don’t stop spending money during a recession – they simply spend less. By allocating most of your marketing resources to your best-selling products, you’ll be able to maintain their strength for your core market.

The key is to make every dollar in your budget go further and work harder. That includes investing in the right analytics tools to help you get a clear picture of who your customers are, what they’re buying, and why a seamless shopping experience matters more than ever. 

Using behavioral analytics, for instance, can help you understand exactly how a customer interacts with your business. You’ll learn how they first found you and what parts of your website they like to visit. 

You’ll also be able to track the ad campaigns they’ve seen and responded to; the products they buy (and how often); and the total amount of money they’ve spent with you in the past and will likely spend in the future.

## 3. Identify your highest-value customers, products, and channels.
According to [one recent study](https://review42.com/resources/customer-retention-statistics/), 65 percent of business comes from repeat customers. So rather than casting a wide net to attract new customers, you should target the shoppers who have been consistently returning to your site. 

Begin with a review of your product offerings and pricing models. You can identify the items with the highest profit margins and then automate your feeds to [advertise](https://www.channable.com/products/ppc-tool) and [showcase](https://www.channable.com/products/product-feed-management-tool) them. Similarly, determine which channels have performed best and then include them in a multichannel advertising strategy.
 
With [the right data insights](https://www.channable.com/products/channable-insights) in place, your sales and advertising tactics can hit your targets with greater precision. As we mentioned previously, behavioral analytics can give you valuable insights about your customers. 

Real-time data on product performance will also give you a clear view of your highest- and lowest-performing products so you can automate product segmentation. Data insights can also help you optimize your ad campaign goals based on ROAS or CPS rates.

## 4. Keep your online presence consistent and up to date.

Have you ever clicked on a Google Shopping ad, only to land on the business’s webpage and discover the product is out of stock? Nothing frustrates an online shopper more than discovering the item they want is no longer on sale – or even worse, no longer available. 

An obvious solution is to manage your inventory and keep your product feeds [up to date across all channels](https://www.channable.com/products/marketplace-integrator). By updating your feeds multiple times a day, you can adjust your prices in relation to your competitors, add promotions for select products, and ensure your inventory is always accurate. To increase your online reach, you can also use feed templates to build high-quality data feeds. 

## 5. Show your loyal customers a lot of love.
![Loyal.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ukxIGy88QbGqoyAJsTJ5)
Now is the time to prioritize an excellent customer experience (if you haven’t already), especially for your most loyal shoppers. This requires being proactive and creative about customer incentives. 

For instance, why not reward shoppers with exclusive membership programs and discounts? You can use [automation tools](https://www.channable.com/products/product-feed-management-tool) to waive shipping fees to avoid the possibility of cart abandonment. As Amazon has taught the eCommerce industry, it’s essential to pay attention to every little detail related to consumer behavior. 

The world’s largest online retailer leverages behavioral analytics to create targeted ads, special savings, and customized recommendations, resulting in more and happier customers who keep coming back. In 2022, there are almost 160 million Amazon Prime users, and that number is only expected to climb. 

To deliver highly responsive service, you can prioritize customer favorites and maintain a customer wish-list. If someone wants to buy a popular item that’s currently unavailable, save their contact information and get in touch as soon as it’s back in stock.

As a general practice, don’t rely solely on automated mass emails to stay connected with your customers. Sure, they want to know about upcoming sales and limited-time offers. But they also appreciate a personal touch. Consider surprising them with an eye-catching email to wish them a happy birthday or to thank them for being a valued customer.

## 6. Flex the power of your brand.
![Extra visial.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/HmKEwTx1Riuo8XvnOoKp)
Are you a boutique online shop for women’s shoes? Does your business offer the internet’s best selection of household products? Your customers should know what makes your brand stand out.

To strengthen your brand presence, leverage the power of social media. The idea isn’t necessarily to sell something, but to interact with customers, remind them who you are, and give them a glimpse of the values behind your logo. Social platforms are a great way to share fun facts, helpful tips, clever videos, and even lighthearted slice-of-life storytelling.

Not only can reinforcing your brand help you navigate a challenging business landscape, it might help you emerge even stronger. Take Patagonia, for example. The California-based retailer is well known for both its sustainable outdoor clothing line and its ardent environmental activism. 

Because corporate social responsibility is an integral part of Patagonia’s brand identity, customers who visit the retailer’s website can read in-depth stories about environmental advocacy. 

With a few simple clicks, they can also donate to one of over a thousand causes. Brand consistency has played a role in Patagonia’s success, even during a disruptive pandemic. Named one of Time’s most influential companies for 2022, the company is expected to exceed $1 billion in sales revenue this year.

How customers experience your brand is shaped by the many interactions along the way, from your ads and merchandise display, to the number of clicks on a page, to the checkout process and beyond. So don’t take your brand for granted – it’s one of the most powerful ways you can create an emotional (and enduring) connection with your customers. 

## The bottom line
When it comes to riding out an economic downturn, you want to leverage your strengths and commit to playing the long game. That way, when the economy does recover, your online business will be well positioned for sustainable growth.

## We’re Channable, and we help eCommerce thrive.
Founded in 2014, Channable mobilizes next-generation technology to connect retailers and advertisers with customers throughout the world. 

We offer a unique combination of data feed management and pay-per-click automation tools within a highly intuitive platform. Our tools are user-friendly and empower customers to create the campaigns they need, manage their feeds with ease, and seamlessly integrate their marketplaces. 

If you want to learn more, [reach out](https://www.channable.com/demo) to one of our eCommerce experts.
[![Artboard 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/EtI2CWoCTaaFHZZAAmkA)](https://www.channable.com/demo)


How to recession-proof your eCommerce business: Six tips for online retailers and business owners

Whether you’re selling a product through Google, Facebook, or any other eCommerce channel, one of the most important steps is listing it in the right product category. Case in point: Having your best pumps (as in, shoes) appear among plumbing fixtures in home improvement doesn’t just mean you’re targeting the wrong audience, it depletes the trust shoppers have in your brand.

Today, tech-forward solutions can help you categorize your products accurately and automatically across all digital channels and marketplaces.

Dubbed “smart categorization,” these tools not only offer near-perfect accuracy, they transcend outdated methods like rule-based categorization, which involve manual back-end settings and imperfect data matching. 

Instead, smart categorization relies on machine learning to automate the process from end to end—eliminating hours of busywork, accelerating your time to market, and boosting your overall revenue.

Read on to learn what smart categorization is, how it works, and (most importantly) what it can do for your business.

## What is smart categorization?

Simply put, smart categorization means using artificial intelligence (AI) to automate the way you group and classify your products on different digital channels. In this way, it’s distinct from:

- **Manual categorization**, which requires you to select each product’s category line by line and channel by channel. Across hundreds or thousands of products and listings, this can quickly drain your team’s time and resources and lead to many avoidable human errors.

- **Rule-based categorization**, where you attempt to streamline manual processes with a set of pre-established—but often misapplied—rules. For instance, in the above example, a rule might mistakenly list a pair of high-heeled shoes with plumbing supplies because it’s trained to identify the word “pump” in a product’s name.

![smart_ categorization_artificial_intelligence_channable.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/waLln1AcSU6l9PrIsI6u)

On the other hand, smart tools automate the categorization process from end to end without being overly prescriptive. Many smart categorization solutions allow you to customize your settings across different products and channels and to easily oversee and override suggested categories.

## How it works

With smart categorization, a dynamic, AI-powered algorithm takes each product’s data and, using built-in pattern recognition, instantly matches it to the most relevant and specific product category for each eCommerce channel, according to its specific requirements.

This goes not only for existing products but for each new product you add to your feed, which will be processed and categorized in real-time.

![Smart categorization blog.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pojK4ZWaRLexH2CwelEU)

The best part of machine learning is that, well, it learns. The more product data is processed—and the more you accept or adjust the algorithm’s suggestions—the more experienced and knowledgeable the AI will be, leading to an even faster and more granular output.

## The benefits of smart categorization

Compared to legacy processes like manual and rule-based categorization, AI-driven smart solutions promise greater:

- **Speed**, by instantly and automatically classifying your products at the click of a button

- **Precision**, by training on and learning from millions of detailed data points across a wide range of industries

- **Simplicity**, by adapting to the data structures and complex listing and categorization requirements of different digital channels

- **Value**, by ensuring the right products are shared with the right audiences for optimal sales revenue—and without the ongoing costs of manual maintenance

## Smart categorization in action

Channable offers a [smart categorization feature](https://www.channable.com/smart-categorization) as part of our frictionless feed management tool.

Our solution is unique because we use a tiered process to ensure all categorizations are carried out efficiently and effectively. 

![ai_powered_ algorithm_channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Em3B2xxeTDmGTBhtqTxl)

First, your product data is analyzed and optimized to fill in any missing fields and correct any formatting or filing issues. From there, our algorithm automatically sorts and categorizes your products.

Our accuracy rate is an industry-leading 97%—but, for those items that slip through the cracks, you can implement rules that categorize them with a click. Finally, you can review all suggested classifications before going live to confirm they meet the mark.

### The result? With Channable’s smart categorization feature, you can enjoy:

![smart_categorization_feature_channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/prAmohbqRRWC4ci2R0ms)

## Categorize your products the smart way with Channable

Channable makes it easy for online retailers and advertisers to optimize their product listings, boost their visibility on a range of digital channels and marketplaces, and connect with customers around the world.

If you want to learn more about our smart categorization feature and see it at work, book a live demo with one of our eCommerce experts today.


Why smart categorization means smarter digital marketing

Al contar con clientes de diferentes países, siempre nos gusta asistir a ferias y eventos de toda Europa y EE.UU. De hecho, en nuestro calendario ya estaban incluidas unas cuantas ferias a las que íbamos a asistir en abril, mayo y junio. Hace unos meses nadie imaginaba lo que iba a suceder en 2020. Muchos de estos eventos han sido cancelados o pospuestos e Igualmente, visitar a nuestros clientes y partners ya no es posible.

Sin embargo, mientras dure toda esta situación, Channable quiere permanecer lo más cerca posible de ti para ayudarte en todo lo que necesites. Aquí te ofrecemos información sobre cómo estar al tanto de todas las novedades y cómo permanecer en contacto con nuestro equipo.
<h3>Cómo sacarle el máximo partido a tu cuenta en Channable</h3>
Como ya sabes, nosotros siempre estamos disponibles para responder dudas y preguntas relacionadas con nuestra <a href="/es/productos/gestion-de-feeds" target="_blank" rel="noopener noreferrer">herramienta de gestión de feeds</a> y nuestra <a href="/es/productos/herramienta-sem" target="_blank" rel="noopener noreferrer">herramienta de automatización SEM</a>.

Si todavía no tienes una cuenta en Channable, te recordamos que puedes solicitar una <a href="/es/demo" target="_blank" rel="noopener noreferrer">demo de forma gratuita</a>. Estaremos encantados de explicarte cómo la herramienta puede ayudar a tu eCommerce.

Si ya tienes una cuenta en Channable pero tienes dudas sobre cómo configurarla, contamos con numerosos artículos en nuestro <a href="https://support.channable.com/hc/es" target="_blank" rel="noopener noreferrer">centro de ayuda</a> que te podrán ser muy útiles. También te recomendamos echar un vistazo a nuestros <a href="/es/videos">webinars</a>, que te ayudarán a configurar feeds y APIs de forma sencilla.

Y si lo que prefieres es <a href="/es/contacto" target="_blank" rel="noopener noreferrer">hablar directamente con nosotros</a>, estaremos encantados de atenderte por teléfono o por email.

Finalmente, si te interesa estar al tanto sobre novedades del sector relacionadas con marketplaces, redes sociales, marketing online, campañas SEM etc, contamos con un <a href="/es/blog" target="_blank" rel="noopener noreferrer">blog</a> donde podrás encontrar artículos con consejos y recomendaciones. ¡No te pierdas ninguna novedad sobre la herramienta y el sector eCommerce en nuestros perfiles de LinkedIn y <a href="https://twitter.com/Channable_es" target="_blank" rel="noopener noreferrer">Twitter</a>!
<h3>Eventos, ferias y webinars</h3>
<ul markdown>
 	<li>Nuestro partner <a href="/es/casos-de-exito" target="_blank" rel="noopener noreferrer">Rocketroi</a> ha contado con nosotros para iniciar una serie de webinars que están organizando para ayudar a los eCommerce en estos momentos. Si te lo perdiste en directo, ahora tienes la oportunidad de verlo. En él te explicamos cómo sacarle el máximo partido a tu marketing online utilizando feeds de calidad:</li>
</ul>
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/_GzeXv79bm0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

<ul markdown>
 	<li>Fashionbiz2.0 nos ha dado la oportunidad de explicar a los negocios del sector de la moda cómo se pueden digitalizar gracias a Channable y a los feeds. No te pierdas esta entrevista donde explicamos nuestros casos de éxito con Ecco Shoes y Rituals:</li>
</ul>
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/2akfR-IV96s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

<ul markdown>
 	<li>Asistiremos a la feria Digital Entreprise Show. Sin embargo, las fechas están todavía sin confirmar. Os mantendremos informados.</li>
</ul>
<h3>Marketing Bingo. 25 consejos de marketing durante el confinamiento</h3>
Recientemente hemos publicado en la revista marketing4ecommerce un marketing bingo con ideas que ayuden a digitalizar y refrescar el marketing de tu eCommerce. Esperemos que estos consejos te sirvan para retomar el marketing digital de tu empresa con más fuerza que nunca. ¡Disfrútalo!

<img class="alignnone size-full wp-image-22361" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BayFlPORTkaPbXxiaCrH" alt="Bingo Marketing" width="1920" height="1080" />


Live blog: Here you can find all the updates concerning fairs, events, and Channable’s business operations

## Welcome to the IMPACT Cube

The IMPACT cube is an exclusive digital event for all forward-thinking eCommerce and marketing heroes. At Channable we know how complex the eCommerce landscape can be. With changes and new trends happening rapidly it can be a tremendous challenge to navigate. 

We also know how difficult it is for brands, retailers and agencies to keep up to date with all the latest developments. New features and marketplaces are launched almost daily making it a huge challenge to identify where your businesses can make an IMPACT.

This is **why **we have come up with **the IMPACT Cube.** On *June 17th* we will launch the very first edition of this event and we are very lucky to be in esteemed company. For this year's event, we will be joined by none other than Adolfo Fernandez, Head of Commerce Strategy @ Google, and Job Hilbers, Head of Paid Search @ Artefact. They will be sharing knowledge alongside our very own Leo Draxl, Senior Customer Success Manager, with more speakers to be announced soon. 

These impact experts from the field of PPC and feed management will guide you through insights, best practices, and tips on how to make real IMPACT for your business.

Finally, the event will be hosted and moderated by Jim Stolze, who some might recognize from various TEDx Talks sessions. On stage, he will be joined by co-host, Sarah Stenquist, Sales Director Northern European Markets @ Channable.

## What to expect at the IMPACT Cube?

- An inspiring and energetic event with a focus on how to create impact.
- Inspirational speakers from leading brands, agencies and platforms.
- A good mix of webinars, masterclasses, and keynotes.
- All the latest insights about clicks and feeds.

Attending the IMPACT Cube is free for all but is mostly relevant for eCommerce managers and directors and SEA/PPC specialists from brands and agencies. Sign up for the event for FREE via the link below.

Ready to play?

[button link="https://theimpactcube.reply.live/event/the-impact-cube"]Yes, sign me up[/button]

Invitation to the IMPACT Cube

We’re going through a ​​dramatic acceleration in the e-commerce space, and this shift is completely changing how companies engage with their audience online. 

Making the most of this opportunity requires the technology of tomorrow. At Channable, our teams are working hard to ship innovative new features and products that will empower marketers and retailers to embrace the changing world of online advertising and e-commerce, and we can’t wait to tell you all about it. 

That’s why in 2022, we’ll be present at a variety of events across the world to discuss ideas, share insights, meet peers, and explore the future of e-commerce together. 

## What to expect 👀

Engage with industry leaders, get insights, ideas, and the latest trends on everything e-commerce, and explore the most innovative ways to work.

## Why attend? 💡

**Gain insights**: Hear from experts within Channable and from other leading companies in the industry as they discuss top trends and explore the future of e-commerce, retail, and online advertising.

**Learn more about our product:** We’ll be announcing features, and will be taking a deep dive into the ways first-class online advertising can strengthen your relationships with your audience and grow your ROI.

**Engage with industry leaders:** Ask your burning questions, share your ideas, and gain insights from some of the leading figures in e-commerce and online advertising. 

**Network with your peers:** Meet others in your industry, share experiences, and learn from their strategies.

## Where you’ll see us in the Benelux
![Benelux Event](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fsyzE3quTAiuS0zJ4bs3)

### Emerce E-commerce Live

**In a nutshell**: Speakers from leading brands will walk you through all things online e-commerce through strategic sessions, trend talks, and case studies. Join to learn all about strategy, marketplaces, customer experience, tech, conversion, and fulfillment from 50 speakers and frontrunners.

**Where**: Beurs van Berlage, Amsterdam

**When**: 1st June

### Emerce Digital Marketing Live

**In a nutshell:** Get the latest insights in marketing strategy, customer dialogue, analytics & data, online advertising, social & content marketing, search, legal & privacy, email marketing & automation, and mobile.

**Where**: Beurs van Berlage, Amsterdam

**When**: 2nd June

### [Webwinkel Vakdagen](https://www.webwinkelvakdagen.nl/nl){nofollow}

**In a nutshell:** For 15 years, the Webwinkel Vakdagen has been the central meeting platform for the entire e-commerce sector. Over 250 digital commerce suppliers and 200 speakers will be present to inspire and advise you. 

**Where**: Jaarbeurs Utrecht

**When**: 29-30th June 

### [Shopping Today](https://shoppingtoday.nl/){nofollow}

**In a nutshell**: During this event, you will be prepared for the digital future of the rapidly developing e-commerce industry. Brush up on your knowledge through 50 knowledge sessions and leading keynote speakers. 

**Where**: DeFabrique, Utrecht

**When**: 13th October

## Where you’ll see us in Germany
![Event in Germany](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4fo7ERkQBuJynQNP21jt)

### [E-Commerce Berlin Expo](https://www.channable.com/de/blog/e-commerce-berlin-expo-2022)

**In a nutshell**: 200 exhibitors, 50 speakers, and networking among more than 8,000 participants. Learn about everything from building stickiness with the new B2B buyer to how the new era of marketplaces is evolving post-pandemic.

**Where**: STATION Berlin, Luckenwalder Str. 4-6, Berlin

**When**: 5th May

### [OMR Festival ](https://www.channable.com/de/blog/omr-festival-2022)

**In a nutshell**: Industry A-listers, CEOs, movers, and shakers at the world’s biggest companies deliver exclusive insights to a total of 52,000 attendants. Join international superstars of the digital scene, hidden industry champions, and local heroes for two days of action in Hamburg. It's a solid mix of absolute experts with profound insights and engaging personalities.

**Where**: Hamburg, Germany

**When**: 17-18th May 

### [K5 Konferenz ](https://www.channable.com/de/blog/k5-konferenz-2022)

**In a nutshell:** With 5,000 participants, 250 exhibitors, and 150 speakers, K5 Konferenz gathers all the big players in the e-commerce industry for two days and gives exciting insights into their companies. K5 will remain true to the motto #contentfirst in 2022.

**Where**: Estrel Berlin

**When**: 29-30th June

### [DMEXCO 2022](https://dmexco.com/){nofollow}

**In a nutshell**: DMEXCO is Europe’s leading digital marketing and tech event. As the meeting place and community for key players in digital business, marketing, and innovation, the event brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, exhibitions, and masterclasses outlining the future of the digital economy and driving market value.

**Where**: Cologne, Germany

**When**: 21-22nd September

## Where you’ll see us in France
![France Event](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/L72waI1RRKuk83cxVABX)

### [Les Big Boss Summer Edition](https://lasummeredition.lesbigboss.fr/){nofollow}

**In a nutshell**: As the flagship event for digital and e-commerce decision-makers, Les Big Boss Summer Edition expects more than 600 participants. Decision-makers and digital players meet once a year for the unmissable business event covering topics like digital marketing, e-commerce, communication, data, and CRM. There will be more than 5,000 meetings which will allow decision-makers to meet their future strategic partners.

**Where**: Greece

**When**: 21st May

### The Digital Benchmark

**In a nutshell:** The Digital Benchmark is one of the must-attend events for all companies looking to acquire new technological solutions. On the agenda of this all-inclusive trip, there are conferences and workshops showcasing new digital trends. Last year's edition took place in Amsterdam and gathered 500 professionals.

**Where**: Bruxelles, Belgium

**When**: 27-28th September

### [Trophées E-commerce](https://www.trophees.ecommercemag.fr/tec22){nofollow}

**In a nutshell**: The Trophées E-commerce contest aims to highlight the most remarkable initiatives and players in e-commerce and connected retail. For its 16th edition, Channable is an event partner and a member of the jury that will award the prizes. The winners will be announced at the awards ceremony on October 5th. 

**Where**: Paris, France

**When**: 5th October

## Where you’ll see us in Spain
![Spain Event](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gF8jO03cSjWJIyRa95d4)

### [E-commerce Awards](https://marketing4ecommerce.net/ecommerce-awards/){nofollow}

**In a nutshell**: This year, marketing4ecommerce organizes the E-commerce Awards ceremony, an event that seeks to recognize the work, effort, and contribution of online commerce for all digital marketers. Once again, Channable will be part of the jury to choose who deserves to win each of the 11 categories available.

**Where**: Madrid

**When**: 3rd November

### [E-SHOW Barcelona](https://eshow.es/barcelona){nofollow}

**In a nutshell**: Optimizing sales strategies, learning what the competition does, knowing the perspective of followers, or developing personalization strategies are fundamental aspects that Big Data and Artificial Intelligence can contribute to eCommerce. As a novelty this year, E-SHOW Barcelona will also feature Big Data & AI at the event.

**Where**: Pabellon 1 Fira Barcelona

**When**: 4-5th May 

### [E-SHOW Madrid](https://eshow.es/){nofollow} 

**In a nutshell**:  E-SHOW Madrid will highlight the most innovative concepts such as the use of voice search, influencer marketing, hyper-personalization, AI, augmented reality, machine learning, and omnichannel metrics. Join to learn the latest tactics to get the most out of Black Friday campaigns, retain customers, and improve conversion rates.

**Where**: Ifema Madrid

**When**: 26-27th October 

### [Digital Enterprise Show](https://www.des-show.com){nofollow}

**In a nutshell:** Digital Enterprise Show enables digital business transformation to happen, gathering cutting-edge technologies and top-notch speakers to meet delegates’ objectives, challenges, and needs. Join to learn from the world’s best experts sharing their successes related to Digital Business Transformation. DES connects the most innovative companies and providers of tech solutions based on AI, IoT, Cloud, Cybersecurity, AR/VR, Data Analytics, Mar&AdTech, 5G, and more.

**Where**: Malaga - FYCMA

**When**: 14-16th June

## Where you’ll see us in Italy
![Italian Event](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fDQSm2ekTsWUCcfj6Cgs)

### [eCommerce Revolution](https://www.4ecom.it/){nofollow}


**In a nutshell**: eCommerce Revolution is an event dedicated to 2022 eCommerce trends. Join to immerse in two days of interventions held by expert speakers on topics ranging from last-mile urban logistics, to automation to customer relationship management, without forgetting data protection and privacy up to the potential of live streaming, the new frontier of online shopping embraced by a growing number of companies in the sector.

**Where**: Online

**When**: 17-18th February

### [Global Summit ](https://gmsummit.it/){nofollow}

**In a nutshell:** The annual national B2B event is dedicated to marketing and digital communication, with workshops, networking moments, and one-to-one business matching meetings. One of the most qualified and dynamic business events in Italy, the event creates valuable relationships between companies. Join for two days of B2B events, conferences, workshops, and networking moments to encourage meeting and discussion, sharing and exchanging ideas and knowledge among the participants.

**Where**: Lago di Garda Lazise, Verona

**When**: 13-14th April

### [Netcomm Forum](https://www.netcommforum.it/eng/){nofollow}

**In a nutshell**: This is the most important and biggest event in Italy related to digital and eCommerce. This year the focus will be on business transformation for new global consumers spotlighting new digital behaviors driven by Generation Z that are triggering, in the most innovative and visionary companies, a redesign of the evolving retail strategies, product brands, and digital commerce.

**Where**: MICO - Milano Fiera Congressi

**When**: 3-4th May

## Where you’ll see us in the Nordics 

![Nordics Event 2022](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Okwlz0dgSbOZMVUKH6A3)

### [D-Congress](https://www.channable.com/blog/dcongress-2022){nofollow} 

**In a nutshell**: E-commerce is becoming increasingly associated with entertainment. Gamification is increasing in importance, and live shopping and social commerce are already mainstream. Now comes the Metaverse, a virtual reality that may change the way we think about consumption. The main theme for D-Congress 2022 is e-commerce as entertainment. Do not miss when the entire ecosystem for e-commerce gathers at the Swedish Fair with more than 2,000 participants and over 80 speakers on 6 stages. 

**Where**: Svenska Mässan, Gothenburg, Sweden

**When**: 28th April 

### [E-handelsprisen](https://www.danskerhverv.dk/e-handelsprisen/){nofollow}

**In a nutshell:** The E-Commerce Award is the Nordic industry's largest party and award show. The award party is relevant to everyone in the e-commerce industry - whether you are a finalist, a supplier to the e-commerce industry, or just think that e-commerce is exciting. This year is also extra special as Channable will be giving away the award for the best B2C company with a revenue below 100 million DKK. 

**Where**: Clarion Hotel, Copenhagen Airport - The Hangar, Denmark

**When**: 19th May

### [E-handelskonferencen](https://www.danskerhverv.dk/E-handelskonferencen/){nofollow}

**In a nutshell**: The conference will be held in 2022 for the 17th time in history and is Denmark's largest conference for e-retailers. This event will look strategically into the future at trends and concrete initiatives - and share nuggets from the most successful cases in 2022.

**Where**: Øksnehallen, Copenhagen, Denmark

**When**: 13th October

## Where you’ll see us in the UK 

![Event Uk 2022](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/eHhqeJwLR2eNf5rHkxrH)

### [MAD//Fest ](https://www.madfestlondon.com/){nofollow}

**In a nutshell:** Starting as a plucky start-up in 2018, MAD//Fest has mushroomed to become the UK’s biggest destination marketing festival. 8,000+ marketers in a giant Shoreditch car park transformed into an alfresco summer playground - what's not to like?

**Where**: Old Truman Brewery Car Park, London

**When**: 5-7th July 

### [PI LIVE ](https://performancein.live/){nofollow}

**In a nutshell: ** As the world’s premier affiliate and performance marketing conference, the industry meets to debate and discuss the challenges, opportunities, and direction of the ever-evolving industry. Through a combination of targeted speeches, carefully selected exhibitors, and exceptional networking opportunities, you’ll have the opportunity to soak up knowledge and ideas from peers and share in the future opportunities that unfold for your business. 

Whether you are seeking affiliate-first strategy, insights into performance media, integrating influencers into your omnichannel strategy, guidance on the content or social commerce, or help with your data to drive performance, this event will have you covered.

**Where:** London

**When:** 18-19th October

## Where you’ll see us in the US 
![US 2022 Event](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/74w0ekFBS6KhhKLZpvel)

### [eTail East ](https://etaileast.wbresearch.com/){nofollow}

**In a nutshell:** eTail is a three-day conference designed to help you increase the profits from your business. You’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America's most successful retailers. 

**Where**: The Sheraton, Boston

**When**: 8-10th August 

### [DX3 Vegas](https://www.dx3usa.com/){nofollow} 

**In a nutshell:** DX3 is rooted at the intersection of Retail, Marketing, and Technology. These three elements define the retail of today and the future and are the building blocks with which successful retailers will build their growth story. DX3 recognizes that and has built an event that brings together people from each of those groups to help you unlock learning, understand new strategies, and discover new tools.

**Where**: Caesars Palace, Las Vegas, Nevada

**When**: 3-4th October

### [CommerceNext ](https://commercenext.com/){nofollow}

**In a nutshell**: CommerceNext is a community, event series, and conference for marketers at retail and direct-to-consumer brands. Join to see speakers from leading retailers, DTC brands, and innovative tech companies including executives from Ralph Lauren, American Eagle Outfitters, Purple, FTD, Walmart, Patagonia, Gopuff, Coach, Alo Yoga, Express, E.L.F. Beauty, and more.

**Where**: New York Hilton Midtown, NYC

**When**: 21-22nd June

Feeling inspired to attend these events? If you have any questions, feedback, or would like to share ideas, we'd like to know all about it at marketing@channable.com 📧


Channable Events 2022: Where you'll meet us this year

### Practical information about the D-Congress attendance

**Location**
Svenska Mässan, Göteborg, Sweden 

**Stand**: 
G03:02

**Event opening hours**: 
April 28th, 07:45 a 18:00

**Nordic team members present**
*[Thomas Wilson](https://www.linkedin.com/in/-thomas-wilson-/)* - Business Development Nordics
*[Alexandra Maria Reizer](https://www.linkedin.com/in/alexandra-reizer-b07208170/)* - Business Development Nordics
*[Jacob Jørgensen](https://www.linkedin.com/in/jacobbrunbjergjoergensen/)* - Marketing Nordics

**About D-Congress**
On April 28, 2022, D-Congress will be held at the Swedish Exhibition Center in Gothenburg. With more than 2000 participants, 100 exhibitors and a program consisting of +135 speakers spread over six stages, D-Congress is Sweden's foremost and largest meeting place for the entire Swedish ecosystem in e-commerce.

**Theme of the event**
E-commerce is becoming increasingly associated with entertainment. Gamification is increasing in importance and live shopping and social commerce are already mainstream. Now comes The metaverse, a virtual reality that may change the way we think about consumption. The main theme for D-Congress 2022 is E-commerce as entertainment.

If you want to attend the event, you can [purchase a ticket here](https://event.trippus.net/Home/Index/AEAKgIMxxwHIearPqqoYKX75GFTiB3D1hb1TORw7Aiwz18j78on382Jp7B8GUaFwWQWOFQgnXFNO/AEAKgIM-aEmc8rLGRZwSurkZOTgr_7bhEKJit28yh7PljUjbBkvYgbf5bZRa6yXn--O8vTbAiAs-/eng)




Meet Channable at D-Congress in Sweden

We’re excited to welcome you to a brand new edition of the Impact Cube that puts the spotlight on the fluid  eCommerce experience.

Held both online and offline (invite-only in a one-of-a-kind location in The Netherlands), the Impact Cube 2022 welcomes speakers from leading companies to discuss the hottest topics in eCommerce including the future of retail, digital transformation, personalization, and more.

## What to expect 

Stream the event live on 1st September 2022 and engage with industry leaders, get insights, ideas, and the latest trends on everything eCommerce, and explore the most innovative ways to work in online marketing right now. 

## Why attend 

Technology is transforming the entire eCommerce experience; at the same time, consumers want a more fluid shopping experience. They want to go beyond the siloed approach and get a sense of continuity on their shopping journey, minimizing the friction between various shopping channels. Meet *Fluid eCommerce.*

But what does creating fluidity in eCommerce really mean? By creating an experience that is consistent at each step of a customer’s journey, advertisers can engage with customers in a more personalized way, producing and delivering highly curated information that is consistent at the right time, on the right channel, for the right person. 

Want to find out how to become a better advertiser and eCommerce manager while embracing the concept of fluidity from the comfort of your home? Excellent choice! Then this exclusive event is for you. 

Come together to get ideas, solve problems, and understand the market dynamics right now. 

- Learn from key thought leaders in the industry 

- Get the latest insights, best practices, and insights about the future of eCommerce

- Immerse in interactive presentations and next-gen talks on how to market your products differently in an ever-evolving and competitive landscape

## Who’s speaking 

A carefully assembled panel agenda will bring you some of the best voices in the eCommerce space. 

1. [John Lin](https://www.linkedin.com/in/j0hnlin/?originalSubdomain=nl), China Tech Speaker on the future of retail
2. [Jim Stolze](https://www.linkedin.com/in/jimstolze/), Tech Entrepreneur on Artificial vs. Human Intelligence, the metaverse, and automation  
3. [Robert Smit](https://www.linkedin.com/in/robert-smit-b4837250/), Product Lead at Channable on The growth path to e-commerce maturity   
4. [Aida Oghabi](https://www.linkedin.com/in/aida-oghabi/), Global Product Marketing Lead at Google on The lack of patience with e-commerce shoppers and how to adapt ads  

> Sounds interesting? Join us to fully immerse into a series of speaking sessions and interactive presentations. [Register now](https://www.channable.com/theimpactcube)!

Announcing the Impact Cube 2022: The future of eCommerce is fluid

## Practical information about PI Live


**Location**
1 Old Billingsgate Walk Riverside, 16 Lower Thames St, London EC3R 6DX

**Stand**: 
Booth 32

**Event opening hours**: 
18th October - 09:30 - 16:30
19th October - 09:30 - 16:30

**UK team members present**
*[Rodney Johnson](https://www.linkedin.com/in/rodney-johnson-5a99584/)* - Senior Account Executive UK
*[Conor McIlduff ](https://www.linkedin.com/in/conormc/)* - Sales UK
*[Rebecca Twohey](https://www.linkedin.com/in/rebecca-twohey/)* - Marketing UK

### About PI Live
PI Live is a two-day hybrid conference and exhibition enabling publishers, agencies, advertisers and retailers to connect, build relationships and strike deals either virtually or in person; with brilliant networking and inspiring content to increase your profits in affiliate and partnership marketing! 

The event will feature speakers highlighted in the following[ agenda](https://performancein.live/london/agenda/). In attendance will be 3,000+ delegates, representing 60+ countries from the affiliate and partnership marketing ecosystem. 

### Heading to Shoptalk? 
Are you heading to Shoptalk Las Vegas 2023 this year? Meet us there!🙏Feel free to drop a line to one of the sales representatives to book in a meeting! 


Meet Channable at PI Live in London

### Practical information about the E-handelskonferencen attendance

**Location**
Øksnehallen, Copenhagen, Denmark

**Stand**: 
E

**Event opening hours**: 
October 13th, 09:00 - 17:30

**Nordic team members present**
*[Thomas Wilson](https://www.linkedin.com/in/-thomas-wilson-/)* - Business Development Nordics
*[Alexandra Maria Reizer](https://www.linkedin.com/in/alexandra-reizer-b07208170/)* - Business Development Nordics
*[Jacob Jørgensen](https://www.linkedin.com/in/jacobbrunbjergjoergensen/)* - Marketing Nordics
*[Veronica Hellman](https://www.linkedin.com/in/veronica-hellman/)* - Customer Success Nordics
*[André Bressel](https://www.linkedin.com/in/bressel/)* - VP of Sales


**About E-handelskonferencen**
On October 13th, 2022, E-handelskonferencen will be held at Øksnehallen in Copenhagen. With more than 1400 participants, +50 exhibitors and a program consisting of +40 speakers spread over five stages, E-handelskonferencen is Denmark's foremost and largest meeting place for the entire Danish ecosystem in e-commerce.

**Theme of the event**
E-commerce is Big Business - both 2022 and the previous year have shown that the world is changeable. That is why it is more important than ever that you have your finger on the e-pulse! Join Denmark's conference for e-commerce; the largest e-commerce conference for knowledge sharing, industry networks, national and international cases, trends as well as high professionalism. Every year, E-handelskonferencen sends e-traders in the right digital direction – and most importantly – you get inspiration for initiatives that you can implement in your company already the day after E-handelskonferecen 2022.

The Danish consumer market for online shopping is still affected by the pandemic, shutdown and reopening – an influence that places great demands on the digital shopping experience and on you as an online provider! At this year's e-commerce conference, its all about about marketing, sales, customer experience, logistics, growth, sustainability and argued reality (AR), artificial intelligence (AI), Big Data, Headless personalization, mobile shopping, chatbots, apps, subscriptions, social media etc.

If you want to attend the event, you can [purchase a ticket here](https://www.danskerhverv.dk/kurser-og-events/2022/oktober/e-handelskonferencen-2022/)

Meet Channable at E-handelskonferencen in Copenhagen

On 29 and 30 March 2023, the Jaarbeurs in Utrecht will be filled with e-commerce experts from all directions and we can help and inspire each other. It promises to be a nice edition! An event with many inspiring speakers and exhibitors from all corners of digital commerce. And Channable is of course also part of it.

## **Highlights during the event - our program**

**Wednesday: 12:10 - 12:30**
[5 concrete tips for successful selling on Marketplaces](https://www.webwinkelvakdagen.nl/en/program/5-concrete-tips-voor-het-succesvol-verkopen-op-marketplaces)
Room: Lecture room 11
By: [Jules Steultjens](https://www.webwinkelvakdagen.nl/en/speakers/jules-steultjens)

**Thursday: 13:15 - 13:45**
[More profit on Marketplaces! Tips & tricks](https://www.webwinkelvakdagen.nl/nl/programma/meer-winst-op-marketplaces-met-tips-tricks)
Room: Lecture room 2
By: [Lonneke Wijkmans](https://www.webwinkelvakdagen.nl/nl/sprekers/lonneke-wijkmans)

**Thursday: 2:00 PM - 2:30 PM**
[SHIMANO's strategy for local and personalized campaigns](https://www.webwinkelvakdagen.nl/nl/programma/shimanos-strategie-voor-lokale-en-gepersonaliseerde-campagnes)
Room: Lecture room 4
By: [Joost de Jong](https://www.webwinkelvakdagen.nl/nl/sprekers/joost-de-jong) & [Yannick van der Ven](https://www.webwinkelvakdagen.nl/nl/sprekers/yannick-van-der-ven)

## **Three reasons why you want to visit us during the Webwinkel Vakdagen**

Do you want to grow online on e-commerce platforms such as Bol.com and Amazon? Then [order your tickets](https://www.webwinkelvakdagen.nl/nl/de-beurs/aanmelden-bezoekers#no-back) and visit the Webwinkel Vakdagen for free and you will find all the ingredients to realize your digital ambitions.

**1. Free demo from our specialists**
Our channa experts will show you all the tricks of the trade. Are your products grouped, is everything up-to-date, and on sale for the right price? It's all possible with Channable. Experience it yourself.

**2. We present the latest features**
Have you heard of our features such as the Repricer and Agency dashboard? This makes it even easier to be visible online and to achieve your or your customers e-commerce goals.

**3. Answers to all your Channa questions**
We are here for you and understand that you are full of questions. Let's see together how we can achieve your growth goals with the help of the Channable tool.

## **The map - You can find us at number 70**

![webwinkel_vakdagen_channable_2023_Map_Channable.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7SAvE2jlQUCVuHOW02lg)

You can find us at stand number 70 at the Webwinkel Vakdagen. We look forward to meeting you and are happy to help if you have any questions about the Channable software and how it can help boost your online business across all your e-commerce channels. Our Channa experts are excited to meet you.

### Come and visit us at our stand! Our team of specialists and our barista are at your service.

![Blog WWVD 2023.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/tGujrNi3QIe7VVU89O6J)

**Event location:**
[Jaarbeurs Utrecht](https://www.jaarbeurs.nl/), Hall 7 & 8
Jaarbeursplein 6
3521 AL Utrecht

**Stage:**
Stand number 70

**Event opening hours:**
March 29 - 10:00 AM - 5:00 PM
March 30 - 10:00 AM - 5:00 PM

Check out the entire [Webwinkel Vakdagen program here](https://www.webwinkelvakdagen.nl/nl/programma).

Visit Channable at the Webwinkel Vakdagen 2023

## Practical information about Shoptalk

**Location**
Mandalay Bay, 3950 Las Vegas Blvd S, Las Vegas

**Stand**: 
Booth 856

** Booth exhibit opening hours**: 
March 27th - 10:00 - 18:30
March 28th - 10:00 - 18:30

**US team members present**
*[Michael O'Neal](https://www.linkedin.com/in/michaeljoneal/)* - VP Business Development, US
*[Jake Crusade](https://www.linkedin.com/in/jacob-crusade/)* - Business Development 
*[Oliver Perry ](https://www.linkedin.com/in/oliver-perry-0731a2122/)* - Account Executive  
*[Gianfranco Nuschese](https://www.linkedin.com/in/gnuschese/)* - Technical Support Specialist
*[Rob Redding](https://www.linkedin.com/in/rob-redding-nyc/)* - Customer Success 

**Additional Channable team present**
*[Stefan Hospes](https://www.linkedin.com/in/stefanhospes/)* - Co Founder and CPO
*[André Bressel](https://www.linkedin.com/in/bressel/)* - VP Sales 
*[Jochem Timmers](https://www.linkedin.com/in/jochem-timmers/)* - Product Owner 

### AboutShoptalk
Shoptalk is the retail industry’s best event, consistently described by attendees as an amazing, educational, energizing, exciting, insightful, inspiring, productive and fun event. Held annually in Las Vegas, Shoptalk is an unprecedented gathering of individuals and companies reshaping how consumers discover, shop and buy. The event provides a platform for large retailers and branded manufacturers, startups, tech companies, investors, media and analysts to learn, network, collaborate and evolve.

### Be our guest
Are you a brand or an agency interested in attending the event with Channable? Feel free to drop a line to one of the sales representatives to discuss possibilities! 

Meet Channable at Shoptalk, Las Vegas

## Qu'est-ce-que l'IMPACT cube?
L'IMPACT cube 2023 est l'événement phare et exclusif de Channable, il se concentre cette année sur le thème du **social commerce**. Plongez dans les stratégies à adopter dans le secteur du e-commerce sur des plateformes telles que TikTok, Facebook, Pinterest et Snapchat. 

Grâce à une série de conférences et de discussions interactives, vous découvrirez les dernières tendances et des techniques d'optimisation créatives qui vous aideront à maximiser votre potentiel de vente en ligne. Cet événement digital international se déroulera totalement en anglais.

## Pourquoi participer à l'IMPACT cube ?
Si vous êtes un annonceur ou un entrepreneur désireux de prospérer dans le monde du e-commerce, cet événement est fait pour vous. L'IMPACT cube offre une occasion unique d'apprendre auprès de professionnels chevronnés et d'acquérir des connaissances sur la meilleure façon d'utiliser les réseaux sociaux pour votre entreprise. 

## La vente en ligne redéfinie
Que vous soyez un passionné de technologie, un spécialiste de l'e-commerce ou un consultant en publicité, l'IMPACT cube vous fournira les connaissances et les outils nécessaires pour que vos ventes en ligne atteignent de nouveaux sommets.

## Les intervenants
Le programme de l'IMPACT cube 2023 est composé de sessions d'experts de renom venant d'horizons divers :

![Blog-header-and-speakers.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/N07aH2orTqa0dbxeFPmd)

### [Joost Fromberg](https://www.linkedin.com/in/joostfromberg/)
Consumer Psychologist : Joost est un enseignant chevronné en psychologie économique et de la consommation et directeur général de l'ODIV. Il se penchera sur la psychologie de la prise de décision en ligne.

### [Bastian Verhulst](https://www.linkedin.com/in/bastianverhulst/) 
Responsable des partenariats avec les marques et les agences chez TikTok, il s'appuie sur une vaste expérience dans le secteur de la publicité digitale et est actuellement responsable des partenariats stratégiques avec les agences et les marques chez TikTok. 

Il aide les agences médias et les marques à naviguer efficacement sur la plateforme, en veillant à ce que leurs efforts marketing trouvent un écho auprès de l'audience unique de TikTok et contribuent à la communauté unique de la plateforme.

Il présentera comment exploiter la puissance de TikTok pour atteindre un public plus large et générer des ventes.

### [Thomas Wilson](https://www.linkedin.com/in/-thomas-wilson-/)
Spécialiste e-commerce chez Channable : Thomas, récemment nominé pour un prix SaaS, et expert en e-commerce, partagera ses stratégies pour exploiter le potentiel du marketing en ligne afin de stimuler la croissance.

Il présentera la combinaison des données et de l'optimisation créative à grande échelle pour produire des annonces produit hyper pertinentes pour votre public cible.

### [Gwen van Wijk](https://www.linkedin.com/in/gwenvanwijk/)
Consultante en publicité chez valantic : En tant que consultante en publicité digitale, Gwen est spécialisée dans les stratégies de publicité full-funnel afin d'aider les marques e-commerce à atteindre leurs objectifs. 

Gwen animera **The Social Round** - la table ronde de l'IMPACT cube sur les meilleures pratiques, les idées et les stratégies gagnantes pour les agences qui veulent se développer en ligne.

> L'IMPACT cube 2023 promet d'être un événement qui changera la donne pour tous ceux qui sont impliqués dans le monde du e-commerce. Alors, notez dans vos agendas le **6 septembre, 15h**, et rejoignez-nous pour transformer vos réseaux sociaux en canaux de vente.

<p style="text-align:center ;">Inscrivez-vous gratuitement</p>


Turn social into sales at the IMPACT cube

Amazon is known around the world as an eCommerce giant - but consumers may not necessarily be aware that it is an advertising one too. 

Based on revenue, Amazon is the third-largest digital ad platform in the world, behind Google and Facebook, with reach that extends beyond its own site, recently announcing that it will now place sponsored product ads on Pinterest, Buzzfeed, and other third-party sites.

As further evidence of Amazon’s reach, **half** of all US adults admit that they start their product searches on the site. In other markets, the figure is even higher, with 65% of shoppers in Germany starting their searches on Amazon. 

Unsurprisingly, this has resulted in the increasing adoption of Amazon Ads across all markets in Europe. 

Since you’re here, we know you get it, that while it is necessary to advertise on Amazon to grow, scale, and expand your audience, achieving this depends on being able to optimize your advertising campaigns at scale. That is, of course, where agencies and marketers come in, below, we explain exactly how to do this. 

## Your Amazon Ads options
Amazon Ads offers several different products and the right one for you will depend on your goals and ambitions. Advertisers can choose from sponsored brands, products, or displays, as well as multi-page stores, or video/audio ads. 

Goals may include awareness, such as sharing your brand story, conversion, or strengthening loyalty. 

- **Sponsored displays**, for example, can help create brand awareness, drive purchases, and even strengthen loyalty with relevant audiences. Brands can engage with audiences browsing specific detail pages, whether this is on the Amazon home page, on Twitch, or on third-party apps and websites. 

- **Sponsored branding**, on the other hand, makes use of creative ads that appear in relevant Amazon shopping results. This works by allocating cost per click budget to relevant search terms. Shoppers can get to know your brand by driving traffic to the brand store. 

- **Sponsored products**, help boost sales of individual products by generating ads from your product listings and offering automatic targeting so you can start advertising with no experience necessary.

Depending on the size of the advertiser, many are starting to realize that Amazon is no longer a nice to have, but an essential element of the entire media landscape. 

As such, there’s been a growing awareness that using Amazon Ads is about more than simply launching a campaign and watching orders roll in. But whatever the specific goal you’re looking to meet through Amazon Ads, data is likely to help you achieve it. 

## Challenges and opportunities
Even with the huge benefits available to advertisers using Amazon Ads, there are challenges too. 

This includes balancing organic and paid initiatives, gathering reviews, prioritizing owned channels over Amazon, and evaluating product mixes, as well as pricing and competitor analysis. 

Nuances in languages can also really make a difference if brands work with native speakers to determine which keywords to focus on.

However, these challenges shouldn’t stop you from accessing the wealth of opportunities that Amazon Ads provides. These include the way that the marketplace brings branding, display ads, organic listings, and paid listings together as part of a single platform. 

As long as you are willing to invest the necessary time to understand the platform and the relevant tools in detail, or hire the right team, Amazon Ads offers a way to manage campaigns holistically. 

Of course, not all advertisers will have the skills to optimize their campaigns with Amazon Ads. If that’s the case, it may be a good idea to work with a third-party ad consultancy instead. 

They may have the expertise to combine data management and digital marketing to help advertisers craft a go-to-marketplace strategy, set up and launch their campaigns, and manage their portfolios more effectively.

## Agencies and automation
Amazon Ads can play a leading role in the optimization of a brand’s campaign but only if the right solution is employed. Third-party agencies can leverage their knowledge to help brands here. For example, they can advise brands to use a sponsored display, sponsored branding, or sponsored products, depending on which is most likely to help them achieve their goals.  

Another major upside to working with an agency, is getting access to the latest expertise. Amazon’s advertising platform can be complex and a little daunting if you have a vast catalog of items to sell. 

An agency can guide you and make things easier to digest. An agency will help with strategy development, data analysis, and optimization to help you achieve a better ROI. Agencies can also help with time schedules and financial budgets. 

Working with third parties can help brands unlock the secrets of Amazon Pay-Per-Click (PPC) advertising. That’s why so many brands choose to work with [Channable](https://www.channable.com/products/ppc-tool/amazon-ads). Our customers are characterized by their large assortment of products, which can make both campaign creation and campaign optimization challenging. 

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

Our simple, automated solution allows brands to automate all aspects of campaign creation and optimization. It means they can easily apply advanced strategies while remaining in control - without doing all the manual labor

Tooling like that provided by Channable is not just great for advertisers either. It can help improve the experience for sellers and customers too. 

To stay ahead of the competition, Amazon sellers must constantly optimize their strategies and advertising efforts - but across thousands of products and multiple countries, this adds up to a time and resource-intensive process. 

Fortunately, Amazon Ads is part of Channable's end-to-end solution, so you can enjoy automated campaign optimization and reach your goals.

*To find out more about the world of Amazon Ads and hear from industry experts like Amazon’s Mike Vroegh, Daniel Stenitzer from [Artefact](https://www.artefact.com/), and our very own Jochem Timmers be sure to check out our [eCommerce Partner Talk](https://www.channable.com/blog/ecommerce-partner-talk-amazon-ads). You can hear about Amazon PPC automation in more detail and how agencies and tools can help you optimize your campaigns.*

eCommerce Partner Talks Exploring Amazon Ads PPC Automation

In this blog article, we'll unpack the key takeaways and insights from the second [Next Level eCommerce](https://www.channable.com/next-level-ecommerce) episode with Google Ads & eCommerce Expert, [Ruben Runneboom](https://rubenrunneboom.nl/). During the webinar, Ruben explained how you can use first-party product and performance data to optimize your [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns) for higher conversions and better ROAS. 

<div style="text-align: center;">
    <a href="/videos/next-level-ecommerce-advanced-product-bucketing-for-performance-max" class="ibVbbx" style="display: inline-block; color: #ffffff; padding: 15px 30px; text-align: center; text-decoration: none; cursor: pointer; margin: 20px auto; background-color: #1b1a3a; transition: background-color 0.3s ease; line-height: 1;">Watch the recording</a>
</div> 

## How does a Performance Max campaign work in a normal setup?

In a Performance Max campaign, Google focuses on finding the best way to get you conversions. While that's great in theory, it can sometimes overlap with traffic you've already targeted in other campaigns, such as branded search campaigns and remarketing campaigns. 

Additionally, almost all eCommerce brands see a trend where a smaller percentage of products drive a larger portion of sales. So in a single Performance Max campaign, these high-performing products might capture most of the traffic. This approach could limit the visibility of other products, potentially leading to missed sales opportunities. 

[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)

## Advanced methods of Performance Max campaign segmentation 

Luckily there are more advanced methods of Performance Max campaign segmentation that you can use: 

- Campaign segmentation based on margin
- Campaign segmentation based on amount of sales
- Campaign segmentation based on new vs recurring customer
- Campaign segmentation based on performance (ROAS/Profit on Ad Spend)

Let's quickly take a look at how you can segment your campaigns based on performance data. 

### Advanced product bucketing (reactive strategy) 

If you run a simple Performance Max campaign with all your products, Google might allocate parts of your budget towards products that have a lower conversion rate or profitability compared to others. That's why segmentation can be a valuable strategy, as it allows you to prioritize impressions for products with a higher potential return on ad spend (ROAS). 

Here are the steps you can take to segment your campaigns based on performance: 

1. Use a script or tool like [Channable Insights](https://www.channable.com/products/channable-insights) to track the number of clicks and ROAS per product. 
2. Set your benchmarks for these KPIs.
3. Use the script or tool to label these products and put them in a separate spreadsheet.
4. Import this spreadsheet to Channable to enrich your feed. 
5. Use these labels in Google Ads to segment your campaigns. 
6. Adjust your budgets and bidding strategies according to the various product groups. 

As a general rule of thumb, you can use the following bidding strategies to improve your campaign performance: 
![Next level eCommerce 2-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/tyAffPcYSO2JElBZUts4)
While this advanced setup can significantly improve your campaign performance, it's important to remember there's no one-size-fits-all solution.

Here's why this particular strategy might not be perfect for every eCommerce brand:

- This strategy is reactive, not proactive
- Segmentation runs on data from the past period (often 30 days)
- Only clicks and ROAS (conversion value) affect segmentation 

In order to beat your competitors, you need to move beyond traditional product bucketing.

[![CTA banners for Blog Articles 1000x280px.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmdr2ngnc01qd07w5oty35oyq)](https://www.channable.com/theimpactcube)

### Advanced product bucketing (proactive strategy) 

Instead, you need to deploy a proactive campaign segmentation strategy based on first-party data. Here is a list of the different data points that you can combine: 

- Price benchmark data (Google Merchant Center or tools like Optiprice / Prisync)
- Return rate by product (SKU level)
- Size availability (within SKU family)
- Margin
- Velocity of sales
- New or recurring model
- On sale (yes/no) 

And here’s a step-by-step guide on how to segment your campaigns with this first-party data: 

1. Create a master sheet combining all data points listed at the SKU level.
2. You can determine the weighing of the data points by assigning a grade depending on your business goals (see example below).
3. The total of the numbers from the different data points determines the final score.
4. Create custom_labels based on these final scores.
5. Segment the campaigns according to these custom_labels. 
6. Finetune your setup by adjusting the weighing of the data points. 
![Next level eCommerce 2-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ClX0ZFDrQ2ml8dwrOUUF)
In this example, you can see that Product A is profitable and has a low return rate. In this case, it would be a good idea to put an aggressive bidding strategy on it.
![Next level eCommerce 2-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/dfCcP24SVqZ7IGFqWouM)
**Note**: It’s also possible to build this master sheet directly in Channable. 

In Google Merchant Center, you can get benchmark data for price. To find the report, sign in to your Merchant Center account, navigate to the “Growth” tab, and click on “Price Competitiveness”.
![Next level eCommerce 2-05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pAY0c8ziS8qsdNX4BlWN)
To effectively segment a Performance Max campaign using this strategy, you'll need a sufficient amount of data and budget. This typically means aiming for** 200-300 total conversions** per month, with **50-100 conversions** within each segment.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/20jo31fXFV0?si=wEG43Uk_79z0AfOC" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

## Watch more episodes of Next Level eCommerce

Enjoyed this deep dive into Performance Max campaign segmentation? Our [Next Level eCommerce webinar series](https://www.channable.com/next-level-ecommerce) gives you the practical tips and strategies you need to win in the competitive eCommerce landscape. 

Want to watch more episodes? Check out our [recent webinar with Google Ads specialist Bob Meijer](https://www.channable.com/videos/next-level-ecommerce-dynamic-feed-based-campaigns) on how to master dynamic feed-based campaigns. 

[![CTA banners for Blog Articles 1000x280px.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmdr2ngnc01qd07w5oty35oyq)](https://www.channable.com/theimpactcube)

How to successfully segment Performance Max campaigns

GDPR. Those 4 dreaded letters. The<a href="https://edps.europa.eu/data-protection/data-protection/legislation/history-general-data-protection-regulation_en" target="_blank" rel="noopener"> General Data Protection Regulation</a> has instilled a certain amount of frenzy in the past few months. It is a new EU regulation introduced to harmonize data privacy laws across Europe to protect and empower EU citizens. But it needn’t be as scary or stressful as the media make it out to be (who would’ve guessed?). Admittedly, it was about time to update online data protection regulations, the previous one having been put in place a whopping 23 years ago. A time before Google (just), Facebook and Amazon.

The GDPR is being put into place to regulate the collection, storage, transfer and usage of personal data. For people, this is great news. For companies, this may mean a lot of paperwork but also an opportunity for companies to shine light on how they process personal information. Accordingly, these types of companies are coined **controllers** or **processors**, depending on what they do with the information. The **controller** determines the purpose and means of processing the personal data. **Processors** basically process personal data on behalf of the controller.

Naturally, due to the industry Channable is involved in, Channable is a processor as it processes a certain amount of personal data e.g. names, email addresses, and, if you use the order connection feature, order shipping information. Channable has received many inquiries into the actions that are being taken in preparation for GDPR. So to be more efficient, this post will cover how Channable is affected by GDPR and what you need to do.

Firstly, Channable holds the personal data of its users e.g. names and email addresses. This data is stored and encrypted in Channable’s servers. Therefore, a new privacy policy has been created to better communicate how Channable uses the personal data that you provide. In order to continue using Channable’s tool, you will need to agree to the new privacy policy which can be found in the tool.

The other personal data Channable processes is related to our order connection feature. As a processor, Channable doesn’t interpret or use the personal data that is received from order connections. However, as many of Channable’s clients are sub-processors/controllers and have inquired about documentation, Channable has created its own Data Processing Amendment (DPA) to save you time and effort.

To see whether you will need to read and sign the agreement Channable has made, just follow the flowchart below.

<img class="alignnone size-full wp-image-9035" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/8Zv5m2ZzQXiqfLKapxQb" alt="" width="800" height="1028" />

Depending on where you ended in the flowchart you will either have to do:

1) read and accept the new Privacy Policy

2) and read and sign the DPA

The new documents can be found in the tool under Company settings &gt; Legal &amp; compliance.

<img class="alignnone size-full wp-image-9020" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yoHaWbwQTGLkEg1eORRP" alt="screenshot channable GDPR" width="721" height="448" />
<h3>The new and improved Privacy Policy</h3>
Our reviewed Privacy Policy makes it clearer for you to know what data Channable stores about you, how it is protected and how you can amend/delete it.

Here's a brief summary of the Privacy Policy:
<ul markdown>
 	<li>If you use Channable, Channable may ask or gather personally identifiable information from you (e.g. email address, phone number, address) in order to contact, identify and invoice you</li>
 	<li>Channable may also collect information that your browser sends (e.g. IP address, browser type, browser version, the pages in our tool that you visit, the date of your visit) in order to improve the Channable tool or its website</li>
 	<li>Channable will never sell or trade any personal information to third parties</li>
 	<li>Channable will do everything in its power to protect and secure your personal information</li>
</ul>
Some ways your data may be used:
<ul markdown>
 	<li>To deal with inquiries you send to Channable</li>
 	<li>To create and administer records of how you use Channable</li>
 	<li>To provide you with information and access to resources that you request from Channable</li>
 	<li>To provide you with technical support</li>
 	<li>To improve Channable’s website</li>
 	<li>To improve Channable’s customer service</li>
 	<li>To send you more information about the company and new possibilities within the tool (via newsletters that you opted in to receive)</li>
</ul>
<h3>The Data Processing Amendment</h3>
For customers who benefit from our order connection feature, the DPA will be found in the tool, awaiting your approval. The document explains what Channable does with all the personal data that is retrieved from the order connections.

In short the DPA document states:
<ul markdown>
 	<li>Channable uses 2 kinds of different "personal information": 1) information for delivering technical support and 2) information of clients' customers in the form of order information</li>
 	<li>Channable processes the personal data from order connections to provide you with order synchronization and with technical support if you seek it</li>
 	<li>Channable will not accept sensitive data (data that can be used to uniquely identify someone) for processing</li>
 	<li>Channable allows you to delete personal data at any given time on request whilst you’re a paying client of Channable</li>
 	<li>If you decide to stop using Channable and notify us of this termination, Channable will destroy or return any of your customer data that is in its possession if requested. Any deleted data will be properly deleted 30 days after the subscription has ended.</li>
 	<li>The security measures Channable currently has in place to protect your data are: the pseudonymization and/or encryption of personal data, the ability to ensure ongoing confidentiality, integrity, availability and resilience of data processing systems and services, and regularly testing and evaluating whether these measures are effective</li>
 	<li>The staff at Channable that work with personal data comply with Channable’s security measures</li>
 	<li>If a data incident occurs, it will be immediately communicated to you via email</li>
 	<li>If you would like to request an audit to verify our compliance with GDPR you are welcome to but you are responsible for any costs and you can only request it once in 12 months.</li>
 	<li>Within Channable, you are able to access customer data, correct any inaccurate customer data, restrict the processing of it and export or delete it</li>
 	<li>You authorize us to use sub-processors (though they’re only allowed to access and use customer data to the extent that they’re contracted to). A list of our sub-processors can be found in the document as they are subject to change.</li>
</ul>
You will need to agree to the new Privacy Policy, and potentially the DPA, to continue using Channable’s services.

Hopefully now you’ll be able to rest easy knowing that Channable has always prioritized data protection and privacy. Everybody at Channable tries their utmost best to deliver a service that you can trust in. If you’re not yet a customer of ours, feel free to <a href="/signup">create a free trial account </a>or <a href="mailto:support@channable.com">chat to one of our support members</a> to find out more about how Channable can make selling online a piece of (safe) cake.

A small update on what to expect from Channable’s GDPR preparations

In the Netherlands alone, approximately 124 million kilos of textiles per year end up in rubbish tips and are incinerated, which makes reusing clothes deemed fundamental in today’s mass produced society. The trend is not a new one but it’s one that deserves promotion. Year on year unsustainable, fast fashion is having lasting effects. A clothes swap is an event that can stimulate reusing clothes and improve the CO2 footprint of individuals. Afterall, as the saying goes, one man’s trash is another man’s treasure.
<h2>But how?</h2>
Channable’s marketing team took responsibility to schedule the event, hunt for resources - everything from sourcing hangers and mirrors to what refreshments to serve - and manage correspondence with the charities.

The charity chosen to raise money for was Make-A-Wish. A charity that Channable has long supported and is particularly important to certain employees. Make-A-Wish is an organization that goes about fulfilling the wishes of terminally ill children.

In addition, any left over clothes were donated to the ReShare movement by Leger des Heils (The Salvation Army). Leger des Heils is the largest clothing collector in the Netherlands and recycles around 26 million kilos of clothing a year, either to new owners or breaks materials down to be repurposed.

&nbsp;

<img class="wp-image-14152 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fE1nTRxBQAW5DzdaanjJ" alt="clothes swap channable" width="461" height="346" />

&nbsp;
<h2>The day</h2>
The evening itself was a lot of fun for everyone involved. It consisted of prosecco, sushi, laughs but most importantly clothes swapping. Everyone at the office contributed to the mountain of clothes that was up for grabs. In return, everyone walked away with many new items and yet over seven bags of clothing were salvaged and donated. In addition, over 130 euros was collected and donated to Make-A-Wish.

It is Channable’s honour to be able to participate in more sustainable initiatives and support the projects that are important to its colleagues. To read more about what other sustainable contributions Channable has made to society, check the CSR page.

<img class=" wp-image-14149 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4NwlF4GjQuaSTsIBfCbv" alt="Channable clothes swap " width="500" height="375" />

Channable clothes swap: Spring cleaning never felt so good

<h2>Muévete</h2>
Desde el comienzo de Channable hemos contado con mesas regulables en altura. Para aquellos que no están familiarizados con este concepto, es un escritorio que puede modificarse en altura. Esto significa que no tienes que estar sentado (o, en algunos casos no tan excepcionales, acostado) en tu escritorio; Proporcionándote la opción de estar sentado o de pie mientras trabajas. Cuando Channable se mudó de oficina en agosto de 2017 volvió a optar por este mismo tipo de escritorios, para asegurarse de que todos tuvieran la posibilidad de cambiar de posición a lo largo del día.
<h2>Muévete todavía más</h2>
Hay muchos tipos de personas;a unos les gusta estirarse y moverse más que a otros. Por esa razón,desde mayo de 2018, se realizan sesiones de yoga en las oficinas de Channable una vez por semana. Un instructor de yoga calificado dirige una hora de Vinyasa Yoga, para garantizar que los yoguis muevan todos sus músculos, aliviando todos los dolores y molestias que conlleva el trabajo de escritorio.

[center]<img class="wp-image-14160 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vURuWfSsfJY1iEvYXQdQ" alt="Channable yoga" width="491" height="368" />[/center]
<h2>Relájate al **máximo</h2>**
Para comenzar el 2018 de la mejor manera, los empleados de Channable tuvieron el placer de dar la bienvenida a Esther. Desde entonces, Esther se ha convertido en la persona favorita de la oficina. Quizás te preguntes, ¿quién es Esther? Bueno, ¡Esther es una masajista! Todos en Channable disfrutan de veinte minutos de pura relajación durante su jornada laboral.

Esther menciona en su sitio web "Me encanta dedicar un tiempo a las personas para que puedan relajarse". ¿No es eso todo lo que una empresa podría desear? Un equipo de personas relajadas y con energía, capaces de dar lo mejor de sí en la oficina.
<h2>El equipo de fútbol de Channable</h2>
Además de las clases semanales de yoga, Channable también tiene un equipo de fútbol que juega todas las semanas. El equipo, "Rentable", está formado por hombres y mujeres de Channable y Rentman y juegan todos los miércoles por la noche. Normalmente suele haber un descanso en invierno o verano, pero nuestros jugadores juegan tres temporadas al año, llueva o truene.

[center]<img class="wp-image-14161 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WieUG0TOTnmqIljARztQ" alt="" width="495" height="329" />[/center]

Si no te convence ninguna de estas actividades, existen muchas otras opciones. Muchos empleados juegan regularmente al ping-pong y ponen a prueba todas sus habilidades en un torneo realizado dos veces al año. Además, hay grupos que se reúnen para hacer squash, padel o para ir al rocódromo. Sin embargo no a todos les gusta el deporte. Podrás encontrar a otros compañeros tomando una cerveza en nuestro bar o jugando al FiFa. ¿Se puede mejorar todavía más? Si, las puertas de Channable están abiertas a amigos, familiares, clientes...

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