Master Google Shopping PPC with step-by-step guides on feed optimisation, smart bidding, campaign structure, and scaling profitable ads.

Google Shopping PPC | Channable Blog

Your bidding strategy controls how much you pay per click, but it also decides which products get seen, how quickly your campaigns improve, and whether you can scale without your costs spiraling.

Most Google Shopping specialists pick a bidding strategy based on what sounds best or what Google recommends. But the right bidding strategy depends on three readiness factors: 
1. Conversion volume
2. Campaign structure
3. Feed quality

In this chapter, we look at how Google’s automated bidding works in practice, when manual bidding still makes sense, and how factors like return on ad spend, historical data, and conversion volume determine whether Smart Bidding strategies will drive more conversions.
## Key Takeaways 
- Bidding strategy effectiveness depends on account readiness. Conversion volume, campaign structure, and feed quality determine which strategies will work.
- Manual CPC gives you control when testing or generating fewer than 15 conversions per month. Target ROAS and Maximize Conversion Value work once you have 30+ conversions and stable performance data.
- Google Shopping bidding works differently from Search campaigns because you bid on product groups, not keywords, and Google controls which searches display your products based on feed data.
- Bidding strategies can't fix poor feed quality, flat campaign structure, or uncompetitive pricing. These upstream issues must be resolved before any bidding strategy can perform effectively.
## What Google Shopping bidding strategies actually control
Your bidding strategy controls how much you're willing to pay for a click. That sounds simple, but that single decision determines three things that shape your entire campaign performance.
![Three-step visual showing how Google evaluates ad relevance and displays the best-performing ads in search results using automated bidding.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmljw0ujijw5c07upr1y1d64z)
*Source: [Google](https://support.google.com/google-ads/answer/142918?hl=en)*
### 1. Bidding controls which auctions you can enter
[Google runs an auction](https://support.google.com/google-ads/answer/142918?hl=en) every time someone searches for a product. Your bid needs to be high enough to qualify. If your maximum cost per click (CPC) is $0.50 and the minimum effective bid to enter that auction is closer to $0.75, your product does not enter the auction and won’t appear in the Shopping ad results for that search. Manual bidding locks you into one bid per product group, so either the ad group is underbid for valuable searches or overbid for low-intent ones.
### 2. Bidding controls where your ads appear
Once you are in the auction, your bid level influences how competitive you are against other advertisers. Higher bids increase the chances of showing in the most prominent Shopping positions, closer to the top of the results. Lower bids push your Shopping ads further down the page or into less visible placements.
### 3. controls how your budget gets distributed across products
Your campaign has a daily budget. Your bidding strategy decides which products and product groups consume that budget first. If everything shares the same bid, your bestsellers and low performers compete on equal terms. If you set higher bids for certain product groups, those groups will claim a larger share of impressions and clicks.
## Google Shopping bidding vs. Search bidding: Key differences
Google Shopping bidding works differently from Search campaign bidding, even though both run on the same platform and compete in Google auctions. 

**In Shopping campaigns, you bid on products. Google decides which searches trigger your products based on your feed data, like titles, descriptions, categories, and attributes.** You set bids at the product group level, like "all athletic shoes" or "all products under $50." Google matches your products to searches automatically, and you have no direct control over which specific queries trigger which products.

**In Search campaigns, you bid on keywords.** You choose which search terms trigger your ads, write the ad copy yourself, and set bids at the keyword level. You decide that "running shoes" gets a $2 bid and "Nike running shoes" gets a $3 bid. Your control is direct and explicit.

Here’s a quick breakdown of the differences: 

|                        | **Search (Text Ads)** | **Google Shopping (Product Ads)** |
|------------------------|-----------------------|------------------------------------|
| **What you bid on** | Keywords and keyword groups. You set bids directly on the terms you want to show for. | Products and product groups. Your bidding strategy applies to items from your Merchant Center feed grouped inside a Shopping campaign. |
| **How targeting works** | Query must match a keyword you've added (plus match type, negatives, etc.). | Query is matched to product data: titles, descriptions, categories, attributes, and price. |
| **What “relevance” is based on** | Keyword ↔ query match, ad copy, and landing page. | Feed quality: product title, Google product category, product type, GTIN, availability, and price. |
| **How automated/Smart Bidding behaves** | Optimizes bidding at keyword level using conversion data per query. | Optimizes at the product/product-group level using conversion value and product performance, with auction-time bidding on each impression. |
| **Where ad spend flows** | Distributed across a finite list of keywords; easy to spot and pause poor performers. | Distributed across many SKUs; a few products can dominate budget if product groups are broad or poorly segmented. |
| **Main optimization levers** | Keyword list, match types, negatives, ad copy tests, and bidding strategy. | Feed optimization, product data, product group structure, custom labels first, then bidding strategy (manual or automated). |

## When Google Shopping bidding strategies work 
Bidding strategies only work when three conditions are met: 

- Data volume
- Feed quality
- Campaign structure

When those are in place, automated bidding strategies and Smart Bidding can use auction time bidding to adjust bids based on real patterns.
### Bidding needs enough data to make meaningful decisions
Bidding strategies make decisions based on historical performance data. Manual CPC uses the data you review in reports to adjust bids yourself. Automated bidding strategies, such as Target ROAS, use conversion data to predict which clicks will convert and automatically adjust bids within your Google Shopping campaigns.

**Google recommends at least 30 conversions in the past 30 days before switching to Target ROAS. If you're generating fewer than 15 conversions per month per campaign, automated bidding won't have enough data to learn effectively.** 

Manual CPC works better in low-data environments because you're making decisions based on judgment, not algorithms that need volume to function. You can test product groups, gather baseline performance data, and build conversion history before automating.

**Data fragmentation is just as bad as low volume.** If you split your catalog into 15 campaigns and each one only generates a few conversions per week, automated bidding struggles in every campaign. Your total conversion volume might be high, but it's scattered too thin for any single campaign to learn effectively. 
### Feed quality enables bidding performance
Feed quality affects bidding in three specific ways:

**1. Auction eligibility:** Products with missing required attributes don't enter auctions at all, so your bid is irrelevant. Products with vague titles or incorrect categories get matched to low-intent searches where even a great bid won't drive conversions. As covered in the Google Shopping Feed Optimization chapter, feed issues limit visibility before bidding even matters.

**2. Learning signal quality:** Automated bidding analyzes which products convert and adjusts bids accordingly. If your feed lumps together different products under vague titles, the algorithm can't distinguish between a high-margin bestseller and a low-margin clearance item. It treats them as one product type and optimizes toward blended performance instead of prioritizing winners.

**3. Matching accuracy:** Google matches your products to searches based on titles, descriptions, and attributes in your feed. If those fields are inconsistent, for example, "red," "Red," "brick red," and "bordeaux" all appearing for the same color, Google sees them as different signals. That confuses matching and makes it harder for bidding strategies to identify which product attributes drive conversions.
### Campaign structure supports bidding optimization
**Segmentation creates focus.** If you separate branded searches from generic searches, Target ROAS can bid aggressively on branded traffic where conversion rates are high and conservatively on generic traffic where intent is lower. If both are in one campaign, the algorithm finds a middle-ground bid that underperforms on both.

**The same applies to product segmentation. Mixing bestsellers, new launches, and clearance items in one campaign forces them to share the same daily budget and bidding strategy.** Automated bidding allocates spend based on predicted conversion value, but when products with wildly different margins compete in the same bucket, the algorithm can't separate strategic priorities from pure volume.

Using [PPC automation tools](https://www.channable.com/products/ppc-tool) helps maintain this alignment as your catalog grows. When new products are added, rules ensure they land in the right campaigns with appropriate bids, so your structure and bidding strategy stay synchronized without manual cleanup every week.

## How to choose a Google Shopping bidding strategy based on your account readiness
Google offers multiple bidding options for Standard Shopping campaigns, from Manual CPC to fully automated strategies like Maximize Conversion Value and Target ROAS. Each one solves different problems and requires different readiness conditions. 

Here's how to match your bidding strategy to your account's current state.
### Your Google Shopping account is new or has limited conversion data
When you're just starting or generating fewer than 15 conversions per month per campaign, automated bidding doesn't have enough data to optimize effectively. **Manual CPC is the right choice here.** 

You set maximum bids at the product group level and retain full control over how much you're willing to pay for each click. This gives you time to test different products, understand baseline performance, and build conversion history without relying on automation that isn't ready yet.

**Note:** Enhanced CPC (ECPC) used to be a middle option, allowing Google to adjust your manual bids up or down based on conversion likelihood. **However, as of March 2025, [ECPC is no longer available](https://support.google.com/google-ads/answer/11095984?hl=en) for Search and Display campaigns.** For Shopping campaigns still using it, the strategy functions as a semi-automated layer on top of manual bids, but it's being phased out in favor of fully automated Smart Bidding strategies.

### Your account has stable conversion volume and predictable performance
Once you're consistently generating 30+ conversions per month per campaign, your account has enough historical data for Smart Bidding algorithms to identify patterns and optimize bids at auction time.

**[Target ROAS](https://support.google.com/google-ads/answer/6268637?sjid=16424827802684526361-NC) is the most common choice here.** It optimizes for conversion value while maintaining a specific return on ad spend target. If you set a 400% Target ROAS, Google adjusts bids automatically to generate $4 in revenue for every $1 spent, using auction time signals like device, location, time of day, and user behavior to predict conversion likelihood.
![01_image.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmlthyhds1gey07w7nt4khajh)
**[Maximize Conversion Value](https://support.google.com/google-ads/answer/7684216?sjid=16424827802684526361-NC) is an alternative if your primary goal is revenue growth rather than hitting a specific efficiency target.** This strategy spends your entire daily budget to generate the maximum possible conversion value. It's more aggressive than Target ROAS and works well during growth phases when you have budget flexibility and want to scale revenue quickly.
![02_image.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmlthyhfz1hes07wb98vzvgrp)
### Your product catalog is large, fast-changing, or seasonal
Large catalogs with thousands of SKUs create a problem for manual bidding: you can't review and adjust bids for every product group daily. Fast-changing catalogs where prices, stock levels, and promotions shift constantly make manual management even harder because bid decisions become outdated within hours.

**Automated bidding handles scale better than manual management.** [Smart Bidding](https://support.google.com/google-ads/answer/7065882?hl=en) evaluates billions of signal combinations across device, location, time of day, browser, operating system, and more to set optimal bids for every auction. 

**Seasonal catalogs benefit from automation because Smart Bidding adapts to demand shifts without manual resets.** When demand spikes during holiday periods, the algorithm increases bids to capture high-intent traffic. When demand drops after the season ends, it reduces advertising spend to avoid wasting money on low-converting searches.
### Performance varies significantly across products or categories
When some products consistently drive strong ROAS while others barely convert, you need bidding strategies that can differentiate between them.

**Automated bidding with proper campaign segmentation solves this.** If you separate high-margin bestsellers into one campaign and clearance items into another, each campaign can use a different Target ROAS goal that matches its performance expectations. High-margin campaigns might target 500% ROAS, while clearance campaigns target 200% ROAS, and the algorithm optimizes each one independently.

[Performance segmentation tools](https://www.channable.com/products/channable-insights/segmentation) help identify which products belong in which campaigns based on historical data. Once segmentation is clear, automated bidding maintains that prioritization without manual bid reviews.
### Feed quality and campaign structure are already aligned
**Smart Bidding works most effectively when feed quality and structure are solid.** The algorithm uses your feed data to understand what you're selling and matches products to search results. 

**This is also when automation saves the most time. You set Target ROAS goals and let Smart Bidding handle auction time optimization.** You shift from tactical bid management to strategic oversight, monitoring ROAS trends, adjusting targets when business goals change, and testing new campaign structures.
### Automation is part of your scaling strategy
If your goal is to grow revenue without proportionally increasing the time spent managing campaigns, automated bidding is essential. 

Once set up, Smart Bidding handles bid optimization across your entire catalog without additional manual intervention. You can add 1,000 new products, and the algorithm incorporates them into bidding decisions automatically based on their performance and your campaign structure.
## How bidding strategies support automation at scale in Google Shopping
At scale, Google Bidding strategies determine whether you can grow your catalog, expand into new markets, and increase revenue without proportionally increasing the time your team spends managing campaigns.

Here’s how: 
- **Real-time bid adjustments across all products:** Smart Bidding makes decisions at the moment each auction happens using signals that change constantly. A shopper searching from mobile at 9 PM in a high-converting location gets a different bid than someone on desktop at 3 AM in a low-converting region. 
- **Automatic adaptation to catalog changes:** When you add new products to your feed, automated bidding incorporates them into optimization immediately based on their attributes, category, and early performance. 
- **Consistent optimization across campaigns:** If you're running separate campaigns for different markets or margin tiers, automated bidding optimizes each one independently toward its Target ROAS goal. You set targets once; the algorithm handles execution.
- **Budget allocation based on predicted value:** Automated bidding prioritizes advertising spend toward products and auctions most likely to generate conversion value. High-margin products in high-intent auctions get aggressive bids automatically. Underperforming products get reduced bids without manual intervention.
- **Reduced workload as catalog grows:** One Target ROAS setting scales across thousands of products without individual bid reviews. Manual bidding requires proportionally more time as your catalog expands.

**The only limitation is that automation amplifies what's already in place.** Campaign structure and feed quality determine whether automation scales performance or just scales problems.
## Turn your Google Shopping bidding strategy into a scalable system with Channable
Choosing the right bidding strategy is only half the work. The other half is maintaining consistent feed quality, a well-aligned campaign structure, and clean performance data as your catalog grows.

[Channable's PPC tool](https://www.channable.com/products/ppc-tool) builds and manages Shopping campaigns directly from your feed, so new products automatically route to the right campaigns based on rules you define once. [Performance Segmentation](https://www.channable.com/products/channable-insights/segmentation) through Channable Insights identifies which products justify higher bids by clustering them into Stars, Potentials, Underperformers, and Invisibles based on actual performance. 

*When you scale into new markets or categories, Channable applies your optimization logic across the entire content ecosystem.*
## Up Next: Performance Max campaigns: How they fit into a scalable Shopping automation system
You've learned how to structure campaigns, set up feeds, optimize product data, and choose bidding strategies based on readiness. But there's another campaign type that changes how all of this works: Performance Max.

In the next chapter, we cover how Performance Max campaigns fit alongside Shopping campaigns, when they make sense given your account's readiness, and how to structure both campaign types so they complement each other rather than compete for the same conversions. 

Explore in depth guides that break down complex topics into clear actional insights. Our guides deliver step-by-step, expert tips, and educational resources to help you optimize performance, solve problems faster, and make smarter decisions.

Guides | Channable Blog

Google Shopping bidding strategies: Choosing the right approach for scalable performance

Google Shopping feed optimization improves product data quality after your feed is approved and campaigns are running. At this stage, the question shifts from “Is my feed live?” to “Is my product data good enough to win the right auctions consistently?”

Feed quality determines three things: 
1. How often Google displays your products
2. How accurately they match what people search for
3. Whether your bidding strategy gets clear signals or conflicting noise

When titles are vague, attributes are incomplete, or data is inconsistent, you're losing visibility and teaching algorithms the wrong patterns.

In this chapter, we focus on evaluating and improving feed quality after setup. You'll learn how to assess whether your product data supports performance at scale, identify the gaps that hurt visibility without triggering errors, and apply quality principles that make feeds competitive as catalogs grow.
## Key Takeaways 
- Google Shopping feed optimization refines product data quality after setup to improve visibility, relevance, and bidding effectiveness without requiring campaign restructuring or Merchant Center reconfiguration.
- Google evaluates feed quality through data completeness, accuracy, and freshness. These factors determine eligibility and how confidently products match relevant search queries.
- Common quality issues like incomplete attributes, vague titles, incorrect identifiers, and category mismatches pass approval but limit performance by reducing algorithmic confidence and search relevance.
- Feed optimization supports automation by providing clean, structured data that improves Smart Bidding learning, enables automatic scaling, and allows real-time responses to catalog changes.

## What Google Shopping feed optimization entail after setup
Google Shopping feed optimization refines the quality of product data that's already live and approved.

This means evaluating three areas continuously:
- **Attribute richness:** Are you providing enough context for Google to understand product differences and match them accurately to user intent?
- **Data clarity:** Do your titles, descriptions, and categories communicate consistently in ways that both algorithms and shoppers interpret the same way?
- **Signal quality:** Does your feed give automated bidding clean performance data, or are inconsistencies creating noise that slows learning?
## How Google evaluates feed quality in Google Shopping
Google uses three criteria to assess whether your product data is reliable enough to show confidently in search results: completeness, accuracy, and freshness. These factors determine how often your products appear and how well they match relevant search queries.
### Data completeness and required attributes
When Google scans your feed, it starts with a basic question: **Is there enough information here to display this product at all?**
To answer that, it checks for a core set of required attributes on every item. These  specific attributes tell Google what the product is, what users will see, and whether the offer is valid:
- Product ID
- Title and description
- Link and image link
- Price and availability
- Condition and brand

Google also uses additional attributes to refine its understanding. Details like color, size, material, pattern, gender, age group, and a precise Google product category help its systems interpret who the product is for and when it is relevant.
### Data accuracy and consistency
Once Google sees enough attributes to understand a product, it asks a second question: **Does this data line up with what’s live on your site?**

For **accuracy**, Google compares your feed to your landing pages. It checks whether the price, currency, availability, and key product claims in the feed match what a user sees after the click. Repeated discrepancies lead to disapproval or reduced visibility because the system cannot be confident it is showing correct information.

**Consistency** is the structural side of the same problem. Google processes your feed as structured data, so it expects the same attribute to behave the same way across your catalog. 

If colors, sizes, or materials are written in multiple formats or with conflicting values, Google doesn’t merge them into one neat concept. It sees them as different signals, which makes grouping, classification, and learning harder.
### Freshness and update frequency
Google expects your product data to track what’s happening on your site right now, especially for volatile attributes like price and availability. If your prices change daily but your feed only updates weekly, Google is repeatedly seeing outdated offers for the same product.

When that happens, Google starts to treat the feed as stale. Items with old prices, incorrect availability, or long periods without updates are more likely to be limited, disapproved, or shown less often because the system cannot trust that the offer is still valid for shoppers.

[A feed management tool](https://www.channable.com/products/product-feed-management-tool) lets you automate updates so Google Merchant Center pulls the latest product data without manual uploads. Frequent updates also improve how quickly new products appear in Google Shopping campaigns and how fast discontinued items stop showing, reducing wasted ad spend on products you can no longer fulfill.
## 4 Google Shopping feed quality issues that limit performance
These are the issues that do not necessarily trigger disapproval, but still drag down impression share, click quality, and conversion rates. 
### 1. Incomplete or inconsistent product data
Incomplete product data means optional attributes are missing, even though required fields are present,  so Google cannot match them confidently to high-intent searches.
Typical symptoms:
- Optional attributes such as **size, material, gender, age group, or capacity** are missing across large chunks of the catalog.
- The same attribute is expressed in **multiple ways**: “red,” “Red,” “brick red,” “bordeaux,” sitting side by side with no standard.
- Filters, labels, and custom segments in Google Ads feel **breakable** because the underlying data is messy.
That means your product shows up less often for the **most specific, profitable queries**. Your “solid wood coffee table 48 inches” buyer never sees you because your tables only have a title and a price, while competitors expose dimensions, material, and style in a structured way.
### 2. Low-quality titles and descriptions
**Google relies on your [titles and descriptions](https://support.google.com/merchants/answer/9479464?hl=en) to decide which search queries your ads receive impressions for and how those ads are constructed in the results.** If those fields are vague, promotional, or poorly structured, you lose relevance before bids even matter.

Here are some common patterns:
Titles are stuffed with **generic claims** (“Premium Quality,” “Best Seller,” “Limited Time Offer”) instead of clear product information.
Every title follows the same rigid pattern that only works for **branded searches** and ignores how people search when they do not know the brand.
Descriptions repeat **brand slogans** instead of exposing attributes, use cases, or key differentiators.
In your reports, everything looks compliant, yet click-through rates stay low, search terms are noisy, and competing feeds with better titles consistently win the high-value traffic.
### 3. Missing or incorrect product identifiers
**Identifiers are shortcuts that tell Google, “this product is the same as that one in your catalog.”**
When GTINs, MPNs, and brand fields are missing or wrong, you lose that shortcut. A single wrong GTIN can:
- Attach your ad to the wrong product details in Google’s ecosystem, so users see specifications or reviews that do not match your landing page.
- Depress conversion rates on affected SKUs because shoppers feel misled or confused.
- Trigger throttling or reduced competitiveness once Google detects the mismatch.
From a marketer’s perspective, **this looks like a cluster of products that never scale, despite healthy demand and competitive bids, because Google can’t confidently resolve which item you are actually selling.**
### 4. Category mismatches and unclear taxonomy
When your product categories do not align with how Google structures the catalog or how shoppers browse, your ads lose relevance and competitiveness.
A common failure is selecting a broad or adjacent category during setup because it feels “close enough.” For example, assigning decorative throw pillows to a bedding category instead of a decor category. 
The impact shows up in performance:
- Your ads receive fewer impressions in the filtered views and query clusters where those products actually belong.
- Benchmarking and competitive metrics look skewed because your products are compared against the wrong set of items.
- Entire ranges underperform, even when the demand and pricing are strong.
In practice, misaligned taxonomy keeps your products out of the most relevant Shopping contexts and hands that traffic to retailers who mapped their categories correctly.
## 3 Google Shopping feed optimization strategies for better visibility
Product titles, category selection, and image quality represent the highest-leverage improvements after your feed is live.
### Improve product titles and descriptions
Product titles are required for each product and serve as one of the most prominent parts of your ad or free listing. Google recommends using all 150 characters available. Put the most important details first, since users typically see only the first 70 or fewer characters, depending on screen size.

Effective titles clearly describe the product shown on your landing page. They distinguish between variants by adding specific details like color or size. For example, a product selling "Google T-Shirt, Red" needs both the descriptive title and the corresponding color attribute submitted separately. 

Avoid using capital letters for emphasis, foreign languages unless well understood, or extra white spaces that waste character limits. Product descriptions are required for all products, with Google recommending more than 200 characters and structured, well-formatted descriptions with bullet points and paragraphs.
### Use the right product categories and Google Shopping feed attributes
All products are automatically assigned a category from Google's product taxonomy. You can use this attribute to override Google's automatic categorization in specific cases. 

You must submit either the numeric ID or the full path of the product category as defined in Google's taxonomy, but not both. Being as specific as possible matters. An MP3 player charger should use "Electronics > Audio > Audio Accessories > MP3 Player Accessories" (ID: 232), not just "Electronics" (ID: 222).

Choose the category based on your product's main function. Even though an MP3 player might have other functions like a clock, its main function is as an MP3 player. So you would use "Electronics > Audio > Audio Players & Recorders > MP3 Players" (ID: 233).

For creating rich product description pages, Google recommends including more than five product details and as many as appropriate for each product. 
### Ensure images meet Google’s quality requirements
[Google requires](https://support.google.com/merchants/answer/6324350) a minimum image size of 100 x 100 pixels for non-apparel and 250 x 250 pixels for apparel. Images cannot exceed 64 megapixels or 16MB in file size. Google also recommends providing images at least 1500 x 1500 pixels. 

Images must accurately display the entire product, with minimal or no staging. You cannot use placeholders, generic graphics, illustrations, logos, or single-color squares unless the product falls into specific exempt categories like hardware, vehicles, or software. 

Promotional elements that cover the product get disapproved. This includes calls to action like "buy," price information, promotional text, watermarks, brand logos unless inherent to the product, or borders.

Google recommends that products occupy 75% to 90% of the image frame. So you should use solid white or transparent backgrounds in most cases. Each variant should have a unique image representing its distinguishing details. A green couch uses an image of the green couch, not the blue one. For apparel, show clothing worn by people without cropping the model's head or feet for full-body images.
## How feed optimization supports automation and scalability
Feed optimization determines whether automated bidding can learn effectively and whether your catalog can grow without constant manual fixes. 

- **Structured data for automated bidding**: Automated bidding strategies like Target ROAS and Maximize Conversion Value analyze product-level performance to predict conversions and adjust bids. Optimized feeds provide complete attributes, consistent formatting, and accurate categorization that allow bidding strategies to distinguish between different product types, margin tiers, and performance levels, then allocate budget accordingly.
- **Faster algorithm learning**: Smart Bidding requires conversion volume to optimize effectively, but feed quality determines how efficiently it uses that data. Optimized feeds with complete, consistently formatted attributes give algorithms structured inputs that reveal performance patterns faster, allowing the system to correlate specific product characteristics with conversion likelihood and shorten learning periods.
- **Automatic scaling without manual rework**: Optimized feeds apply consistent formatting, complete attributes, and accurate categories automatically through rules or structured imports. When you add new products, they inherit the same quality standards as existing items and enter campaigns ready to compete. The optimization work you do once applies to every product added afterward, allowing catalogs to expand without requiring individual product-level intervention.
- **Real-time response to catalog changes**: Campaigns adjust bids, pause out-of-stock items, or promote new arrivals automatically because the feed maintains quality standards through update cycles, letting automation respond to catalog changes without manual verification delays.
## How Channable helps teams optimize Google Shopping feeds at scale
As catalogs grow, maintaining attribute completeness, title formatting, and category accuracy manually becomes unsustainable. Channable's [Smart Attributes AI](https://www.channable.com/products/smart-attributes-ai) automatically generates missing product attributes like color, size, material, or brand, ensuring every product meets quality benchmarks without individual intervention. 

Plus, the [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor) ensures product images comply with Google Shopping requirements and adapts creatives based on feed events, seasonality, or promotional rules. And with [Channable Insights](https://www.channable.com/products/channable-insights), you can monitor product-level performance visibility and identify which feed improvements drive results and prioritize optimization efforts accordingly.

When Google updates requirements, competitive standards shift, or business priorities change, Channable helps you adjust optimization logic centrally and apply changes across your entire catalog instantly.


Google Shopping feed optimization: How to improve feed quality after setup

Google Shopping feed setup: Building the foundation for scalable campaigns

Google Shopping campaign structure: Building a scalable campaign hierarchy

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## The challenge of manual product attribute management
For eCommerce retailers, marketing agencies, and advertisers, accurate product listings are essential for success on marketplaces and ad platforms like [Google Ads](https://www.channable.com/products/ppc-tool/google-ads).
 
Yet, manually mapping and managing product attributes—like colors, materials, and keywords—has long been a bottleneck. It's time-consuming, error-prone, and inefficient.

The result?

- **Incomplete product listings** that fail to meet marketplace requirements.

- **Slower time-to-market**, delaying product visibility.

- **Limited scalability**, especially for large product catalogs.

Enter **Channable's Smart Attributes**, an eCommerce AI solution that automates attribute generation and ensures accurate, complete, and optimized listings while giving you full control.

## What is Channable’s Smart Attributes?
Channable’s [Smart Attributes](https://www.channable.com/products/smart-attributes-ai) is an AI-powered feature that simplifies attribute enrichment. It uses advanced algorithms to:

1. **Automatically generate missing product attributes** based on predefined input.

2. **Ensure accuracy** by allowing you to preview and validate AI-generated outputs.

3. **Continuously adapt to changes** in your product catalog.

4. **Streamline multilingual data** across 8 languages (EN, NL, DE, FR, ES, IT, DA, SV).

Whether you're managing hundreds or thousands of SKUs, this solution speeds up attribute mapping, enhances searchability, and improves overall data quality.

## Why accurate product listings matter
Having complete and optimized product attributes is no longer optional—it’s a necessity for visibility and sales.
![Smart Attribues_BLOG Images-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/dyoDE5oOQMigFsBkSzdg)

## Benefits of Smart Attributes:

- **Save time**: Automate attribute generation and eliminate tedious manual input.

- **Improve data quality**: Ensure attributes are accurate, complete, and error-free.

- **Increase visibility**: Enhance searchability on marketplaces and ads, leading to better customer engagement.

- **Maintain control**: Define input fields, preview results, and validate outputs before implementation.

## How does it work?

### 1. Define your inputs
Choose the specific fields from your product feed that Smart Attributes should analyze to generate information.

### 2. Generate and preview results
Run the AI model to enrich attributes like colors, materials, or keywords automatically. Preview the generated results before approving them for use.

### 3. Validate and control outputs
Channable’s integrated approval system allows you to validate outputs, ensuring they meet your quality standards.

### 4. Seamlessly integrate the results
Use the approved AI-generated attributes immediately across:

- **Product feeds**: Set up clean, complete feeds for advertising.

- **APIs**: Automate enriched product data distribution for marketplaces.

- **Ads campaigns**: Build optimized ad campaigns with generated keywords.
![Smart Attribues_BLOG Images-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2Eh5lHqYSf68ZamkbvgA)
## Real impact: Saving time and enhancing data quality
Whether you’re a small retailer or a large enterprise, Smart Attributes empowers you to:

- **Scale effortlessly** by automating attribute management for extensive catalogs.

- **Expand globally** with multilingual product data tailored for diverse markets.

- **Respond faster** to marketplace updates and new product launches.

### Take a Product Tour
Curious to see how Smart Attributes works in action? Take a self-guided product tour:
[Explore the Demo](https://democenter.channable.com/share/optytxhzidom)

## Why choose Channable?
Channable’s Smart Attributes is part of our broader AI-powered optimization suite, designed to streamline product data management, save time, and improve the quality of your listings. Available in our [Core Pro plan](https://www.channable.com/pricing), it’s a scalable solution tailored for growing businesses and agencies alike.

**Start automating your product attributes today and unlock the full potential of your eCommerce strategy!**


Effortless product attribute automation with Smart Attributes

Amazon’s marketplace provides many opportunities for sellers. With over **63%** of sellers recording profits in their first year. 

To join this growing number, every Amazon seller has a decision to make on how they’ll deliver orders to their customers. 

You have two options to choose from: **Fulfillment by Merchant** (FBM) and **Fulfillment by Amazon** (FBA).

This means you either manage the whole process on your own or pay Amazon to handle the operation for you. 

If you choose to do it by yourself, you will be part of the **Fulfillment by Merchant** (FBM) program. But if you let Amazon ship your products on your behalf, you will be using the **Fulfillment by Amazon** (FBA) model.

Both strategies have their pros and cons and can even be combined for different products in your catalog, so let's dive in and learn the differences.

![Fundamentals of Fulfillment by Amazon FBA.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Y5ygJMlIQyaKWVUlJ3oG)

## Fundamentals of Fulfillment by Amazon (FBA) program

In this model, Amazon offers to take the burden of storage, packaging, shipping, and assisting with customer service from the seller's shoulders with the **Fulfilled by Amazon **(FBA) program. That way sellers can focus on what they do best, selling

Globally **65%** of the top 10,000 sellers and **73%** in the United States, [deliver their products through](https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/) FBA. 

### Pros of Fulfillment by Amazon (FBA)

- FBA allows you to send your inventory to an Amazon warehouse. This saves you space, time, and operation costs. When a customer makes a purchase Amazon handles the shipping process.
- Amazon will handle the entire fulfillment so you can focus on sales and marketing.
- Amazon FBA also allows sellers to be eligible for Prime Shipping. Since Amazon handles everything, they can provide special delivery terms for their Prime customers. Business owners can leverage this opportunity to reach new customers.
- [Winning the Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales) is another benefit of enrolling in the FBA program. Fulfillment is a core variable for Buy Box competition. When Amazon handles this process, your chances of landing in the Buy Box are also positively affected.
- Amazon slightly favors sellers who use the FBA program on search results and SEO too. It’s not an official statement but products fulfilled through Amazon FBA tend to score higher on Amazon search engines.
- We mentioned it before but, one of the biggest pros of FBA is the customer service provided by Amazon. Customer satisfaction is key in eCommerce; leaving this management to Amazon could positively affect your reputation.

### Cons of Fulfillment by Amazon (FBA)

- Amazon charges a fulfillment fee and a monthly inventory storage fee from sellers who use the FBA program. 
- Small, widely desired, light products are more suitable for the FBA program than heavy, bulky, or spacious items. And this difference in volume affects your monthly rates. Because Amazon rents inventory spaces in their fulfillment centers.
- Since you give your inventory to Amazon, it will be harder for you to control your inventory and products. You can’t just simply visit your warehouse and make an inspection.
- Packaging and labeling standardization is one of the key things to consider when applying to Amazon FBA because it has strict qualifications on packaging and labeling of the products to accept them to the FBA.

![Basics of Fulfillment by Merchant FBM.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/x42aapHqSfuX01x04rJ8)

## Basics of Fulfillment by Merchant (FBM) program

When sellers decide to manage warehousing and fulfillment processes by themselves or with a 3rd party partner, they should select the **Fulfilled By Merchant** (FBM) program.

Previously referred to as Merchant Fulfilled Network (MFN), FBM enables sellers to have more control of their inventory. Control of your inventory also means lower fees to Amazon. But it’s always a matter of what suits your business best.

### Pros of Fulfillment by Merchant (FBM)

- Since you are handling all the processes after the order is created, you have more control over your products, inventory, and fulfillment process. It is easier for business owners to check their stock, and plan their restocking schedule. 
- You will be less affected by policy changes in the FBA program. Amazon could change the process and terms of the FBA program from time to time, but managing your fulfillment operation independently makes you unaffected by this.
- Fulfilled by Amazon program adds an extra fee to your operational costs. If your operational costs with FBM are lower than FBA’s fee, you could save some of your margins by choosing FBM.

### Cons of Fulfillment by Merchant (FBM) 

- Sellers who chose FBM and take part in Prime can choose the Seller Fulfilled Prime (SFP) program to offer Prime advantages to their customers. But Amazon’s standards are much tighter in SFP. To achieve this, sellers must follow strict requirements, such as 99% of the orders should be on time, the order cancellation rate should be lower than 0.5%, agreeing with Amazon’s Return Policy, and more. But this is not direct or convenient as Prime perks with the FBA program.
- Sellers who use FBM have much less power to get the Buy Box since Amazon prioritizes sellers who are enrolled in FBA. But SFP can slightly help to boost the chances of winning the Buy Box.
- FBM does not give a boost to sellers in their SEO ranking, unlike the FBA program. If you choose the FBM program, you will not be able to get an SEO boost from Amazon.
- With FBA, Amazon also manages customer service and returns by themselves. But with FBM, you need to handle those operations as well. This could be time-consuming for sellers but an opportunity to understand the customers’ pain points and needs. Business owners can gather real insights from this operation.

![Best fulfillment program for your eCommerce business.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/FISy0lbzT9W1drpks65N)

## Which option is best for your eCommerce business?

When you think about everything we summarized above, it really depends on your business model and goals. Because both have their advantages. 

If your eCommerce business reaches a certain maturity, you might consider choosing FBM to have more control. Or you might not want to manage warehouse operations and let Amazon do it. 

Adding Buy Box competition, Prime eligibility, SEO boost, and other perks into the mix, you’ll be able to select the best model for you. To sum everything up, check out the comparison table below.

<table markdown>
<tbody>
<tr>
<td style=""border: 1px solid #cccccc;"">Category</td>
<td style=""border: 1px solid #cccccc;"">Fulfillment by Amazon (FBA)</td>
<td style=""border: 1px solid #cccccc;"">Fulfillment by Merchant (FBM)</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Prime eligibility</td>
<td style=""border: 1px solid #cccccc;"">Instantly eligible</td>
<td style=""border: 1px solid #cccccc;"">Only available through Seller Fulfilled Prime</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Buy Box advantages</td>
<td style=""border: 1px solid #cccccc;"">Yes</td>
<td style=""border: 1px solid #cccccc;"">No</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">SEO boost</td>
<td style=""border: 1px solid #cccccc;"">Yes</td>
<td style=""border: 1px solid #cccccc;"">No</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Customer support</td>
<td style=""border: 1px solid #cccccc;"">Amazon handle the operation</td>
<td style=""border: 1px solid #cccccc;"">Seller handle the operation</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Refunds and returns</td>
<td style=""border: 1px solid #cccccc;"">Amazon handle the operation</td>
<td style=""border: 1px solid #cccccc;"">Seller handle the operation</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Performance metrics of the orders</td>
<td style=""border: 1px solid #cccccc;"">Amazon is responsible</td>
<td style=""border: 1px solid #cccccc;"">Seller is responsible</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Costs</td>
<td style=""border: 1px solid #cccccc;"">
- Seller pays for storage, fulfillment, and referral fee to Amazon
- Suits better for smaller and lighter items
- Storage fees increase during holiday season</td>
<td style=""border: 1px solid #cccccc;"">
- Seller only pays for a referral fee to Amazon
- A better option for heavy and oversized items.
- Some sellers have lower fulfillment costs than FBA</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Control over inventory</td>
<td style=""border: 1px solid #cccccc;"">No control at all</td>
<td style=""border: 1px solid #cccccc;"">Total control in every step</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Depth of Customer Experience</td>
<td style=""border: 1px solid #cccccc;"">Less control about the experience</td>
<td style=""border: 1px solid #cccccc;"">More control about the experience and touch points</td>
</tr>
<tr>
<td style=""border: 1px solid #cccccc;"">Packaging and labelling</td>
<td style=""border: 1px solid #cccccc;"">Strict rules to comply</td>
<td style=""border: 1px solid #cccccc;"">Less regulation, more freedom</td>
</tr>
</tbody> </table>

And when you want to control your whole inventory across channels, Channable is [here to help](https://www.channable.com/products/product-feed-management-tool). 

You can manage your product inventory across platforms and marketplaces from a single dashboard creating a seamless experience for all your ads.



Amazon FBA vs FBM: How to make the best decision for your business

In the dynamic realm of eCommerce and digital advertising, Jeff Cohen has emerged as a key figure, utilizing his extensive expertise to navigate the intricacies of Amazon Ads. 

Since his induction to Amazon in January 2022, Jeff has embarked on a global journey, sharing his insights into Amazon Ads technology and best practices.

His enthusiasm and expertise extend beyond the corporate sphere, evident in the creation of a thriving community within the Amazon Ads tech space. Notably, Jeff curates a weekly **[LinkedIn newsletter] (https://www.linkedin.com/newsletters/rad-behavior-covering-amazon-6907810785079496704)** , a trusted source for thousands of partners and advertisers seeking to remain informed in the fast-paced world of Amazon Ads.

His nuanced comprehension of ROI metrics, campaign structures, and adaptive strategies in the ever-evolving advertising landscape gave us a dialogue rich in both substance and practical application.

So let's jump into the world of Amazon Ads with Jeff and discuss some insights together.

## 1. In your opinion Jeff, what are the most significant challenges sellers face when running campaigns on Amazon Ads, and how would you address them? 

One of the challenges a brand faces when running campaigns is providing a return on investment (ROI) for ad spend. When you are focused on conversion campaigns, this ROI is often seen as  Advertising Cost of Sale (ACOS) or Total Advertising Cost of Sale (TACOS). 

These provide a  measurement that compares the cost of the campaigns to the conversions. As you move up the funnel to awareness and consideration, brands begin to look at Return on Ad Spend (ROAS)  which looks at how many dollars they are making for each dollar invested. 

![image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NAxQevjNQ0SrCZpgikNs)

While ROAS is a valid measurement it may not always provide the full picture of how your ads are performing. This is where new metrics like new-to-brand, video views, and other metrics can begin to demonstrate how a campaign can help drive new customers to your brand.  

## 2. Can you share a specific example of a successful campaign on Amazon Ads? What type of campaign structure was used to achieve the results?  

Amazon Ads system is robust to allow for different structures, this allows brands to set up what is best for them. While campaign structure may vary, one best practice that you want to remember when developing Sponsored Products campaigns is to: 

![image_02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TrMyFtlDTgaDeTmYlIrK) 

## 3. Amazon's advertising landscape is constantly evolving. How do you stay ahead of the curve and adapt your strategies to take advantage of emerging trends and opportunities? 

Technology is a great way to stay ahead of the evolving landscape as it provides a way for you to scale your advertising and manage larger campaigns. 

In addition, I recommend you keep up on industry trends via the **[Amazon Ads blog] (https://www.channable.com/blog/best-practices-creating-amazon-ads)** and learning console, they are great resources for learning.  

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://website-staging.channable.com/products/ppc-tool)

## 4. How do you see the role of insights and analytics for campaigns on Amazon Ads? What specific metrics and KPIs would you prioritize, and how do you use them to refine your strategies? 

Insights and analytics are critical for any business, not just Amazon Ads. The specific metrics will vary based on the goals you are trying to accomplish. 

My recommendation is that you spend time during the planning phase to really understand what action you are trying to drive, then you can select metrics and KPIs that would signal you are encouraging the right behavior. 

For example, if your product detail page is converting well and you want to increase traffic, you may look at impressions to help increase the number of shoppers who view your product.

## 5. What strategies do you recommend for optimizing product listings to complement campaigns on Amazon Ads and enhance the overall shopping experience for customers? 

Your product listings should always be optimized for the shopper, not the campaign. Put yourself in the shoes of your shopper, and use terms they are familiar with.
 
Provide details about your product that demonstrate the value a consumer will get. Always work backward from the customer and ensure they are getting the right experience on your listings. 

![image_03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4BZvwsX3QDKIaw2j3DHQ) 

## 6. How important are customer reviews and feedback in the context of Amazon Ads, and what strategies can be implemented to help improve review ratings and credibility? 

Shoppers look to reviews as a way to learn about your product. The best strategy to improve  reviews is to listen when customers provide feedback and make product improvements  

## 7. Amazon Prime Day and holiday seasons are critical for sales. What strategies would you propose to capitalize on these peak shopping periods and stand out? 

When you think of an event, like Prime Day, break the event into three phases. The lead-in phase is the time before the event. This is your opportunity to warm up your campaigns,  engage with new audiences, and look for signals that could indicate shoppers are interested in your product. 


![image_04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6AKtW1aeSByyyMNlwAID)  

The second phase is the actual event, it is recommended that you manage your budgets during the event to ensure you don’t run out. This will also help to maximize your exposure. 

Finally, don’t forget about the lead-out phase, which is the period after the event. This is a great chance to re-engage with shoppers who showed intent but didn’t buy.  

## 8. How important is brand consistency in Amazon Ads? What strategies can businesses employ to maintain a strong and consistent brand presence across their product listings and ads? 

It’s important that shoppers see a consistent look and feel from your brand across Amazon as well as your direct-to-consumer shopping site. This instills confidence that they are getting the product they are looking for. 

Amazon Ads has a store feature that allows you to build out a  “mini-site” that can provide a custom look and feel for your brand, allowing you to tell your brand story and build trust with shoppers.  

## 9. What strategies would you recommend to maximize ad spend efficiency while still achieving desired results in competitive categories? 

When starting a new campaign, I always recommend you employ a test-and-learn mentality. This allows you to set goals, start with a budget you’re comfortable with, and then grow as you see the results you desire. 

Campaigns need ongoing care- make sure you determine what metrics you are going to follow and set a floor. This ensures you let your campaigns develop without making any knee-jerk reactions. 

## 10. From Amazon’s point of view, what role does automation play for Amazon Ads?  

Amazon Ads makes all of our technology available via an **[API] (https://www.channable.com/products/marketplace-integrator)** so that our technology providers can build upon the tools we have created. For many of our tool providers, automation provides a  way to scale advertising in an efficient and effective manner.
  
## 11. What is a good practice when it comes to a seller scaling their Amazon Advertising efforts? How can they best grow and expand on Amazon? 

Amazon Ads has many tools that you can use to increase the exposure of your brand to new shoppers. As you expand you may want to consider some features like Amazon Posts and Amazon Stores which help to build followers.

![image_05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/hDm5Bd0NQU60Y9hUyc8D) 

Brands should also take advantage of A+ content and video as a way to further demonstrate product value. All of these products are free and many have templates available. 

Amazon Ads provides opportunities to remarket and engage new audiences via Sponsored Brands and Sponsored Display. These tools help you reach shoppers who may be interested in your product.  

## 12. Thank you for all the insights and strategies from this session. As we close, are there any last thoughts or topics you would like to share with our audience? 

The advice I give the most is 1) be patient and 2) be prepared to learn. Advertising properly takes time, ensuring you are delivering the right message to the right signals and engaging with shoppers who may be interested in your product.

![image_06.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zQEPlErmTHqs97iNovd5) 

The process requires a learning curve and, as mentioned earlier, things are always changing. 

>An ad that didn’t work for you six months ago may be perfect for you today. 

Brands that are always testing and learning are the ones that can maximize their return as the industry evolves. 


Amazon, automation, and the multichannel mix - an interview with Jeff Cohen 

[Miravia](https://www.miravia.es/) is a relatively new marketplace that launched in the Spanish market in November 2022. Since then, its growth has been unstoppable, becoming one of the most popular apps in Spain. 

Although the original idea was to focus on products within the fashion and beauty sectors, they have gradually incorporated new categories, making the marketplace increasingly comprehensive. However, their focus remains on lifestyle products. 

Miravia aims to bring together brands, consumers, and content creators in one space, fostering innovation. Among its standout features are the production of exclusive content by influencers and virtual tools to try out products. 

With a value proposition centered on experience and lifestyle, the products offered are oriented towards the mid to high-end market. The target audience consists of young Spanish consumers, aged 18 to 35. Miravia aims to provide a unique shopping experience, offering access to the latest trends in fashion, beauty, and lifestyle. To achieve this, the platform includes tools that allow brands to customize their stores, special campaigns to drive traffic to the marketplace, and integrated logistics. 

Miravia seeks to captivate Spanish consumers with high-quality products and connect customers and sellers in an advanced way. The platform is committed to supporting local sellers and Spanish brands in their digital expansion. Many renowned brands have already joined this initiative that promises to make a big impact, including Disney, Cecotec, Lego, Samsung, Dyson, L’Oreal Paris, Nivea, Braun, and Garnier.

## Why should you consider selling in Miravia? 
Here are a few reasons to add Miravia to the list of marketplaces you could start selling. 

## 2023, Miravia's first full year in the Spanish market, is a year full of great achievements: 

- TOP 5 in eCommerce platforms in the Spanish market
- ‘Marketplace Revelation 2023’ award 
- Most downloaded app for over 7 months in the shopping category
- TOP 3 highest-rated app
- TOP 5 most used app
- Exponential growth since December 2022
- Over 8,000 sellers and 800 brands selling through Official Store

![Promociones-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpQDNfeRTt2nNWQQhNQy)

## Take advantage of the buzz this Marketplace is generating
As we mentioned earlier, Miravia is the talk of the town. One of the main reasons is due to the significant investment made by the Alibaba group for its launch. Therefore, if we add the lack of competition to the strong advertising investment being made, we have the perfect combination to decide to sell on Miravia.

## Improve your visibility as a local brand
One of Miravia's objectives is to offer more visibility to local sellers and national brands. One way to achieve this is by providing the possibility of creating official stores, where brands can design their own stores or virtual showcases, allowing all the products of a particular brand to be found in one place. Needless to say, this offers extra visibility to brands compared to retailers or intermediaries.

These official stores make navigation within the products of the same brand much easier, creating a more personalized and unified shopping experience.

Moreover, as Jorge Peláez, CEO of Farma2go, mentions in the following success story, Miravia gives much more visibility to the seller. In other marketplaces, the seller is much more unnoticed, and the purchase is practically anonymous. However, on Miravia, the seller has much more prominence.

![Farma2go-vendiendo-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/blqFf8MR56MrbFBgmIyQ)

## Including your product catalog on Miravia has no fixed cost
If you want to sell on Miravia, there will be no fixed costs associated. You will only pay commissions on what you sell, and these commissions are cheaper than on other major marketplaces. They range from 6% to 15% depending on the category and the type of seller. This allows you to try the platform without fixed costs and without needing to invest a lot of money.

Additionally, they offer the option to handle logistics (Delivery by Miravia), which can be a more convenient option for many sellers. In fact, this is the default option offered.

## Official Store or Marketplace: which type of store to choose?
To sell on Miravia, you should keep in mind that there are two types of stores:

1. Mall or Official Store: This type of store is exclusively for brands. Therefore, if you are not the brand owner or do not have exclusive distribution rights, this option is not for you.
![Tienda-oficial-en-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/rrmMJiLuT9KwYA1eWm26)

2. Marketplace: This is the model we can find in other marketplaces like Amazon. It is designed for multi-brand sellers.

## What types of logistics does Miravia offer?
Like most marketplaces, Miravia offers two types of logistics channels:

1. Delivery by Miravia (DBM): In this case, Miravia takes care of the shipping, ensuring an excellent experience for both sellers and buyers.
2. Delivery by Seller (DBS): Here, the Miravia Seller is responsible for the shipping. It is important to ensure good service to avoid penalties from the marketplace. This logistics model must be authorized by the marketplace and is primarily intended for sellers of bulky, heavy products or those containing hazardous materials.
3. Logistics by Miravia (LDM): This is the platform's fulfillment model launched at the end of 2023. This model has been increasingly prioritized since the beginning of the year and has numerous advantages:

- Better organic positioning in search results
- Operational cost efficiency through Miravia's warehouse with very competitive storage and shipping rates
- Free and environmentally friendly packaging
- Compensation insurance (up to €2000 per product)
- Optional services: bubble wrap, relabeling, withdrawal, etc.
- For consumers, delivery is improved in many cases (2 business days in the peninsula and 1 business day in Madrid), with free shipping and the option to choose between home delivery or collection points.

![Logística-Miravia-min.jpeg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6z3ieADlRxKj4khxZAA0)

To sell on Miravia, the options recommended by the marketplace itself are DBM and LDM. Additionally, these offer the most advantages:

- Miravia covers part of the shipping costs, especially resulting in a very competitive rate in the 0-5kg range.
- They take care of collecting the package from the seller's warehouse in the peninsula.
- You can create orders before 23:00 and they will collect them the next day.
- Deliveries are made within 24-48 hours.
- Sellers are not responsible for logistics disputes. Miravia takes responsibility.

## I want to start selling on Miravia. What are the first steps to follow?

The registration process to become a Miravia Seller is very simple.
1. First, you need to fill out the [following registration form](https://sell.miravia.es/home?source=pship_Channable).
2. Validation of your business. As mentioned before, there are two types of stores on Miravia: marketplace or official store. Depending on the one you choose, the documentation you need to provide will be different. Miravia will review all the information to ensure that your products fit with the platform. They will also evaluate your experience selling online.
3. Brand registration. To protect your products, it is important to register them as a brand. If you are not the brand owner but a distributor, you will need to prove that you have authorization from the brand to sell its products.
4. Setting up your store. Once you have been accepted as a Miravia Seller, you can start setting up your store. You will have an account manager to help you with all the steps you need to follow within the marketplace.

## How to integrate your catalog with Miravia
A fundamental step when selling on Miravia and setting up your store is integrating your catalog with this marketplace.

There are different ways to do this. You can do it manually or through one of the modules offered by your CMS. However, we warn you that these options will neither be the easiest to implement nor will they yield the best results.

There is also a way to integrate, optimize, and synchronize the catalog with Miravia automatically. At Channable, we have developed catalog integration with Miravia so that you can manage your catalog and orders centrally and without complications.

## How to configure your catalog with Miravia using Channable
Once you are a Miravia Seller, you can connect your catalog to Miravia through our [API connection](https://www.channable.com/products/marketplace-integrator).

## What to consider during the Miravia catalog configuration

- Categorize your products correctly. It is essential that your products appear in the correct category. To do this, you need to map your categories to those of Miravia. It sounds complicated, but you can do it in a few clicks.
- Optimize your product listing information. If you want your products to stand out from the competition and be attractive, you need to optimize your catalog information. You can use Channable's cause-effect rules for this. These rules allow you to filter products you don't want to sell, improve product descriptions and titles, modify prices, and much more.
- Pay special attention to photos. Miravia is very demanding with the quality of images and very strict with their dimensions.

Once the listing is configured, you can start sending products to Miravia. If there is any error in the product publication, a description of the error will appear, which you must resolve in the rules.

## Order connection with Miravia
To sell on Miravia, in addition to integrating your catalog with Miravia, it is also essential to add the order connection. This will allow you to manage all the orders coming from Miravia directly from the backend of your online store (regardless of whether it is developed with Magento, Shopify, or PrestaShop).

By managing all orders from a single place (you can use the order connection for other marketplaces like Amazon or Zalando, for example), you will maintain better control over your orders, save time managing them, and keep your stock synchronized with Miravia.

## Tips for selling on Miravia more organically
Miravia is a marketplace based on listings, so each seller has a different product page. Therefore, who will have greater visibility in search results? Of course, the one with the most optimized product page.

What kind of improvements can you make on the product page to [stand out and surpass the competition](https://www.channable.com/blog/mastering-marketplace-dynamics)?
- Avoid stockouts by keeping the catalog constantly synchronized.
- Group products with variants. This is especially important in categories like fashion, where it is recommended to group them by sizes and colors.
- Optimize the titles. Miravia allows titles of up to 250 characters. Pay attention to their structure, always adding relevant information such as the brand, model, and other attributes that help describe the product in more detail.
- Use attributes to enrich the product listings. Having them well-mapped will allow buyers to find your products using Miravia's search filters.
- Offer the best price.
- Ensure good ratios in the logistics service.
- Provide the best sales and after-sales management to guarantee positive user reviews.
- And last (but not least), strive to have the best decoration in your official store. It is your storefront within Miravia, don't forget that.

## Marketing Tools
Using marketing tools on Miravia is key to increasing the visibility of your products. These tools are diverse and through them, sellers have the opportunity to highlight new products, offer special discounts, or feature best-selling products. All these tools are available in the Seller Center (Marketing section). The types of tools available are:

- Store Promotion: Discounts on the entire catalog or part of the catalog where the seller has freedom over the percentage and the period. These discounts can be direct on the price or through coupons (regular or for new buyers). These promotions help increase the total basket and/or conversion rate.
- Launch Price: A tool to boost visibility and traffic for new products to start gaining better positioning.
- Miravia Campaigns: The best way to increase visibility and generate good performance metrics like reviews. These campaigns are divided according to their importance:
1. Mega: Special dates like Black Friday, Christmas, Summer Sales are part of this type of campaign. They are the most important campaigns on the platform.
2. A+: Also very relevant campaigns that include a variety of categories.
3. A: Focused on a specific category or brand launch.

- Sponsored Ads: Since the end of May, Miravia has a tool to position your products non-organically. This module is available to all sellers and among the benefits of using it are: increasing brand and/or product awareness, boosting sales, making decisions based on data through result monitoring, pay-per-click only, automation, and simplicity. There are three types of campaigns:

1. Automated: Choose a daily budget and the bid you consider competitive.
2. Specific Products: Select products manually, and the system chooses the most competitive bid for the seller.
3. Manual: The seller can create campaigns manually, selecting products and bids most convenient for them. 

One of its advantages is that it allows organizing campaigns to be more personalized as needed. One of the most important aspects of these tools is that Miravia offers you an 'Exclusive Dashboard' where you can analyze the most important metrics of your store and products so that sellers can make data-driven decisions.

## Miravia Academy
In the Seller Center, sellers have access to a training center called Miravia Academy, available to all sellers, where you can find all kinds of content from webinars and tutorials to infographics to become an expert on the platform.

## Could Miravia be relevant for a European Seller?
The answer is yes, for some months now, sellers/brands from the following countries can open a store on Miravia: France, Italy, Portugal, Netherlands, Belgium, Poland, Italy, Ireland.

Currently, Miravia is only available to Spanish consumers, but the Spanish market has shown exponential growth, up to 20% year after year in recent years, unlike the European market which has stagnated. Additionally, the Spanish market is worth over 40 billion euros, with an internet penetration rate of 90%. The age group that shops online the most is 16-34, which coincides with Miravia's target audience. Spanish consumers place an average of 4.7 orders per month, and more than 62% use marketplaces to search for products, with eight out of ten purchasing through these channels. This makes it a market with favorable conditions.

For these types of sellers, last-mile logistics becomes critical. Therefore, these sellers can activate our fulfillment service (LDM) as long as they verify that they have a Spanish VAT or operate through their own logistics (DBS) from their warehouses. In this regard, all we require is that the order preparation should be completed within 24 business hours and shipping time should be within a maximum of 5 days. We are increasingly seeing success stories from sellers in these countries and across various categories.

## Want to start selling on Miravia now?
If you want to know more details about our integration with this new marketplace, we encourage you to [request a demo with one of our experts](https://www.channable.com/demo). Or if you prefer, you can also [create a trial account in the tool](https://www.channable.com/signup).

How to Start Selling on Miravia

Are you looking for a way to help your [Google Shopping ads](https://www.channable.com/blog/google-shopping-ads) stand out and make your products come to life? That’s what the Google Shopping Lifestyle Image Link attribute is all about!

In this article we explain what the Google Shopping Lifestyle Image Link is, why it’s so important and how it can help your ads perform better.

## What is Google Shopping Lifestyle Image Link?
The Google Shopping Lifestyle Image Link lets you incorporate high-quality, engaging images to [make your Google Shopping ads more effective](https://www.channable.com/blog/blog-how-to-successfully-advertize-google-shopping) by showcasing your products in real-life contexts. Unlike standard product images with plain backgrounds, lifestyle images present products in dynamic settings, helping potential customers envision how the product can fit into their own lives.

### Why is it important?
Lifestyle images are crucial to your Google Shopping ad campaigns because they:

- **Attract attention**: High-quality, context-rich images are more appealing and stand out among plain product images.
- **Tell a story**: They provide context, inviting the customer to imagine what it would be like to own or use the product.
- **Boost engagement**: Engaging visuals increase click-through rates and conversions.

Studies have shown that [emotionally engaged customers have an average of 306% higher customer lifetime value (CLV)](https://www.prnewswire.com/news-releases/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html). Lifestyle images help in creating these emotional connections by telling compelling stories that resonate with customers. For example, consider the emotional impact of displaying a plain barbecue grill against a white background versus showing a family spending quality time together with the grill. The second image – the lifestyle image – creates a much stronger emotional impact.

## 5 best practices for using Google Shopping Lifestyle Image Link
The Google Shopping Lifestyle Image Link gives your ads an opportunity to connect with potential customers on an emotional level. To get the most out of it, here are 5 important best practices to keep in mind:

### 1. Use high-quality images
Ensure your images are high-resolution and professionally shot. High-quality images reflect well on your brand and significantly improve customer perception. Poorly composed images can harm your brand’s credibility and deter potential customers. 

Google Shopping recommends using lifestyle images with a minimum resolution of 600 x 600 and aspect ratio between 2:0 and 2:3. Use your largest, highest-resolution images for the lifestyle images link (up to 64 megapixels or 16 MB file size).

**When uploading lifestyle images to Google Shopping, make sure to use the supported file formats:**

- GIF (.gif)
- JPEG (.jpg/.jpeg)
- PNG (.png)
- BMP (.bmp)
- TIFF (.tif/.tiff)

### 2. Ensure relevance
Lifestyle images are more effective when they present your products in real-world settings rather than against plain white backgrounds. Choose images that showcase your product being used or presented in a natural environment. This approach helps your products stand out by providing context and making them more relatable and visually appealing.

For instance, camping gear should be shown in a camping environment. This relevance helps customers quickly understand how the product fits into their lives and meets their needs.

### 3. Maintain consistency
Keep a consistent style across all your lifestyle images to create a cohesive brand image. Consistency in photography style, color palette and overall aesthetic builds brand recognition and trust, ensuring your marketing materials look unified and professional.

### 4. Focus on the product
While the background and setting are important, the product should remain the main focus. Ensure the product is clearly visible and prominently placed within the image. Avoid busy backgrounds that distract from the main item.

### 5. Optimize for mobile
Mobile shopping continues to rise. By 2027, [62% of all online sales will be completed via a mobile device](https://www.forbes.com/advisor/business/ecommerce-statistics/). This is why it’s so important to make sure your ad images are optimized for viewing on smaller screens. Test images on different screen sizes to ensure they remain clear and high-quality. Compress high-resolution images to maintain quality while minimizing load times.
![Image_01 (8).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/P3VdmcgSRxZFNI99DlNu)

## Add a Google Shopping Lifestyle Image Link in 3 steps
Adding a lifestyle image link to your Google Shopping feed is straightforward. Here’s how to do it:
Prepare your image: Create a high-quality lifestyle image that meets Google’s specifications.
Upload to your website: Host the image on your website or a reliable third-party service.
Add the link to your feed: In your product feed, add the URL of the lifestyle image to the appropriate attribute: (lifestyle_image_link).
![Image_02 (6).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YpDzgeeSRziXrZvWtgzm)

## Engage with customers through lifestyle images
The [Google Shopping](https://www.channable.com/integrations/google-shopping) Lifestyle Image Link is a powerful feature that can significantly enhance the appeal and performance of your product listings. By following best practices, you can create engaging, high-quality visuals that capture attention, drive conversions and even increase customer lifetime value.

Maximize the impact of your Google Shopping ads by integrating lifestyle images. As a result, you’ll offer customers a more engaging shopping experience that will help connect them with your brand and keep them coming back for repeat business.

Maximize ad performance with Google Shopping Lifestyle Image Links

eCommerce growth surged, cementing new digital habits. Data shows that the number of users is expected to amount to [3.6 billion by 2029](https://www.statista.com/outlook/emo/ecommerce/worldwide), and global eCommerce sales are expected to exceed [10.4 trillion U.S. dollars by 2028](https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/). 

In other words, it’s an exciting time to be operating in the eCommerce space. The question is: how can your eCommerce agency get a bigger piece of the pie? 

There’s fierce competition brewing among eCommerce agencies. The barrier to entry is low due to accessible tools and platforms, as well as the growing demand for eCommerce services. To help you navigate the new landscape, we explore the trends and strategies that may hint at the next eCommerce battleground. Let’s dive in. 

## Tips & strategies to drive eCommerce agency profitability in 2025
What are the emerging trends, what tactics do eCommerce agencies use, and how can you cash in on the eCommerce boom? Here are some of the strategies that can help eCommerce agencies drive profitability. 

### 1. Specialized agencies vs. full-service agencies
The number of eCommerce agencies offering specialized services is growing by the day. The reason? The advantage of niche expertise. Agencies have recognized the importance of a unique offering in order to stand out. 

**How to do it?**

- **Build expertise in one area**: Whether you focus on a specific platform, such as Shopify or Magento, or you choose a specific industry, such as fashion or furniture, having expertise in the area will help you land more clients who are looking for an experienced eCommerce agency.
 
- **Create a strong positioning**: Imagine being recognized as the best CRO agency or the go-to agency for global expansion. Having a strong positioning is the key to becoming recognizable.
 
- **Deliver high-quality service in your area of expertise**: Choosing a niche is not enough. You need to excel in what you do and walk the walk instead of talk the talk.  

### 2. Use the power of automation
Retailers are constantly on a quest to improve efficiency, and automation plays a big role. That’s why eCommerce agencies implementing automation as part of their processes will have a significant competitive advantage. Automation frees up time, allowing you to focus on higher-leverage tasks. 
![Image2 (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9b513owb6lq0kw4wzcbinn0)
**How to do it?**

- **Automate feed management**: Automation in feed management helps ensure products are correctly listed, optimized, and synced across platforms. This is crucial for eCommerce agencies that manage multiple clients with large inventories or operate across several sales channels such as Google Shopping, Facebook, Amazon, etc.
 
- **Optimize campaign performance with centralized workflows**: Get [real-time data](https://www.channable.com/products/channable-insights) on how your clients’ products perform and optimize campaign goals based on ROAS, POAS, or CPS.

- **Use the power of rules to automatically set up PPC campaigns, ad groups, ads, and keywords**: Automatically optimize your [PPC campaigns](https://www.channable.com/products/ppc-tool) by dynamically inserting feed keywords to achieve greater relevance, improved click-through rates, and higher ROI.

### 3. Adopt the retainer model
Instead of chasing clients and dealing with unpredictable revenue, why not build a foundation of stability and recurring income? It’s all about shifting from short-term wins to long-term partnerships. Think of yourself as an extension of your client’s team, not just a vendor.

**How to do it?**

- **Define retainer services**: Create clear, valuable service packages (e.g., ongoing e-store management, advertising, SEO) with tiered pricing and defined deliverables.

- **Establish regular communication**: Set up frequent check-ins, performance reviews, and automated reporting to keep clients engaged and informed.

- **Focus on client retention and upselling**: Continuously deliver value, identify opportunities for upselling, and offer exclusive perks to encourage long-term partnerships.

- **Streamline with automation**: Use automation tools for reporting, invoicing, and task management to save time and scale efficiently.

### 4. Implement AI to increase efficiency
We already know the world is going digital, but over the past few years, it’s become a lot more intelligent, too. To stay ahead of the curve, you need to embrace artificial intelligence in your day-to-day work. 
![image3 (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9b51402b8cz07uxl5btpawe)
**How to do it?** 

- **Automate the generation of missing product attributes with [AI-powered attribute enrichment](https://www.channable.com/blog/ai-smart-attributes-product-listings)**: Use AI to automatically generate missing attributes, saving you time and ensuring your clients’ feeds are always complete and compliant.

- **Use an AI social media post generator**: Speed up the content creation process with AI to craft scroll-stopping posts for your clients across platforms.

- **Optimize product photography with AI image tools**: AI tools can automatically enhance product photos, adjusting lighting, background, and even resizing them to fit each platform’s specifications.
 
- **Use AI video generator for eCommerce marketing videos**: AI can whip up professional-grade product videos in minutes, helping you scale video content production for your clients. 

### 5. Front loading more work early on
Leading eCommerce agencies know that investing the time upfront, whether it’s optimizing workflows or diving deep into strategy, pays off in the long run. By tackling the heavy lifting in the beginning, you’re setting yourself (and your clients) up for success.  

*“Front loading works great in SEO because it breaks the stigma that SEO takes too long.” - [Kai Cromwell](https://x.com/KaiCromwell)*

**How to do it?**

- **Build robust foundations early**: Invest time upfront in detailed market research, solid strategy development, and optimizing product feeds—setting yourself up for smooth execution down the line.

- **Create scalable systems**: Automate repetitive tasks (like reporting, inventory updates, and ad management) early so you can scale without burning out or missing deadlines later.

- **Maximize client onboarding**: Start with comprehensive onboarding to align on goals, gather all necessary assets, and build strong working relationships. This will ensure a smooth partnership that pays dividends over time.

### 6. Offer/service stacking 
Service stacking is a no-brainer way to boost your revenue by layering new, high-value services on top of what you're already offering. This gives your existing clients more value—and you get more profit. 

**How to do it?**

- **Create bundles**: Service stacking and specialization don’t need to be at odds. Approach bundles in a way that emphasizes your expertise and the synergy between services you already excel at. For example, you can offer complementary services like paid ads and landing page optimization.

- **Upsell data-driven insights**: Add premium analytics or reporting packages to your existing services.

- **Offer ongoing optimization packages**: Set up monthly or quarterly optimization services (SEO audits, ad performance reviews, etc.) to keep clients improving year-round while boosting your agency’s monthly recurring revenue.

### 7. Whitelabel 
Do you want to scale your business without dealing with the client side of things? It’s possible. Enter whitelabeling—delivering outstanding services to other agencies that they later sell to clients. This will allow you to run on higher margins without having to spend hours on client communication.

**How to do it?**

- **Leverage your expertise**: Package your specialized eCommerce services (like SEO, paid ads, or content creation) and offer them as whitelabel solutions to other agencies.

- **Focus on high-value services**: Choose services that don’t require constant client interaction, like data analysis, optimization, or automation.

- **Automate client deliverables**: Set up systems that automatically deliver reports, updates, and results to your partner agencies so you can focus on the work, not the communication.

## Driving profitability as an eCommerce agency in 2025
And there you have it—seven strategies to drive profitability in 2025 and beyond. The horizon’s looking promising for eCommerce agencies. However, in order to capitalize on the potential, eCommerce agencies must keep a pulse on the new business landscape fueled by AI and automation. 
![image4 (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm9b5130yb6am07w51os7jcqj)
Ready to optimize your clients’ campaigns with powerful automation and actionable insights. [Try Channable for free](https://www.channable.com/signup).

What the best eCommerce agencies are doing to drive profitability in 2025

Take control of your multichannel orders with Channable. Automate workflows, sync inventory, and manage everything from one powerful platform.

You’re checking an order from eBay when a low-stock warning pops up on Shopify. At the same time, a customer calls to ask about a missing package. You click through tabs, download a spreadsheet, and hope all the information is still accurate.

That’s what multichannel retail often looks like. Nothing is broken, but nothing talks to each other either. And when stock numbers are off or shipping data lags, even small issues turn into support tickets.

Channable connects the dots. It lets you collect orders from all your sales channels and send them where they need to go; no need to rebuild your entire setup.

This guide breaks down the operational headaches that come with selling across platforms, and shows how to run things more cleanly, from the first click to final delivery.

## The challenges of multichannel order management today
If left unstructured, multichannel order management can quickly turn your online store into a source of constant stress. The pressure is expected to increase as Amazon France's compound annual growth rate (CAGR), the market leader, is expected to reach [8.2%](https://www.business.com/articles/10-of-the-largest-ecommerce-markets-in-the-world-b/) between 2024 and 2029.

## Fragmented logistics often means costly errors
When you're selling across multiple channels, order processing can become the main bottleneck in your business. A marketplace, your own website, a couple of social platforms and suddenly, you're dealing with the reality of multichannel order flow. Every new order triggers a series of actions spread across tools that rarely speak the same language.

One of the first pain points is scattered data. An order placed on Amazon won’t always update your stock levels on PrestaShop, Shopify, or on other marketplaces. Even a minor delay or mismatch can lead to overselling, missed shipments; and then this impacts your seller rating and makes marketplaces buyers trust you less. 

## Manual handling doesn't scale
Some sellers still copy order details by hand, bouncing between tools to make sure everything lines up. That kind of routine might hold together while volumes stay low. But as soon as the catalog gets bigger or marketplaces pile up, it starts to wear thin.

Consider a seller active on both Amazon and Cdiscount. Every order has to be entered into Shopify manually which includes customer details, product, codes, quantities. Errors creep in fast. A typo in a postal code or a mismatch between product variants can derail fulfillment and lead to returns.
And without a shared system to track progress, the picture gets even murkier. 

One team checks delivery updates in a spreadsheet. Another handles refunds in a separate tool. There’s no single place to see what’s been sent, what’s pending, or where something went wrong.

## Merchants transforming their order operations with Channable
Some retailers have already streamlined their multichannel order flow with Channable and they’re seeing real impact on how they work every day. Our multichannel platform for e-commerce helps them [keep track of large volumes of orders and product information across multiple marketplaces](https://www.channable.com/products/marketplace-integrator), And of course, you keep control or visibility.

One example is [Plants Online](https://www.channable.com/success-stories/plants-online-success-story-marketplaces), a company in the gardening sector. With thousands of product listings and growing sales, their manual workflow couldn’t keep up. Integrating Channable allowed them to double their daily order volume. Orders are now routed directly into their internal management system, with better visibility over lead times and outbound flows.

This case highlights a clear reality: automation doesn’t replace your team, it empowers them. Channable helps agile, resource-conscious businesses professionalize their logistics while staying flexible.

## Why your order management improves the moment you centralize with Channable
When all your orders land in the same place, everything runs more smoothly. You can track what’s confirmed, what’s shipping, and what still needs attention without jumping between systems.
- You respond to orders faster, whether they come from a marketplace or your own store.
- You reduce stock errors with automatic inventory updates triggered as soon as an order is placed.
- You access your entire inventory in one place, with a clear overview of stock levels by channel.
- You manage lead times, logistics SLAs, and returns more easily no matter how complex your setup.
- You track all orders centrally, without needing to check each sales platform manually.
- You improve communication with customers by sending shipping updates.

Thus, it secures your workflows while keeping them agile, which boosts both service quality and long-term reliability.

## How to roll out Channable for multichannel order management
An order connection enables the synchronization of orders from various marketplaces directly into your e-commerce platform. This integration not only allows for the efficient handling of orders but also ensures that shipment and tracking information is communicated back to the marketplace, keeping stock levels adjusted in real-time. How to get started in Channable?

1. Activate the order connection add-on for your marketplace in your Channable account.
2. Connect Channable order management to your built-in e-commerce platform’s store.
3. Set up order exports to your e-commerce platforms (PrestaShop, Shopify or WooCommerce).
4. If you use multiple transporters, you can set up transporter mappings and create rules based on tracking code patterns. 
5. Add shipping and tracking information, if needed, to automatically relay those details to the marketplace.
6. For custom setups, use Channable’s dedicated order [API to connect directly to your internal system](https://helpcenter.channable.com/hc/en-us/articles/360011209639-Using-the-Channable-API-for-an-order-connection).

You don’t need to be technical to get started. The layout is straightforward, and key actions are clearly labeled. Once your setup is complete, you can check order progress, update shipment info, or adjust your workflows.

## Take back control of your orders and scale with confidence
When your business operates across multiple channels, centralizing your order management makes daily operations far more manageable. With Channable, you can route orders from marketplaces like Amazon, Cdiscount, eBay, or Leroy Merlin into your e-commerce platform like WooCommerce, Prestashop, Shopify or Magento. Each order includes the right tracking info, carrier codes, and status updates, ready for fulfillment.

You spend less time chasing errors and more time focusing on what really matters, delivering on time and staying ahead during peak periods.


Multichannel Order Management Optimization in France Using Channable

If you want to maximize your ROI with Google Ads in 2025, knowing how to set up a Performance Max campaign is essential. These campaigns combine automation, machine learning, and cross-channel reach to deliver the best results for your business.
 
In this article, we’ll walk you step-by-step through Performance Max campaign setup, covering feed optimization, bidding strategies, audience signals, and more.

Already scaling campaigns? Discover how [PPC optimization](https://www.channable.com/products/ppc-tool) can supercharge your Performance Max results.

## Key takeaways

- Performance Max campaigns use AI to deliver ads across all Google channels with a single setup.

- Optimizing your product feed is the #1 factor influencing campaign success.

- Audience signals and conversion goals help Google’s automation learn faster.

- Regular monitoring through the Insights tab ensures you stay in control.

## Prepare your Google Merchant Center feed
[Performance Max](https://www.channable.com/blog/performance-max-campaigns) continues to rely heavily on product feeds in 2025. Your data feed is the foundation of campaign performance, making it clean, detailed, and structured.
Include as many attributes as possible such as:

- Titles

- Brand

- Price

- Images

- Manufacturer Part Number (MPN)

- GTIN

- Product Category

- Product Type

- Custom Labels

Want automation to keep your feed always up to date? Explore [Google Ads automation](https://www.channable.com/products/ppc-tool/google-ads).

## Select your campaign objectives
Before you launch, decide what success looks like for your Performance Max campaign setup. Some options include:
![PMAX Ultimate Guide - 02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvq8zov07w2mfzagoi9)
- Sales

- Leads

- Website traffic

- Local store visits & promotions


You can also create a campaign without goal guidance which is ideal for advanced advertisers who want full control.

*Pro tip: Tie campaign objectives directly to measurable business outcomes (e.g., **revenue** or **ROAS**) and not just your traffic.*

## Select conversion goals
Only use the most important conversion goals you’ve already configured in your Google Ads account. 
![PMAX Ultimate Guide - 05.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvg8yeu0dw8yqi9d65m)
In 2025, Google emphasizes streamlined conversion setups, fewer, higher-value goals lead to better optimization.

## Choose a campaign type and name
From your Google Ads dashboard, select [Performance Max](https://www.channable.com/blog/pmax-pros-and-cons), give your campaign a descriptive name, and move to the next step.
![PMAX Ultimate Guide - 06.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yv090d608w3tg8ienuj)
## Set up bidding
Performance Max allows only automated bidding strategies:
![PMAX Ultimate Guide - 08.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvj8zoq07w226upl4df)
- Maximize Conversion Value (with optional tROAS)

- Maximize Conversions (with optional tCPA)

Best practice for 2025: Start broad, then tighten targets once Google’s AI has at least 30–50 conversions to learn from.

## Set up location and languages
Specify where your ads should show and in which languages. Layering in multiple languages can help you reach different audiences in cross-border eCommerce.
![PMAX Ultimate Guide - 10.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yw0917z07usxdeq0yjk)
## Adjust the campaign settings
Decide if you’ll allow Google to auto-generate:

- Text assets (headlines & descriptions)

- Final URLs (Google chooses the most relevant landing page)

While this automation can save time, you’ll want to review regularly to maintain brand control.

## Manage asset groups
Performance Max campaigns generate ads for all Google platforms from one asset pool. Minimum requirements in 2025 are:
![PMAX Ultimate Guide - 12.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmffe1yvz8zp007w22vfsz694)
- 3–5 headlines

- 1–5 long headlines

- 2–5 descriptions

- At least 1 square & 1 landscape image

- At least 1 square logo

- Up to 5 YouTube videos (10s each)


*Pro tip: Upload your own videos. Otherwise, Google will auto-generate them, which may hurt brand consistency.*

## Set up budgets
Set a daily budget aligned with your ROAS or CPA goals. Start modest and scale only after gathering 2–4 weeks of performance data.

## Review the setup
Double-check your campaign settings, conversion goals, and audience signals before publishing.

## Performance Max Ad specifications (2025 update)

- Text: 3–5 short headlines (15–30 characters), 1–5 long headlines (max 90 characters), 2–5 descriptions (max 90 characters).

- Images: At least one 1200x628 landscape, one 1200x1200 square, plus optional 4:5 portrait images.

- Logos: At least one square logo (1200x1200 recommended).

- Videos: Up to 5 YouTube videos (min 10s).

Check Google’s official Performance Max creative asset guide.

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg934pzc87u607wahqkzw2ky)](https://get.channable.com/google-ads-growth-strategy)

## Ad extensions
Boost ad visibility with extensions:

- Sitelinks → drive traffic to specific pages

- Location extensions → show store details

- Call extensions → add direct contact options

In 2025, ad extensions are smarter, dynamically adapting to user intent.

## Audience signals
Audience signals guide Google’s AI toward your most valuable prospects:

- Custom segments

- Customer Match lists

- Google audiences (Affinity, In-Market)

- Demographics

Adding audience signals accelerates learning and reduces wasted ad spend.

## Insights tab
Google now provides deeper audience & search category reporting inside the Insights tab. Use this to understand whether your campaigns lean more toward branded or generic searches.

## Reporting and management
Google evaluates asset strength using AI, but your expertise should guide optimization. Don’t rely on “ad strength” alone as you should focus on actual performance metrics like ROAS, CTR, and conversion rate.

## FAQs
<div class="faq">
<h4> How should you set the budget for a new Performance Max campaign? </h4>
<p>: Start with a budget you’re comfortable testing for 2–4 weeks, then adjust based on ROAS or CPA trends. </p>
<h4> How many Performance Max campaigns should I have? </h4>
<p> Most businesses can start with one campaign, but create multiple if you have distinct goals, product lines, or regions. </p>
<h4> Do I need videos for Performance Max? </h4>
<p> No, but uploading your own videos is strongly recommended to maintain brand consistency. </p>
</div>

## Transform your Google Ads with automation
Managing ads manually takes time. Our Google Ads automation solution streamlines ad creation, ensures real-time updates, and gives you the edge in Performance Max campaigns.

- Simplified ad creation

- Seamless asset integration

- Real-time feed-based updates

[Start automating your PPC campaigns](https://www.channable.com/products/channable-insights/segmentation)


Set up Performance Max campaign: Ultimate guide in 2025

Whether you want more conversions, [a better ROI on your Google Ads](https://www.channable.com/blog/google-ads-best-practices), or simply to stop wasting budget, it all starts with refining your PPC keyword research. This guide shows you how.

## Steps for effective PPC keyword research
Keyword research is the backbone of any PPC campaign. The right keywords connect you with your target audience, but poorly chosen ones can eat up your budget without delivering results. So how do you find the perfect balance? Follow these steps.

### Start broad and narrow down
When starting your keyword research, begin by casting a wide net. Generate a large list of keywords that are relevant to your business or products. This allows you to explore all potential options. Don’t worry about how long the list is at this stage. Use tools like the [Google Ads Keyword Planner](https://ads.google.com/intl/en_uk/start/overview-ha/) and [Channable’s PPC tool](https://www.channable.com/products/ppc-tool) to gather as many relevant terms as possible.

Once you have this large list, it’s time to filter. Refine your list based on what’s most relevant to your business goals, targeting only those keywords that will bring qualified traffic. Remember, the goal here isn’t quantity, but quality.

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg934pzc87u607wahqkzw2ky)](https://get.channable.com/google-ads-growth-strategy)

### Group keywords by theme
To keep your PPC campaigns organized and targeted, group your keywords by theme. For example, if you’re an online fashion retailer, you might create groups for “summer dresses,” “men’s trainers,” and “designer handbags.” This helps improve ad group targeting while ensuring that your ads and landing pages [align perfectly with the intent](https://www.forbes.com/councils/forbesagencycouncil/2021/09/01/understanding-search-intent-for-better-marketing/) behind each keyword group.

Themed ad groups lead to more relevant ads and higher [Quality Scores](https://support.google.com/google-ads/answer/6167118?hl=en), meaning lower costs and better performance.

### Use keyword match types
[Assign a match type to each keyword](https://support.google.com/google-ads/answer/7478529?hl=en#:~:text=The%20keyword%20match%20types%20dictate,in%20on%20specific%20user%20searches.) to control how broad or narrow your ads appear. Use broad match to capture general search terms, phrase match for more precise targeting, and exact match for highly specific keywords.

By controlling match types, you can ensure your ads only appear for the most relevant searches, keeping your spend focused and efficient.

### Include negative keywords
Negative keywords are the unsung heroes of PPC campaigns. These are the terms you don’t want your ads to show for. Including negative keywords prevents irrelevant clicks and saves you from wasting budget.

For example, if you’re advertising high-end electronics, you might want to exclude terms like “cheap electronics” or “discount laptops” to avoid attracting price-sensitive shoppers. Regularly updating your negative keyword list helps ensure you’re reaching the right audience and using your ad spend efficiently.

### Analyse and prioritize
Now that you’ve got your keyword list narrowed down, it’s time to analyze it. Not all keywords are worth the same, and prioritizing them is key to getting the most out of your budget. Look at metrics like search volume, competition and relevance to your campaign goals.

High-volume keywords might seem attractive, but they’re often more competitive and expensive. Consider mixing in some lower-volume, long-tail keywords that have higher intent and lower costs. By prioritizing your keywords effectively, you can maximize your campaign’s performance while keeping costs under control.

## Analysing and selecting keywords
Now that you’ve gathered a list of potential keywords, it’s time to refine them by analyzing key metrics like search volume, competition and cost-per-click (CPC). This data will help you choose the best-performing keywords for your campaign, ensuring you invest in terms that are both relevant and cost-effective.

### Volume
Search volume gives you an idea of how many people are searching for a term. High-volume keywords can drive lots of traffic, but it’s essential to weigh this against competition and cost. Sometimes, lower-volume keywords with higher intent can be more valuable than broad, high-traffic ones.

### Competition
Competition refers to how many other advertisers are bidding on the same keywords. Higher competition often means higher costs, but that doesn’t necessarily mean you should avoid these keywords altogether. Instead, weigh the competition level against your budget and potential return, so you can find the right balance.

### Cost-per-click (CPC)
Selecting keywords with an affordable CPC is key to staying within your budget. While it’s tempting to go for high-volume, high-competition keywords, these often come with a high CPC, which can eat into your ROI. Instead, focus on keywords that offer a good balance of volume and cost.

### Buyer intent
Keywords that reflect buyer intent are gold in PPC campaigns. For example, terms like “buy,” “review,” or “best” often signal strong intent and readiness to convert. Prioritize these keywords to boost your campaign’s effectiveness.

## Monitoring and adjusting PPC keywords
Once your campaign is live, the work doesn’t stop there. To keep it optimized, you’ll want to regularly monitor and adjust.
![Monitoring and adjusting PPC keywords.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/A4PzAFDQiKcD9C89UId3)
### Regular performance analysis
Track key metrics like click-through rate (CTR), conversions and CPC to see which keywords are performing well and which need adjusting. Monitor trends over time and be ready to tweak your campaign to maximize its effectiveness.

### A/B testing for keywords
Try testing new keywords, different match types or new ad copy to see what drives the best results. Over time, you’ll be able to refine your strategy and achieve better performance.

### Adjusting based on trends
Trends change, and so do search behaviors. Adjusting your keywords to reflect your audience’s changing preferences will keep your campaign relevant.

### Expanding negative keywords
As you collect more performance data, regularly add new negative keywords to your list. By identifying terms that aren’t converting or are attracting the wrong audience, you can further refine your targeting and make your campaign more cost-effective.

## Common PPC keyword research mistakes to avoid
Even the best campaigns can run into some common challenges. Here are some pitfalls to watch out for.
H3: Ignoring negative keywords
Failing to use negative keywords can lead to wasted budget. Make sure you’re regularly updating your negative keyword list to prevent irrelevant clicks and keep your ads focused.

### Focusing only on high-volume keywords
High-volume keywords aren’t always the best option. They often come with high costs and can attract less qualified traffic. A balanced mix of high-volume and long-tail keywords is usually more effective.

### Neglecting long-tail keywords
Long-tail keywords are typically less competitive and more affordable, but they’re often overlooked. These keywords can drive highly targeted traffic and lead to higher conversions.

### Not regularly updating keywords
Keyword lists can quickly become outdated. If you’re not regularly updating your list, you might miss out on new opportunities or waste money on irrelevant terms.

## Keep optimizing your keyword strategy for PPC success
PPC keyword research is a continuous process. By starting broad, narrowing down and regularly monitoring your keywords, you can keep your campaigns running efficiently. Remember to use match types wisely and never underestimate the power of negative keywords.
![Keep optimizing your keyword strategy.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/uAenPJCySTKkEHkWVUfP)
Ready to get more out of your PPC campaigns? No matter your growth stage, Channable provides all the key solutions businesses need to successfully advertise on Google, Amazon and Bol.[ Find more information here](https://www.channable.com/products/ppc-tool).

How to bring your PPC keyword research to the next level

Businesses are scrambling to keep up with channel-hopping customers. Today’s shopping experience has grown more complex as new shopping habits have taken center stage. To get a bigger piece of the market pie, you must meet your customers wherever they are.

According to [CapitalOne Shopping](https://capitaloneshopping.com/research/omnichannel-statistics/), retailers using three or more channels increase consumer engagement 250% more than single-channel retailers. 

If you’re wondering how to start with multichannel selling—we’ve got you covered. In this article, we’ll cover the types of channels, the benefits of multichannel selling, and best practices to set you up for success. Let’s dive in.  

## What is multichannel selling?
Multichannel selling is a sales strategy in which a brand uses multiple platforms to sell its products to customers. The goal is to maximize market presence and reach different customer segments. 

According to [Google](https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/connect-with-customers/), 60% of consumers are taking six or more actions before deciding to buy a brand or product that’s new to them, including:

- Comparing the price of similar brands or products (80%)

- Searching online for reviews and information (75%)

- Visiting the brand’s or product’s website or app (67%)

- Going to see the product in-store (66%)

- Checking online retailers and marketplaces for info and reviews (60%)

- Checking the return policies (60%)

The modern customer journey is multifaceted, and if you want to stay in step, you must engage customers across all platforms and touchpoints. 

## Types of sales channels
If you decide to go the multichannel selling route there are a plethora of channels to choose from. Let’s look at some of the channels businesses use to reach their target audience. 

### Ecommerce website 
Having your eCommerce website is like owning a prime piece of digital real estate. It’s your storefront, hub, headquarters, and where customers get the full branded experience. 

Having an eCommerce website is fundamental to selling directly to your customers and collecting the data you need to create a personalized experience. Make sure to keep it fresh, functional, and customer-friendly because competitors are just one click away.

### Social media channels
Social media is where the action happens, and if you’re not playing, you’re missing out. The challenge? Trying to figure out how to stand out in a sea of endless posts and ads that consumers have learned to ignore. 

You can use social media platforms like Instagram and TikTok to [advertise and sell products](https://www.channable.com/blog/top-12-online-advertising-tactics) using their social native features.  

### Online marketplaces
Online marketplaces like Amazon, eBay, or Etsy are the shopping malls of the internet. The traffic is there, and it's massive, but you're not the only store in the neighborhood. 

These platforms are fantastic for expanding reach, but there's a catch: competition is fierce, fees can add up, and you have less control over the customer experience. Still, when you want to cast a wide net and tap into an existing audience, marketplaces are hard to beat.

### Comparison shopping engines
Consumers love comparison shopping engines such as Google Shopping because they get to compare prices, features, and reviews all in one place. 

On these platforms consumers can find product listings from multiple retailers, so if you want to stand out make sure to optimize your shopping feed with product attributes, high-quality visuals, and regularly update your inventory and prices.

### Affiliate programs
Affiliate programs allow you to partner with influencers, bloggers, or other businesses who promote your products in exchange for a cut of the sales. The beauty of this is it’s low-risk and scalable.

### Mobile apps
If your customers are glued to their phones (spoiler alert: they are), a mobile app might be your golden ticket to an always-on, personalized sales experience. Mobile apps let you push notifications, offer in-app purchasing, and make that coveted “one-click” experience even easier.

### Physical stores
While everything seems to be heading digital, physical stores are still powerful—especially when they offer something that can’t be replicated online (think: in-person customer service, product demos, or an experience). Bonus points if you’re offering customers a seamless [omnichannel experience](https://www.channable.com/blog/omnichannel-and-multichannel-marketing) where they can browse in-store and then easily continue their journey online later.

## Benefits of multichannel selling
Multichannel selling is about getting your product in front of more people, wherever they like to shop. Here are some of the key benefits of multichannel selling:
![US_Blog_Miltichannel eCommerce-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmav02eiw8pc206w5fzd4k09b)
- **Enhance customer experience** - When customers can shop with you anytime, anywhere, on any platform, you provide them with a seamless experience that feels personalized and convenient.

- **Increase revenue** - More channels mean more opportunities to sell. Whether through your website, social media, or a marketplace—you’re casting a wider net and, ideally, getting more revenue.

- **Reach different customer segments** - Not all your customers are hanging out on the same platform, so by selling across multiple channels, you’re meeting them where they’re at—whether that’s Instagram, Amazon, or your ecommerce website.

- **Collect data across multiple touchpoints** - By tracking behavior across different channels, you get a 360-degree view of your customers’ habits, so you can fine-tune your strategies, and achieve your targets.

- **Build customer trust** - Consistency across all your channels means customers know exactly what they’re getting, no matter where they interact with you, which is the quickest way to get them to trust you.

## 5 best practices for multichannel selling 
Multichannel selling doesn’t need to feel daunting. Here are five best practices to help you make the most out of each channel. 

### 1. Select the right channels
Not every channel is for every business, so instead of wasting time and resources on platforms that don’t fit your product or target audience, focus on where your customers actually hang out. To find the channels that make most sense for your business try to analyze important factors such as your target buyers, fees and commissions, algorithms, listing policies, payment options, customer service, etc. 

### 2. Connect your webshop data directly to multiple channels 
Don’t let your data live in silos. [Connect your webshop data directly to marketplaces](https://www.channable.com/products/marketplace-integrator), price comparison sites, and ad platforms, ensuring your feeds, listings, and inventory are always in sync and up to date. Instead of having to manually update your product offerings and stock information use automation for the heavy lifting, so you can focus on scaling and selling, not data entry.

### 3. Create a consistent customer experience
Your customers want the same seamless experience across every platform, whether they’re browsing on Instagram or checking out on your website. If you confuse them, they’ll bounce. Provide them with all the information, visuals, and support they need to make an informed buying decision, no matter what channel they use. A consistent customer experience is the prerequisite for success. 

### 4. Manage product data from a single interface
If you’re juggling multiple channels, managing your product data from different platforms can turn into a nightmare. So, [streamline that process by using a single interface](https://www.channable.com/industry/retail-ecommerce) to keep everything neat and spend less time on wrangling data. This way, you can save time and resources and increase your online reach and visibility.
![US_Blog_Miltichannel eCommerce-05 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmer6twxw29lh07w746arl012)

### 5. Get real-time data on how your products are performing
Customers leave digital breadcrumbs everywhere they go but this data is often siloed across disparate channels. By getting [real-time data on how your products are performing](https://www.channable.com/products/channable-insights) you can automate product segmentation based on performance, and [optimize campaign](https://www.channable.com/blog/multi-channel-marketing-campaign-tactics) goals based on ROAS. Having a full overview of your best and least performing products can help you act fast and make the most out of every channel. 

## Start selling across multiple channels with Channable 
To sum it up, multichannel selling isn’t optional anymore—it’s a necessity if you want to stay competitive and meet customers where they’re at. Stick to these best practices, and you’ll be well on your way to mastering the art of selling across multiple platforms without the heavy lifting. 

Ready to start selling across multiple channels? Channable can help you list, advertise, and optimize millions of products across channels and platforms. [Get a free trial](https://www.channable.com/signup).

Multichannel: The argument for selling across the internet

<div class="cta">
<h3>New to Channable?</h3>
<p>Request a demo to see how Channable can help you list, advertise and analyse your products across channels and teams.</p>
Request a demo
</div>

<div
  class="video"
  name="Video markdown component"
  description="Channable CSS Description"
  url="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/kQ83Xt6TjOdBAt9SKyjW"
  thumbnailImage="https://example.com/thumb.jpg"
></div>


<div class="faq">
<h4>This is the first question</h4>
<p>Answer 1</p>
<h4>This is the second question</h4>
<p>Answer 2</p>
</div>


# Markdown syntax guide

Here's a simple footnote,[^1] and here's a longer one.[^bignote]

[^1]: This is the first footnote.

[^bignote]: Here's one with multiple paragraphs and code.

    Indent paragraphs to include them in the footnote.

    `{ my code }`

    Add as many paragraphs as you like.

[asdad](url) as ada as asdasd

<a href="">This should be inline</a> Then other text

<iframe id="ytplayer" type="text/html" width="640" height="360"
  src="https://www.youtube.com/embed/M7lc1UVf-VE?autoplay=1&origin=https://example.com"
  frameborder="0"></iframe>

## Headers

# This is a Heading h1
## This is a Heading h2 
### This is a Heading h3
#### This is a Heading h4
##### This is a Heading h5
###### This is a Heading h6

## Emphasis

*This text will be italic*  
_This will also be italic_

**This text will be bold**  
__This will also be bold__

_You **can** combine them_

## Lists

### Unordered

* Item 1
* Item 2
* Item 2a
* Item 2b

### Ordered

1. Item 1
1. Item 2
1. Item 3
  1. Item 3a
  1. Item 3b

## Images
![This is a alt text.](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OPNuGZ6T7CPxnxladbvQ "This is a sample image.")

![This is a alt text.](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OPNuGZ6T7CPxnxladbvQ =100x80 "This is a sample image.")

## Links

You may be using [Markdown Live Preview](https://markdownlivepreview.com).

## Blockquotes

> Markdown is a lightweight markup language with plain-text-formatting syntax, created in 2004 by John Gruber with Aaron Swartz.
>
>> Markdown is often used to format readme files, for writing messages in online discussion forums, and to create rich text using a plain text editor.

## Tip

[tip]**TIP:**
Channable has a few rules that can help you extract more general URLs from your product URLs. Enabling a higher funnel landing page. In the example above, the estate agent purely needs to identify the URL pattern and implement a rule to modify it accordingly. They are:
1.  [Split text](https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text)
2.  [Modify text](https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text)
3.  [Replace value](https://support.channable.com/hc/en-us/articles/115002817869-Rule-replace-value)
[/tip]

## Divider 

[hr]

---

## Tables

| Left columns  | Right columns |
| ------------- |:-------------:|
| left foo      | right foo     |
| left bar      | right bar     |
| left baz      | right baz     |

## Blocks of code

```
let message = 'Hello world';
alert(message);
```

## Inline code

This web site is using `markedjs/marked`.

This is test of embedded form from Test account (only works in localhost)

[form id="6f5574ef-a325-4868-8280-06fc3fcf3c79"]

[center]Add the content that you would like to center, 
can be html, can be markdown.[/center]

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

[button link="/"]this is a button link![/button]



Markdown Test - DO NOT DELETE - DO NOT PUBLISH

Google Shopping Ads are a dominant force in the eCommerce landscape, driving a whopping [76% of search ad spend](https://growmyads.com/google-shopping/benchmarks/) in the industry. But navigating the complexities of Google Shopping to showcase your products effectively can be daunting. That’s where a Comparison Shopping Services (CSS) Partner can help.

## What is a Comparison Shopping Service (CSS)? 

[Comparison Shopping Services (CSS)](https://support.google.com/merchants/answer/7558973?hl=en&ref_topic=9148505&sjid=8692517399371682148-EU) act as intermediaries between retailers and [Google Shopping](https://www.channable.com/integration/google-shopping). They provide a platform for retailers to submit detailed product information, including descriptions, prices, and images, directly to Google Shopping. This information is then used to populate product listings and Shopping Ads within the Google Shopping platform.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/xRQWHxGvevw?si=_ryUHMebZGmwlsSm" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

CSS Partners manage the process of submitting your product data to Google Shopping and can also assist with campaign optimization and management. By default, Google's own CSS is selected for this role. However, it's important to note that using Google's CSS incurs a 20% margin fee on your bids.

### How it works 
Comparison Shopping Services streamline the process of getting your products onto Google Shopping. Let’s briefly explore how it works. 

The first step is uploading your product data feed to Google Merchant Center. Merchant Center is your control panel for managing product information specifically for Google Shopping Ads.

Finally, when a user searches for a product on Google, Google Shopping displays relevant listings based on the search query, the product data provided through the feed. If a user clicks on your product listing, they'll be directed to your website to complete the purchase. The actual sale happens on your eCommerce website, not Google Shopping.


## What are the benefits of working with a CSS Partner?

Conquering Google Shopping can feel overwhelming, especially when it comes to showcasing your products effectively. That’s where a CSS Partner comes in. A CSS Partner simplifies the process, leverages their expertise, presents your products professionally, offers testing possibilities for optimization, and might even expand your reach with double ad presence. 

![CSS Blog-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpdpQRRTiesplmAhRi4g)

Here are the main advantages of working with a CSS Partner:

### Cheaper bids
Normally, Google takes a 20% cut from your maximum bid on Google Shopping ads. This means your ads have less "buying power" in the auction for ad placement. By using a CSS Partner like Channable, you avoid this 20% cut. They handle your bids directly with Google, so your full maximum bid gets used in the auction - meaning you have up to 25% more bidding power on your Shopping Ads. 

### Easy setup
A CSS Partner takes care of that heavy lifting, submitting all your product information to Google Shopping. Most Partners format your product details into the specific language Google Shopping understands, saving you a ton of time and effort compared to doing it manually. 

### CSS Partner expertise
CSS Partners possess a deep understanding of the platform's intricacies, including best practices for optimizing product feeds and campaign strategies. Additionally, a CSS Partner often has a huge portfolio of other campaigns within the same industry. This expertise translates to better product positioning and potentially increased sales.

### Testing possibilities 
Some CSS Partners go the extra mile by offering advanced features like A/B testing. This allows you to experiment with different product information or ad formats to see what resonates best with your target audience, ultimately leading to more effective campaigns. Your CSS Partner can also upload custom product feeds, allowing you to test different products or product groups.

## What to consider when choosing a CSS Partner?
You’ll want to find the right CSS Partner who will be a valuable asset in your Google Shopping strategy. They'll not only simplify the process but also leverage their expertise to help you showcase your products effectively and potentially boost your sales.

![CSS Blog-03.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gXF7KUMLQnmH1K6NXxIh)

With the advantages of CSS Partners clear, it's important to consider some key factors when selecting the best fit for your business:

### Expertise
Not all CSS Partners are created equal. Look for one with a proven track record of success in Google Shopping campaign management. Consider their experience in your industry and the types of products you sell.  For example, if you sell sporting goods, a Partner with experience in that specific niche might be able to optimize your campaigns for better results compared to a general eCommerce Partner.

### Service offerings
Different CSS Partners offer varying levels of service. Start by evaluating the basic package of each potential Partner to see if it meets your needs. Do you simply need help uploading your product data? Or are you looking for a more hands-on Partner who can manage your entire Google Shopping campaign? Some Partners even offer advanced features like A/B testing to help you optimize your product listings for better results.

### Pricing structure
Pricing models for CSS Partners can vary. Be sure to compare setup costs, ongoing monthly fees, and any commission structures based on performance.  For instance, some Partners might charge a flat monthly fee, while others might have a tiered pricing system based on the number of products you sell. Consider your budget and the value each Partner offers when making your decision.

### Technology and integrations
A seamless integration between the CSS Partner's platform and your existing eCommerce platform and analytics tools is crucial for a smooth workflow. This ensures efficient data transfer and allows you to easily track your campaign performance. Make sure the CSS Partner you choose offers compatible technology that integrates well with your existing systems.

### Support and communication
Reliable support and clear communication are essential for a successful partnership. Look for a CSS Partner that offers responsive customer service through multiple channels, such as email, phone, or live chat. Or a Partner that provides a dedicated Customer Success contact. This ensures you can easily get help if you encounter any issues or have questions about your campaigns.

## Ready to Simplify Your Google Shopping Strategy with Channable as a CSS Partner? 
Channable's CSS is seamlessly integrated within the platform, accessible across all 21 supported markets. Easily combine Google Shopping with other marketing channels like Meta Ads, Amazon, eBay, and over 2,500 additional options, all managed from a single platform.

![CSS Blog-04.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SYfdeyShQlKCQDjfm3WC)

Channable's CSS is a key component of our Google Success Formula. We equip you with the tools to optimize listings, create targeted campaigns, leverage powerful features like product categorization, and seamlessly integrate with search ads – all within one user-friendly platform.

Here are some other reasons why Channable is the perfect CSS Partner:

- **Automated campaigns and insights**: Elevate your marketing strategy with automated PPC campaigns, and gain valuable insights from Channable Insights to measure performance and optimize campaigns for better results.
- **Technical support**: Channable provides exceptional, personalized technical support to empower you every step of the way.
- **Simplified billing**: Enjoy the convenience of consolidating all expenses into one bill. 
- **Risk-free partnership**: Eliminate the need for intermediaries; the billing process directly engages the end customer, mitigating agency risks.

Want to see what Channable can do for you? [Sign up for a free trial today](https://www.channable.com/signup).


Comparison Shopping Service: Why use a CSS Partner?

## Maximize your marketing ROI in 2025
As new consumer trends and marketing technologies continue to reshape digital advertising in 2025, marketers must adapt their strategies to remain visible online. Here are our 12 most highly recommended online advertising and marketplace tactics for maximizing your marketing ROI this year.

![01_Image.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TbxjTeLeRtyyl3FZHKZZ)

## 1. Create a buzz with new product launches and collaborations
Start by updating your product feed on social commerce platforms like Facebook Catalog to include new artwork and descriptions. Then, you can run targeted ads on Facebook and Instagram to reach shoppers interested in the latest products.

Influencer marketing will still be a valuable asset in 2025, but it’s important to do it the right way. Say one of your clients has collaborated with an influencer on a new product launch, and they plan to promote the collab on both TikTok and Meta.

 Supercharge that campaign by adding the influencer’s name as the “Influencer” attribute in your feed. This helps you create a more targeted campaign that maximizes name recognition.

Here's an example of some updated product feed attributes for social commerce with Channable:
![Tip 1 - T1 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/I6jBkvLnQsmoJ9cRi6I8)

## 2. Auto-update fast-moving inventory to keep promotions current
**[Quick wins]** If your product goes out of stock, Google won’t serve your ads promoting it. To prevent this from happening, use Channable’s Update Every Hour add-on and our Google Content API. They’ll keep your inventory reporting current at all times.

Digital marketing agency dreifive, for example, uses Channable’s API connection to Shopify for its client, the skincare retailer [Korres](https://www.channable.com/success-stories/maximizing-google-shopping-feed-performance-with-automation). 

The API lets dreifive set “if-then” rules to create a clean data flow from Shopify to Channable to Google Shopping and Meta dynamic product ads. Also, the API automatically inserts lifestyle or mood images (where available) instead of using packshots.

This makes for a cleaner feed with more complete and more attractive product information. dreifive estimates that they’re also saving one to two hours of work per week thanks to the automation, which saves them from having to manually manage Korres’ shopping feeds in Google’s Merchant Center.

## 3. Automate product categorization with machine learning
Major platforms like Amazon, eBay, and Walmart reorganize categories from time to time. This puts you at risk of having your product miscategorized, making it harder for shoppers to find.

To optimize your ROI, use Smart Categorization, which uses machine learning to make sure your products are characterized properly as soon as they enter your feeds.
![Tip -3.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/VoGp6wZvTuul5ABblj5x)

## 4. Get the most out of your product description copy
**[Quick wins]** From price changes to availability status, it’s crucial to keep your product descriptions up to date at all times.
 
Say you’re advertising for a sneaker retailer with daily drops at 10 a.m., designed to bring in the most ardent sneakerheads. Your daily product feed might look like this:
![Tip 4 - T1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AzglYx8R8Ctmjfi30TkB)

For the 10 a.m. drop, perfect your product feeds with copy such as:
![Tip 4 - T2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6MHEmJazQhqWVnIoiz0Y)
## 5. Use multiple powerful attributes
A great strategy for making your products more discoverable is to enhance your product feeds to create space for more product attributes and enhance discoverability.

Be sure to add multiple eye-catching phrases to your feed to make it easier for shoppers to find what they’re looking for. For example, your original feed might look like this:
![Tip 5 - T1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7CReYMzURU2Hsoi4oQKQ)

Here’s an example of how you can enhance those same attributes:
![Tip 5 - T2 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BZa38WDKRi2qsuQbjz8j)

## 6. Automatically revamp images at scale
Dynamic Image Editor gives you an easy, scalable way to automatically improve your product images. Say you want to add a fresh background to your existing product images. 

Simply choose a new background in Dynamic Image Editor, then drop the new and improved image into your dynamic product ad templates.

Update those templates once, and the new image will appear across supported channels and campaigns.

![Tip 6 - 2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/lS4jXUUdRqm2nVme4Oxy)

If you want to incorporate higher-quality product images (for example, from a recent editorial shoot for Instagram), simply replace “Default Image URL” with a new attribute, “Instagram Image URL” that contains the link to those Instagram-ready lifestyle images.

## 7. Streamline peak sales events like Black Friday and Cyber Monday

![Tip 7.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/paCldMs4S9qgNyaDHkzZ)

**[Quick wins] **Want to get even more out of special offers and discounts during peak sales events like Black Friday and Cyber Monday this year? Automation is key. 

With the right approach, you can update products once to reflect a special offer, and instantly syndicate the new info across multiple channels.

To drive more sales, you’ll want to do more than “just” update your prices. Adding language to your descriptions like “Limited-time only” helps create a sense of urgency and persuade shoppers to grab this deal while it lasts:

![Tip 7 - T2.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/kCis2wX2TPq6Uv6vSe9z)

To avoid making promises that you can’t keep, try using ad copy such as “**20% off plus more, all week**” or “**Daily deals—check back each day!**”

## 8. Showcase curated collections on Meta

**[Quick wins]** Facebook and Instagram collections are great options for showcasing products. 
Curated collections for Instagram Shopping, for example, help shoppers find exactly what they’re looking for. 

Use specific headings such as “Gifts for Her Collection,” “Gifts for Him Collection” or “Holiday Gift Collection.” Then use those collections as the foundation for shoppable posts and stories.

![Tip 8 - T1 (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qt5xAVhQwGwtGFXSTnVe)

## 9. Reprice the smart way on Amazon with rules-based automation

Offering the right price at the right time is crucial for keeping ahead of your competitors. [The Channable Repricer](https://www.channable.com/products/marketplace-integrator/repricer), which is fully integrated into Amazon’s marketplace management workflow, helps ensure your pricing is always optimal.
 
Simply choose the products you want to put on sale and set easy-to-understand “if/then” rules for automatic repricing based on factors like competitor prices and target profit margins. Automatic repricing also lets you run targeted promotions on Amazon knowing that you’re offering products at the smartest prices to satisfy both shoppers and your clients.

The results speak for themselves: Before switching to our repricing solution, digital marketing agency [050media](https://www.channable.com/success-stories/050media-success-story-repricer) found that **40% **of their DIY retail client Tooltopper’s products were ineffectively priced. Since switching, they’ve secured a **5%** margin increase for their client with automatic dynamic pricing.

## 10. Drive local business and cater to last-minute shoppers

When this year’s holiday shopping season approaches, cater to last-minute shoppers and draw business to your clients’ brick-and-mortar locations by adding phrases like “Shop In-Store for Last Minute Beauty Gifts” or “Visit Our Nearby Stores for Instant Gift Shopping.”

![Tip 10.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/40fUEhdSC2t0LGJTEmug)

Then, double-down on local inventory with Google’s Local Inventory Ads feature. Local inventory ads showcase products available in nearby stores, encouraging shoppers to visit in person. You can also customize them to geographic areas closest to physical stores, so they’re displayed to customers most likely to shop there in person.

## 11. Stop ads from being disapproved by Google and Meta

As online shopping continues to thrive this year, you’ll want to do all you can to minimize the chances of ads being disapproved by Google or Meta due to errors. Here are a few best practices to achieve the best results:

- Keep your feeds structured and organized, so they’re easier to update and optimize.
- Use Channable’s Feed Quality Score and Errors report to automatically ensure that product feeds meet all platform requirements. It flags any errors and proposes fixes, including hyperlinks that pinpoint the issues.
- Use the Feed Quality Scores tool to improve accuracy and relevancy, which lowers cost-per-click and boosts your advertising ROI.
- Make sure your feeds support the proper display of promotions, sales and discounts, which is especially important during peak shopping periods.
- Keep your product data consistent across all platforms and channels. This helps your clients avoid complaints due to incorrect product information.

## 12. Manage all your feeds and clients in a single dashboard

As a digital marketer or agency, you’re not just managing across products and feeds – you’re managing across clients, campaigns, and expectations. Channable’s Dashboard gives you a centralized hub with an overview of quality scores by feed and account.

![Tip - 12.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Lb6iQteKSN6zgWzNyCRZ)

It also gives you a centralized view of quality scores by project and client. And you can copy successful rules across feeds, so you can apply your winning strategies from one campaign or client to the rest of your portfolio.

## Ready to achieve more in 2025?

Combined with your experience and instinct as a digital marketer, the twelve tactics above will help you achieve more and maximize your ROI throughout the year. 

Do you want to take the next step towards online marketing excellence in 2025? Learn more about how Channable can power all of your campaigns. Best of all: For a limited time, your first product feed is on us.

Discover how the right tools and automated solutions can boost your ROI!


Navigating the Multichannel Maze: 2025's Top 12 Online Advertising Tactics

Google Shopping title optimization is one of the fastest ways to boost clicks, visibility, and sales. In a world where AI-driven search and smarter algorithms dominate, your product title isn’t just a label, it’s a performance lever. A well-optimized title ensures your products match search intent, stand out in competitive listings, and ultimately drive more conversions.

In this guide, we’ll share 10 actionable, up-to-date methods to create keyword-rich titles that comply with Google’s guidelines and leverage the latest automation solutions.

## Key takeaways

- Google Shopping titles are as important as product images for CTR and conversions

- Structured, keyword-rich titles drive higher visibility in AI-powered search results

- Automation tools like Channable save time and ensure scalable optimization

- Regular testing and analysis keep your titles competitive

## Why Google Shopping title optimization matters
Google Shopping titles directly influence how customers discover, click, and buy your products. In fact, alongside images, price, and ratings, the title is one of the four key elements shoppers evaluate first.

Benefits of title optimization today:

- Enhanced visibility: Optimized titles improve both SEO and paid ad reach.

- Higher CTRs: Clear, professional titles inspire confidence and attract more clicks.

- Better conversions: Titles aligned with intent connect shoppers with the exact product they want.

![Image 1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/output=format:jpg/resize=height:800,fit:max/PcBDLgBGQPOIrbvM3L4E)

*Pro Tip: Combine Google Shopping title optimization with advanced [PPC optimization](https://www.channable.com/products/ppc-tool) for a stronger campaign strategy.*

## 10 best practices for optimizing your Google Shopping title
## 1. Choose powerful, intent-driven keywords
Not all keywords drive conversions. Focus on specific, relevant, and accurate terms that reflect your real shopper’s behavior.

Examples of high-value attributes:

- **Specific**: “Men’s waterproof hiking boots Gore-Tex” vs. “Hiking shoes”

- **Relevant**: Match buyer language from search queries

- **Accurate**: No clickbait or misleading attributes

Use tools like Google Trends or Search Console to find queries with proven performance.

## 2. Use a consistent, detailed structure
Shoppers typically scan titles for quick details. A standardized structure for your products helps to ensure clarity.
Example templates:

- Fashion: Brand + Gender + Product + Attributes
**Example**: Lacoste Men’s Polo Shirt Sky Blue 100% Cotton Regular Fit Size M Short Sleeve Breathable Casual Wear

- Furniture: Brand + Product + Material + Dimensions
**Example**: Ashley Furniture Rectangular Wooden Dining Table 6-Seater Solid Oak Natural Finish 180 cm x 90 cm Mid-Century Modern Design

- Toys: Brand + Product + Attributes + Age Range
**Example**: LEGO Kids Pirate Island Collectible Building Set with 6 Minifigures Pirate Ship and Treasure Chest Ages 8-12

![Image 2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XhOw9N3QT6Jyp5Dm24AP)

*Pro Tip: Keep your structure consistent across all listings for a professional look.*

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg934pzc87u607wahqkzw2ky)](https://get.channable.com/google-ads-growth-strategy)

## 3. Follow Google’s rules
Google’s guidelines evolve, make sure your titles comply:

- No promotional text like “free shipping” or “best deal.”

- Stay under 150 characters (but aim for 70 visible).

- Avoid ALL CAPS (except official brand names).

- Stick to clean formatting which means no using emojis or symbols.

## 4. Think like your target audience
Put yourself in your buyer’s shoes:

- If they shop by brand, put the brand first before the rest of your product.

- If they care about size or color, you should highlight it early.

- For seasonal trends, you might want to adjust your wording (e.g., “winter jacket” vs. “jacket”).

## 5. Leverage search query performance data
Use your Google Ads Search Terms Report to identify converting queries. Then refine titles around those terms.

Additional tools for insights:

- [Google Trends](https://trends.google.com/trends/) (seasonal spikes)

- [Search Console](https://search.google.com/search-console/about) (organic opportunities)

![Image 3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/U99sDWQJSBGtlX864Ft4)

## 6. Include categories and brand names
Brand inclusion boosts trust, especially for brand-loyal buyers. Adding Google Product Categories helps Google match your listing more accurately.

Try Channable's [AI Product Categorization ](https://www.channable.com/products/smart-categorization)to get it right.

## 7. Maximize character space
Use up to 150 characters wisely. Add attributes that shoppers value most (e.g., size, material, compatibility).

Rule of thumb: Don’t waste characters on filler as every word should earn its place.

## 8. Prioritize important details up front
Google cuts off titles after ~70 characters (and often sooner on mobile). Place your most critical info first which is typically your brand, product type, key attributes.
Example:

 ✔ “Nike Air Zoom Pegasus 40 Running Shoes Men’s Size 10 Blue Lightweight”
 ❌ “Lightweight Comfortable Men’s Shoes for Running Nike Air Zoom Pegasus 40”

## 9. Continually test and optimize
Optimization isn’t a one-and-done task. AI-driven search behavior changes fast. Review your titles monthly and adjust based on performance data.

## 10. Automate title optimization with Channable
Managing hundreds (or thousands) of SKUs manually isn’t sustainable. Automation is the answer.

With [automation](https://www.channable.com/products/ppc-tool/google-ads), you can:

- Combine attributes automatically to build complete titles

- Update titles in real time as stock, pricing, or trends shift

- Save time by scaling optimization across your full catalog

## Start optimizing your Google Shopping titles today
Without optimized titles, you’re leaving money on the table. Start with your best-selling products, test regularly, and scale with automation.

- Refine titles with keywords and structure

- Use data insights for better targeting

- Leverage automation tools to stay competitive

Ready to scale smarter? Try Channable’s [Google Ads automation](https://www.channable.com/products/ppc-tool/google-ads) and [PPC optimization](https://www.channable.com/products/ppc-tool) solutions today.

[Start now for free](https://www.channable.com/signup)

Google Shopping title optimization: 10 fast, easy methods

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## Key Takeaways

- **POAS vs ROAS:** ROAS shows revenue from ads, while POAS focuses on actual profit after all costs, so it gives a clearer view of what’s really driving growth.
- **POAS formula:** Profit ÷ Ad Spend. This helps you see which products and campaigns deliver real profit, not just sales volume.
- **Why POAS matters:** It prevents wasted budget on low-margin products and helps you prioritize campaigns that increase net profit.
- **Automation makes it easier:** Channable helps you automatically calculate POAS, segment products by performance and keep data synced across campaigns.
[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmhkf9gfpy6mf08urawea6n96)](https://get.channable.com/google-ads-growth-strategy)
## What is POAS? The basics

### ROAS vs POAS: The evolution of ad metrics
For years, Return on Ad Spend (ROAS) has been the [go-to metric for advertisers](https://www.forbes.com/councils/forbescommunicationscouncil/2025/08/07/why-cmos-should-stop-chasing-roas-and-start-measuring-impact/) because it's easy to understand, easy to track, and shows how your ad investment impacts sales. It's ideal for quickly tracking campaign performance checks and scaling revenue. But ROAS often overlooks what matters most to a business’s financial health: profit.

That’s where Profit on Ad Spend (POAS) comes in. This metric factors in total costs, including product expenses, shipping and payment fees, so you get a clear picture of your ad’s actual success.

Below, we’re covering key questions like what is POAS? What are the advantages of POAS vs ROAS? How can you use this metric to optimize campaigns? And how can Channable help?

### POAS formula: A deeper dive
With CPCs reaching as high as [US$2.69 for Google Ads this year](https://www.businessofapps.com/ads/cpc/research/cpc-rates/), eCommerce advertising is more expensive than ever. New sales channels are popping up all the time, and competition among advertisers is fierce. Businesses need to be smarter about ad spending. Company leaders and finance teams also need a clear picture of how profitable marketing really is, not just how much sales volume it’s generating. That’s what makes POAS such an important part of [PPC optimization](https://channable.com/products/ppc-tool).

So, how do you calculate how much profit your ad generates in relation to spending? Use this simple POAS formula:

![header Image (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm99yylv940gz07w7l3j2u7fq)

The POAS formula looks beyond revenue generation and shows your actual profit margin. This helps you focus your resources on the campaigns that have the most impact.

## Why choose POAS vs ROAS?
### ROAS doesn’t tell the full story
ROAS metrics treat all products the same, no matter what their profit margin is. This may cause you to over-invest in seemingly high-performing campaigns that aren’t turning a profit or may even be losing your business money.

Say you’re selling two products with different profitability. ROAS may show that the first product is more performing well, no matter how much it’s actually cutting into your margin. The second product’s ROAS may suggest that it’s underperforming, when it’s actually bringing in a much better margin. Without tracking POAS, you won’t have any way of knowing.

![Image 2 (3).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm99yylv240gu07w7w6vsk58u)

Don’t get us wrong: ROAS has been a trusted metric for years. It’s still important to track. But if you want the full picture, you’ll only get it by tracking POAS too. It shows what truly impacts your business: your profit. 

Bottom line: Optimizing purely for ROAS may mean you're backing unprofitable products. Optimizing for POAS guarantees you're getting the most out of your ad spend.

### POAS advantages add up
Switching to a profit-based way of measuring results helps you see what’s really working in your ads. Here’s why using POAS can make a big difference:

- **See true profit per product:** POAS shows how much profit each product or category brings in after ad costs. You’ll know which items are worth promoting and which ones might not be paying off.
- **Make smarter bid choices:** With POAS data in your ad accounts, you can adjust bids automatically based on profit instead of just revenue. Your budget goes toward the products that actually earn money.
- **Turn data into action:** POAS takes what used to be complicated and makes it practical. You can use clear, real numbers to guide your daily ad decisions without endless spreadsheets.
- **Spend more on what earns most:** Segment your products by performance and give your budget to the ones that deliver the strongest profit. You’ll stop wasting money on low performers.
- **Grow your bottom line:** Instead of focusing on sales volume alone, you invest in what really matters: steady, healthy profit growth for your business.

## How to use POAS in 3 steps
### Step 1: Identify product performance
Analyze key metrics like conversion rate, CTR and ROAS to see which products are selling well. Also, consider factors like seasonality and competition to refine your strategy.

### Step 2: Calculate per-product profit
Subtract costs, including production, shipping, fees and ad spend, from revenue to find each product’s true profitability. This helps prioritize high-margin items.

### Step 3: Optimize for profit on ad spend (POAS)
Compare ad spend with profit per product to ensure a positive return. Focus on profitable products and adjust bids accordingly for a more effective ad strategy.

## Benefits of a POAS strategy
### Maximizing ROI with smarter segmentation
A POAS-driven strategy ensures that advertising efforts focus on high-margin products, leading to increased profitability and resource efficiency.

### Real-Time performance insights
Using performance tracking and insights, advertisers gain access to real-time data, enabling informed decisions and immediate adjustments to campaign strategies.

### How Channable simplifies your POAS strategy
With Channable’s [multichannel eCommerce platform](https://www.channable.com/products/product-feed-management-tool), you can easily import your cost data, including cost of goods, shipping or product-specific margins, and calculate POAS for every product or category. This allows you to see which items are really profitable, not just which ones are selling.

Channable’s [Insights & Analytics](https://www.channable.com/products/channable-insights) then help you act on this data automatically. Products are grouped by performance into smart, ready-to-use categories such as Stars, Potentials, Invisibles and Underperformers. These labels show you exactly where to focus your budget and how to structure your campaigns for better returns.

![Image 3 (2).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cm99yylvb3yaz06wbhsow4auu)

Here’s what this means in practice:

- **Automated product segmentation:** Your products are automatically sorted based on profitability and ad performance.
- **Smarter budget allocation:** You can shift spend toward high-performing items and avoid wasting budget on products that don’t bring profit.
- **Campaigns that adjust in real time:** Because your data stays synced, your ads, bids, and feed updates follow what’s actually selling profitably.
- **Balanced strategy:** Even lower-margin or “loss leader” products stay visible when they help attract or retain customers.

In short, Channable Insights gives you a clear view of what drives real profit and the automation to act on it. Instead of manually crunching numbers, you can make informed decisions and fine-tune your campaigns to grow sustainably, product by product.

## The future of ad metrics
Switching from ROAS to POAS is more than a trend. It's a strategic shift toward smarter, more profitable advertising. By focusing on profitability instead of just revenue, businesses can maximize returns, improve resource allocation, and stay competitive in an increasingly data-driven advertising landscape.

Optimizing PPC campaigns based on POAS does bring some challenges, especially for fast-scaling companies. The more you grow, the harder it is to keep performance sharp. That’s why top Google Ads specialists rely on automation. It saves time and drives smarter growth. With Channable’s [Google Ads Growth Strategy](https://get.channable.com/google-ads-growth-strategy), you can optimize, scale and grow profitably with less effort. Want to learn more? [Book your free demo today](https://www.channable.com/demo)!


POAS vs ROAS? Which metric is best for optimizing ad campaigns?

***Video Shopping Ads aren’t currently available in all markets. Please check with TikTok if you are eligible to launch VSAs.***

Video Shopping Ads have replaced Dynamic Showcase Ads (DSAs), with TikTok taking the chance to add a number of improvements for advertisers along the way.

Don’t worry if you’ve never created dynamic product ads, or a product catalog before; Channable makes it easy for advertisers to set up, optimize, and integrate them into the TikTok Ads platform.

We’re going to explain what Video Shopping Ads are, how they work, and why Channable is the best solution for advertisers who want to take advantage of the [world’s fastest-growing social media platform](https://myva360.com/blog/fastest-growing-social-media-platforms).

## TikTok advertising: What are TikTok Video Shopping Ads (VSAs)?

TikTok’s Video Shopping Ads (VSAs) are customized video ads that are shaped around a user’s preferences and behavior. They’re created in real-time and are based on TikTok’s customizable ad templates. 

Templates are automatically filled with product information from a product catalog created, maintained, and updated by the advertiser.

VSAs can be described as TikTok’s approach to dynamic product ads. If you’re unfamiliar with dynamic ads, they’re a type of social ad popular among advertisers who use them to promote large product portfolios. Dynamic product ads can be used in apps and social media platforms, including [Facebook](https://www.channable.com/integrations/facebook-product-feed), [Instagram](https://www.channable.com/integrations/instagram), or [Snapchat](https://www.channable.com/integrations/snapchat).

VSAs are a key part of TikTok’s full-service eCommerce solution. It comprises an array of ad formats and tools designed to provide businesses with the opportunity to capture the full power of TikTok's influence on purchase decisions.

On TikTok, authenticity is crucial, says Rochelle White, CEO of a Gen Z-focused digital marketing agency that works with clients including Adidas, Asos, Skoda, VW, and more.

> “Consumers see through polished content and even fake content. Users on TikTok use the platform for 3 key things: education, entertainment, and inspiration.” 

“If you're fake, your content won't resonate with any of your target audience.” It’s why advertisers are turning to VSAs.

## What are the benefits of Video Shopping Ads?

Typically, advertisers use VSAs to build awareness and drive app downloads. They achieve this by promoting products and retargeting potential customers to increase purchase intent – and it works!

**There are three main benefits of running TikTok Video Shopping Ads:**

### 1. Advertise a large product portfolio at scale

TikTok ads are based on templates, which are automatically filled with information from a product catalog. This makes them a powerful and effective solution to advertise large product portfolios at scale but in a personalized way.

Everything’s done automatically, saving marketers the cost and expense of manually creating thousands of individual ads.

### 2. Create highly personalized content

VSAs make It easier than ever for advertisers to create personalized content. The adaptability and optimization of product catalogs in real time (for example, filtering out-of-stock products) enable you to (re-) target relevant products to audiences showing a specific behavior, or interest. 

TikTok’s advertising formats and creative templates blend seamlessly with content created by users, so ads appear more native – this can make them more appealing and authentic to customers, and effective for advertisers.

### 3. Target customers across devices

VSAs can target customers who’ve shown interest in an advertiser's products, showing them ads across platforms and devices. Advertisers can target an interested visitor who initially browsed a website on a desktop computer and later re-visits it on a mobile device. 

Retargeting this way means ads are served across platforms, maximizing opportunities to see.

## How do Video Shopping Ads work? 

Video Shopping Ads use a [product catalog](https://ads.tiktok.com/help/article/catalogs?lang=en). This is a data file containing all of your product information. You can list thousands or even millions of products in your catalog, as long as they have a unique SKU.

You’ll need to ensure that your product catalog contains all the information TikTok needs. You can learn more in its guide to [Catalog Product Parameters](https://ads.tiktok.com/help/article/catalog-product-parameters?lang=en).

The product catalog is connected to TikTok’s Ads Manager, where the ad template pulls the product information from the feed to create the final ad. It’s critical that this feed is constantly updated and optimized to make VSA’s as effective as possible. 

Video Shopping Ads can be targeted to two types of audiences:


### 1. Potential new customers

TikTok allows advertisers to specify a custom audience at the ad group level, specifying who should see what ads.

### 2. Retargeting audience

One of the most interesting – and effective – ways of using VSAs is through retargeting. Your ads will be displayed to any user interested in a brand or product on an app, a website, or TikTok.

TikTok tracks customer behavior via a [pixel](https://ads.tiktok.com/help/article/tiktok-pixel?lang=en) (essentially a piece of code added to your website)or an SDK for apps. Marketers can use this data to build a better picture of customers, learn more about their behavior, and make more intelligent business decisions. 

Advertisers can create certain ‘events’ to improve targeting. These events essentially tell TikTok what type of behavior and products to cross-reference with the uploaded product catalog to serve an ad for the same product again.

## 4 reasons to consider TikTok advertising right now

![Tiktok mobile.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Q0RJ0qxRbubZc9PTaJVO)

TikTok is a social media behemoth with over [1 billion active users](https://www.statista.com/topics/6077/tiktok/). Some of the world’s biggest brands and best marketers have quickly realized the unique advantages of the platform.

Here are 4 reasons why brands, retailers, and digital marketers should advertise on TikTok:


### Reach Gen Z

According to [Wallaroo Media](https://wallaroomedia.com/blog/social-media/tiktok-statistics) and [Statista](https://www.statista.com/statistics/1095186/tiktok-us-users-age), TikTok’s main audience is Generation Z (those born in the late ‘90s to 2010). 

This demographic makes up an impressive one-quarter of its users (25%). Late Millennials (those born in the early to mid ‘90s) are second, almost 22% of the platform’s total users.

The lesson? TikTok and Instagram are the only social platforms that reach this many young adults and teenagers. If you want to target adults aged 18-35, TikTok is a channel you can’t afford to miss.

The impact of advertising on TikTok for a brand can be massive, says White. She describes working on the benefits of TikTok ads for a well-known drinks brand. “Building a brand that can freely express itself without having to fight the algorithms or fit in with anyone else is refreshing.

“This provides a new way for brands to be creative, tell their story, and for users to engage and discover new products,” she says.

Getting the right ad approach has had incredible results for White and the brand she was working with. In just six months, the team achieved incredible results, including:

- 1.7m advert views
- 13.7k on organic content 
- Increased followers from 12,567 to 222.9k 
- 33.5k account likes 

The brand decided to run TikTok ads alongside Instagram Reels but had to adjust its approach for the audience to appeal to their needs.

Brands advertising on TikTok should ensure they’re authentic in their messaging and ethical in their approach, says Ian Spencer at content marketing agency 42group. 

“Gen Z customers want to buy from brands with a purpose beyond simply making money. We recommend that clients investing in TikTok advertising spend time understanding the opportunities and adjust their tone and approach accordingly.”

![Statista graph.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/dQ3XiN7RRuWHawBjebUv)

### High engagement rates

According to [The Verge](https://www.theverge.com/interface/2020/6/10/21285309/tiktok-2020-user-numbers-revenue-smash-hit-mea-culpa), the average TikTok user spends 52 minutes per day using the platform. 

These are impressive numbers compared to other platforms, with users spending just [28 minutes on Instagram](https://techjury.net/blog/time-spent-on-social-media/#gref) and [30 minutes on Snapchat](https://techjury.net/blog/time-spent-on-social-media/#gref).

[The majority](https://influencermarketinghub.com/tiktok-stats/) (68%) of users watch, like (63%), and follow (63%) other people, which enables ads and videos to spread organically, which can lead to huge exposure for campaigns. This can be amplified by using TikTok’s full advertising capabilities, like hashtag challenges and live streams.

Engagement on the platform can be broken down as follows:

![ACTIONS WHILE USING TIKTOK.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4yE2Ag1JT8gisgwxnxE2)

### TikTok users (really) like to shop - and buy on impulse

According to research by [GWI](https://blog.gwi.com/trends/tiktok-new-social-media/), more than 80% of TikTok users are more likely to cite a “buy button” on a social media platform as a purchase driver than users on other social networks.

[TikTok](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) says its users are 1.7x more likely to have purchased a product they discovered from the TikTok app than any other social media platform.

However, only 14% actively research products on TikTok (compared to 28% of other social networks). This highlights the impulsive nature of TikTok shoppers. Users who see it want to buy it – and they tend to purchase immediately. 

TikTok worked with athletics brand Aerie to boost sales among a female audience. Using dynamic product ads, the brand automatically targeted users with thousands of different products. 

They achieved a 7.88 return on advertising spend (ROAS), with a 78% more efficient cost-per-purchase than the initial goal.

### TikTok is great at increasing awareness and top-of-funnel communication 

GWI’s research illustrates how successful brands are currently advertising on TikTok. Top-of-funnel communication (such as creating brand awareness by sharing marketing messages) is a key objective for over a third (33%). Just a quarter (26%) of campaigns aim to achieve a direct sales lift.

“All the ad campaigns we’ve run on TikTok have been tested to work out the effectiveness of future promotions,” says Kristian Sturt, owner and lead influencer marketing agency [Colossal Influence](https://www.colossalinfluence.com/){nofollow}. “What we worked out in this time is that as of today TikTok tends to offer better value than IG and Youtube when done correctly (their native ad platform).”

TikTok advertising is highly cost-effective, says Sturt. 

> “Brands often use TikTok to promote to Gen Z in short-form content. As of today, it tends to offer decent value when compared to its counterparts on social media because comparatively it’s a new platform and so price points are still being formed/being kept lower to entice companies.”

![Why brands use TiKTok (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/g3Oh6bYCQrqkZxDSu2nG)


## 6 Steps to create and run TikTok VSAs with Channable

In 2024, advertising on TikTok is critical for retail brands and businesses who want to connect with Gen Z. Setting up campaigns on TikTok is simple – if you know what you’re doing. 

Channable makes it as easy as possible for all advertisers to create campaigns that increase awareness and drive engagement among hard-to-reach customers.

Here are 6 steps to create and run TikTok VSAs with Channable.

### 1. Create a Channable TikTok Product Feed

It’s now easier than ever to have your source feed updated, optimized and ready to go for TikTok’s Video Shopping Ads. Channable enables you to create, manage and evaluate social selling campaigns that target Gen Z. 

Simply [upload your products to Channable](https://www.channable.com/how-channable-works) and create a [TikTok feed channel](https://helpcenter.channable.com/hc/en-us/articles/4409210680210-Setting-up-a-TikTok-feed). This is the simple way to categorize your products.

You can use Channable’s rules to enrich and optimize the product information and map all relevant fields to match TikTok’s requirements.

Want to know more about online marketing? Read our [Social Commerce in 2022 guide](https://www.channable.com/downloads/social-commerce-2022 to learn how to drive conversions across TikTok, Instagram, Snapchat, and more.

![Step 1 copy.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/kE2aZjmVTGi2y6wdT8cz)

### 2. Create a Product Catalog on TikTok Ads Manager 

Enter TikTok’s Ad Manager to create a product catalog within the platform.

![STEP 2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4caK4GCQR3bcy4Nwpwbq)

### 3. Connect the product feed to the Product Catalog

Use the URL generated in the “feed setup” step in Channable to integrate your updated product feed into the TikTok product catalog. 

![Step 3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/bCnVMzbmSeaXN0BtLSsW)

Once a catalog is created, you can connect Channable’s product feed to the platform by inserting the Feed’s URL. TikTok automatically loads all products into your catalog and keeps the product file up to date. You can manage the feed completely within Channable. Any updates will be updated on TikTok in less than an hour.

![Step 3.3.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pX7iq9raTv2YE4hXt7mH) 

### 4. Generate one or more video templates for your catalog

![Step4_generateVideoTemplates (1).png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/J1SEKkcYQ6Oi3h0dYT4s)

This is the fun part. TikTok provides a huge range of ad templates in the same style as user content. You can adapt, adjust, and customize these to suit your brand.

There are some limitations. For example, each Catalog has a limit of 20 video packages.

### 5. Integrate Events

![Step 5.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cplRK84XQL6iv1aoWBMS)

If you want to retarget specific users that have performed an action on your website or app, you’ll need to install the pixel and set up “events”. TikTok then tracks this behavior and matches it with your product catalog. 

Creating events gives you even greater control over advertising, and provides greater opportunities for targeting specific users.

### 6. Choose your audience and launch your campaign  

You’re almost done! Here you can set up campaigns, ad groups and ads. At the [ad group](https://www.channable.com/blog/blog-difference-between-ad-campaigns-and-ad-groups-ppc-advertising) level you are able to select your catalog and product sets as well as choose the audience. 

At ad level you can specify your video ad design and (deep) link your ads to your preferred destination.

![Step 6.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/5j4YvRmdQ7LNXc74e6MQ)

## Create TikTok video shopping ads with impact

One thing is certain: Social media advertising is changing. TikTok users don’t want generic ads; they want personalization - and delivering it pays. “In most cases, they’ll give authentic content a shot. As long as it's displayed as an ad, no rules are being broken,” says Sturt. 

Using VSAs is a shortcut to better click-through rates (CTR), engagement and overall, higher return on ad spend (ROAS).

VSAs enable you to create a brand with personality, and that's powerful, says White. “Building a brand that can freely express itself without having to fight the algorithms or fit in with anyone else is refreshing,” she says.

Channable makes it simple to generate thousands of ads in an instant, connecting you with Gen Z consumers more efficiently and effectively than ever before.

If you’re a Channable customer, you can trial TikTok VSAs in your existing Channable account.

Not signed up? Contact us today for your [free trial](https://www.channable.com/signup).

All you need to know about TikTok’s Video Shopping Ads and how to set them up with Channable

The lines between browsing and buying are blurring on social media, with people turning to platforms like TikTok and Instagram to discover new products, from the latest fitness tracker to that perfect pair of jeans. 

While this is great for eCommerce brands who want to get their products in front of potential customers who are ready to buy, there’s a catch. Reaching those potential customers organically (for free) is [getting tougher](https://blog.hootsuite.com/organic-reach-declining/).

Nowadays, most social platforms operate on a pay-to-play model for brands, meaning that brands need to pay for advertising space to stand out. That’s where social media ads come in. This article will explain everything you need to know: what they are, why they're essential for your business, the different types, and some pro tips to get you started.

## What is social media advertising? 

Social media advertising is basically when companies pay to show their message to specific groups of people on platforms like Facebook or Instagram. These messages, which might be posts or Stories, pop up in your feed alongside regular content, but they'll usually have a label like "sponsored" or "promoted" to let you know it's an ad. 

![01_Image (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6KMiTY8CRxOGUOylrMyR)

The clever part is that these ads can target specific people based on their age, interests, or even what they've been browsing online. This way, brands can send targeted promotions to people who might be interested in what they're selling or remind people who previously visited their website about their products. 

## The 5 elements of social media advertising

Before you start creating your social media ads, it’s important to understand the key steps in setting up a campaign. While the specific setup process might vary slightly depending on the platform (Meta’s Business Ads Manager works differently than TikTok Ads for instance), some core elements stay consistent across most social media channels.


### 1. Campaign objectives 

Your campaign objective is the goal of your ad campaign. There are three main types of campaign objectives: 

- **Awareness**: Choose this objective to increase brand awareness among your target audience and drive product discoverability among potential customers. 
- **Engagement**: This objective is designed to encourage interaction with your brand and products to build interest and loyalty.
- **Conversions**: Select this objective to drive sales and encourage website visitors to complete desired actions like adding items to cart or making a purchase.

While conversions are the primary goal for most eCommerce brands, engagement objectives can be valuable for specific campaigns. Take contests or giveaways, for example, where the desired action is user interaction like following your account, liking a post, or tagging a friend.

### 2. Target audience 

Unlike organic posts that rely on algorithms, audience targeting allows you to reach your ideal customers. All you need to do is define specific criteria for who sees your ad. This can include:

- **Demographics**: This includes criteria like age, location, income, and education level. 
- **Interests**: Do they love dogs, cooking, or gaming? Reach them based on their passions.
- **Behaviors**: Are they frequent online shoppers or follow specific influencers? Target them based on their online activity.
- **Lookalike audiences**: If you have a list of existing customers, platforms can find similar people to show your ads to. 

You can also choose retargeting which allows you to reach people who have previously interacted with your brand online. This can be a website visit, an ad click, or a previous purchase. 

### 3. Ad creative 

Ad creative is arguably the most important aspect of your social media advertising campaign, and usually includes three things:

1. The visual element of an ad, such as an image, video, or GIF. 
2. The copy of an ad: the headline, description, and caption.
3. The call to action, such as "Shop Now" or "Get Offer".

Nowadays, many platforms allow you to upload multiple ad variations. This lets the platform automatically test different combinations of images, videos, headlines, and descriptions to see which resonate best with your target audience. 

### 4. Ad budget

Figuring out how much to spend on each platform can feel tricky, but there's no one-size-fits-all answer. The key is to invest enough to get results. This helps the platform understand who's most likely to purchase your products. The perfect ad budget depends on a few things: your overall marketing budget, the platform you're using, and how competitive your industry is.

Most platforms allow you to choose between cost per click (CPC) and cost per impression (CPM). This [graphic by WebFX](https://www.webfx.com/social-media/pricing/how-much-does-social-media-advertising-cost) details how much social media advertising costs in 2025 For TikTok, the average CPM is $10, and the minimum cost per click is $0.50.

![02_Image (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zC0Gr7ZxQFipuptxMKdD)

### 5. Ad analytics 

To make sure your ads are reaching the right people, it’s important to keep an eye on their performance. Every social network gives you [insights](https://www.channable.com/products/channable-insights) into how your campaigns are doing.  Some key things to monitor are click-through rate (how many people click your ad after seeing it), impressions (how many times your ad is seen), and cost per click (how much you pay each time someone clicks).



## 6 types of social media ads

Now, let's explore the six most common ad formats you'll find across most social networks, along with some ideas on how to use them. 

### 1. Image ads

Image ads are the most popular ad format for a reason: a single, powerful image can grab viewers' attention as they scroll through websites and apps. You can use image ads to showcase your products or highlight special offers like promo codes. 

![03_Image (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yIgCXTZxTkMUCAp0bR0Q)
 
### 2. Video ads

Video ads are supported by most social media platforms like Instagram, TikTok, Facebook, Pinterest, YouTube, and X (formerly Twitter). Compared to static images, video offers a more immersive experience. You can showcase product features, seasonal campaigns, or even feature customers reviewing your product.  

### 3. Carousel ads

Carousel ads allow you to display a series of images or videos within a single ad. This format is ideal for showcasing a product line, highlighting different product features, or presenting before and after shots. Carousel ads can also create a mini-narrative, guiding viewers through a product's benefits or the story behind your brand. 


### 4. Collection ads

Collection ads, primarily used on platforms like Facebook and Instagram, offer a convenient way for users to discover and explore products directly within the ad. Clicking on a collection ad opens a curated product catalog within the platform where users can purchase your products directly. 

### 5. Story ads

Story ads seamlessly blend into a user’s story feed. Story ads leverage full-screen, vertical video or images to create an engaging experience for viewers. This format is ideal for time-sensitive promotions like sales, behind-the-scenes glimpses, or creating a sense of urgency.

![04_Image (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/mRpZkzkQzG7nGVdXpR1w)

### 6. Messaging ads

Messaging ads, available on platforms like Facebook Messenger, allow you to send a targeted message to your audience’s inbox. On Facebook, for instance, people will see these ads in the Chats tab in their Messenger app. Messaging ads not only enable you to remind potential customers about your products, but they also encourage users to begin a conversation with your brand. 


![05_Image (1).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ILuxdsyZTp6xczHQj0XA)

## Best practices for social media ads 

Sure, you can master the ad formats and components, but success goes beyond that. The good news is, that with a few key best practices, you can get started on the right foot, even if you're a beginner. Let's dive into some tips to make your social media ads shine. 

### 1. Embrace automation 

Instead of spending hours crafting and testing countless ad variations, most social media advertising platforms offer a range of automation tools designed to streamline the process and drive results. 

For example, [Meta's dynamic creative](https://www.facebook.com/business/help/170372403538781?id=244556379685063) option removes the guesswork from choosing the right ad format and messaging. It automatically tests different combinations of your creatives (images, videos, headlines, descriptions) with your target audience, showing the best-performing options to each user.

### 2. Experiment with UGC content 

Instead of flashy product ads, authentic user-generated content (UGC) could be the key to driving conversions for eCommerce brands in 2025. Think of genuine customer reviews, testimonials, and everyday people enjoying your products. Since it comes straight from real fans, UGC feels authentic, trustworthy, and more persuasive than traditional ads. You can experiment with different formats like product demos, before-and-afters, and customer stories.

### 3. Tailor your ad to the platform 

The key to successful social media advertising lies in understanding each platform’s purpose. People use different platforms for different reasons. Your ad needs to fit the vibe and expectations of each platform's audience. For Pinterest, you might want to opt for high-quality photos and videos that showcase your product in a sleek and aspirational way. TikTok, on the other hand, is less about polish and more about catching attention. So it would be a good idea to embrace trends, humor, and quick cuts to grab viewers in the first few seconds. 

## Create social media ads that convert with Channable 

Did you know you can create eye-catching visuals for your ad campaigns at scale with Channable's [Dynamic Image Editor](https://www.channable.com/products/dynamic-image-editor)? With our tool, you can generate countless variations featuring real-time sale prices, special discounts, or new stock notifications - all directly from your product data. With the image editor, you can eliminate manual editing and save valuable time while creating multiple ad variations for your social media campaigns. 

Want to learn more about Channable? [Sign up for a free trial account](https://www.channable.com/signup). 

Getting started with social media advertising

[TikTok Advertising](https://www.channable.com/blog/tiktok-shop-marketplace-social-commerce-growth) has become one of the most direct ways to reach modern shoppers. With billions of engaged users and unmatched creative potential, TikTok offers brands a unique path to awareness, engagement, and conversions. In this guide, you’ll learn how TikTok ads work, how to set up your first campaign, and how to optimize like a pro, so you can start generating real business impact fast.

## Key takeaways

- TikTok Advertising delivers high engagement and strong conversion potential.

- Easy-to-use ad tools help brands create authentic, high-performing content.

- Precise targeting and simplified setup make TikTok ideal for all skill levels.

- Best practices: hook fast, stay native to the platform, and use trend-based storytelling.

## Getting started with TikTok advertising
If you’re looking for an ad channel that combines scale, creativity, and conversion power, TikTok Advertising is a top contender. With 1.5+ billion active users and unmatched engagement levels, TikTok offers brands a unique opportunity to reach shoppers who are ready to buy. TikTok users are [1.5x more likely to purchase](https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg) after seeing a product advertised on the platform.

In this guide, you’ll learn how to set up your ads in TikTok Ads Manager and follow proven tips to maximize your results.

## Why advertise on TikTok?
[TikTok](https://www.channable.com/blog/social-media-advertising) gives brands an energetic creative space so that they can reach audiences who want authentic content and not polished commercials. Benefits include:

**Effective engagement**
Short-form video inspires participation, comments, and shares for the best chance to create viral momentum.

**Creative ad tools**
TikTok’s built-in video editors, templates, and effects make it easy to turn simple footage into scroll-stopping ads.

**Outcome-based objectives**
Choose goals such as awareness, traffic, leads, or conversions, and optimize based on measurable results.

**Precise targeting**
Reach audiences by demographics, interests, behavior, or allow TikTok’s algorithm to automatically optimize your distribution.

**Robust reporting**
Dashboard insights and custom reports help you track performance and refine your strategy.

## How to advertise on TikTok​ in 7 steps

### Step 1: Create your TikTok Ads Manager account

1. Go to TikTok Ads Manager and sign up using your email or phone number.

2. Add business details: location, time zone, industry, and currency.

3. Switch to a Business Account in the app:
*Settings & Privacy → Manage Account → Switch to Business Account*

### Step 2: Set up billing and payment
Add billing details, tax info, and choose** manual** or **automatic** payments.

**Note**: Once automatic payments are selected, you cannot switch back.

### Step 3: Create a TikTok ad campaign
Click the red **Create Ad **button in your dashboard anytime to start building your campaign.

### Step 4: Choose your campaign objective
TikTok offers four simplified objectives:

![Blog TikTok Advertising - Image_01.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ja4DUHQT72xwWltrDgSA)
- **Traffic** – Drive visitors to your site or landing page.

- **Community interaction **– Grow followers, views, and engagement.

- **Lead generation** – Capture customer information via TikTok forms.

- **Website conversions** – Ideal for eCommerce brands focused on sales.

### Step 5: Select your target audience
Choose between:

![Image_02 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NZx5vQ4xS82cjOg5sRQs)
**Automatic Audience**
Let TikTok choose the best audience based on your goals, creative, and performance data.

**Manual Targeting**
Refine by:

- Location

- Gender, Age, and Language

- Interests (e.g., beauty, fitness, gaming)

- Behaviors (likes, comments, interactions)

**Example**: A skincare brand can target users interested in “Skincare,” “Beauty Enthusiasts,” or users engaging with related videos.

### Step 6: Set your campaign budget and schedule

Your campaign budget is the amount that you’re willing to spend on running your ads. You can choose between a ‘Daily budget’ or a ‘Lifetime budget’. If you choose the first option, determine your daily ad spend (minimum $5) and how long you want your campaign to run. For flexible campaigns, choose the "No end date" option and stop it whenever you want.
Choose:

![Image_03 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LQBQRbpFQuCfWrSSKzSX)
- **Daily budget** – Min. $5/day

- **Lifetime budget** – Spend cap over entire campaign

Select a fixed end date or run indefinitely with the **No End Date** option.

### Step 7: Create your TikTok ad

1. Upload videos or build new creatives using TikTok’s templates.

2. Add ad text (12–100 characters; preview to avoid truncation).

3. Choose a CTA. Some examples of good CTA can be found below:

- Shop Now

- Learn More

- Sign Up

- Download Now

- Book Now

- Apply Now

- Contact Us

Click **Submit** to launch your ad.

## 3 TikTok ads best practices
### 1. Use the right content structure
As with all video ads, it’s important to have a hook, highlight your unique selling points, and end with a clear call-to-action. Here are some additional tips to make your ads stand out on TikTok:

- Hook viewers in the first 6 seconds with suspense or surprise to boost engagement and watch time.

- Introduce your product or value proposition within the first 3 seconds.

- Keep viewers engaged by making use of unique transitions, stickers, and graphics.

- End with a strong call-to-action so viewers know what action you want them to take.

**Pro tip**: Suspense or surprise in the first 6 seconds can drastically boost watch time.

### 2. Stay native to the platform
Using an ad that you’ve used on another ad platform on TikTok is setting yourself up for failure. The creatives that usually perform best are ones made specifically for TikTok. If you’re new to the platform, it’s a smart idea to spend some time watching popular TikToks to understand what works. To maximize your ad's impact, feature real people like creators, employees, or customers in a DIY, authentic style that resonates with TikTok's user-generated content.

### 3. Use trends as storytelling templates
Trends offer ready-made story frameworks. With 7**7% of users enjoying branded trend-based content**, tapping into current sounds, memes, or challenges can significantly increase engagement.

Explore trending formats in TikTok’s **Creative Center → Trends**.

**Tip**: [TikTok Ad Library](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?rid=1qlfbuybx8z&period=30&region=NL) is a goldmine for high-performing creative examples.

## Learnings

- TikTok Advertising combines scale, creativity, and high-intent audiences.

- The platform’s tools and simplified Ads Manager make campaign setup fast.

- TikTok’s audience is conversion-ready and highly interactive.

- Authentic, trend-aware, fast-hooking content performs best.

- TikTok Advertising is essential for brands that want to grow in 2024 and beyond.

## The bottom line
TikTok Advertising gives brands a chance to show up authentically, creatively, and powerfully in front of highly engaged consumers. With the right content structure and a trend-aware approach, you can turn TikTok into one of your highest-performing channels.

Want to go deeper into social commerce and cross-channel ad strategies?
Explore more insights on the [Channable blog](https://www.channable.com/blog).


TikTok advertising: The complete guide

If you’ve ever spent hours fixing messy product data or tweaking feeds for each sales channel, you know how quickly feed management can turn into a full-time job. In this post, we’ll show you a fast way to automate feed optimization using Channable’s Rule Engine.

The Rule Engine is an intuitive feature of Channable’s [product feed management tool](https://www.channable.com/products/product-feed-management-tool) that lets you clean, transform and optimize your product data using predefined rules, so your feeds always meet channel requirements, stay up to date and perform their best without endless manual edits. For businesses focused on eCommerce automation, this feature is a go-to solution for keeping feeds running smoothly.

## Key takeaways

- Channable’s Rule Engine lets you automate feed optimization to save time, reduce errors and keep product data up to date.
- The Shared Rules feature lets you apply the same logic across all channels and projects instantly.
- You can easily tailor your e-commerce automation rules to each platform so every export meets requirements and is fully optimized.

## What is Channable’s Rule Engine?
Channable’s Rule Engine is the part of our [multichannel eCommerce platform](https://www.channable.com/products/product-feed-management-tool) that lets you automatically change, improve and customize your product data before it is sent to any channel.

Instead of manually cleaning and editing your product data for each sales channel, you can add rules to optimize your feeds automatically. This saves hours of tedious work, ensures your data is always up to date, and helps your feeds gain maximum visibility and performance. 

Whether you are managing one e-commerce automation feed or dozens across different markets, the Rule Engine makes it easy to standardize, enrich and tailor your data to meet each channel’s requirements.

## Step by step: Automate feed optimization with Channable’s Rule Engine
The Rule Engine lets you apply a system of “if this, then that” rules that control how your products are displayed across your channels.

Each “If” represents a condition, and each “then” represents an action. You decide which actions you want Channable to automatically take whenever a specific condition occurs within your product data.

This approach combines product feed optimization with automation which gives you full control over how your e-commerce automation feed is prepared so that you can be sure your exports are both accurate and high-performing.

![Image1.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgrfbiaq07uy2ns90hh0)

### Step 1: Import your product data
Bring your data into Channable from your ecommerce platform, spreadsheet, ERP or any other source. With Channable, you can import from multiple sources at once into your e-commerce automation feed even if they use different formats.

### Step 2: Create a new rule
Go into the Rules section on the Channable platform to create a new “if/then” rule.

Let’s say your product data contains some items that do not include price information, and you want to exclude those items from your product feed. To do that, you can simply set a rule like this:

- If “price” + “is empty,” then take “all fields” and “exclude”.

### Step 3: Stack multiple rules for automation
Rules can run in sequence so you can chain actions together. 

For example, in addition to excluding unpriced items, you can decide to set extra rules to exclude these items too with the following example rule(s): 

- Low price: If “price” + “is less than or equal to” + “10”
- No image: If “image_link” + “is empty”
- No stock information: If “stock” + “is empty”

Learn more about our rules and how they work with our [help center](https://helpcenter.channable.com/hc/en-us/categories/201058022-Rules).

### Step 4: Apply rules to specific exports
Choose which rules apply to which channel. 

For example, you might use a rule to remove HTML from product descriptions to meet the [formatting rules for Google Shopping product descriptions](https://support.google.com/merchants/answer/6324468), while for [Amazon advertising](https://www.channable.com/blog/amazon-advertising-strategy) you might set a default shipping cost in the “shipping” field whenever it is empty to avoid incomplete listings.

### Step 5: Let Channable run the automation
Once rules are in place, Channable applies them in your e-commerce automation feed every time your data updates. That means your feeds stay optimized, accurate and ready to perform without you having to make manual edits each time.

## Why are rules so effective for automating feed management?
You can use rules to optimize at every stage of your multichannel campaign. Plus, our system includes a Shared Rules feature and marketer-friendly templates designed to overcome common challenges you face when managing eCommerce automation feeds across multiple channels.

![Image2.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmfkvqgsybh6i06uwm0qtr17i)

### Clean and standardize your data
Product data from multiple sources often comes in different formats. The Rule Engine can reformat prices, standardize size information and strip out placeholder text in seconds. With Shared Rules, you can apply these clean-up rules across all projects and channels instantly.

### Adapt your data for each channel’s rules
Each platform has its own quirks, from field formats to required attributes. The Rule Engine lets you create channel-specific adjustments so your exports always meet the right standards without affecting other channels.

### Boost performance and relevance
Enhance your listings to attract more clicks and conversions. The Rule Engine combines data-driven [insights and analytics](https://www.channable.com/products/channable-insights) to ensure you are displaying the most relevant products at the right times so that you get the best performance out of your campaigns.

## Smarter eCommerce automation for your product feeds
Managing product data across multiple channels can quickly become a major time investment without the right systems in place. Channable’s Rule Engine makes the entire process faster and more efficient. It gives you more control while removing the need for constant manual work. The result is cleaner data, faster updates and feeds that are always ready to perform.

See for yourself how much time and effort you can save. [Start your free demo today](https://www.channable.com/demo) and experience the difference our Rule Engine can make for your eCommerce feeds.

How to automate feed optimization with Channable’s Rule Engine

This article will be your one-stop guide to understanding the different reports available on Amazon’s Seller Central. We'll dive into every essential report and explain the key metrics you need to track for success.

## What are Amazon Reports? 

Amazon Reports are essentially data dashboards for sellers on Amazon. They provide valuable insights and information to help sellers track the performance of their business. There are two main categories of Amazon reports:

- **Business Reports:** These reports focus on sales, traffic, inventory, and fulfillment. They include things like total sales, units ordered, number of visitors to your product listings, conversion rates, and how often your products win the "Buy Box" placement. By analyzing this data, sellers can identify trends, make better decisions about pricing and advertising, and improve their overall sales strategy.

- **Advertising Reports:** If you run advertising campaigns on Amazon, these reports will tell you how your ads are performing. You can see things like which keywords are driving the most traffic and sales, what your click-through rates are, and how much you're spending on advertising. This information can help you optimize your ad campaigns for better results.

## How to access Amazon Seller Central Reports

Here's how to navigate to the different reports available in Amazon Seller Central:

1. Log in to your [Seller Central account](https://sellercentral.amazon.com/).
2. Navigate to the Reports Tab in the top left corner of your Seller Central homepage. Hover over the "Reports" tab to display a dropdown menu.
3. Select the desired report type from the dropdown menu, e.g. "Business Reports," "Advertising Reports," "Payments Reports," or "Fulfillment Reports." 
4. Once you're within a category, you can choose the specific report you want. Most reports allow you to set a custom date range for the data you want to see.
5. Click on "Request Report" or "Download Report" depending on the report type.

## Benefits of using Amazon Reports 

![Benefits Amazon Reports.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/LXL9kJrROWmyf5K0zKWC)

Amazon Reports offer a crystal-clear view into every aspect of your business as a seller. You can track everything from sales and traffic to inventory levels and customer behavior. By diving into these reports, you can:

- Track total sales, units sold, and revenue trends to identify your top-selling products, peak sales periods, and customer buying patterns. 
- Analyze conversion rates, bounce rates, and traffic sources to understand how customers interact with your listings.
- Discover which keywords are driving the most traffic and sales, allowing you to refine your advertising campaigns and maximize your return on ad spend (ROAS). 
- Gain insights into your inventory levels, identify slow-moving products, and optimize your stock to avoid stockouts or overstocking. 

## Amazon Business Reports 

Amazon Business Reports provide insights into sales trends and the actions visitors take on your product pages. These are the reports that you should keep and eye on: 

![Amazon Sales Dashboard report.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AKukgTMRsezMW5VhtFC1)

### Sales Dashboard

This date-based report provides a clear view of your orders and sales data, allowing you to compare your current performance to previous periods. These easy-to-read reports are presented in your currency and percentages, along with helpful graphs and tables for visual analysis.

### Sales & Traffic

This report shows how many people viewed your listings and visited your Seller page, along with your conversion rate - the percentage of viewers who turn into paying customers. You'll also see total sales, gross product sales (revenue before fees), and even how many units are typically viewed per customer session. 

### Detail Page Sales and Traffic by ASIN

This report provides the most in-depth look at individual product performance. It breaks down various metrics for each product and its variations (child [ASINs](https://www.channable.com/blog/amazon-asin-what-is-it-how-to-create)). This includes crucial data points like the number of product views and the conversion rate for each product. Here’s a breakdown of the key information that you can see in this report:

- **Sessions:** The number of unique visitors to your product page in the last 24 hours. 
- **Page Views:** The total number of views on your listing within a selected time period. This includes customers who viewed your listing multiple times so it might be higher than your sessions. 
- **Page Views Percentage:** The percentage of page views individual product ASINs receive compared to other products. 
- **Buy Box Percentage:** The percentage of page views where you owned the [Buy Box](https://www.channable.com/blog/win-amazon-buy-box-increase-sales). 
- **Units Ordered:** The total number of units ordered during the specified date range. 
- **Unit Session Percentage:** This is the most important metric in the business report as it shows your conversion rate: the percentage of units ordered compared to the number of page views.
- **Ordered Product Sales:** The total revenue for each product within a specific time period.
- **Total Order Items:** The total number of times a specific item was ordered within a selected timeframe. 

## Amazon Advertising Reports 

These reports give you crucial insights into how your keywords, search terms, and bids are performing. You'll see key metrics like clicks, cost-per-click (CPC), Advertising Cost of Sale (ACoS), and Return on Ad Spend (ROAS) – all presented alongside your PPC sales and overall spending. 

### Advertised Product (Sponsored Products and Display)

These reports are designed specifically for sellers who run [Sponsored Products](https://www.channable.com/blog/amazon-sponsored-products) or Sponsored Display campaigns. They provide in-depth data for each individual product you're advertising. This means you can see how each ASIN is performing in terms of impressions, clicks, sales, and other key metrics.

### Attributed Purchases (Sponsored Brands)

Unlike Advertised Product reports that focus on clicks and impressions for advertised products, Attributed Purchases show which products are purchased as a result of your Sponsored Brands campaigns.

![Amazon Search Terms Report.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/6bYniXglSb2WCoucJmaC)

### Search Terms (all ad types)

As the name suggests, this report reveals the exact search terms customers are using to find your products on Amazon. It includes the following metrics: 

- Keyword Targeting and Match Type
- Search Term used
- Sales & Conversion rate for specific terms
- Click-Through Rate
- Cost-Per-Click
- Impressions

By identifying the most popular search terms, you can integrate them into your product listings, improving search ranking and organic visibility. Alternatively, you can flag poorly performing terms as negative keywords to prevent irrelevant clicks and ensure your advertising budget reaches the right customers. 

### Placements Report (all ad types) 

This report breaks down key metrics like impressions, clicks, sales, and ACoS for your campaigns across various placements. These placements could be:

- **Search Results:** Top of search (TOS), Search results page (rest of search)
- **Details Page:** Directly on a product's detail page

## Other types of Amazon Reports

There are more Amazon reports available beyond the ones we've covered. Let's explore a few more valuable reports to add to your seller toolkit:

### Return Reports

This report allows you to see how many returns you’ve received within a specified time period and the reasons why customers return your products. You can use Return Reports to identify trends such as return frequency or product-specific issues. Additionally, by pinpointing the root causes of returns, you can take proactive measures to improve product quality, listing accuracy, and customer communication - which can help to reduce your return rate. 

### Fulfillment Reports

These reports provide sellers with details of their sales, inventory, and shipments. You can find data on items shipped, inventory levels, orders processed, storage fees, removals, and reimbursements.

If you use Fulfillment by Amazon (FBA), there are reports to understand how your Amazon FBA business is running. There are several reports available, including Long-Term Storage Fee reports, Subscribe & Save Performance, Promotions Performance, Stranded Inventory, Returns, and Inventory Age & Health.

## Get the most out of Amazon with Channable 

At Channable, we have a number of different products to help Amazon sellers maximize their success on the platform. From [feed management](https://www.channable.com/products/product-feed-management-tool) and [smart categorization](https://www.channable.com/products/smart-categorization) to PPC optimization, our tools can help you optimize your product listings and create Amazon advertising campaigns at scale. 

[Sign up for a free trial](https://www.channable.com/signup) to learn more about how Channable can help you grow your brand on the Amazon marketplace.


The ultimate guide to Amazon Reports

The importance of Amazon Ads should be common knowledge by now for most eCommerce brands. Amazon has established itself as an eCommerce juggernaut, holding a [market share of 37.8%](https://www.repricerexpress.com/amazon-statistics/) in the US. What’s more, Amazon’s impressive eCommerce revenue is built on the backs of numerous small and medium-sized businesses, with [over 60%](https://sell.amazon.com/blog/amazon-stats) of sales on Amazon coming from independent sellers.

Getting the most from Amazon Ads depends on a slightly different approach to what you may be used to with other ad platforms like [Google Ads](https://www.channable.com/integrations/google-adwords-tool) or [Facebook Ads](https://www.channable.com/blog/enhance-facebook-conversion-rates). To ensure your digital marketing strategy is as effective as possible when using the platform, one of the first things to get right is your Amazon PPC Campaign Structure.

## What is the Amazon PPC Campaign Structure?

Your Amazon PPC Campaign Structure describes how you organize and manage your campaign. It determines how, when, and where your ads appear. A good Amazon PPC Campaign Structure is fundamental to providing your marketing efforts with transparency and control. 

While there are certain aspects of Amazon Ads that are out of your control, such as the precise way that the eCommerce giant’s secretive algorithm works, digital marketers will find that there are still a number of things that they can control - and this is where a good Amazon PPC Campaign Structure comes in.

## How to structure your Amazon PPC campaign for eCommerce success

![Amazon PPC Campaign for eCommerce success.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/62PNHUSXWyWyELXOL8Kw)

Unfortunately, you can’t simply press a button, launch a single automatic Amazon Ads campaign, and watch the sales come rolling in. Instead, to achieve all your marketing objectives on Amazon, it’s likely you’ll need several different campaigns, each based around its own product set and boasting unique objectives.

To ensure you have optimized your Amazon Ads campaign, there are several [Amazon ads best practices](https://www.channable.com/blog/best-practices-creating-amazon-ads) to follow. One of them is certainly getting your Amazon PPC Campaign Structure right. In order to do so, there are a few terms worth getting to grips with before you get started. We’ve listed some of them below:

- **Automatic and Manual Targeting**

Although automatic targeting is dismissed by some, in reality, both automatic and manual campaigns can play useful roles within your digital marketing strategy. Automatic targeting works by allowing  Amazon to identify keywords based on the title, description, and other sections of your product listing. This means automatic targeting requires little manual input, but can deliver poor ad targeting - and poor ROI as a result. 

Manual targeting, on the other hand, undoubtedly requires more effort in terms of keyword research, especially as your manual campaign could consist of more than one ad group, each requiring its own keywords. However, you could achieve higher ROI in return for your efforts.

Rather than deciding whether an automatic or manual approach is right for your Amazon PPC Campaign Structure, it is possible to use both. In fact, automatic targeting can be hugely useful for finding the best-performing keyword search terms for a particular product. Then, you can leave manual targeting to focus on exact matches.

- **Bulk operations**

As mentioned previously, your Amazon PPC Campaign Structure is not likely to consist of just a single campaign. When working with multiple campaigns, making adjustments can be a lengthy process if you decide to do everything manually. With bulk operations, however, you can alter bids and keyword placements for multiple campaigns simultaneously, helping you maintain a standardized structure.

Remember, however, just because it’s possible to make adjustments to multiple keywords at once, this doesn't mean you should necessarily use as many keywords as possible. For instance, our recent [interview with Jeff Cohen](https://www.channable.com/blog/amazon-automation-multichannel-mix-interview-jeff-cohen), an Amazon Tech Evangelist, highlights that no two campaign structures are the same. When developing Sponsored Products campaigns, he advises using no more than 5-10 initial keywords per campaign.

- **Negative Keyword Creation**

![Negative keyword creation.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/w11sTJA8TQGhpwJT3MR3)

Negative keywords describe those that are either irrelevant to your campaign or unlikely to lead to conversion. Including negative keywords is important for a well-performing Amazon PPC Campaign Structure, as they prevent you from wasting bids on irrelevant traffic.

Good negative keywords to include in your campaign structure might include competitor brands, misspellings, or anything else that you think won’t deliver good ROI. However, don’t be too hasty when creating negative keywords. Use keyword analysis to ensure that a term isn’t relevant before you dismiss it.

- **Powerful If/Then Rules**

Amazon recently launched rule-based bidding, where users set manual conditions based on if/then rules. This allows Amazon to automatically adjust bids whenever certain conditions are met. This could mean keeping a close eye on performance metrics, increasing bids for high-converting keywords or decreasing bids for underperforming ones. Note that with [Channable’s Amazon Ads connection](https://www.channable.com/products/ppc-tool/amazon-ads), it’s possible to create dynamic sponsored product ad campaigns for Amazon easily using automation rules, like the if/then feature.

[![PPC.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Wa2tAP7jQceAnStbTGyY)](https://www.channable.com/products/ppc-tool)

- **Dynamic Campaign Settings**

Just because your eCommerce marketing strategy stands to benefit from an effective Amazon PPC Campaign Structure, this doesn’t mean it should be overly rigid. In fact, dynamic campaign settings should play a part within your structure to ensure your campaigns are flexible enough to adapt to changing customer behaviors or market conditions. 

With sponsored product ads, it’s possible to activate dynamic bids so your bid will be increased or lowered based on the likelihood of a click converting into a sale. This is what happens when you choose “Dynamic Bid – Up And Down” from the settings menu, however, it is also possible to set your campaign to “Dynamic Bid-Down Only” if you simply want to ensure your ad doesn’t appear in searches for irrelevant products.

## Use your Amazon PPC Campaign Structure to Supercharge your Marketing Strategy

![Channable's Amazon PPC Campaign Structure.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NpajhmL3TKqbELHb9QPo)

Don’t expect your Amazon marketing strategy to deliver results automatically. There are automation features, of course, to help you improve your structure, but it still requires work. To be effective, an Amazon PPC campaign should be monitored to ensure it’s delivering the kind of return you expect. 

At Channable, we understand the importance of your [Amazon PPC](https://www.channable.com/products/ppc-tool/amazon-ads) campaign structure. Last month, we launched a new Bid & Budget Optimization feature to ensure your campaigns focus on high-traffic keywords, make use of negative keywords, use product detail pages correctly, utilize automatic targeting, and monitor your results. And best of all, we can handle all this for you.

<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/N73rUbBF1kA?si=9QwCHf9LBqfjn5aV" width="100%"  frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>

Part of Channable's end-to-end marketplace solution, Amazon Ads could be your ticket to a greater return on investment from your marketing strategy. Learn how to manage thousands of ads across the Amazon marketplaces and streamline every step of your campaign setup, data and optimization. 

Channable offers an A-Z eCommerce solution tailored to your needs. Maximize visibility, boost sales, and simplify management with our intuitive platform.

[Sign up for a demo today](https://www.channable.com/products/ppc-tool/amazon-ads) to find out more. 

The Ultimate Guide to Setting Up An Amazon PPC Campaign Structure

To delve deeper into the dynamics of this thriving marketplace, we sat down with Shakhil Shah, to discuss Allegro's operations and strategies. From customer demographics to seller insights, Shakhil offers valuable insights into Allegro's journey and its future prospects.

## Allegro is a popular eCommerce platform in Poland. Could you share some insights into your customer base, including their demographics and shopping behaviors?

Allegro has traditionally dominated the Polish market, boasting an impressive customer base of **19 million** active buyers in the region. 

With the recent expansion to allegro.com and Allegro.cz, our platform has become accessible to buyers and merchants across the EU. We've observed over 20 million visits per month, reflecting the platform's widespread appeal and consumer engagement.

## What types of products or sellers tend to perform best on Allegro, and are there any specific categories where you've seen exceptional growth?

Our platform covers 14 categories, with Consumer Electronics, Home & Garden, Fashion, Automotive, and Kids emerging as top performers. 

Allegro is the primary consumer touchpoint when buying online in Poland. Over 400m attractively priced offers from more than 140k merchants converted into GMV from Polish operations growing by 10.5% YoY in Q3. This is significantly faster than the country’s overall nominal retail sales, with over one-third of the GMV growth coming from high-frequency categories like Supermarket and Health & Beauty.

However, notable growth has been witnessed in Health & Beauty and Supermarket categories, especially in pet products. 

![image_01 (4).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BqwTn5J0Qwi99EKjyzRB)

Allegro's value proposition resonates with consumers seeking convenience and competitive prices, driving substantial year-on-year growth in key segments.

## Are there any specific categories where Allegro has exclusive offers? What are your categories with the strongest seller and consumer base?

While categories like Consumer Electronics and Home & Garden traditionally attract strong seller and consumer bases, we're constantly exploring opportunities for exclusivity across various segments. 

Health & Beauty presents significant growth potential, aligning with evolving consumer preferences and market trends.

## For new sellers looking to get started on Allegro, what are the key steps and requirements they need to meet before listing products?

Getting started on Allegro involves creating an account and understanding the platform setup. We provide comprehensive resources, including registration guides and Allegro Academy courses, to facilitate a seamless onboarding process. 

Additionally, sellers must ensure competitive pricing, reasonable delivery costs, and efficient delivery times to optimize their listings' performance.

It's also worth noting that Allegro is more than just a marketplace to its consumers, it is also used as a product search engine, 34% of online shoppers in Poland begin their product search on Allegro compared to 26% using Google, however, what's interesting here is the conversions to sales, of the 26% using Google, 49% end up completing their purchase on Allegro.

## Can you give a few examples of common mistakes/pitfalls in the product data that sellers share with Allegro?

International sellers often grapple with challenges such as uncompetitive delivery prices or lengthy delivery times, which can deter potential buyers. 

![image_02 (2).jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/TWUNSiVlQYuYHaualXrK)

It's essential for sellers to conduct thorough market research, optimize product data, and leverage Allegro's promotional tools to enhance visibility and sales, that said there are ways to improve this by becoming a SMART! seller and or using the One Fulfillment service by Allegro.

In addition to the above, while we do not make recommendations on how to price products on the platform, it is always worth looking at what competitors are selling the same product for, this is where its important to do research on similar products being sold on the platform and look at ways where you as a seller can offer added value to the customer. 

Finally, creating visibility is imperative to success, promoting, advertising and taking part in the various sales campaigns will help you grow your business.

## Can you tell us about any promotional tools or features that Allegro offers to help sellers increase their visibility and boost sales?

Allegro provides a diverse array of promotional tools, including participation in sales campaigns like SMART! Week and Black Weeks, along with self-service marketing and advertising options. 

Other than sales campaigns, we have various marketing and advertising tools available, most of these are accessible through the self-service tool on the platform. More information about the specific tools can be found on the [Allegro Ads Page](https://allegro.pl/ads/boost-your-sales-on-allegro).

These tools empower sellers to effectively showcase their products and capitalize on seasonal and promotional opportunities.

## Finally, how does Allegro plan to stay competitive and evolve in the ever-changing eCommerce landscape, and what opportunities can sellers look forward to in the future?

Allegro remains committed to expanding its presence across Central Europe, with upcoming launches in Slovakia, Hungary, Slovenia, and Croatia.
 
By delivering a compelling value proposition and fostering innovation, we aim to cement Allegro's position as the preferred destination for online shopping in the region. 

Sellers can anticipate continued growth opportunities and a dynamic marketplace environment conducive to success.

> It’s our aim that, by the end of 2024, shoppers all over Central Europe will be choosing their Christmas gifts on Allegro - Roy Perticucci, Allegro CEO, stated in the Q3 results press release.

Shakhil Shah has provided valuable insights into the value of Allegro, Poland's leading eCommerce platform, and its growth journey. 

With a keen understanding of customer behaviors, a diverse array of product categories, and a commitment to empowering sellers, Allegro may be the next channel needed in your multichannel mix. 

Check out more on you can get selling on [Allegro](https://www.channable.com/integrations/allegro) with Channable today.

Interview with Shakhil Shah and Allegro Marketplace

In this guide, we’ll cover everything you need to know about the update, give you a quick refresher on Google Merchant Center, and explain how Channable can help you optimize your product feed. 

## What is Google Merchant Center Next?

[Google Merchant Center Next](https://support.google.com/merchants/answer/13863814?hl=en) is a simplified version of Google Merchant Center, giving you more control over how your products appear on Google, without the hassle of manually uploading a feed. 

For instance, Merchant Center Next will be able to automatically extract product data, including product titles, descriptions, sizes, prices, and images, directly from your website and populate it on Merchant Center Next.

Merchant Center Next has already started rolling out for new users, and Google plans to complete the global rollout in 2024. 

Need a quick refresher on Google Merchant Center? Don't worry, we’ve got you covered. 
[![Google Ads.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7FvAoExST4G0ZQECjeD7)](https://www.channable.com/products/ppc-tool/google-ads)
## What is Google Merchant Center?

Google Merchant Center is a free platform that helps online businesses get their products listed on a number of Google platforms. 

When you create a Merchant Center account, you upload a [product feed](https://www.channable.com/blog/product-feed-optimization), which is a file that contains detailed information about your products, such as their name, description, price, and images. 

Google then uses this information to display your products in relevant places, such as Google Search, Google Shopping, and Google Maps.

Retailers can also use their Google Merchant Center feed to create Shopping or [Performance Max campaigns](https://www.channable.com/blog/performance-max-campaigns) to promote their online or local product inventory. Shopping ads show users a photo of your product, title, price, reviews, and brand name, using the information in your product feed. 

Performance Max campaigns include auto-generated ads based on assets provided by the advertisers and in the Merchant Center feed. 

Unlike Shopping ads, Performance Max campaigns can be used in a wide range of Google Ads formats such as Display Ads, [Text Ads](https://www.channable.com/blog/google-text-ads-ultimate-guide), and YouTube Ads. 

*Wondering if Performance Max campaigns are right for your business? Check out our [ultimate guide to creating a Performance Max campaign.](https://www.channable.com/blog/set-up-performance-max-campaign)*

## Google Merchant Center vs. Merchant Center Next

The main difference between the old Google Merchant Center and Merchant Center Next is that you’ll no longer need to manually upload a product feed to Google. 

Google Merchant Center Next automatically detects product data from your website and pulls it into the platform. If you prefer to have more control over your product feed, you’ll still be able to edit the products or turn off the feature completely. 

Here are some other key differences between the two platforms:

### Simplified user interface

Google Merchant Center Next provides a more simplified user experience that's designed to be more user-friendly, especially for merchants with smaller businesses. 

The products section has a cleaner design and overview, making it easier for merchants to see if a product has been approved, its price and availability, and its click potential.

![Google Merchant Center Next all products view.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/1TOHwpaOQm6IAdJfxqPA)

### Edit products directly in platform

Perhaps one of the biggest quality-of-life upgrades is the fact that you can directly edit products in the Merchant Center Next dashboard. 

This means that you’ll no longer have to update and re-sync the product feed to make changes. When you click the “Edit product” button, you can change attributes such as product title, description, final URL, etc. 

### Concise product diagnostics 

Merchant Center Next has a slimmed-down diagnostics feature that provides information about product errors and issues, including what’s approved, under review, limited, and not approved. 

While the simplified diagnostics feature offers a concise overview of product status, it lacks the historical timeline and detailed information provided by the previous version of Google Merchant Center. 

### Better performance insights

![Google Merchant Center Next performance tab.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vVuQT2nQ4hoqaqSq8Ew4)

Merchant Center Next brings all insights reports into the Performance tab, making it easier for merchants to access and understand their performance. The following tabs are included in this new streamlined view: 

- Overview
- Products (existed previously)
- Competitive visibility
- Pricing
- Demand
- Store on Search and Maps
- Non-product website results

With this update, merchants have one central location to review their best-selling products, see which brands show up for the same searches, and even monitor how shoppers are engaging with their brick-and-mortar stores on Search and Maps. 

### Integration with Product Studio

![Merchant Center Next Product Studio integration .jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/HjwWVp7rQJKl86nmz1H9)

Google’s Product Studio tool, which helps merchants create unique product imagery using generative AI, can also be directly accessed from Merchant Center Next. 

Product Studio enables merchants to add custom backgrounds and scenes, remove distracting backgrounds, and increase the resolution of low-quality images.

### ‘Click potential’ metric

There’s a new metric in Merchant Center Next called ‘Click potential’, which calculates the likelihood of shoppers clicking on your ads based on past traffic, product data, and demand. 

This metric helps merchants identify which products need fixing, and shows you how well each product is meeting its goals. The values for ‘Click potential’ are as follows: 

- **High**: Potential to receive a similar number of clicks as your highest-performing products
- **Medium**: Potential to receive a moderate number of clicks compared to your highest-performing products
- **Low**: Potential to receive a low number of clicks compared to your highest-performing products

## Streamline feed optimization on Google Merchant Center Next with Channable

Whether you're just starting out or have been running ads for a while, you’ll need to use Google Merchant Center to utilize product listing ads on Google's network. 

And while Merchant Center Next offers several user-friendly enhancements and simplifies product uploading for smaller businesses, larger eCommerce brands may still benefit from a dedicated [feed management tool](https://www.channable.com/products/product-feed-management-tool).

Here’s how a feed management tool like Channable can empower you to streamline the entire feed optimization process: 

### Relevant product data 

Storing product info in your Google Merchant Center is essential for running Google Shopping ads. But getting it in the right format can be tricky, especially if your source data formats differ. 

For instance, the format of your product titles or product attributes like colors and materials might vary from Google’s requirements. Channable's [Google Shopping API](https://www.channable.com/integrations/google-shopping) and feed connection make it easy to format your data correctly and deliver all the mandatory fields to Google. Plus, our rule system filters out irrelevant products and outdated info, keeping your feed up-to-date and accurate.

### Smart categorization

Even though you can edit product data directly in Merchant Center Next, you can only do it on a product-by-product basis. As a result, formatting your product feed to meet the requirements of Google Merchant Center can be extremely time-consuming. 

Channable’s [built-in smart categorization](https://www.channable.com/products/smart-categorization) lets you categorize your products in only a few minutes with the help of AI, reducing the time you would usually spend optimizing your Google product feed. 

### Performance-based campaign optimization

Thanks to our Google Shopping API, you can see how all your products listed on Merchant Center Next are performing in Google Shopping or Performance Max ad campaigns, directly in the Channable dashboard. 

You can get real-time insights on key metrics such as click-through rate and conversion rate, allowing you to make data-driven decisions to optimize your campaign performance, such as boosting top sellers or creating more visibility for low-performing items.

### Simplify your Google Ads with automation! 
Struggling to create thousands of ads and keep them updated with stock and price changes? Our[ Google Ads automation solution](https://www.channable.com/products/ppc-tool/google-ads) uses your product feed to automatically generate dynamic ads that stay relevant. 

With just one template and a few steps, you can efficiently create and update ads in real-time—no manual work needed. Stay ahead of the competition with highly-targeted and always-accurate ads that convert!


Everything you need to know about Google Merchant Center Next

<h3>Tips on how to select the products for Amazon</h3>
<a href="https://www.amazon.co.uk" target="_blank" rel="noopener noreferrer">Amazon</a> is a marketplace with a very high sales potential, but how can you sell on it in a profitable way? The key to success is to choose the right products to display on the platform. Indeed, it is very likely that some of your items are not performing well on Amazon, while others sell like hotcakes. It is fundamental to carefully select the products you want to sell on Amazon. We’ve written a few tips on choosing which products to sell on Amazon:
<ul markdown>
 	<li>**Easy to ship products**
By choosing to sell small and light products, you can lower the shipping costs in your ads. The shipping cost has a big impact on the purchase decision of the customer; the lower it is, the more likely you are to sell the product.</li>
 	<li>**Products with prices that are not too low**
Amazon charges a cost-per-sale fee (CPS), which means you pay a fee every time you sell a product. Therefore, advertising a cheaper e.g. €2.00 product is not very profitable. Try to sell only products that are worth selling, taking into account the commission.</li>
 	<li>**Specific and targeted products, containing relevant and complete information**
It is much easier to sell a product called "15-inch MacBook Black Cover" than "Laptop Cover". Why? Even if the second title matches with many keywords used in the Amazon queries, it will hardly ever correspond to what the user is really searching for. Always try to give a complete description of the product, by listing its model, its color, its size, and so on, so that users already have an entire overview of the item before clicking on it. Of course, this depends on your familiarity with the products you want to sell. If they're already being sold on Amazon, this could mean that the content has already been provided by another supplier</li>
 	<li>**Products that match customers' wishes**
In order to give you a little insight into what sells best, Amazon created a "bestsellers" corner on its website. In this feature, all the top-selling products are listed by category. If you can advertise these items at a lower price than other merchants, then you’ll be sealing the deals!</li>
</ul>
In order to only send products with the highest selling potential, you will need a good tool to filter between the products that are going to be sent to Amazon and those that aren’t. Channable’s <a href="/products/product-feed-management-tool">data feed management tool</a> could save you loads of time here. How?

The biggest challenge for selling on Amazon is to get your product information right in order to meet the requirements of Amazon. Channable’s smart rules enable you to very easily optimize your product information to meet Amazon standards, which is extensive. Examples of how to use the rules can be found below.
<h3>Attribute builder for completing mandatory information</h3>
It can take a whole day to modify your information to Amazon’s standards by yourself, especially when you're selling products in many different categories. That is why Channable developed an attribute builder for Amazon. This feature helps you to easily match your product information with the requirements of Amazon. Here is an example of a shop with many different categories in Channable:

![01_Amazon Profit_Image_01_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/znz60SAR1Kjeo0xJQAlf)

Once you click on one of these categories, you will see the different mandatory attributes in red (see example below). In order to help you, Channable provides you with a description of the required information needed for that column. You just have to click on the title, and you will see a suggestion of what the accepted values on that column are. You can then either map this column with a field from your feed (i.e. color field) or add a static value (i.e. if you sell only products for women, you can fill the column Department with “women”).

![02_Amazon Profit_Image_02_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/xckAEMknTGOXpWyeSFvl)

<h3>Filtering products based on their size</h3>
The above tips can be applied to an example feed from an online cosmetics shop. Based on the above, only products that are worth more than €10.00 with a maximum size of 30 cm will be sold on Amazon. This restriction can be implemented with the following rule:

![03_Amazon Profit_Image_03_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/jzQJvqWZS7S7lAcGnvoy)


By excluding these products, they are not permanently deleted from the feed, instead, they are just not sent to Amazon. If one of the products costs €9.00 today, it will be excluded. But if tomorrow its price increases to €11 on your online shop, it will be automatically sent to Amazon.
<h3>Filling in missing information with the rules</h3>
As mentioned above, products with complete information sell better. Complete missing information can also be done in the Channable tool:

![04_Amazon Profit_Image_04_EN.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/fDrNezQWSZSimSbAz6Ay)


In the example above, the field "color" was not filled for all the shop’s products. A rule can be created in the tool to retrieve this information from another field e.g. "description". This rule allows you to find a certain value in the product information and copy it to an individual field that is recognized by Amazon.

It is also possible to create rules based on the results in Analytics. This allows you, for example, to exclude products with a low conversion rate.

Now that you know how to implement a good strategy on Amazon, you can start filtering your products and selling them on the top eCommerce marketplace!

Amazon Ads is part of Channable's end-to-end marketplace solution, making it even easier for advertisers to access the benefits of Amazon PPC adverts. Learn how Channable can optimize and accelerate your Amazon PPC campaigns and how you can manage thousands of ads across marketplaces. [Sign up for a free trial today!](https://www.channable.com/signup)

Easy ways to make more profit on Amazon

It's getting colder outside and we are slowly approaching Christmas. Millions of people are looking for the perfect gift for their loved ones. As many people don't want to leave their house to participate in the Christmas shopping marathon, they order their presents from home - online. So the question is: Is your online store ready for the Christmas business? With these tips, we are sure you will succeed and sell more.
<h3>1. Your homepage</h3>
**Responsive design**
Ever tried to scroll from one side of a homepage to the other on a mobile device? Then you know - it's not fun. Nowadays, responsive design is a must for every homepage and online store. Make sure to offer your potential customers the best homepage experience and invest in a responsively designed website.

**Optimize website speed**
3 seconds is all you have - this is the maximum amount of time it takes a website user to leave when a page is not responding. Increase the speed of your website and improve your user experience to encourage browsing and purchasing.

**Christmas design and festive layout**
Get potential customers into the Christmas spirit. Change teasers and slideshows into a winter wonderland, feature seasonal products and display high-quality pictures, graphics and/or videos. These will grab the customer’s attention and result in a longer stay on your homepage, which could lead to higher conversion rates.
<h3>2. Products</h3>
**Promote best-sellers**
Do you have any best-sellers that continually perform well throughout the year? Make a special promotion presenting them as an "often bought by others" or apply a discount on those products. If they sell well during the year, they will probably also perform well over Christmas.

**Modify product descriptions**
Add value to your products with holiday-specific pictures or modified product descriptions. Add for example "Perfect for Christmas" or "the perfect Christmas present" etc. so your products appear on the search terms "Christmas" or "present".

**Stock**
Prepare for potential stock shortages! Get an alert before your stock falls to zero. By increasing your minimum stock level, you will be able to process your orders without stress or stock shortages. Exclude products which are out of stock to make sure that only available items are shown. You can update your data several times a day on those marketplaces to ensure that your products are shown with up-to-date information on price comparison sites, display ads or others. Another way to encourage customers to finalize their purchases is to post how much stock you have left.
<h3>3. Increase traffic</h3>
**Rethink your advertising strategy**
lure more visitors to your e-commerce platform with the help of Google AdWords or remarketing to reach a higher conversion rate. With Channable you are able to optimize your product feeds and even feed based text within minutes.

**Place your products on price comparison sites**
Consumers will compare your prices on the internet. So make sure to be found on any price-comparison site that is relevant for your business.

**Consider selling on marketplaces**
Have you just started a web store and people don't know about you yet? Then consider selling your products on online marketplaces. Each month, there are millions of unique visitors on Amazon, Cdiscount or eBay <a href="/integrations?channel=marketplace" target="_blank" rel="noopener noreferrer">(you can find more marketplaces here)</a>. Take advantage of their name, amount of visitors and customers to sell more!
<h3>4. Deliveries</h3>
**Communicate delivery times**
Have you ever been desperate for your package to arrive on time? Then you know how crucial it is to communicate the exact delivery time. Check the delivery deadlines with your couriers prior to guaranteeing delivery before Christmas to your customers. Communicate all the delivery times, even if they are after Christmas day.

**Free delivery and packaging service**
Free delivery is one of the top reasons to buy online and spend more money (as shoppers are saving on delivery costs). Also, make your customers happy by offering free gift wrapping, for example for Amazon you can easily share this information in Channable’s attribute builder. Regular shoppers will appreciate the service. Don't forget to buy enough wrapping paper and scotch tape!

**Return policy**
Offer free returns and a longer return period than usual. No need to stress people out during their Christmas break to return unwanted presents. Give them at least 30 days to return their unwanted gifts.

So, are you ready for this year's holiday shopping? If you need help on optimizing your product feeds, setting up your marketplaces or feed based text ads, let us know. We will support you by setting up your first product feed in our feed management tool. Test it now for free and ask for a demo from one of our experts. Happy Christmas selling everybody!

How to sell more: Get ready for the online holiday shoppers

Today, boxing day is more well known as the day after Christmas when the infamous end of year sales begin and the masses flock to the high street to subtly exchange those unwanted Christmas gifts. Luckily, shoppers can now enjoy the Boxing Day sales from the comfort of their sofa. But are you ready, as online retailers, for the final surge of sales for Britain and other commonwealth countries this year?

Channable’s data feed optimization tool means that you also won’t need to lift too many fingers because as, you’ll all know, rules to filter, optimize, and complete your product information are made in just a few seconds! So you can instead spend the day with loved ones, catching up on the new Doctor Who special or simply digesting. Here are some of our top rules for Boxing Day:

**Sales means sale prices**
If you’re going to participate in the Boxing Day Sales you will need to advertise on your sale price. <em>Note:</em> Make sure not to just change your price in Channable if you use feeds because the comparison website or other platform might reject your product if your ad price differs from your webshop. To add a sale price field in your import feed/own webshop and use this figure. You can either: use rules to copy the sale price into the price field…

<img class="aligncenter size-full wp-image-7443" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/0DUlWbZ5TQORT2qKmMHf" alt="" width="952" height="416" />

...or, in the finalize step, map the sale price to either the sale price field or the price field if there isn’t the sales price channel field (just make sure all your products include a sale price).

<img class="aligncenter size-large wp-image-7448" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AOjrvqVRwGKRsSIml8AI" alt="" width="900" height="365" />

You could go one step further if you could choose to advertise products with a certain discount percentage. For example, you want to only push advertisement’s whose sale prices are 20% less than the retail price. You can do this by using the calculate rule. See our example below:

<img class="aligncenter size-full wp-image-7451" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gIJOxBGBT2eI74VSzUA3" alt="" width="700" height="708" />

Above we calculated what the percentage is by creating a new mapping field (price_discount_percent), first subtracting the price from the sale price (to calculate the difference) then dividing the difference by the initial price and multiplying this value by 100. This was the end result:

<img class="aligncenter size-full wp-image-7452" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/aNFudli2T9OREtjc0JMO" alt="" width="286" height="238" />

This percentage field can now also be appended to the title. You can then decide what you would like to do with products that have an exceptionally high/low discount, perhaps a rule to exclude products which have a discount percentage which is too high or too low, or sell them at their normal price without the sales discount, or even sell high discount products on different channels. The possibilities are endless!

**Boxing Day AdWords Campaigns**
Modify your AdWords advertisements to include boxing day keywords, limited stock keywords and sale prices. Channable allows you to include dynamic ad customizer fields so you don’t need to constantly monitor all of your campaigns; then you can push them all with a few simple clicks!

<img class="aligncenter size-large wp-image-7453" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/AjgzuCF6QZWtY7J0dNXc" alt="" width="900" height="246" />

**Add size to the title when the stock level is low**
This is a great rule to include if you want to avoid wasting money on CPC when certain sizes are out of stock. Check out our simple Channable method to do this below:

<img class="aligncenter size-full wp-image-7454" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Ub11x113Rmmv8NOvaNXZ" alt="" width="969" height="496" />

**Prepare in advance!**
In Channable you can create rules now that can be paused until Boxing Day. This way you can fine-tune them and activate them at the right time, so you can have even more precious time to yourself on the 26th.

<img class="aligncenter size-large wp-image-7455" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gu7MKSgCQKU1E9JMej1E" alt="" width="900" height="338" />

We even have rules that are based on a date if you have the promotional period in your data feed, so you don’t even need to unpause them yourself. Just create a rule that uses “if” the date is in the promotional range i.e. 26th December, “then” push the specific products with promotional values. You can even append certain expressions to the title for this specific period, like in the example below.

<img class="aligncenter size-full wp-image-7456" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/3AGosghzS06p49H5UxA3" alt="" width="827" height="490" />
<br><br/>
**Ensure you don’t run out of stock! **
Best case scenario, you sell everything! However, be sure to allow yourself a safety net to ensure that you can fulfill all those orders. Channable can offer to run your feeds multiple times a day at an extra price (contact us to find out more!). However, check with the channel first to see if running your feed multiple times is feasible, as it depends on the update time of your own data and the time the platform updates the information.

If you’re selling on a marketplace that uses an API connection and you have order processing active, you can include rules to exclude all products if your stock level falls below a certain amount.

Channable's top Boxing Day rules (aside from relaxing)

<h3>Een verschuiving in de vacaturemarkt</h3>
Vroeger keek je nog wel eens in de krant om een passende en leuke vacature te vinden, tegenwoordig gebeurt alles online. Niet zo gek ook, want de vacaturemarkt is een enorm dynamische en snelle markt geworden. Vacatures bereiken een steeds grotere doelgroep en het aantal reacties stijgt de pan uit. Reageren op een interessante vacature doe je dan ook direct, of uiterlijk binnen een paar dagen. Het plaatsen van vacatures en het verwijderen van vervulde vacatures wisselt zich in razendsnel tempo af. Bedrijven in deze markt kiezen er daarom steeds vaker voor om een datafeed te gebruiken voor het online adverteren van vacatures.

Dit gaat echter niet altijd zonder problemen. Het kan namelijk voorkomen dat de data niet voldoet aan de specificaties van het desbetreffende platform. Ook kost het veel tijd om elke keer als vacatures vervuld zijn, de advertenties handmatig te pauzeren en/of aan te passen op de platformen waar geadverteerd wordt. Er is gelukkig een manier om dit hele proces makkelijker te maken.
<h3>Voordelen van datafeed management</h3>
Een datafeed managementtool, zoals Channable, kan nuttig zijn voor zowel werkgevers, uitzendbureau’s en/of vacaturebanken (jobboards) omdat:
<ul markdown>
 	<li>het mogelijk is om vacatures voor de juiste doelgroep op het juiste moment te plaatsen</li>
 	<li>het tijd, geld en middelen bespaart <span style="font-weight: 400;">door </span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">één dashboard te gebruiken om alle advertenties op externe platformen te beheren</span></li>
 	<li>potentiële werknemers altijd vacatures zien die nog niet vervuld zijn</li>
 	<li>je een stapje verder kunt gaan, door bijvoorbeeld te adverteren met het aantal vacatures in een bepaalde branche, stad of regio, of met een maximum voor salarissen in de branche</li>
 	<li>je eenvoudig op meerdere kanalen kunt adverteren (bijv. tekstadvertenties, display, retargeting etc).</li>
</ul>
Klinkt goed toch? Diverse bedrijven maken al gebruik van Channable om advertenties te creëren voor vacatures en zijn tevreden klanten. Een voorbeeld hiervan is Blue Mango Interactive, het marketingbureau van Randstad, <span style="font-weight: 400;">een van de meest toonaangevende bedrijven in de vacaturemarkt:</span>
<blockquote>
<p style="text-align: center;">‘Met meer dan 4.000 vacatures in 26 verschillende sectoren in 2402 steden door heel Nederland, is Randstad een van de grootste vacaturesites in Nederland. Dankzij de dynamische advertenties van Channable kunnen we alle vacatures van Randstad automatisch en in real-time creëren en activeren met behulp van zeer specifieke en dynamische zoekwoorden, ad copy en landingspagina's.’</p>
<p style="text-align: center;"><i>Gemma van Dorst - Search Specialist bij Blue Mango Interactive</i></p>
</blockquote>
<p style="text-align: left;">Channable biedt je de middelen om datafeeds te optimaliseren en aan te vullen naar de specificaties van meer dan duizend kanalen.</p>

<h3>De toepassing van dynamische tekstadvertenties in Channable</h3>
Als je een datafeed hebt ingeladen in Channable, kun je ook aan de slag met dynamische tekstadvertenties. Op basis van jouw datafeed kunnen campagnes, advertentiegroepen, advertenties en zoekwoorden opgezet worden. Door middel van het instellen van regels kun je ervoor zorgen dat advertenties automatisch gepauzeerd worden als de vacature vervuld is. Je kunt zelf bepalen welke velden uit de feed je wil gebruiken, alles is volledig naar wens aanpasbaar. Het is mogelijk om bijvoorbeeld campagnes op stad niveau in te stellen of advertenties gericht op een bepaalde branche. Je hebt maar één template nodig om honderden advertenties te genereren!

In het voorbeeld hieronder kun je zien hoe je honderden unieke advertenties kunt creëren op basis van de branche (industry), regio (region) en aantal vacatures. Je datafeed vult de dynamische velden automatisch in.

<img class="aligncenter size-large wp-image-7712" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4buZojcS8S5pphXehDgM" alt="" width="900" height="437" />

Deze feature van Channable is beschikbaar voor Google AdWords tekstadvertenties en is binnenkort ook beschikbaar voor Bing Ads! Probeer onze gratis proefversie, en ervaar zelf hoe gemakkelijk het is om vacatures te adverteren via een datafeed managementtool.

Advertise Job Vacancies Online with a Feed Management Tool

Have you tried using Google Analytics in Channable’s rule functions? Users who have coupled with their Google Analytics account can use this information as creatively as you like. You can either specify the selection you make (“if”) with Analytics variables such as sessions, conversion rate, bounce rate, revenue or transactions, or create actions (“then”).

<img class="alignnone wp-image-7649 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YUenyT4SqKjIT5Qe2W6N" alt="" width="872" height="378" />

Skip straight to rules and go ahead and experiment with using Analytics in the “if” or “then” section. Adding Google Analytics information to your feed with a custom label can help you differentiate certain products i.e. bestsellers or lower-converters. Create new custom labels in setup&gt;edit mapping to use in the “If” or “Then” part of your Google Analytics rule to differentiate certain products.

In the example below we create a new field called <b>bestseller</b>. So any product with a conversion rate greater than 3 will now have the value yes in the bestseller field. This is the information we can then transfer to i.e. the Shopping or Facebook feeds by adding the bestseller field in the finalize step. Why? Because you can then easily push certain products based on the performance within your AdWords or Facebook Business Manager account.

<img class="alignnone wp-image-7650 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/JNAzXUiJSnGyYWodbe9Q" alt="" width="1244" height="347" />

As of the end of 2017, you can now use the Google Analytics variables in the “Then” section to execute actions. Create statements such as calculating actual return on ad spend (ROAS) to measure the efficiency of your digital advertising campaign by using our mathematics rules.

<img class="alignnone wp-image-7651 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/uvCfhhKQ42pqaObpVfJg" alt="" width="872" height="378" />

&nbsp;

Finally, analytics can be added to your feed in the finalize step so you can send this information to your platform of choice.

&nbsp;

<img class="alignnone wp-image-7652 size-large" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/OAe9gwjhR3KrhpH6dtTg" alt="" width="900" height="674" />

If you find a creative way to include Google Analytics in your rules, <a href="mailto:support@channable.com">let us know</a>! We love hearing how you use Channable.

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg6a4xr3gn2a07wcgohdo3rs)](https://get.channable.com/google-ads-growth-strategy)

Quick tips to using Google Analytics in Rules

This is how it looked before:

<img class="alignnone wp-image-7658 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YZjIbmChTI26b6hHf5Ze" alt="" width="364" height="365" />

And this is where you can find the Shopping campaigns tab now:

<img class="alignnone size-full wp-image-7747" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WdpKUM7NSJ6hpP8meaGy" alt="" width="1444" height="780" />

Find Shopping campaigns in its own tab

<span style="font-weight: 400;">Understandably, not all of you have Valentine’s appropriate gifts. For those of you that do, we have some tips below, but there are other ways to boost website traffic and piggyback off this gift giving event. We’ve written this blog in three segments:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">First, inspiration on how to incorporate Valentine's if you’re selling non-romantic items</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Second, tips for feed optimisation if you do sell Valentine's themed products</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Third, tips about how to use our <a href="/products/ppc-tool">Text Ads feature</a> to help with Valentine's promotion</span></li>
</ul>
<span style="font-weight: 400;">So without further ado, here is our Valentine’s how to:</span>
<h3><b>Be inspired this Valentine's</b></h3>
<span style="font-weight: 400;">This recommendation is for those of you that think you’re not Valentine's suited. There are some great examples online of how non-romantic brands advertise at this time of year. One way to do it is to </span><b>create content</b><span style="font-weight: 400;">. After all, some of the most searched for terms during February include gift ideas, outfit ideas, date ideas, etc. By creating Valentine’s content, you can engage with and inspire consumers in more creative ways to get them to visit your webshop. </span>

<span style="font-weight: 400;">You can easily distribute the content using Channable. If you already have your customers’ information in a data feed, you can easily upload this information into Channable and then create a custom CSV file containing this specific target market to send them the market specific content. </span>

<span style="font-weight: 400;">For instance, you could create a CSV with all customers who have bought a certain item in the recent past and create a </span><b>newsletter </b><span style="font-weight: 400;">for them promoting a certain product that’ll go perfectly with their recent purchase this Valentine’s Day. Get creative with puns like “No Valentine's date? Let us light up your life” if you’re a lamp seller, or “Does size really matter? Browse our sofas and judge for yourself” if you sell furniture.</span>

<img class="aligncenter wp-image-7772 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/SjAUa6wXScOg8Ko0B7k6" alt="" width="811" height="396" />

<span style="font-weight: 400;">
According to Google, one of the biggest target markets are men over this romantic period, who also tend to spend more on presents. Consider creating content specifically targeted to different markets and selling on the sites they frequently visit. Couples aren’t the only market this holiday, there has been a rise in gift exchange between colleagues, friends, and even pets!</span>
<h3><b>Valentines-ify your feed</b></h3>
<span style="font-weight: 400;">For those of you who are lucky enough to have more Valentine's appropriate items, such as gifts, jewellery and raunchier numbers, here are some ways to make your feeds even more attractive this Valentine's.</span>

<span style="font-weight: 400;">With Channable, you can easily incorporate keywords, search terms, and other information into product titles or descriptions. You can use keyword tools to find the most popular search terms, as many consumers are searching for unbranded terms and even location specific results. You can easily include values and expressions, like “perfect for Valentine's” to titles or descriptions in Channable, by using the</span><a href="https://support.channable.com/hc/en-us/articles/115002827625-Rule-combine-value" target="_blank" rel="noopener noreferrer"><b> “combine value”</b></a><span style="font-weight: 400;"> rule. It can also be used to meet consumer trends, such as the demand for more delivery options. By combining values such as the title and the delivery time, you can more easily communicate to the customer when the items will be delivered. Notably, to those customers that are perhaps a little late in finding a gift.</span>

<img class="alignnone wp-image-7773 " src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/7irdIOc7RaymZwNKnZkd" alt="" width="871" height="264" />

<span style="font-weight: 400;">If you want to take Valentine's selling to the next step, you can adopt a</span><b> remarketing strategy</b><span style="font-weight: 400;"> with only your Valentine's appropriate items. Remarketing has been shown to help in lowering shopping cart abandonment. <a href="/integrations/facebook-product-feed">Facebook </a>is a popular remarketing channel as you can easily target specific genders, age-groups, etc. You can also set up specific Valentine's promotional lines within Channable and push it to Facebook. </span>

<span style="font-weight: 400;">You can now simply duplicate a feed within Channable to save you time in setting up a new one. To do this, you simply need to select Facebook from the selection of channels when adding a new feed. </span>
<h3><b>Romanticise your Text Ads</b></h3>
<span style="font-weight: 400;">Channable’s</span><a href="/products/ppc-tool"><span style="font-weight: 400;"> Text Ads feature</span></a><span style="font-weight: 400;"> can further help with the final touches of your Valentine's strategy. Make ads as specific and unique as possible with our dynamic templates. As mentioned above, many consumers search for unbranded keywords and terms not obviously related to Valentine's. Our dynamic fields can be used in the keywords section of building an ad to help increase your keyword compatibility. </span>

<span style="font-weight: 400;">If you choose to opt for faster delivery service over this busy period, you can even incorporate dynamic data values such as delivery date into your text ads with our, appropriately, pink </span><b>Ad Customisers.</b>

<img class="alignnone size-full wp-image-7774" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/WNM19zMWTWA4OXCQAvIg" alt="" width="1102" height="524" />
<h3><b>Go spread some Channa-love</b></h3>
<span style="font-weight: 400;">So whether you sell lamps, vacations, or more sensual accessories, Valentine's can be a season for everyone. To benefit from all of Channable’s features, just </span><a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">get in touch</span></a><span style="font-weight: 400;"> or create a </span><a href="/signup" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">trial account</span></a><span style="font-weight: 400;">, and make sure your feeds are ready this Valentine's. Spread the love!</span>



The ultimate selling guide this Valentine’s Day from Channable

Google Shopping merchants received an announcement late January that Google will no longer support integrations with BigCommerce, <a href="/integrations/magento">Magento</a> or <a href="/integrations/prestashop">Prestashop </a> vendors from 20th March 2018 onwards. Google Merchants received an email from Sales &amp; Orders stating that the decision was made: “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

However, this does not mean the end for Google selling for webshop owners. The use of third parties to generate feeds and build API connections for Google Shopping remains supported.
<h2>Channable supports Google feeds and API</h2>
Channable has long supported feed generation and is continuously improving an API connection with Google Shopping. So rest assured, you can continue to sell on Google Shopping, as well as over 1000 more channels, and enjoy many more of Channable’s other features such as <a href="/products/marketplace-integrator">order connections</a> and <a href="/products/ppc-tool">SEA tool</a> for dynamic text ads and shopping campaigns.

With Channable you can optimize your product information to increase your discoverability on Google Shopping with our unique rules. So you can make sure that your titles and image links are optimized, before you appear on Google Shopping.

Channable wants to help everybody that has been affected by Google’s decision. We’ve created a special promo code* to ensure that you remain on Google Shopping as fast as possible. We will set up your Google Shopping feed free of charge when you use the promotional code: <b>GOOGLE_PROMO2018</b>. Hurry, <em>**this code expires 1st April 2018**</em> - and no, this is not an April’s fools joke. After you<a href="/signup"> create an account </a> , enter the code at the set up and one of us will be in contact asap to discuss the finer details. Make sure to take a look at your new feed and experiment with our rules to make your products shine!
<h2>Prestashop and Magento Channable Plug-Ins</h2>
If you have a Prestashop or Magento shop you can directly import your data feed into Channable with a plug-in. The plug-in incurs <i>no additional costs</i> and you can make use of any of our <a href="/pricing">monthly subscriptions</a> starting at 19 euros a month. It’s possible to import products into Channable if you use BigCommerce with an XML import. Once your import is complete, create a Google Shopping connection with just a few clicks. Channable's API connection is continuously being developed to ensure that a more seamless integration is offered.

Feel free to <a href="mailto: support@channable.com">contact us</a> if you have any questions regarding our tool, how our connections work or to have a good old rant about Google’s decision

Channable’s solution to Google’s decision to drop BigCommerce, Magento and Prestashop API connection

Nowadays, people rely more and more on technology. Simultaneously to the rise of technology’s demand, the market for second hand and refurbished electronics is also booming. Buying electronics online has become a regular habit for many consumers. Electronics and appliance specialists have been significantly affected by the rise of internet retailing. It’s become necessary for them to adopt a multi-channel strategy in order to survive this new evolution. Find out how a data feed management tool can help you to master selling online.

<img class="alignnone size-full wp-image-9400" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ock2rMkWTyrU1dX1Ti8z" alt="Sell electronics with Channable" width="800" height="485" />
<h3>Stay on top of managing your channels</h3>
If you have a large amount of products and if the information on your ecommerce website changes frequently (i.e. new products, price and stock changes), then a data feed management tool is necessary for managing your online projects. This tool will indeed automate the whole management process and help you to keep all your ads and listings updated.

For example, within the electronics industry, price matters. Vendors will know about the price war on certain platforms. If your pricing is dynamic and changes often throughout the day, Channable can offer to run your feed multiple times a day to make sure your price is always updated on every platform you sell your goods on. Another useful trick with a data feed management tool: if your stock runs out, you can create a rule to “pause” your ads on marketplaces or price comparison websites, avoiding useless costly clicks for products with no stock left.
<h3>Increase your online visibility</h3>
Marketplaces, price comparison websites and search engines are very useful for increasing your online visibility to the widest range of buyers possible. Electronics and their accessories can be rather expensive and consumers like to compare prices before making their choices. In order to reach more customers, it is necessary to have your ads on a range of platforms, but preferably with minimal effort (see above). Channable has connections to over <a href="/integrations">2500 channels</a> that you can manage from one dashboard.

<img class="wp-image-9375 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/IPQ9iDgxQkSxqiHrTzmt" alt="Channels for electronics" width="723" height="197" />
<p style="text-align: center;"><em>Some platforms where you can sell your electronic items</em></p>

<h3></h3>
<h3>Instantly create perfect product listings</h3>
Using a data feed management tool to display content rich ads for electronic goods is vital for conversion. So, how can you do that?

Within your product feed, it is likely that you don’t have all the specifications of your products in separate fields. If you weren’t already aware, consumers find electronic’s specifications very important. For smartphones, the RAM size (GB) is vital; for a fridge, its the consumption of kW; for a computer, the core speed (GHz), and the list goes on for all electronic appliances or pieces of technology. However, this kind of product information might be in the title or even in the description. With Channable you can easily extract this information and place it in it’s own field to be modified in order to make it match the marketplaces’ requirements. No need to manually copy-paste individual product information into the marketplace’s ad creator as Channable will send products instantly to the marketplace through a feed or a direct connection.
<h3>Analyze your performance</h3>
Channable also gives you the opportunity to discover which items are your top sellers for each comparison website and search engines that you display your items on. This information can be really insightful and help you choose which items you want to advertise. You can <a href="/blog/blog-analytics-insights-for-better-performance">connect Channable to your Analytics</a> and use all the performance information to optimize your sales.
<h3>Make sure your strategy covers all the (mega)bits</h3>
Up until now, we’ve mainly touched upon how to make the best product ads for marketplaces and price comparison websites. But you shouldn’t forget retargeting in your multi-channel strategy.

Data feed management tools can help you to create feeds for affiliate platforms and, ultimately, save bundles of time. Imagine a potential customer visits your website and buys a new camera. With the help of affiliate platforms or display networks you could target this visitor again with ads about matching lenses or SD cards. Whenever they visit a photography blog or are browsing their social media pages, they would see your ad. This kind of paid marketing is much more efficient as it reaches people already interested in your items.
<h3>Make the most relevant Paid Ads yet</h3>
A data feed management tool will help you to organize and structure your AdWords and Bing Campaigns, both text ads as well as Shopping Campaigns. What is actually very special in Channable is that you have the ability to<a href="/products/ppc-tool"> create dynamic text ads</a>, based on the product information in your feed. Enabling you to advertise on long tail keywords without the manual hassle.
<h3>A data feed management tool is all you need...</h3>
A tool like Channable will facilitate any electronics seller’s digital marketing. Channable will enable you to automate all the processes and create perfect, optimized ads for your online marketing strategy, which includes price comparison, marketplaces, affiliates and AdWords. Get in contact for more information by emailing us at <a href="mailto:support@channable.com">support@channable.com</a>, or <a href="/signup">sign up</a> for an unlimited free trial to test it out for yourself.

Why a feed management tool can be a blessing for selling electronics online

That’s why we’ve teamed up with Google to put together a list of helpful tips. It’s based on the most common issues sellers face and will help you get your feed fully optimized and ready to run smoothly on Google Shopping.

## API & Feed

To get your products listed on Google Merchant Center, your product feed needs to meet all of Google's requirements and pass their checks the first time around. The good news? With Channable, you’ve got two simple ways to send your product data to Google: through a live API, or you can send Google Shopping feeds that update periodically. 

The two systems operate independently, yet both options receive platform support. The Help Center at Channable provides you with this [article explaining the differences between these two options](https://helpcenter.channable.com/hc/en-us/articles/360011205739-Types-of-channels-in-Channable)

The necessary fields that Google needs for acceptance are listed within the platform at:

*   **‘Finalize’** (if you're building a Google Shopping feed), or  
*   **‘Build > Item’** (for API connections).

Caution: The rejection of a product by Google requires just a single misplaced comma, among other things. The key to success lies in the proper preparation of your Google Shopping feed before activation starts.

The following section details all necessary elements that should be included in your Google Shopping integration for maximum effectiveness.

## Start with a filter rule to clean up your Google Shopping feed

As part of your Google Shopping integration, we recommend setting up what Channable refers to as a [_filter rule_](https://helpcenter.channable.com/hc/en-us/articles/360011015640-Excluding-items-with-a-rule). A defined rule in your system will automatically remove items that would not pass Google's approval process or those you wish to keep out of the advertisement stream. 

For example, you can exclude:

*   Products that have no image,  
*   Items with a price of €0,  
*   And everything you plan to keep hidden from promotion.

Channable processes rules in order. It means that all valid promotion products remain after you establish a filter rule that protects them from invalid products. The early removal of problematic items reduces both processing time and initial approval success rates for your ads.

Do you need guidance for implementing this procedure? The Help Center provides [instructions for implementing this process](https://helpcenter.channable.com/hc/en-us/articles/360011026539-Map-and-add-fields).

## Required information and how to submit it to Google

|     |     |
| --- | --- |
| **Required Info** | **What Exactly?** |
| **Image link** | Images are crucial to the success of any Google Shopping feed and e-commerce performance. It’s strongly recommended to create a filter rule during your rule setup to automatically exclude any product missing an image link. This prevents you from wasting time on products that will be rejected anyway. To learn more about minimum image dimensions, accepted formats, and quality standards, [check out Google’s official guide.](https://support.google.com/merchants/answer/6324350?hl=en) |
| **Availability** | This field is mandatory for Google to accept your item. You’ll need to send one of the following three values (in English only): <br><br>*   in stock, <br>*   out of stock, <br>*   preorder. <br><br>You don’t have to send exact inventory numbers, but the availability value must match what appears on your website. To include this information in your feed for Google Shopping, use Channable’s [_“set to value”_](https://helpcenter.channable.com/hc/en-us/articles/360011017180-Rule-set-to-value)rule and assign a value based on actual stock levels in a newly created field. |
| **GTIN / EAN (1)**_Important: For your products to be accepted, Google requires you to submit at least two out of the following three identifiers: GTIN, MPN (Manufacturer Part Number), or Brand. If you’re unable to meet this requirement, we recommend reading_ [_this Channable help guide_](https://helpcenter.channable.com/hc/en-us/articles/360011135919-Fixing-insufficient-identifiers-for-a-Google-Shopping-feed)_._ | _GTIN_ stands for Global Trade Item Number and includes identifiers such as _EANs_, _UPCs_, or _ISBNs_. It’s the barcode you’ll find printed on a product's packaging. If you don’t yet have _GTINs_, you can purchase them from certified platforms or request them from your supplier. Do not invent them: Google will detect false data and reject the products from your Google Shopping feed. |
| **Titre** | This required field must clearly describe the product. It’s usually already available in your source feed, but can often be enhanced. For instance, you might want to include the color, material, or size of the item. Use the [“_combine value_”](https://helpcenter.channable.com/hc/en-us/articles/360011018360-Rule-Combine-value) rule in Channable to merge multiple fields into a single, optimized one for your feed for Google Shopping. |
| **Description** | Just like the title, your product description is usually imported automatically from your source feed. If it’s missing, you can easily build one by combining fields such as brand, material, or product type. One key point: the text you send to Google must not contain any HTML code. To clean up your content before sending it in your Google Shopping feed, apply Channable’s “[_modify text_](https://helpcenter.channable.com/hc/en-us/articles/360011019440-Rule-Modify-text)” rule to strip out unwanted tags and formatting. |
| **Link** | This is the URL of your product page. It should lead directly to the item shown in your Google Shopping ad. Make sure the link is live and doesn’t redirect or contain tracking issues, as Google requires a clean and accurate destination in your Google Shopping feed. |
| **Brand** | Your product’s brand may already exist in your source feed. It’s one of the three core identifiers Google checks (alongside _GTIN_ and _MPN_). If the brand is mentioned only in the description or title, you can isolate it using a value search and place it into a dedicated brand field. Important: Google will not accept your ads if the mark is missing, except in rare cases. |
| **Condition** | Google requires that every product include a condition field with one of the following values: _‘new’_, _‘used’_, or _‘refurbished’_. If this isn’t already in your feed, you can create a custom field and apply the _“_[_set to value_](https://helpcenter.channable.com/hc/en-us/articles/360011017180-Rule-set-to-value)_”_ rule in Channable. If left blank, Google assumes the item is new, but accuracy is essential, especially for used goods. |
| **Category** | The second step in your Channable setup involves assigning the correct product category. If you're using the _API_ and your _EANs_ are well-known, Google might auto-categorize. Otherwise, you must manually assign each item to one of Google’s predefined categories using the _“Category (internal)”_ field in Channable. For more info, visit the [Help Center.](https://helpcenter.channable.com/hc/en-us/articles/360011063540-Tips-for-categorization) |
| **Price** | Your price field is typically pulled directly from your source feed. Make sure it matches what's listed on your website. Google checks for consistency, so avoid rounding, formatting differences, or currency mismatches that might trigger a disapproval. |
| **Shipping price** | If your feed doesn’t already include shipping costs, you can manually add them. For example, if shipping is free for orders over €50, create a rule: _IF price >= 50 THEN set shipping cost to 0._ Alternatively, configure shipping directly in your [Google Merchant Center account.](https://support.google.com/merchants/answer/12577710?hl=en) |
| **MPN / SKU (1)** | Google requires that you provide at least two of the following: _GTIN_, _MPN_, or Brand. If you don’t have _GTINs_ but do have internal _SKUs_ or Manufacturer Part Numbers (_MPNs_), be sure to include them. If none of these are available, refer to this [Help Center article](https://helpcenter.channable.com/hc/en-us/articles/360011135919-Fixing-insufficient-identifiers-for-a-Google-Shopping-feed) for alternative setups. |
| **Shipping country** | Specify the country from which your product ships. In most cases, this is a fixed value (e.g., _“France”_ or _“Germany”_). You can add it by creating a new field and using the ‘set to value’ rule. |
| **ID** | This is a unique identifier for each product in your feed. It can be any alphanumeric code, as long as it doesn’t repeat across items. Google uses this ID to track each product individually in your Google Shopping integration. |
| **Size (2)** | For fashion products, you must include a size. If this information is part of the title or description, extract it using the _“_[_split text_](https://helpcenter.channable.com/hc/en-us/articles/360011137939-Rule-split-text)_”_ rule and map it into a dedicated size field. |
| **Age group (2)** | Also required for fashion items, the accepted values for age group are: _“newborn”_, _“infant”_, _“toddler”_, _“kids”_, and _“adult”_. You can define rules to match specific sizes or keywords and automatically assign the appropriate age group. |
| **Color (2)** | Google doesn’t enforce a list of accepted color names, so feel free to use what you have in your feed. If the color is embedded in another field, extract it and place it into a dedicated color field. |
| **Gender (2)** | Gender is only mandatory for fashion products and must be one of the following: “_male_”, _“female”_, or _“unisex”_. If all your items are for the same gender, apply the ‘set to value’ rule across your feed. |
| **Currency (3)** | Only required when using the API connection. You can choose from _‘EUR’_, _‘USD’_, _‘GBP’_, etc., either via the dropdown in Channable or by creating a new field and using _“set to value_”. Make sure this matches the currency displayed on your product page. |

Notes :
_(1) You must provide at least two of the following identifiers: GTIN, MPN, or Brand._
_(2) Required only for fashion products._
_(3) Required only when using the Google Shopping API integration._

## A well-structured Google Shopping feed is everything

That wraps up our guide to creating a high-performing Google Shopping feed. By ensuring all the required fields listed above are correctly included in your Google Shopping integration, your products stand a much higher chance of getting approved the first time around.

And remember: the more relevant data you provide, the more trustworthy your store appears to shoppers.

Want to create your feed for Google Shopping using Channable? [Sign up](https://www.channable.com/signup) here for an unlimited free trial, or reach out to a Channable expert.

Also, Channable and Store Growers recently covered these best practices in a dedicated session, sharing even more tips on dealing with disapproved items. [You can watch the session here. 
](https://www.channable.com/videos)

This article is also available in : [FR,](https://www.channable.com/fr/blog/conseils-flux-google-de-qualite) [NL,](https://www.channable.com/nl/blog/adverteren-op-google-shopping) [DE,](https://www.channable.com/de/blog/tipps-fuer-ihren-google-shopping-feed) [ES](https://www.channable.com/es/blog/crear-feeds-de-calidad-para-google-shopping)

Channable & Google’s Guide to Creating the Perfect Google Shopping Feed

Channable’s rules are the (not so) secret behind being able to optimize and modify data to perfection. You may already be familiar with the <a href="https://support.channable.com/hc/en-us/articles/115002828085-Rule-group-items" target="_blank" rel="noopener">group items rule</a>, which is used to merge multiple items together under one item if there are variants i.e. of size or color. There is also the deduplicate items rule, which can be used to keep the item with the lowest variable of a group e.g. the item with the lowest price. To further improve what you can do with grouped items, Channable’s special “Calculate item group” rules have been introduced.

This overarching rule includes: COUNT ITEMS, CALCULATE SUM and FIND HIGHEST/LOWEST VALUE.

With the rules it is now easier and faster to:
<ul markdown>
 	<li>Get an overview of how many items are in an existing (or newly created custom) group.</li>
 	<li>Find the total sum of a variable for all the items that are in the group. For example, the total sum of stock for all the items in a group.</li>
 	<li>Easily find the lowest value in a group, which makes advertising on the lowest price easier</li>
 	<li>Find the highest value of the group, which can be useful for communicating the highest discount</li>
</ul>
For a full overview of how to implement these rules, and for more examples, <a href="https://support.channable.com/hc/en-us/articles/360007539014-Rule-Item-group-rules" target="_blank" rel="noopener">consult our help centre article</a>.

Channable’s new group rules

This is the second installment for the Channable and Google blogs, to help Channable users master the Google Merchant Center. In the <a href="/blog/create-quality-google-shopping-feeds">first installment</a>, you can read about what information is mandatory in order to create good quality feeds for Google Shopping. Next, the top 10 errors Channable users experience when connecting to Google Shopping will be uncovered.

The following list of errors are the most common errors experienced by Channable users when [connecting to the Google Merchant Center](https://www.channable.com/integrations/google-shopping-feed). Common pitfalls like the wrong categories and incorrect availability format were easily solved with Channable’s<a href="/blog/smart-categorization-google-shopping"> smart categorization </a>and rules. Channable supports two forms of connections to Google Shopping, [a feed that you upload or an API](https://www.channable.com/integrations/google-shopping-integration) that provides a direct connection. The API connection will communicate the errors immediately in Channable. Whereas any errors from a feed will only be found in the Google Merchant Center. Some errors require extra effort from the user but Channable can help identify and solve many issues experienced.
<h3>1. Invalid GTIN</h3>
If you experience this error with your Google Shopping connection, you can still send products with valid GTINs with Channable’s <a href="https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN">GTIN check rule</a>. The tool can identify which GTINs are valid, and then, with the same rule, you can choose to exclude any invalid GTINs. You could also choose to remove the invalid value and use the tip below to ensure your products are sent successfully. This way any items with invalid GTINs won’t be sent to Google, and the import will be approved. Once you input the right GTINs and rerun your feed or API, the rule will make sure the valid GTIN items are sent.
<h3>2. Insufficient product identifiers: missing two out of the three attributes (GTIN, brand, and MPN)</h3>
Channable’s support team often gets queries concerning this error. Whilst the fields GTIN and MPN are labelled as recommended in the finalize stage in Channable, you will need one of them. There is a nifty way to circumvent the problem within Channable. It involves setting the field ‘product identifier’ as ‘false’. You’ll need to create a new field and then a simple rule to set the new field as FALSE, if GTIN or MPN is missing. Further instructions can be found in <a href="https://support.channable.com/hc/en-us/articles/115002827285-Useful-rules-for-Google-Shopping" target="_blank" rel="noopener noreferrer">our help center article</a>.
<h3>3. Item requires a GTIN</h3>
Don’t be flummoxed by this rule having seen the two above. This rule will appear if you have submitted a GTIN but it doesn’t seem to be in the <a href="https://support.google.com/merchants/answer/6239388?hl=en" target="_blank" rel="noopener noreferrer">correct format</a>. Channable can help you quickly identify which items these are, with that handy <a href="https://helpcenter.channable.com/hc/en-us/articles/360015280559-Rule-Invalid-GTIN-or-EAN">GTIN check rule</a>. From there you can take the necessary action to make sure your feed is error free.
<h3>4. Temporary item disapprovals due to incorrect prices</h3>
It’s incredibly important to send Google the same price that is displayed on your website and, unsurprisingly, Google is very scrupulous about it. Otherwise, customers would be confused if they arrive on your landing page only to find a different price. So it's important not to create any Channable rules that’ll modify your price for a Google Shopping connection.

This error can happen if your website updates before your import feed into Channable has had a chance to rerun. So, it’s important you make sure that your scheduling isn’t too long after your website is refreshed. If your prices update frequently throughout a day, Channable can offer to run your feed more often at an additional cost. If you’d like extra runs, please just <a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer">get in contact</a>.
<h3>5. Missing images</h3>
Having a visual accompaniment with your product ads for Google Shopping is a no-brainer. Make sure you’re not sending any products without an image. Channable made a specific rule to help you identify and potentially exclude the item.

<img class="alignnone size-full wp-image-10984" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NrlWwzHoQHy1NGG7UwWr" alt="Channable missing image rule" width="1416" height="489" />
<h3>6. Images too small</h3>
To advertise on Google Shopping, you need to supply Google with an image link. Prepared as you may be, Google found that many of Channable’s users are sending images that are considered too small.

Usually:
<ul markdown>
 	<li>Images need to be 100 x 100 pixels and no larger than 64 megapixels.</li>
 	<li>Images cannot be larger than 16MB.</li>
 	<li>The visual in the image needs to take up 75-90% of the image.</li>
</ul>
For more information about how to fix this issue, you can refer to <a href="https://support.google.com/merchants/answer/6205396?hl=en" target="_blank" rel="noopener noreferrer">Google’s Merchant Center page</a> to find the right dimensions for the images.
<h3>7. Generic images</h3>
Google considers generic images as images that are logos or use the text “no image available”. Within Channable you can see a thumbnail of the images in the item overview section but this error is best avoided by altogether having images in your feed that correctly depict what you sell. Further advice can be found in Google's help page about<a href="https://support.google.com/merchants/answer/6098288?hl=en" target="_blank" rel="noopener noreferrer"> generic images</a>.
<h3>**8. Product pages cannot be accessed from a mobile device**</h3>
This error will result in your ad for that product not being displayed on both desktop and mobile devices. Essentially, the link cannot be accessed by Google. Google states that you can find the reason why they couldn’t access your URL in the column ‘crawl error’. More information on fixing it can be found on <a href="https://support.google.com/merchants/answer/6098296?hl=en" target="_blank" rel="noopener noreferrer">Google’s Merchant Center help page.</a>
<h3>9. Product pages cannot be accessed (desktop)</h3>
Similarly to above, the link to your product cannot be located by Google and so they’ll disable the ad for that product. Common errors for inaccessible URL pages include ‘Page not found (404)’, ‘Too many redirects’, ‘Could not connect / HTTP 5xx response’, and ‘Hostname not resolvable’. Ways to fix this error are nicely explained on the<a href="https://support.google.com/merchants/answer/6098155?hl=en" target="_blank" rel="noopener noreferrer"> product pages cannot be accessed</a> page.
<h3>10. Automatic item disapprovals due to a policy violation</h3>
Unfortunately, Channable hasn’t yet been able to develop to the extent that it can identify what items violate Google’s policies. So you’ll have to read through their <a href="https://support.google.com/merchants/answer/6149970" target="_blank" rel="noopener noreferrer">policy guidelines</a> to see why your item was disapproved. Naturally, once it's been identified you can always use Channable rules to exclude that particular EAN code or product group.

Hopefully, now your connection to Google Shopping will be even better. If you want to connect to Google Shopping with Channable but don’t already have an account, just sign up for free <a href="/signup" rel="noopener">here</a>. Build your connection to Google Shopping to perfection in your own time and only choose a subscription when you’re ready to go live. If you experience any Google Merchant Center errors that aren’t mentioned above, you’re always welcome to <a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer">contact </a>Channable’s technical support team.

<iframe width="560" height="315" src="https://www.youtube.com/embed/UJFpE24MiFI" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
**<em>Channable and Store Growers discussed these points in a knowledge session and shared even further insight into how important it is to solve disapproved items. You can <a href="/videos" target="_blank" rel="noopener noreferrer">watch the knowledge session here</a>.</em>**

10 most common errors Channable users have with connecting to Google Shopping

Channable is a tool that can convert your <a href="/integrations/xml-converter" target="_blank" rel="noopener">XML</a> to <a href="/integrations/csv-converter">CSV</a> (or even your Google Spreadsheet or TXT file), but the tool can be used for much more than just converting a file. This data feed management tool is perfect for managing, editing and working on your data. It will give you all the freedom to tweak your data in the easiest way possible and convert from many different types of files to a custom CSV or other. Channable can be THE solution for these issues: you face problems such as modifying data in hundreds of different Excel files, you have to combine data from different files with a different format, or you are facing difficulties editing fields in your file with the Excel formulas, etc.
<h2>On the import level</h2>
You can easily import your XML to convert it into a CSV later on. This is not the only supported format: XML, CSV, TXT or Google Spreadsheet are also accepted. The big advantage of Channable is that you can import more than one file and all of them can be with a totally different format. This is very useful if your data is spread across many files that are in different formats. Simply, import, combine or merge your XML, CSV, TXT or Google Spreadsheet.

<img class="size-full wp-image-12545 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yKRP7GKTSIOGU2T1lvDa" alt="With Channable convert any file to create a new custom CSV" width="945" height="170" />
<em>Have a look at a short instruction here:</em>
<iframe src="https://www.youtube.com/embed/kb6YMUa7XtI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
<h2>Edit and adapt all your data</h2>
One of the best features in Channable is the rule section. In that section, you can easily manage your data. This can be done with our IF-THEN statements, which are extremely powerful and yet so easy to use.
<h3>A non exhaustive list of what you can do with these rules:</h3>
<ul markdown>
 	<li>Set up actions which allow you to filter on data</li>
 	<li>Exclude data you don’t want to include in the CSV</li>
 	<li>Enrich your data by appending values such as an optimized description or brand name in any field</li>
 	<li>Limit a field to a certain amount of characters</li>
 	<li>Enrich your data by adding columns (fields) and filling them as desired</li>
</ul>
<img class="size-full wp-image-12550 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ebgLsKPKQImaASL1REwx" alt="Combine values with Channable rules" width="1327" height="496" />

This is one idea on how to use the rules within Channable but the possibilities are endless and it is way more user-friendly than Excel. If you want more ideas on what can be done, check out <a href="https://support.channable.com/hc/en-us/categories/115000535005-Rules" target="_blank" rel="noopener">our guides</a>.
<h2>Export your custom CSV</h2>
Once you’ve modified the data within the rules section, you can either export all the fields or select which ones you want to export to your new CSV. This way, you’ll avoid having too many useless fields in your newly made custom CSV file. Furthermore, decide in which order you want your data or what will be the names of the columns.

There are more conversion options in Channable than just XML to CSV; you can also create a TXT file, another XML file (also a unescaped XML file), a JSON file or even a RSS feed.

<img class="size-full wp-image-12548 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/2qUJDIKzQAK81VzzNL4Y" alt="Convert XML to csv with Channable" width="1174" height="136" />

Want to use Channable to manage your data? Then <a href="/pricing" target="_blank" rel="noopener">check which plan would suit you best</a> and <a href="/signup" target="_blank" rel="noopener">get started now</a>!

Convert any file to create a new custom CSV

Google’s expanded ad template was introduced mid-2018. An <a href="https://support.google.com/google-ads/answer/7056544?hl=en" target="_blank" rel="noopener noreferrer">expanded Google ad</a> allows advertisers to write three headlines, as opposed to two, and an additional description of 90 characters. The ability to expand ads was warmly welcomed by the marketing commuting and Channable saw to implement the expanded text ads structure immediately. The additional headline and description are optional but give marketers an extra 120 characters to communicate more information.

<img class="aligncenter wp-image-12963 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/M8kWlwFnS82xHKXtv5k0" alt="" width="1500" height="561" />

This option to share more information is great news. Especially if your ad headlines currently only contain vital information and you feel limited for creativity. For example, you currently advertise on the brand name and your own USP but have little room for much else. This third headline gives you the option to add a second USP such as free shipping, a call to action, or temporary information such as seasonal promotional messages. With Channable’s dynamic template, automating expanded text ads and modifying a third headline is simplified. Notably as you can communicate dynamic information such as price or availability without pausing ads.
<h1>Sitelinks are also here!</h1>
To further improve your ad and click through rate, use sitelinks. They are also available in Channable’s ad templates. Sitelinks appear as additional URLs in a search ad and can provide users with immediate access to e.g. your phone number, your opening hours, special offers. You can have up to six sitelinks, and a minimum of two.

<img class="aligncenter wp-image-12964 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/ZMjfY0vUQ36qbjJFE9OQ" alt="" width="1500" height="997" />

Sitelinks are great as you can edit them without creating new ads or losing performance data of your ads. Sitelinks also help you get a better understanding of your clicks and what information your potential customers want the most.

Improve and automate your Google ads with Channable’s dynamic expanded ad template. Then, watch your ad performance and click through rate boom. For a demo of the SEA tool, just <a href="/demo">fill out our demo form</a> and a Channable expert will be in contact asap.

Channable’s new and improved ad template: Google expanded ads and sitelinks

<h2>What’s new?</h2>
If you’ve activated <a href="/products/marketplace-integrator" target="_blank" rel="noopener">Channable’s Order Connections</a>, you’ll already be benefiting from the synchronisation i.e. of order information, stock levels, track and trace status, from a marketplace such as Amazon or Bol.com straight into the backend of your online store.

The order information that Channable processes can now be downloaded as a CSV file.
<h2>Why would I want orders in a CSV?</h2>
Whilst an overview within Channable is very nice, many of you requested whether you could easily extract the information for your own information processing.

Having the CSV can be useful for your own documentation, reportage and record keeping.
<h2>How do I do it?</h2>
There’s a handy “Download as CSV” button in the bottom right corner of the order overview page within Channable. You can set a specific date range for the download, as otherwise the default is the previous month.

<img class="size-full wp-image-12541 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vqzlfGPQSWEP1BQ8KLNh" alt=" Download Orders as CSV within Channable" width="1320" height="705" />
<h2>More Information?</h2>
For a screenshot and some more information about finding the order connection in Channable you can take a look at <a href="https://support.channable.com/hc/en-us/articles/360013185094-Download-orders-and-order-returns-as-CSV" target="_blank" rel="noopener">the help centre article</a>.

New Feature: Download Orders as a CSV

As an online marketeer, you know the struggle of selling online. You have your own website, but that is not enough. You want to advertise on price comparison websites, marketplaces, affiliates and have lots of SEA campaigns running. To do so, you need a data feed - ideally one that is linked to your website and your actual shop system. This data feed can be used for your export platforms. But because the data feed requirements vary per platform, it is necessary to adjust your feed according to the standards of the platform.

For this task many people use feed management tools, like Channable. In a tool, like Channable, you are able to edit your feed with rules that are based on IF-THEN statements. <em>IF your price is empty, THEN exclude the product from the data feed.</em> Some rules will be specific to certain channels because they have specific requirements. Other rules might be needed for all exports in general, so it can be a real time saver to put them into the newly implemented master rule groups.

Master rule groups is a feature that Channable recently introduced. Normally, you would create rules for the export channel you have chosen. Whereas with master rule groups, you can create several groups and execute them for multiple exports. These rules are very convenient if you want to apply changes that are needed for multiple channels. Per export, you can select which master rules you want to apply. Below we’ll show a couple of examples of how you could use this new feature.
<ol>
 	<li>**Exclude seasonal products**
It’s winter, there is snow outside and your data feed contains winter coats but also beachwear, swimming suits and other summer fashion. At this time of year, you only want to advertise products that are relevant for this cold weather and exclude anything that is related to summer. With master rules you can easily do that for your entire product feed and won’t have to worry about it per channel.<img class="aligncenter wp-image-13271" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4p7Ff5RRCByWA1yWZllA" alt="" width="1200" height="558" /></li>
 	<li>**Exclude unwanted**
Does your feed contain HTML or textual discrepancies (e.g. unwanted capitals)? Do some items lack information like images, price etc.? These are issues in your feed that you certainly want to eliminate for any export. Use the master rules and you’ll save even more time!</li>
 	<li>**Exclude blacklisted products**
Some brands or categories are not meant to be advertised, so you usually blacklist them. Even if you work in travel, you might want to exclude certain destinations. Create a master rule group for the items you want to blacklist and be done with it forever!</li>
 	<li>**Exclude parent items**
Parent items or configurable products can be excluded in advance, so it’s easier for you to advertise only on the products on that you want to advertise.</li>
</ol>
In our <a href="https://support.channable.com/hc/en-us/articles/360015726134-What-are-master-rule-groups-" target="_blank" rel="noopener noreferrer">help center</a>, we explain how to implement master rules in even more detail.

One master rule to rule them all

Feed-based marketing is becoming more accessible to marketers thanks for product feed management tools. <a href="/blog/find-the-perfect-feed-management-tool">Product feed management tools</a> enable data feed optimization that enables optimized advertising on your chosen online marketing channels. Channable offers a <a href="/products/product-feed-management-tool">product feed manager</a> and therefore knows all about feed-based marketing. Channable's international expertise in the field of digital marketing and its product feed management tool is used by many industries for a lot of different marketing purposes.

<img class="aligncenter wp-image-13083 size-full" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/RNkFvZ4YTZqqXewtOcFg" alt="product feed Channable" width="600" height="1800" />

If you want to know more about how feed-based marketing can be useful for your business, <a href="mailto:support@channable.com">don't hesitate to contact us</a> for more info or <a href="/demo" target="_blank" rel="noopener noreferrer">for a demo</a>!

And if you like this infographic, feel free to share it on social media!

What is a product feed in marketing? [infographic]

It was time to make the health check section a bit more user-friendly. Therefore, it has been renamed from "health check" to "quality check" and of course it has had a little upgrade at the same time.
<h3>What has changed</h3>
The quality check functionality is more extensive. You can now click on the items affected by the issue. Once you click, the tool will show you all the items that lack the specific information.

As examples speak better than words, let’s say that 39 items lack a description in your Google Shopping feed. With Channable’s quality check, you can now see exactly which ones, and you can even use the search bar to flick through them. The next step is still yours to make and would be to go to add this missing information by using the rules section to make your feed better and more complete.

<img class="size-full wp-image-13469 alignnone" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/botDK95gRuHyREQMZRpu" alt="New channable functionnality: quality check" width="1902" height="770" />
<h3>Harder, Better, Faster, Stronger</h3>
Not only is it easier for you to check the errors in your feed, but this functionality is even faster! Test it with your feeds to see how fast it is and start using it to improve the data in your export feeds.

New Channable feed quality check will give you more insights

<h2>Why is there a new Fnac API?</h2>
The Fnac **Products** API is the new API and it allows you to send unknown products (EAN and other important information) to Fnac. No more “product not found” errors! It only needs to be used once so that Fnac can add the product to its database. Fnac will receive and upload the item(s) and all its accompanying information into the Fnac system.

The other Fnac API (the one that has been in Channable a long time) has been renamed Fnac **Offers** API. It is used for creating, updating or deleting product listings/offers on Fnac. You can optimize product information, control flow, sync stock levels and provide Fnac with all the vital information they need in order to sell your products e.g. shipping costs. If you wish to use <a href="/products/marketplace-integrator">Channable’s order connection</a> for Fnac, a feature that synchronizes order information from Fnac to your online shop, then a Fnac Offers API is necessary.
<h2>How do I do it?</h2>
You will first need to create a Mirakl account. You can then create the new Fnac Products API in Channable and complete the attribute builder stage with all the required attributes. Then you just have to click “Run now” in the API overview and Channable will send the new products and their information (EANs, title etc.) to Fnac.

Once this has happened, the Fnac Products API can be paused. Simply because the new products will be in the system. There is no need to send them again and it will help keep the Channable tool running smoothly.

You will then need to create a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">Fnac Offers API</a> to control and modify the products offers you want on Fnac.
<h2>More information?</h2>
For a more visual and detailed guide on how to use the new Fnac Products API, check out the <a href="https://support.channable.com/hc/en-us/articles/360019296454-How-do-I-add-unknown-EANs-to-Fnac-" target="_blank" rel="noopener">help center article</a> we’ve written. There is also a <a href="https://support.channable.com/hc/en-us/articles/115004172333" target="_blank" rel="noopener">help center article</a> for creating product listings for Fnac.

Send new products to Fnac with Channable’s Fnac Products API

As the largest search engine in the world, Google’s paid advertising attracts business of many sizes. However, to an untrained-eye, Google Ads can feel impossible to navigate through and decipher. To make life easier, Channable compiled an infographic to help you get your head around the most common Google Ads terminology.

[![Infographic](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/r2SYgURo6O0W3hrgtAfZ)

Feel free to share this Google Ads cheat sheet infographic on the social media network of your choice. If you’re wanting to save time and generate your Google Ads, take a look at [Channable’s SEA Tool](/products/ppc-tool). With a built-in template, you can generate hundreds of ads for Google and Bing from the information in a data feed and they’re even automatically updated!

Channable’s handy Google Ads cheat sheet [infographic]

Whilst there are multiple differences between both marketplaces and comparison sites, Channable identifies that both can bring you great benefits to your online sales.

<img class="wp-image-15450 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/XxFFscdZSjOwsK0I7nkg" alt="marketplaces vs comparison sites" width="800" height="1905" />

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to more than a thousand marketplaces and comparison websites around the world. Take a look at the <a href="/integrations">different possibilities</a> that you have in Channable and choose the ones that fit best with your online sales strategy.

Marketplaces VS Comparison Websites [infographic]

Search advertising marketing automation tools were introduced to reduce the time and effort spent on tasks that could be done by anybody. They are there to enable the optimization of processes, costs, and efforts. Naturally, there will be certain processes that businesses will prefer to be handled by a real marketer. By identifying what those are, you can start to draw up a list of what you expect from a marketing automation tool, the essentials, and what would be nice for it to do. Not all tools are perfect, but knowing what aches and pains it can soothe are worth knowing.

Automating the generation of search ads is one method of marketing automation for search advertising. Whilst the functionalities of each search ad generation tool differ, they all aim to save time, lower CPA, and increase ROAS/ROI. Channable’s PPC tool is no exception and focuses on being a marketing automation tool for** feed-based automation** for both search and shopping campaign creation. But what does that actually mean? And how is it different from other tools?

<img class="alignnone size-full wp-image-15188" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/gnKmvF1pR96iL5eDifFj" alt="" width="1070" height="515" />
<h2>What can you do with the Channable PPC tool?</h2>
As the Channable PPC tool is a feed-based generation tool, you can use it for aspects of search advertising that can be generated from item attributes imported via a data feed, plugin or API. These aspects include:
<ul markdown>
 	<li>Campaigns</li>
 	<li>Ad groups: medium and/or long tail</li>
 	<li>Ad copy</li>
 	<li>Shopping Campaigns</li>
 	<li>Keywords</li>
 	<li>Negative keywords</li>
 	<li>Basic targeting</li>
 	<li>A default CPC</li>
 	<li>Sitelinks</li>
</ul>
Using an ad generation tool is useful if you need to generate a large number of ads that are still unique for the right audience. Managing ads for thousands of items can be time-consuming. Not only when it comes to creating the ads but also having to keep them up to date and pausing irrelevant ones.

Channable’s tool ensures that your ads are up-to-date and relevant as you can use dynamic information in your feed to create the above-mentioned list.

For example, if you wanted a campaign for each subcategory or destination you offer, simply use the field ‘subcategory’ when building the campaign template in Channable. There is also a template for ad copy, so you can create unique ads from one template because of the dynamic information contained in your feed.

<img class="alignnone size-full wp-image-15186" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/4aK3vBMYTT6ibH5oPXV7" alt="" width="1070" height="489" />
<h2>What will I still have to do?</h2>
Bid Management, budget, and advanced targeting are not included in the Channable PPC tool. Although Channable can be used to set a default CPC or targeting, we recommend you finetune this in your Google or Bing ads manager. Do not worry, adjusting CPC and targeting will not result in any errors in Channable.

Furthermore, if Channable is unable to help you create certain campaigns, ad groups or keywords you can still manually create them in your ads manager. As these manually added ads will not be linked to Channable, they will not be affected by Channable and will remain in your ad account intact.

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg934pzc87u607wahqkzw2ky)](https://get.channable.com/google-ads-growth-strategy)

Finally, campaigns and ad groups that are created in Channable, **cannot** then be edited in Google/Bing. This is because the synchronization between Channable and your ad manager will be lost. Therefore, ads will not be refreshed as they will no longer be recognized by Channable. This will ultimately result in an error in Channable.

When choosing a tool, you need to think about what it is you want it to assist you with, what’s necessary and what is nice to have. If you’re looking for a solution to help you manage and create the right ads, with relevant keywords, and a clear and comprehensible structure in campaigns and ad groups, then Channable’s PPC tool could be the best option.

The dynamic nature of the PPC tool means that the campaigns, ad groups, ads, and keywords are always cohesive with your site and relevant. So long as you’re aware that there will be certain aspects like bid management, budget and targeting that you will still have to do manually. Furthermore, remember a tool is there to compliment and help you but you will still have full control and can revert to manual when necessary.


Why use a marketing automation tool to automate search ads?

**Product categorization** is the backbone of a smooth online shopping experience. Whether you’re selling on a third-party marketplace like Amazon or running your own webshop, how you organize products directly impacts conversions.
 
In fact, proper **eCommerce product categorization** not only helps shoppers find items faster but also improves SEO, streamlines operations, and drives more sales.
In this article, you’ll learn:

- How marketplaces use product categorization to boost sales

- Best practices for categorizing products in your own webshop

- Real-world examples from brands like Amazon and Dr. Jart+

- Tools that simplify categorization with automation

## Key takeaways

- Product categorization creates clear “virtual aisles” that make shopping effortless

- A strong category structure improves SEO and customer experience

- Both marketplaces and webshops benefit from testing and optimizing categories

- Tools like Channable’s [product smart categorization](https://www.channable.com/products/product-feed-management-tool) save hours of manual work

## What is product categorization?
**Product categorization (or taxonomy)** is the process of organizing products into logical, hierarchical groups. This includes things such as product type (e.g. apparel, home goods), features (e.g. color, size, material), or product uses (e.g. sports, equipment). Product categorization allows you to create a structured and searchable system of your products online.

![Amazon’s product categorization tree to aid customers.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/96egQZjJTla6Y3G8ftIP)

- **In marketplaces**: (e.g., [Amazon](https://www.channable.com/integrations/amazon-marketplace-integration), [eBay](https://www.channable.com/integrations/ebay)): Categories follow strict predefined structures. Sellers must map products to the right marketplace category so they appear in relevant searches.

- **In your webshop**: You have full control over category trees, navigation menus, and filters. The goal is to balance clarity with depth helping customers find what they need in seconds.

Think of it like a physical store: aisles for groceries, shelves for snacks, and bins for chips. Online, these “aisles” are your product categories.

**Example: Dr. Jart+**
[Dr. Jart+](https://www.drjart.com/shop-all) categorizes products in three ways:

1. **By collection** (e.g., Cicapair, Ceramidin)

2. **By concern** (e.g., redness, hydration)

3. **By product type** (e.g., creams, masks)

This multi-dimensional categorization ensures customers find products whether they shop by **problem, preference, or product type**. This is a pretty powerful example of tailoring your taxonomy towards your customer behavior.

## Why product categorization matters
### 1. Improves user experience
Confusing menus = lost sales. A Baymard study shows poor navigation causes [35% of lost sales](https://s3.amazonaws.com/coach-courses-us/public/theuxschool/uploads/The_Trillion_Dollar_UX_Problem.pdf). Clear categories help shoppers navigate faster which in turn helps boost your retention.

### 2. Increases search engine rankings
Google rewards structured sites. More specific categories create indexable pages for both **short-tail and long-tail keywords**, improving organic rankings.

As [Hilary Basch](https://www.forbes.com/sites/dangingiss/2018/09/27/new-research-shows-website-navigation-may-be-losing-you-customers/?sh=567b3dab36cd), UX Designer at Tank, puts it: “*Being specific in your navigation encourages Google to route searches to your website.*”

### 3. Enables data-driven decisions
Tracking by category reveals:

- Top-selling vs. underperforming categories

- Drop-off rates on category pages

- Conversion paths from category → checkout

This data highlights where to optimize menus, filters, and product placements.

### 4. Streamlines operations
Proper categorization improves:

- Inventory management

- Customer support queries

- Distribution planning across marketplaces

## 5 ways to improve eCommerce product categorization
### 1. Define clear product attributes
Start by listing product attributes:

- Example: “Brown faux leather jacket” → Color: Brown, Material: Faux Leather, Category: Jackets

- Avoid duplicate categories (e.g. “Skincare” vs. “Face Products”)

- Keep main categories between 8–10 for clarity

### 2. Learn from marketplaces & competitors
Amazon’s product tree is legendary: clear, multi-layered, and exhaustive. Study how leading marketplaces in your niche structure categories.

Example: [Sephora’s](https://www.sephora.fr/) “**Gifts” menu** includes subcategories by **price range**, addressing shopper intent directly.

![Sephora-categorization.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/YCL6HOUqTFecFTb5u0rO)

### 3. Prioritize mobile optimization
With mobile sales forecasted to hit **$700B+ by 2025**, menus must be easy to navigate on small screens. Test hierarchy depth, scrolling behavior, and filter placement on mobile devices.

### 4. Update categories regularly

- Monitor **Google search queries** for emerging subcategories

- Create **seasonal categories** (e.g., Holiday Gifts, Summer Essentials)

- Add trending product types to capture evolving demand

### 5. Test & optimize constantly
Metrics to track:

- Click-through rate (CTR)

- Time on category pages

- Bounce rate

- Conversion rate per category

Test adjustments like:

- Category names (e.g. “Formal Shoes” vs. “Court Shoes”)

- Placement in the navigation bar

- Filters and sorting options

## Marketplace product categorization challenges
When selling on marketplaces like Amazon or eBay, the categorization process tends to be stricter as:

- Products must match the **correct predefined category**

- Incorrect mapping can cause listing rejections or low visibility

- Large catalogs make manual mapping inefficient

This is where automation becomes essential and using a tool like [Channable](https://www.channable.com/products/smart-categorization) helps to organize, structure, and present your products online.

## Automating product categorization
Manually categorizing thousands of products is slow and error-prone. A solution like Channable’s [AI product categorization](https://www.channable.com/products/product-feed-management-tool) automates the process:

- Instantly maps products to the correct marketplace categories

- Works across 2,500+ sales channels

- Updates categories automatically when attributes change

- Maintains **97% categorization accuracy**

Save time and avoid errors with [Channable’s AI product categorization](https://www.channable.com/products/product-feed-management-tool).

Whether you’re running your own webshop or selling on third-party marketplaces, **eCommerce product categorization is a revenue driver, not just a UX choice**.

A clear category structure improves discoverability, boosts SEO, and creates a frictionless shopping journey. And with tools like Channable’s [AI product categorization](https://www.channable.com/products/product-feed-management-tool), you can automate the process and scale faster.


What is product categorization in marketplaces & how to improve it

More and more brands are jumping into paid social advertising. Compared to more traditional marketing channels, such as television, social media is accessible for all types of budgets. Indeed, social media advertising is a must if you want to quickly reach a new target audience. These marketing channels are incredibly profitable and versatile. <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">In a similar way to search engine advertising</a>, social media gives advertisers the ability to create marketing campaigns by selecting performance targets at relatively low costs.
<h3>Consider your target audience</h3>
It's important to know that all major social media offer advertising options, but that doesn't mean you should use them all. For example, <a href="/integrations/instagram" target="_blank" rel="noopener noreferrer">Instagram</a>, <a href="/integrations/facebook-product-feed" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="/integrations/snapchat" target="_blank" rel="noopener noreferrer">Snapchat</a> and Pinterest are appropriate for companies that are B2C, compared to Linkedin which would be more appropriate for B2B.
<blockquote>**Tips for choosing which social media to place your ads on:** When you think about where to advertise on social media, look at which ones work well organically for your brand. Organic would be publications that you don't pay for. Social networks where your content naturally touches fans’ heartstrings are an obvious choice for your first social advertising campaigns.</blockquote>
<h3>Define the goals of your campaigns</h3>
There are different marketing goals for your social media promoted campaigns depending on what you want to accomplish. With your social advertising campaigns, you can do the following:
<ul markdown>
 	<li>Increase brand awareness (and increase your customers/followers engagement)</li>
 	<li>Send traffic to your website and generate leads</li>
 	<li>Convert internet users interested in your products (with the retargeting option)</li>
</ul>
<h3>What kind of budgets?</h3>
The advantage of advertising on social media is that you can create a campaign for any budget. Unlike a marketplace, there is no fixed amount to pay per month. On most social networks, you bid for your ads to be shown. You can specify a budget to get a certain result like an amount of clicks or to maximise your daily budget. When you create your ad, the social media ads manager provides you with a recommended bid based on your business objectives.
<blockquote>**What influences the bid recommended by the social media ad manager?** The costs of your ads for social media advertising is based on a mix of different aspects such as the quality of your ad, your objectives, the target audience, the country where you want to advertise, or even the day or period selected.</blockquote>

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg934pzc87u607wahqkzw2ky)](https://get.channable.com/google-ads-growth-strategy)

<h3>Which social networks to choose?</h3>
When choosing where to place your ads, **it is also useful to know which social media networks are most popular with your target audience**. Below, you can read about different social media networks including their audiences and properties.
<h4>Facebook the giant</h4>
As the network with the largest user base, Facebook is the number one social media in the world. It is therefore difficult to skip it in your strategy. Facebook is an excellent platform to start social advertising on. In addition to having enormous audience potential, Facebook has the advantage of being visual and offering multiple audience segmentation options. For example, with the pixel system, you can reach internet users who have already visited your website and/or application via retargeting. Above all, you can target audiences according to their interests, affinities, location, etc.
If you have already implemented <a href="/integrations/facebook-product-feed" target="_blank" rel="noopener noreferrer">Facebook Dynamic Ads</a> and want to improve the performance of your campaign, a feed management tool like Channable could help you. This will ensure that your Facebook ads are always up to date, you can pause products ads with no stock, and you can check the quality of your feed before sending it to the Facebook business manager.
<h4>Instagram is not only for influencers</h4>
Instagram is an extremely visual social network, where users ‘like’ a vast number of images. An advantage of using Instagram is that it belongs to Facebook. Therefore, to advertise there you can use the same feed as the one prepared for Facebook. This social network is very popular among new generations between the ages of 12 and 35.
<h4>Snapchat shows that your brand is on top of industry trends!</h4>
Snapchat is relatively new compared to Facebook or Instagram. Its audience is very young and eager for technology. Nearly three-quarters of young people aged between 18 and 24 use the application. The tone on Snapchat is rather relaxed, fun, and informal.
<h4>Pinterest is not only an inspiring site</h4>
Think of Pinterest as a product search engine where you can do visual advertising, a bit similar to [Google Shopping](https://www.channable.com/integrations/google-shopping-feed). The particularity of Pinterest means that users might not directly buy your product and the conversion time is longer than on other marketing channels. On Pinterest, users are looking for inspiration and ideas. They can therefore "pin" an image that interests them. Your ad will appear right between the pinned posts.

Bear in mind that the majority of Pinterest users are women between 25 and 50. Pinterest is the place to be if you are an advertiser in an industry that relates directly or indirectly to marriage, cooking or fashion.
<h3>A concrete guide for creating ads for social media</h3>
Most of these platforms have an ad manager for creating, organizing and managing your campaigns on social networks. Create ads by sending your product information in a product data feed. <a href="/fr/blog/infographic-flux-produit-marketing-digital" target="_blank" rel="noopener noreferrer">For those who are not familiar with this term</a>, it is simply a file that contains all your product information. Often the format of the file is an XML.

<img class="size-full wp-image-14706 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/575MiNSXiEEpELmGugv1" alt="Create XML for Facebook business manager with Channable" width="567" height="106" />

However, by using this type of "manual" method, it makes managing ads very difficult and tedious. Imagine that every time your product catalog or product information changes (e.g. a new collection or pricing during sales), some products are out of stock or you want to create campaigns for only a part of your catalog, you will have to create a new feed and reset your campaigns each time.

This is where data feed management tools come in.
<h3>Why use Channable to advertise on social networks?</h3>
Product feed management tools simplify the integration and management of your catalog on multiple platforms. With Channable, you can import your product information to enable advertising on Facebook, Instagram, Snapchat or Pinterest.

<img class="size-full wp-image-14705 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qyz7LWhSUWs3ZZQvzeDa" alt="social advertising with Channable" width="1587" height="450" />

Not only are all your social media feeds prepared and optimized in the same interface, but they can also be directly synced with your online shop. Simply import your product data into Channable and create new feeds for the social media network of your choice. Then, your feeds will be updated (with the information available on your online shop) every day in Channable to ensure you always have the most up-to-date ads!
<blockquote>In summary, you centralize all your product information in a single interface so that it is updated every day on all platforms where you advertise! Channable contains all the information about the data and formats you need to submit to Facebook, Instagram, Snapchat or Pinterest!</blockquote>
So, what are you waiting for? If you would like more information, do not hesitate to email to us at <a href="mailto:support@channable.com" target="_blank" rel="noopener noreferrer">support@channable.com</a>.

Why integrate social media into your marketing strategy?

The rules within Channable work hierarchically. With every rule you create, you exclude, filter or modify items. Per rule, you can check which items are selected. These selected items are not only manipulated by the rule you are in at that moment but by any rule that is above the rule you are working in. This hierarchy is important to keep in mind if you download the CSV list of selected items.

Here are some ideas of what you could do with the download:
<ol>
 	<li>**Optimize your website**
Imagine you want to see which items are missing a certain field (image, description, etc.). This is an easy way to export all “faulty” products and optimize them right away.</li>
 	<li>**Share insights with other departments**
If you want to share certain values, missing fields, images or in general data of certain items with other departments, this is the perfect way to collect the data, download it, and share it. As a result, every colleague can use the data without needing to access Channable.</li>
</ol>
Did you know that you can also download CSVs in the master rules step? Read more about our <a href="/blog/blog-master-rules" target="_blank" rel="noopener noreferrer">master rules</a> and <a href="/signup" target="_blank" rel="noopener noreferrer">start using</a> them today!


Download sections of your items as CSV

In order to be “where your buyers are” marketers are investing more and more in the growing list of online channels to advertise on. From marketplaces and comparison sites to affiliate networks and social media platforms, the struggle today is creating unique ads for all these channels and keeping them up to date.

Pinterest is a social media network that has seen exponential growth in recent years and has begun to offer advertorial space for brands. Users, or aptly named “Pinners”, use Pinterest to search for inspiration, information, and entertainment. As an advertiser, your first goal should be to be discovered. Once you’ve accomplished that, you’ll want to convert pinners to buyers. Looking into advertising on Pinterest could be the next step to achieving that.
<h2>Why use Pinterest?</h2>
Pinterest is no longer a social network, it’s a search engine. Pinterest’s never-ending boards encourage visual discoveries and personalize the results based on a user’s interests. This engrossing way to entice users into spending hours scrolling and building their own pinboards introduces them to new brands every second. Pinterest is a great way to build brand awareness, boost favorability, shift perceptions, and get people to buy. One brand, gofeminin.de, recorded an impressive 20% of traffic coming from Pinterest, compared to only 2% from other social media platforms. Albeit, the conversion funnel may be longer with Pinterest, but awareness is the first step. Using Pinterest’s advertising option can further help improve your chances of conversion.
<h2>Why advertise on Pinterest?</h2>
There are many benefits to advertising on social media platforms. Namely, because social media is a fast and effective way to be in front of your target audience. At the time of writing, there were over 250 million Pinners worldwide. However, if Pinterest’s vast audience isn’t enough to persuade you to advertise on Pinterest, there are many other appealing factors depending on your target audience and goals.

If your target market is women between 25-50, advertising on Pinterest will most definitely be interesting for you. Brands such as IKEA, Boursin, and Hunter have found value in advertising on Pinterest. Their Pinterest ads helped to increase intent to purchase, heighten visibility during high sales seasons, increasing offline sales, and more.

By advertising on Pinterest, you are able to pay to promote your images (pins) to appear higher, and more frequently, on Pinterest boards. Your advertisement/promoted pin appears as an image with a short description and a link to the product on your website. A user is able to save this pin and it will be seen in other people’s boards too. Further increasing visibility and engagement.
<h2>How to get started with advertising on Pinterest?</h2>
The first step is to upload your products into Pinterest via Pinterest Shopping. Pinterest Shopping, aka Catalogs, allows “Pinners” to discover, save, and eventually buy your products via Pinterest. In order to list your products on Pinterest for shopping, you need to supply Pinterest with your product catalog/product feed. You can then generate hundreds of product pins.

To advertise on Pinterest, you will have to choose to promote a pin to a shopping ad. Simply choose which pins/products you would like as Shopping Ads through the Pinterest Ads Manager. These pins then become “promoted pins”. Pinterest uses a pay per click model, so you will only pay when a user clicks on your pin. The Pinterest Ads Manager works similarly to other ad managers, you will need to set a campaign, ad group, budget, time frame, etc.
<blockquote><em>Good to know! Advertising on Pinterest will mean your pins promoted status will come to an end. However, the pin will remain on Pinterest forever. Meaning your products will always be on display, generating only more views and clicks.</em></blockquote>
Converting your existing product feed into a Pinterest compatible one is really simple if you use a tool like Channable. It's merely a matter of uploading your product feed into Channable, choosing Pinterest as a feed, completing the steps to ensure Channable completes the Pinterest feed with the correct data from your original product feed, and then voila - you will be provided with a new feed URL that is Pinterest ready. This will save you a lot more time in becoming listed so you can start advertising on Pinterest faster.

Remember, Pinterest is visual. For every image you supply in your product feed a separate pin will be made. You can have multiple images for one product. Simply include them in your Pinterest product feed as additional images. If you have a separate feed with images you can easily combine it with your master product feed in Channable. You can use any pin to advertise on Pinterest.
<h2>Our tips for advertising on Pinterest</h2>
<h3>Create Pinterest titles and descriptions</h3>
Most likely the content in your pins will match what is listed on your site. To make your Pinterest advertising more relevant, consider adapting titles and descriptions. Write ad copy specific for Pinterest and consider excluding any overly generic images that wouldn’t generate as much attention as your fancier ones. These modifications can be simply done in the rules section of Channable.
<h3>Use keywords</h3>
It’s possible to use your Google keywords to improve your discoverability and advertising on Pinterest. You can pop them in your titles, descriptions, and even the image itself. Alternatively, experiment with Pinterest’s own search bar and see what the auto-completion suggests. If you use Channable, you can modify titles and descriptions for Pinterest without having to change your master feed.
<h3>Clickbait</h3>
Being found on Pinterest is just the first step, you also need to ensure that your pin gets clicked and saved. Anything that stands out is sure to give you the upper hand. Consider the following:
<ol>
 	<li>Big text in the image</li>
 	<li>Colors that POP</li>
 	<li>Text blocks in images</li>
 	<li>Keywords in images</li>
</ol>
<h3>Less isn’t always more</h3>
The Pinterest inventory seems unlimited. Therefore, ensuring that you have a sufficient reach will require you to post frequently. Some marketers recommend 20-30 pins a day. It may seem a lot, but reposting is also acceptable.
<p style="text-align: center;"> <img class="alignnone wp-image-15365" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/qrlkgMmcR72xBLSxHzXs" alt="Pinterest advertising tips channable" width="176" height="329" /> <img class="alignnone wp-image-15364" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/zBAwJROmQeKyYhUuiaY7" alt="pinterest advertising channable" width="176" height="327" /><img class="alignnone wp-image-15363" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/er1fEhBcQOSQFDJN9Q82" alt="pinterest ads channable" width="98" height="330" /></p>
By making relevant ads for Pinterest you will also increase the value of using it as an online marketing channel. Pinterest advertising can be sped up with Channable. Save yourself time and use Channable to manage your online marketing channels so you can easily scale and spend more time on making ads more relevant.



Get the most out of Pinterest advertising

<span style="font-weight: 400;">Some examples of when a data feed is used in online marketing for travel include:</span>
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;"><a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Using social media</a>, like Facebook or Instagram, for retargeting and prospecting</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Advertising with affiliate platforms such as Criteo and TradeDoubler</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">PPC campaigns for Google Ads and/or Microsoft advertising</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Retargeting campaigns with Google display</span></li>
</ul>
<span style="font-weight: 400;">Many of Channable’s clients operating in the European travel industry, such as <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds">Norwegian Air Shuttle</a>, Pierre et Vacances/Center Parcs, and RIU hotels, are using Channable to perfect their complex data feeds. Channable has now become an integral part of their digital marketing strategies. Whilst their strategies differ, Channable has proven to be the perfect solution for a large portion of their online marketing activities. Their uses of Channable will be covered in this blog to provide other travel industry players with the possibilities feed management can open and problems it can solve. </span>
<h2>Create specific accommodation ads for each social media audience</h2>
Social networks, such as [Facebook](https://www.channable.com/integrations/facebook-product-feed), Instagram, Pinterest, or Snapchat, allow companies to reach their target audiences in a more specific and profitable way, compared to traditional channels. Many travel sector brands supply the social media networks with a manually created Excel or CSV files containing their offerings to benefit from the platforms advertising opportunities. However, each platform serves a different audience, and a travel company will need to ensure the right message is sent per audience. Therefore, it is necessary to tailor the file to the different audiences, but it is no easy feat.

By using a tool like Channable to easily restructure a feed and select which information is necessary for each social media channel, digital marketers in travel can properly make use of the potential social media platforms have to offer. In Channable, travel companies can even create separate projects to create feeds from information in different languages or for different countries.

Once the information is well structured, creating a travel data feed for each social media channel is simple. Channable has two tips that can help in creating personalized feeds for a travel company’s social media strategy:
<ul markdown>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Group services (hotels, routes, etc.) without making changes to the original feed. This way you can easily promote only certain services.</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Add additional images and information by <a href="https://support.channable.com/hc/en-us/articles/115002826285-Can-I-combine-multiple-datafeeds-">combining import</a> feeds. You may have a separate feed with additional images. Instead of modifying your master feed, simply combine it within Channable’s setup step. You can then include a load more information to further personalize your messages. </span></li>
</ul>
<h2>Add UTM tags to measure website traffic easily</h2>
Jasnina, head of measurement and online attribution at RIU Hotels, identified Channable’s ability to add UTM tags as a perfect solution for measuring traffic and results. “<em>The correct measurement of traffic is fundamental, and this is achieved thanks to the possibility of customizing UTM tags. These tags allow you to define the hotels in each feed based on the measurement parameters that we want to indicate. In this way, it is very easy to analyze the traffic that comes from the different marketing channels we use</em>.”

<img class="alignnone wp-image-15701" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/pDoTxvpJTlC3C7s1Eo6b" alt="" width="977" height="535" />

<span style="font-weight: 400;">UTM tags provide travel businesses with more exhaustive performance data. They can then adapt marketing strategies based on the results obtained. It is easy to see which hotels and destinations are performing well in the countries that they are advertised in.</span>
<h2>Retarget to lower cart abandonment</h2>
It has been proven that retargeting can help improve sales, as it assists in retrieving website users who showed interest but did not yet purchase. Affiliate networks such as Criteo or TradeDoubler help to remain on those potential customer’s radars. In addition, display actions, like the one offered by Google, can help you achieve this goal. Retargeting is especially valuable for companies in the travel industry, as customers are more likely to be comparing prices and finalizing details before securing reservations.

<span style="font-weight: 400;">Channable has the specifications of over 2500 <a href="/integrations">channels</a> including hundreds of<a href="/integrations?channel=affiliate"> affiliate networks</a>. The built-in platform makes adapting your information to the requirements of the channel easy, so you can utilize more channels, faster. </span>
<h2>Automate Google Ads campaigns to generate more conversions</h2>
Channable’s SEA tool is a travel business’ perfect accompaniment for Google Ads or Microsoft Advertising. As it enables users to generate campaigns, ad groups, ads, and keywords from the information in a product feed. The simple template lets you build each level of your campaigns with dynamic values or static text. For travel companies, this can save heaps of time as hundreds of ads will be generated for every item in the feed. Maximizing each offering’s visibility with minimal effort.

<em>**Group offers/advertise the cheapest prices**</em>

<span style="font-weight: 400;">With Channable, you can group hotels by city or flights by destination. You could even go on to select the cheapest flight in the group and advertise on that price. For example, the headline of your ad could read “Flights to **New York** from **€80**.” As Channable fetches your import feed daily, the price will be updated accordingly. </span>

<img class="alignnone size-full wp-image-15702" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/vMxZekdR0OxynUDNNdLG" alt="" width="528" height="483" />

<em>**Ads updated constantly**</em>

<span style="font-weight: 400;">By updating the feed and therefore ads daily, the correct information will always be communicated. In addition, rules can be implemented to ensure that any service that is low in availability or undesirable is suppressed and its ads will be paused.</span>

<em>**Keywords created automatically**</em>

<span style="font-weight: 400;">Generating keywords from information in your feed is another common usage of Channable by travel companies. According to Ole Henrik Hasle, global digital media strategist at Norwegian, "<em>by including all possible routes and combinations, we went from 18,000 keywords created manually to 200,000 keywords. Thanks to this we were able to optimize our ads and improve the performance of our marketing budget</em>." Through combining two fields e.g. ‘to’ and ‘from’ cities to create keywords, Norwegian appears in more people’s search results.</span>
<h2>Create custom CSVs/XMLs for segmenting, organizing, and more</h2>
With a large data feed, travel companies often need to further dissect the feed into manageable data. Potentially per region, per KPI, or per price point. <a href="https://www.youtube.com/watch?time_continue=1&amp;v=kb6YMUa7XtI">Transforming the data into a simple CSV or XML</a> file is easy in Channable. By applying rules to the data, you can specify which data needs to be in the file and what is excluded, modify any names/descriptions (e.g. modifying the destination name ‘Charles de Gaulle’ to ‘Paris’), translate currencies to symbols, etc. As well as creating custom files for internal use, some travel companies build CSVs for other channels such as TripAdvisor.

Read more about our client’s success on our <a href="/success-stories">success story page</a>. If you work in the travel industry and are itching to get started with Channable’s easy-to-use tool, create a <a href="/signup" target="_blank" rel="noopener noreferrer">free trial</a> or just <a href="/contact">get in touch</a>. Channable can help you save time, which can be better spent on optimizing your strategy.

We have also created a special white paper focused on the Travel industry, where you can learn how to optimise for a successful data feed and how to automate your PPC campaigns thanks to Channable's feed management and PPC automation. Download and read all about it here:

<br><br/>
[form id="f9230338-ab7e-406b-a78f-7ddc3f8baa3d"]



Top feed marketing tips for travel companies

Being a Google premier partner often requires you to be on top of the latest Google developments, but you’re also eager to use them. <a href="https://support.google.com/google-ads/answer/7684791?hl=en-GB" target="_blank" rel="noopener noreferrer">Google’s responsive search ads</a> are the next biggest development in Google Ads, and Channable has ensured that the responsive search ads template is available in its <a href="/products/ppc-tool">SEA tool</a>. Roos Rabenberg from marketing agency <a href="https://www.yellowgrape.nl" target="_blank" rel="noopener noreferrer">Yellowgrape</a>, a Channable Partner, has already been busy experimenting with responsive search ads in Channable and cared to share the experience so far.
<h2>What are responsive search ads?</h2>
The responsive search ads feature is Google’s AI ad structure that will adapt to the internet user depending on what the technology has evaluated as most effective. Roos shared that “by entering 15 headlines and 4 descriptions, Google Ads will automatically test the combinations and display the best performing ads to the right customer. Responsive search ads maximize the relevance of the ad to the search term of the customer. More relevance means that your advertisement can enter more auctions. More auctions lead to a higher probability of the advertisement to win, which results in an increase in impressions and traffic.”
<h2>Why would someone want to use responsive search ads?</h2>
Google says that responsive search ads allow you to display more relevant messages to your potential customers and may even improve performance. For Roos, “Responsive search ads are of great value to each advertiser out there that wants to maximize the probability of conversions. Before, advertisers needed to decide whether or not an advertisement was relevant or performing well. Now, we let a machine decide which ads are performing best based on a multitude of variables that is impossible to take into account as a simple human being. It not only saves time, but it also leads to better customer experience in Google.”

Functionality wise, responsive search ads can be desirable because you are able to:
<ul markdown>
 	<li>Create flexible ads that can adapt to different device sizes</li>
 	<li>Save some time as you provide a set list of headlines and descriptions and Google will optimize the ad</li>
 	<li>Reach more people and increase ad group performance as combinations of your headlines and descriptions can generate more ads to compete in auctions and match more search queries</li>
</ul>
<h2>Why use Channable for responsive search ads?</h2>
Channable can be used to generate responsive search ads with dynamic information that updates the ads automatically. Dynamic fields use the information in your data feed to customize ads. One template can generate hundreds of variations of ads, headlines, and descriptions.

Yellowgrape was one of the first Channable clients to put Channable’s responsive search ads template to the test. Channable’s template was quickly deemed to Roos and the team as a valuable complement to starting with responsive ads as they realized “when using static ads, it can be hard to use up-to-date product information in your advertisements. In order to differentiate your ads from competitors, one must work with a feed management tool such as Channable. Creating advertisements in Channable can be done on different levels, such as brand-, category-, brand + category, and product level. By using keyword-related variables in a responsive search ad allows an advertiser to show relevant and up-to-date ads. This creates realistic expectations for the consumer. **Relevance level: 100%. Disappointment level: 0%.**”

<img class="alignnone wp-image-16656 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/O1ZxcbCyTFOUixU8jVBc" alt="channable responsive search ads" width="652" height="249" />

Channable’s SEA tool has proven to help improve relevancy, personalization, and save time. With the responsive search ads template, Channable has strived to ensure even more efficiency and the means to support even higher quality ads. Please<a href="/contact" target="_blank" rel="noopener noreferrer"> get in contact</a> if you’re interested in Channable’s SEA tool and using Channable to generate responsive search ads. You can also <a href="/signup" target="_blank" rel="noopener noreferrer">open an unlimited free trial account</a> to get started.

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg6a4xr3gn2a07wcgohdo3rs)](https://get.channable.com/google-ads-growth-strategy)



Why use Google’s responsive search ads?

Perhaps you discovered Channable in a blog, used it at your previous company, or you’ve met someone from our wonderful team. Whatever the reason, you know that your company can benefit from Channable, but your managers are harder to convince. Let us help you with ways to convince your manager that Channable is a valuable asset that improves performance and saves both time and money. Below you can find a letter template and manager-proof responses to the most common objections.

--------------------------------------------------------------------------------------------------------------------------------------------

Dear ……..........................…………,

**RE: Using Channable as a feed management and SEA solution**

At [company name] we continue to optimize our processes to be more efficient to deliver more for our clients. I am aware that you are always on the outlook for new technologies and trends that can make our processes more efficient whilst saving time and money, so I wanted to bring your awareness to Channable. Channable is an all in one feed management and SEA automation tool that offers feeds and integrations to over 2500 online marketplaces, affiliate networks, and comparison sites, and enables ad generation for Google Ads and Microsoft Advertising.

The Channable tool can be used to:
<ul markdown>
 	<li>**Save time** (Channable’s client <a href="/success-stories/cotswold-use-channable-to-merge-maximize-and-rise">Cotswold outdoor</a> were able to advertise on Criteo within an hour),</li>
 	<li>**Save money** (marketing agency <a href="/success-stories/adwise-generating-dynamic-text-ads-channable">Adwise</a> saw an 11% decrease in cost per click for their client Oad), and</li>
 	<li>**Optimize online marketing** (SDIM were able to <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi">generate highly specific keywords and ad copy</a> for recruitment agency client TMI improving relevancy and increase conversion rate).</li>
</ul>
Based on these factors, we will have more time to focus on [performance analysis/acquiring new clientele/optimizations/etc.] because Channable will relieve us from spending hours manually [making optimizations in Excel/asking IT to modify feeds/creating keywords/searching for the channel criteria/etc.]. By using Channable to automate at least 20% of our tasks, we can save a whole day a week.

We can get a demo of the tool when it is most convenient for you, and Channable offers an unlimited free trial of the tool that’ll provide full access to all the functionalities. In terms of pricing, Channable has different sizes of packages that can be easily activated, upgraded, downgraded, or canceled at any time. The Channable technical support team is also at our disposal to clear up any issues that may arise when trialing the tool.

Let me know whether you have any concerns or questions about the points I have raised. Otherwise, we can <a href="/demo">request a demo</a> or directly make <a href="/contact">contact</a> with the Channable team.

Kind regards,

…………………………………………………….

--------------------------------------------------------------------------------------------------------------------------------------------

If the above letter isn’t enough. You can find some compelling arguments to the most common objections below:
<h2>Common objections:</h2>
<ul markdown>
 	<li>**We’re doing fine for now**
The world of marketing is rapidly changing, largely due to the innovation of technologies and AI. It is becoming essential to remain up-to-date and current with such innovations, which will require change. Looking into and adopting new technology like Channable is an investment in the beginning. However, over time Channable’s tool will save you time and money which will make your organization more agile and ready for the future.</li>
</ul>
<blockquote>“Google is pushing for automation, everything is becoming automated. If you don’t push forward with these things, you might not see immediate changes now, but if you do it 2 years from now, you’re already too late. You will fall behind in the market.” - Martin Michels, Paid Search Manager at TUI</blockquote>
<ul markdown>
 	<li>**It’s too expensive**
Channable’s monthly subscriptions are determined by the number of SKU’s imported, channels used, and projects created. The subscriptions are flexible with no setup charge, cancellation fee, commission on sales, or hidden costs. By using Channable, users cut down the average time spent on ad and feed management from 22% to 5% a week (based on a 40-hour workweek). Furthermore, Channable’s support team is free for all and available by phone or email during working hours.</li>
</ul>
<blockquote>“Real value for money” - Mark M on Capterra</blockquote>
<ul markdown>
 	<li>**We don’t have time right now to start**
Channable’s free trial is unlimited so creating an account takes just seconds and can be revisited whenever is convenient. As a welcome, Channable offers the first feed set up for free. Getting you up and running as fast as possible. Channable’s solution exists to save time. Therefore, if the lack of time your manager perceives is due to other tasks being too time-consuming, Channable could be a solution to that lack of time they’re rebutting with. If your team is wasting time using Excel or another software to manually edit product listings, keywords, ad copy, etc., then Channable is most definitely going to free up time.</li>
</ul>
<blockquote>“Previously [using different marketplaces and prices comparison sites for each geographical market] was time-consuming because we did not have the feed adapted to each platform. Now we just need to open an account. It takes 1 minute to adapt the feed thanks to Channable. The feed is no longer a problem.” - Alex Poza, Consultant at ECCO Shoes</blockquote>
<ul markdown>
 	<li>**It’s too confusing and time-consuming to learn to use**
Channable offers an unlimited free trial that allows you to familiarize yourself with the tool and all its functionalities in your own time. The tool has been designed to be as user-friendly as possible, and Channable is often praised for being the most user-friendly tool of its kind. The team is happy to give demos to you to help you get acquainted with all the tool’s features and answer any questions you may have. Channable has found that many of its clients conduct their own in-house training now, so it can only take one person to train the rest.</li>
</ul>
<blockquote>“Super-duper user-friendly. I haven't tried yet, but I think I can teach a monkey to use Channable. In a PPC world where the use of feeds gets more and more important, it is of great value that there is a tool like Channable that enables me to manage my feed, without having any programming skills.” - Danny V on Capterra</blockquote>
<ul markdown>
 	<li>**We’re just looking around right now**
Pitching an idea to a manager always requires plenty of evidence and solid reasoning. Snoop out the competitor and determine why in particular Channable is the best solution for you. Is it the user-friendliness? Potential? Affordability? Channable’s sales team has plenty of experience with existing and prospect clients. They are supplied with informative material should you need it for analysis. Together, you can develop a fool-proof strategy to win your manager over and start saving (both time and money) with Channable’s feed management and SEA solution.</li>
</ul>
<blockquote>"We have tried many tools for both general feed management and building inventory management campaigns. But Channable is by far the best I have tried." - Christian H. on Capterra</blockquote>
Let us know if this letter proves successful, or whether you have any additions to add. The Channable team is ready to take on any and all managers to ensure that you and the team get access to the best feed management and SEA solution the web has to offer.

How to pitch Channable to your seniors

Adapting the numerical data in your product feed to the specifications of all your chosen online marketing channels can be a challenge. Prices, discounts, promotions, taxes, and fees come in different formats with a variety of different decimal separators. Imagine having to modify all figures to comply with Google Shopping, Criteo, and Amazon’s required format because yours is different.
<h3>How you could do it before?</h3>
Channable has always been able to help you modify your numerical information. You could create a set of rules to ensure the modifications would be applied. Combing rules such as ‘<a href="https://support.channable.com/hc/en-us/articles/115002827945-Rule-round-number" target="_blank" rel="noopener noreferrer">round number</a>’ and any <a href="https://support.channable.com/hc/en-us/articles/115002818089-Rule-calculate-" target="_blank" rel="noopener noreferrer">‘calculate</a>’ rule can help improve your information in your data feed. Unfortunately, it was not guaranteed that numbers in your data feed with irregular decimal separators would be successfully modified.
<h3>Channable’s awesome new rule</h3>
As the Channable team is made up of perfectionists, it was important to make this experience as efficient as possible. Therefore, what you could previously do in 4 clicks now only takes one. This revolutionary reformat number rule allows you to switch your decimal separator to the format you desire. Here’s how it looks in the tool:

<img class="size-full wp-image-16471 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/m9Mx4yqYQXa7HpbjyEAK" alt="Format number rule in Channable" width="1339" height="518" />

<em>Note: It is important that this rule is always the last numerical rule that you apply. For instance, if you’re wanting to modify the process with a discount percentage then it is most convenient to use the reformat number rule later.</em>

Channable’s rules allow you to make powerful modifications to your data. There is a long list of rules that you can apply to help you to easily improve the data in your product data feed. Modifying descriptions, optimizing titles, and filtering out products with low stock levels are just some examples of the options available. Interested? Feel free to <a href="mailto:support@channable.com">contact the technical support team</a>, who will be happy to advise you on which rules can help you to optimize your feed.



Reformat the numbers in your feed

There is no doubt that Google is the most widely used search engine in the world, which leads many advertisers to use Google services to promote their products. Are you planning to create Shopping campaigns yourself or maybe you want your campaigns to perform better with less effort? Then use these tips to create successful shopping ads!

Before creating Google Shopping Campaigns, you should know that beforehand you’ll need to submit an optimized <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">data feed</a> within your Merchant Center account. This is a precondition for advertisers to create their Shopping campaigns.
<h2>Shopping ads made with enriched titles and descriptions</h2>
When your Shopping ads in Google Shopping have titles and descriptions that are full of keywords, your ads will have a better visibility in the search results.** The more optimized and detailed your product information is, the more likely your ads will appear. Consequently, the more likely you are to sell your products, because consumers prefer to be well informed before buying.** Channable can be very useful for easily optimizing your titles and improving your feed for Google Shopping. Consult <a href="/blog/create-quality-google-shopping-feeds" target="_blank" rel="noopener noreferrer">the guide to create a top quality feed for Google Shopping</a> or the solutions to the <a href="/blog/10-common-errors-channable-users-connecting-google-shopping" target="_blank" rel="noopener noreferrer">most common mistakes in Google Shopping feeds</a> to help get your feed in top shape.

Once your feed is complete, optimized, and uploaded to the Google Merchant Center, you can begin to create Shopping campaigns in Google Ads. Shopping campaigns allow you to manage and optimize your Shopping ads. You can find <a href="https://support.google.com/merchants/answer/2660968?hl=en&amp;ref_topic=3163841" target="_blank" rel="noopener noreferrer">how to link your Merchant Center with your Google Ads account</a> in Google’s help center.

To determine which product will be shown, Google uses a real-time auction system, the information contained in your data feed, and the search results. Only items from sellers who have sent their feeds to the Merchant Center and linked their feed to a Shopping campaign in Google Ads are eligible to appear on Google Shopping.
<h2>Align your marketing objectives and bidding strategies</h2>
After creating a good quality product feed, it is necessary to create a relevant campaign structure. Google recommends subdividing ad/product groups to have a campaign structure that ranges your items from the broadest to the most restrictive types. This structure must correspond to the advertiser’s (your) marketing goals and how much they’re willing to bid per type of item. Why is it so important for an advertiser to segment their Shopping campaigns properly? If the advertiser wants to adjust the CPCs for different products or for a product category, it will not be possible if all products are contained within the same campaign.

How do you segment your Shopping campaigns? Like a text ads campaign, there is no one right way to organize your Shopping campaigns. However, if you know in advance which attributes of your feed will mainly determine your CPCs of your ad groups, then it should not be complicated.

<img class="size-full wp-image-16743 aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/yTgh9VGRQ4GfmXFIzzXD" alt="Shopping Campaign with Channable" width="1331" height="590" />

Examples of structures:
**A simple structure/all in one:** one unique ad group for all your items and one product group per brand. The disadvantage of this segmentation is that Google will control which products will appear based on the information contained within your feed. You can’t really control the negative keywords on an item level. The advantage here is that it is easy to set up and this could work if your inventory is small with homogeneous type of products.

**More complex structures:** Divide your inventory into product groups and create subsets. For example, one ad group per brand or even per product, and one product group per item (be careful this segmentation will be long and complex to configure manually!). The advantage here is that you can alter bids and block terms on an individual product basis. How does this translate into a structure?
For example:

→ Divide your items by brands vs generic products (based on your margins)
→ Divide your items by category types/product universe
→ Divide your product by performance (e.g. best sellers)

You can already easily segment your products within the Google Merchant Center using custom labels.

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg6a4xr3gn2a07wcgohdo3rs)](https://get.channable.com/google-ads-growth-strategy)

<h2>Channable as a way to easily automate your Shopping Campaign creation and create segmentations</h2>
To simplify and avoid manual configuration within your Google Ads account, Channable is an optimal solution. Channable's SEA tool will allow you to easily create a complex structure for your Shopping campaigns. Select the products for a specific campaign and define the level at which the ad group should be generated (e.g. category or brand). You can do this by using dynamic fields from your feed.
<h3>5 reasons to use the Channable SEA tool for your Shopping campaigns:</h3>
<ul markdown>
 	<li>Simplify the creation of complex Shopping campaigns structure.</li>
 	<li>Have total and precise control over your PPCs and negative keywords at a product level without the complexity of manual work.</li>
 	<li>Add negative dynamic or static keywords to eliminate unnecessary costs.</li>
 	<li>Experience the possibility to use the performance of your products to create product groups in your campaigns to optimize CPCs for each product.</li>
 	<li>Benefit from daily updates of your campaign structures and ad information. For example, every time a product is out of stock, the ad is paused, or if you have new products in your inventory, your campaigns will be updated.</li>
</ul>
If some of the issues raised above are familiar to you and think you could benefit from Channable’s SEA tool for Shopping campaigns, do not hesitate to <a href="/contact" target="_blank" rel="noopener noreferrer">contact us</a> for a <a href="/demo" target="_blank" rel="noopener noreferrer">demo</a> or to begin a trial.

Practical tips for successful Shopping campaigns!

But first, what is a feed management tool? A feed management tool sends your product data to selected price comparison sites, marketplaces, and affiliate networks.

It allows you to quickly and easily customize your product data for optimal viewing on numerous export platforms such as Amazon, Google Shopping, or Idealo. These connections are not only relevant to e-commerce platforms/online shops and marketing agencies, but also to airlines, job agencies, and/or real estate agencies.

By using a feed management tool, you can easily add and customize your data. Allowing your products to be optimally presented to reach the largest audience.

But before you jump into the jungle of feed management tools, here are the five tips.
<h3>1. The price</h3>
**Your budget**
From a few euros, a month to thousands - everything is possible. First, ask yourself how much money you want to invest in a feed management tool. Measure now how many sales you make per month, and project what could be made with the different pricing models. The main goal of a feed management tool is to increase your online reach. So, make sure that investing in a platform that will pay off.

**A lot or little - what is best?**
What features does a tool need to offer to meet your needs? Consider if a low-priced feed management tool and its features will meet your expectations. An expensive service is not necessarily better than a cheap one.

**Time and cost saved**
A good feed management tool will save you a lot of time and money. Consider how much time you are currently putting into your feeds, and then calculate the potential time savings with a feed management tool. If the feed management tool greatly reduces the calculated personnel costs, you will have an indication of the tool cost vs work hours.

**Different pricing models**
Most feed management tools offer different pricing models. Think about what's important to you in a tool. Do you want to offer your products on as many marketplaces as possible or do you only have a set amount of export channels in mind? The same applies to contracts and commitments. Some providers only offer annual contracts, others allow you to change your <a href="/pricing?currency=eur">pricing model</a> monthly. With Channable, you can adjust your pricing model to your changing needs every month, keeping you flexible.
<h3>2. User-friendliness</h3>
Who has the time to learn a tool that takes weeks? A program should be easy to use and self-explanatory. Make sure your selected tool meets the following requirements:

**Intuitive interface**
In a good tool, you should find your way right off the bat without having to search for functionalities. The layout should be clearly structured and easy to use.

**Request a demo**
Will a free demo be offered before you choose a tool? Can you test the tool for free to see if it fits your needs? If a trial is offered, you should definitely test it first. With Channable, you can test the tool for as long as you want. Giving you the chance to get acquainted with the functions, without stress.

**Support &amp; Help Center**
Is free support offered? How, and when can they be reached? Do they offer support in your native language? These are all questions that you should ask. Is there a help center? You probably do not want to email or call for every small question. Look at the website of the tool to see whether a <a href="https://support.channable.com/hc/en-us">help center</a> or "how-to" article can clarify any issues you may have.
<h3>3. Which export platforms are offered?</h3>
<img class="wp-image-7263 size-full aligncenter" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/57N5YnFoRL2RRNa7Sm1A" alt="" width="696" height="348" />

You probably already know which <a href="/integrations">export platforms</a> you want to sell on. Make sure your favorite price comparison sites, affiliate networks, and marketplaces are supported by the tool you choose. This information can usually be found on the website of the tool. If your desired export channel is not yet supported, Channable also has the option to create it, just contact us!
<h3>4. Functions</h3>
While some functions are nice-to-have, others are essential to function at 100%. Weigh what you think is important and what is not.

**Setup**
First, you should clarify whether you can easily connect your online shop/e-commerce platform with your chosen feed management tool. Does the tool support a connection to your store provider (Magento, [Shopify](https://www.channable.com/integrations/shopify), Prestashop, etc.)? Or do you have the option to upload your data feed in other formats e.g. CSV or XML? Is it possible to combine different formats from different sources?

**Data feed optimization**
Once you have imported your data, see what features the tool offers, such as:
<ul markdown>
 	<li>Automatic item categorization</li>
 	<li>Easy exporting to marketplaces/API connections</li>
 	<li>Ability to personalize your feed</li>
 	<li>Create custom rules e.g. to change values or exclude products that are no longer in stock.</li>
</ul>
**Order synchronization**
Find out if your potential feed management tool offers order connections to the marketplaces you need. With <a href="/products/marketplace-integrator">order connections</a>, your orders are forwarded in real-time from a marketplace (such as Amazon) to your online shop. Saving time and manpower.

**Google Analytics**
Data is an important asset for seeing how your items perform and where you sell the most. Look into whether there is<a href="/blog/blog-analytics-insights-for-better-performance"> Google Analytics</a> connectivity with your feed management tool of choice.

**Google Ads (AdWords) editor tool**
Do not forget the power of Google in your advertising strategy. When you advertise on Google, you increase your reach enormously. Does your feed management tool offer the opportunity to easily advertise with <a href="/products/ppc-tool">Google Ads</a>?
<h3>5. Quality of technical support</h3>
A good quality tool is important, especially if unforeseen errors occur or you are having issues with your data feed. Will the tool you use inform you if an error occurs?

Will you be getting the support you need from a knowledgeable technical team? How often is your data updated? How fast is the loading time? These are all factors that you should include in your selection of a tool and its support.
<h3>What should marketing agencies consider?</h3>
Are you working for a marketing agency and looking for a solution to optimize your clients' online strategy? Ask yourself the following questions, to find out which tool suits you and your customer the best:
<ul markdown>
 	<li>Is there a price model specifically for agencies?</li>
 	<li>Is it possible to give your customers access to the feed management tool?</li>
 	<li>Can different customer projects be managed in one account?</li>
</ul>
Many <a href="/partners">marketing agencies</a> already use and trust Channable. By using the Channable tool, agencies can easily improve their customers' feed quality. Saving a tremendous amount of time and resources, by allowing customization from both customers and the agency itself.

If you need more information about Channable’s feed management tool, please feel free to get in contact. The team is always happy to answer a call or email. Or sign up for a free demo and test an account for yourself.

How do I find the perfect feed management tool?

Google is undeniably the current search engine leader. According to <a href="https://gs.statcounter.com/search-engine-market-share" target="_blank" rel="noopener noreferrer">stat counter</a>, 92% of internet searches were made with Google in 2018 worldwide. With such figures, it’s no surprise that advertising on Google is a favorite for online merchants. The success of this type of advertising is not only due to Google Ads, but also the unstoppable growth of Google Shopping.
<h2>What do product ratings in Google look like?</h2>
Product ratings on Google Shopping appear as a star rating. Written reviews can also appear in the organic search results in Google.
<img class="alignnone size-full wp-image-17038" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/X2wrtnSkSUSPlkGxpPBu" alt="" width="1387" height="911" />

The rating is displayed on a scale that ranges from one to five stars. Ratings focus mainly on different aspects such as quality, materials, product features, user satisfaction, etc. Keep in mind, these ratings are for the product specifically not the seller. According to <a href="https://support.google.com/merchants/answer/6059553?hl=en-GB" target="_blank" rel="noopener noreferrer">Google</a>, the overall rating is compiled from various sources.

By clicking on product ratings, a potential buyer will be brought to the Google Shopping product page where all reviews are displayed. In addition to the ratings, this product page also displays the list of sellers/online shops that stock the item, prices, special offers, shipping information, and seller ratings.

<img class="alignnone size-full wp-image-17022" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/MNwMId3SlSzFkgj9eXIw" alt="" width="1333" height="446" />
<h2>How do Google Product Ratings work?</h2>
Unlike the seller’s ratings, product ratings are specific to that individual product. Naturally, delivery experience, returns policy, and customer service all factor into a buying experience, Google product ratings are intended for the products themselves and not the sellers.

These product ratings are supplied by third parties, which can be different sellers, marketplaces, review sites, etc. To associate ratings to each product, Google uses unique product identifiers, such as GTIN or other data such as the SKU, the brand, manufacturer number (MPN), and the product URL.

If a search is very generic, for example “red t-shirt”, an overview of different models will be shown. When you click on one of the models, the ratings of the sellers will appear. Whereas, if a search term is more specific, includes the brand name or the specific seller, then only the ratings for this seller will be displayed.
<h2>Advantages of integrating product ratings into Google Shopping</h2>
<em>**Ratings and reviews can help you distinguish yourself from the competition.**</em>
Online shoppers are strongly influenced by the opinions of other consumers. Products with ratings are more distinguishable than those that do not, which improves conversions and therefore sales. If your listing has many positive reviews, it will be easier for you to sell.

<em>**More informed consumers**</em>
Opinions do not just allow one product to stand out against another, it also helps consumers make a decision. In most cases, product descriptions provided by sellers are often impersonal and partial, which makes customers wary. Therefore, customers value and trust the opinions of fellow customers more. Especially, when reviews provide information that is missing from the product description.

<em>**Improve your conversion rate**</em>
Customers who come to your online shop through Google Shopping are more likely to buy.
<h2>Steps to integrate reviews into Google Shopping with a Google Product Ratings feed</h2>
The first question you need to ask is: Do I have enough product reviews? You need to be able to supply <a href="/blog/infographic-product-feed-for-online-marketing">a feed</a> with a minimum of 50 reviews for all products, but where do you get them from? You can gather them from your own online shop, an external review site that you work with, and Google customer reviews.

Once you have enough reviews, follow the steps below:
<ol>
 	<li>First, you need to have a Google Merchant Center account that is linked to your online shop. If you do not yet have an account, you can find instructions on how to set one up in <a href="https://support.google.com/merchants/answer/188924" target="_blank" rel="noopener noreferrer">Google’s support center</a>.</li>
 	<li>Before you upload the feed, you need to complete <a href="https://support.google.com/merchants/contact/product_ratings_interest_form?hl=en&amp;visit_id=637000781696320879-1333004373&amp;rd=1" target="_blank" rel="noopener noreferrer">Google’s Product Ratings Interest form</a>.</li>
 	<li>Create the feed containing all the reviews. Google accepts it in an XML file format. Use Channable’s feed management tool to easily create such a file, notably as the required fields are already built into the tool. Meaning you can compile a Google Product Ratings feed in a few minutes.</li>
 	<li>Import the newly created XML/Product Ratings feed into the Merchant Center.</li>
</ol>
<img class="alignnone size-full wp-image-17027" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zu2vREKoTDydrlDq1pV2" alt="" width="658" height="518" />

With Channable, you can modify your product data feed to the specifications of many Google products. You can create the perfect feed for Google Shopping, Google Display, Google Product Ratings, and even the Google Manufacturer Center. You can also set up the structure of your Shopping campaigns or create thousands of ads for Google Ads with the dynamic Channable SEA tool that uses information from your product feed. Channable is the most complete tool for managing all your marketing efforts on Google.

How to embed product ratings into Google Shopping?

For anyone still on the fence about Black Friday, Channable has gathered some stats to help you make up your mind. As online sales have grown more than 10% in the last 5 years over the holiday season, joining in is appealing. Even more so, when you see the staggering increase in traffic over Black Friday weekend. <a href="/blog/blog-why-integrate-social-media-into-your-marketing-strategy">Social media</a> has also grown as a particularly good sales channel, alongside the unforgettable marketplace giants, which means joining in is more accessible than ever. Discover why you should be joining in this<a href="/blog/can-get-black-friday-cyber-monday"> Black Friday</a> and get some insights into how below.

![article-image-ckgijx7uw06nd0a51dcntmpm2-8078_SMALL.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/srYXTlq4RG6tOYBh34kp)

Feel free to share this infographic on the social media network of your choice.

Channable offers connections to thousands of marketplaces and comparison websites around the world. Take a look at the different <a href="/integrations">possibilities</a> that you have in Channable, and choose the ones that best fit your sales strategy this holiday season.

Black Friday and the holiday kickoff: why you should implement them in your marketing strategy [infographic]

They are another important type of marketing platform that can bring you lots of benefits. You can reach new communities and increase your notoriety with affiliate marketing. Here you can find all the key information about affiliate networks in a single infographic.

<img class="alignnone size-full wp-image-17579" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/Zwj89WnTe6yCLEs1SbyY" alt="" width="2728" height="7276" />

If you are searching for a tool to create the perfect feed for an affiliate network, Channable is your solution. Channable supports connections to more than <a href="/integrations">2500 affiliate networks, comparison websites, and marketplaces</a>. Control your feeds for all marketing channels, including affiliate networks, from a single place.

Affiliate marketing for eCommerce [infographic]

<a href="https://marketingplatform.google.com/intl/en_uk/about/search-ads-360" target="_blank" rel="noopener noreferrer">Google Search Ads 360</a> (SA360) is the part of the <a href="/integrations/google-marketing-platform" target="_blank" rel="noopener noreferrer">Google Marketing Platform </a>that enables advertisers to plan, measure, bid, and manage search ads on Google, Bing, Yahoo Japan, and Baidu. As it is part of the Google Marketing Platform, users can easily jump to and integrate data from other products in the Google Marketing Platform such as Analytics 360, <a href="https://marketingplatform.google.com/intl/en_uk/about/display-video-360" target="_blank" rel="noopener noreferrer">Display &amp; Video 360</a>, or Optimize 360. SA360 makes it more efficient to manage PPC in one place, as well as with a familiar interface.

[caption id="attachment_18660" align="aligncenter" width="500"]<img class="size-full wp-image-18660" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/J0wUOBMR5aXrpCSfNqAz" alt="channable google marketing platform " width="500" height="352" /> <a href="https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform" target="_blank" rel="noopener noreferrer">Source</a>[/caption]
<h2>What makes SA360 different?</h2>
Advertisers with a significantly bigger budget and larger, dynamic inventory benefit most from SA360’s offering. This is because, in addition to managing ad campaigns for many search engines (multi-platform management), there are a few notable features that make SA360 appealing:
<ul markdown>
 	<li>**ADVANCED BID STRATEGIES**
The bid strategy options in SA360 are more advanced and intricate for a more effective ad campaign. Auto bidding is powered by Google’s machine learning technology. There are various options for bid strategies including revenue and conversion options. SA360 also integrates with conversion tracking analytics, which can be used in building a bid strategy. Furthermore, there are advanced targeting options and even formulas to make a customizable bid strategy. In addition, as SA360 is multi-platform, your bids can be unified across all search engines.</li>
</ul>
<ul markdown>
 	<li>**INVENTORY MANAGEMENT**
With inventory management, advertisers are able to distribute ads on an individual inventory level (e.g. per SKU) in inventory campaigns.</li>
</ul>
<blockquote>What are inventory campaigns? Search Ads 360’s inventory campaigns are similar to traditional ad campaigns, but they automatically change when your product inventory changes.</blockquote>
To get started with inventory campaigns, you need to supply Google with your inventory. Your inventory needs to be supplied in a feed that meets the standards of Google. <em>BEWARE</em>, often, your feed is not in the right format to be correctly uploaded into Google so using a data feed management tool like Channable is recommended to improve your setup experience.
[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg6a4xr3gn2a07wcgohdo3rs)](https://get.channable.com/google-ads-growth-strategy)
<h2>Improving SA360 with Channable</h2>
<a href="/success-stories/tui-channable-improve-group-wide-collaboration-save-time-offer-flexibility" target="_blank" rel="noopener noreferrer">Channable client TUI has had plenty of experience with using Channable</a> to make the most out of SA360’s inventory campaigns. TUI began using SA360 because it could help centralize the whole TUI group’s PPC in one platform. “We use Search Ads 360 in order to be able to advertise all our stock. All our keywords, all our combinations, all our hotels, all our destinations, all that is done in a dynamic way.”

However, the team discovered it had the issue of having non-complementary feeds. Whilst it is possible to manage modifications in SA360, TUI found the SA360 interface and setup was far from ideal. “That’s where Channable came in place because we’re way more flexible doing it, it’s faster, and the UX is way better.” Once TUI was able to build the perfect feed in Channable, it was simply a matter of connecting the feeds in SA360 and then deciding what to send out and where to advertise.

In addition to using Channable to meet SA360’s feed standards, TUI improved their use of SA360 because it is easier to manage what inventory is sent to SA360. “Why should we advertise a certain town on Crete if we only have 5 departure dates available to that specific destination? From a PPC perspective, if you know that something is most likely to occur, you can put it in the feed.” Without Channable, TUI would only be able to react after a sales opportunity ends e.g. stop advertising a flight with only a few seats left.
<h2>Getting started</h2>
To use SA360, you will need to contact <a href="https://marketingplatform.google.com/intl/en_uk/about/contact-us">Google’s sales team</a>. Once you have access, Channable can help you get started with SA360 faster and save you time. TUI has also seen improvement in expenditures by using Channable with SA360. Channable has attributed to a huge number of savings in terms of conversion expense. <a href="https://app.channable.com/login">Sign up to Channable today</a> to begin building the perfect feed for SA360.

If you only like the sound of SA360’s inventory management feature and only want to focus on Google Ads and/or Microsoft advertising or have a lower budget, <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">try Channable’s PPC tool</a>. With Channable’s PPC tool, you can build campaigns, ad groups, and ad copy with your inventory values. Unlike Google’s custom pricing, Channable’s PPC tool starts from<a href="/pricing" target="_blank" rel="noopener noreferrer"> €99 a month</a>. <a href="/contact">Contact the team</a> for a free demo and exclusive access.

How can you improve your use of Search Ads 360? - TUI & Channable

[Amazon Netherlands](https://www.channable.com/integrations/amazon-marketplace-integration) has rapidly evolved from a simple eBook destination to a full-scale marketplace with millions of products and advertising opportunities. If you want to reach Dutch shoppers or scale your [Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads) success, understanding how **Amazon Netherlands** works is essential.

This guide breaks down everything you need: selling models, FBA, EU expansion, Dutch consumer insights, and a complete overview of Amazon Ads.

## Key takeaways
- Amazon Netherlands has matured into a competitive, high-traffic marketplace.

- Sellers can choose between Basic and Professional plans + access all EU markets.

- FBA and Amazon Ads (Sponsored Products, Brands & Display) accelerate visibility.

- The Dutch market values low price, fast delivery, and iDEAL payments.

- Automation solutions like Channable simplify scaling and Ads optimization.

[![Eng_Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmh4jibmvegvx07wes6nqvzam)](https://www.channable.com/multichannel-marketplace-management)

## Getting started with Amazon Netherlands
### Amazon seller plans: Basic vs. Professional
**Amazon: Professional**
- For sellers managing **40+ items/month**

- **€39/month **(excl. VAT) + extra fees

- Access to inventory tools, analytics, MWS APIs

- Sell across all categories

**Amazon: Basic**

- For sellers with **<40 items/month**

- **€0.99 per item sold **+ extra fees

- No monthly subscription

- Best for small catalogs or testing the market

Both plans support:

- FBA (Fulfillment by Amazon)

- All ten EU Amazon marketplaces

## Fulfillment & expansion opportunities
### Fulfillment by Amazon (FBA)
[FBA](https://sell.amazon.nl/fulfilment-by-amazon) lets you send products to Amazon’s warehouses while Amazon handles:

- Storage

- Delivery

- Prime-eligible shipping

- Customer service

- Returns

**Why use it?**
You reduce operational overhead while tapping into Prime shoppers, typically the highest-converting segment.

## Selling on all European Amazon marketplaces
Selling on **Amazon Netherlands** allows you to automatically list your products across the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, Belgium, and Ireland.

- Amazon.co.uk

- Amazon.de

- Amazon.fr

- Amazon.it

- Amazon.es

- Amazon.nl

- Amazon.se

- Amazon.pl

- Amazon.com.be

- Amazon.ie

If you want to sell only on Amazon NL, simply uncheck the Europe-wide option during account setup.

## Why sell on Amazon Netherlands?
### Marketplace trends

- Amazon hosts **2.9M+ sellers globally**

- 50% of online purchases in Amazon-native markets begin on Amazon

- Amazon continuously improves seller fairness tools, ad ranking, and visibility options

## Consumer behavior
Once Amazon enters a market, product search behavior shifts fast. The same happened in markets such as Singapore and Germany, and is now in the Netherlands.

**Shoppers tend to**:

- Start their search on Amazon

- Compare prices between marketplaces

- Rely on fast delivery

- Trust Prime-eligible products

For NL sellers, Amazon Netherlands opens a new, high-intent customer base.

## Selling to the Dutch market
![Amazon NL-02.jpg](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmi5u7qgd23ud08uurmdc844s)
### Key Dutch market stats

- Population: 18 million

- 96% internet search reach

- €23.7B annual eCommerce value

- Other major online marketplaces: Bol.com, Coolblue, Zalando, Marktplaats

- iDEAL is the most common payment method (now supported by Amazon.nl)

## Dutch buyer priorities

1. Low price

2. Delivery speed

3. Product variety

Most common online purchases:

- Sporting goods

- Household appliances

- Travel & accommodations

- Tickets & events

If you want NL success, ensure fast delivery + clear product detail pages.

## Amazon Ads deep dive
In today’s Amazon Netherlands ecosystem, ads are no longer optional, they’re essential. Amazon Ads help you stand out and drive conversions.

## What are Amazon Ads?
[Amazon Ads](https://www.channable.com/products/ppc-tool/amazon-ads) are PPC (pay-per-click) ads displayed across search results, product pages, and external websites. You only pay when someone clicks.
## Benefits

- Higher visibility

- Increased brand awareness

- Improved organic ranking

- Access to precise audience targeting

- Insight into shopper search behavior

## Amazon Ad types explained
### 1. Sponsored products
Promote individual product listings. Appear:

- Top of search

- Within search results

- On competitor product pages

**Use when**:

- Launching new products

- Increasing sales of specific items

- Clearing inventory

### 2. Sponsored brands
Showcase your brand + up to three products. Display includes:

- Logo

- Custom headline

- Carousel formats

- Links to your brand store

**Use when**:

- Building brand awareness

- Driving traffic to your Amazon Store

- Promoting a product range

### 3. Sponsored display
Audience-based ads that appear:

- On Amazon

- Off Amazon (IMDB, Twitch, etc.)

**Use when**:

- Retargeting shoppers

- Reaching new audiences

- Increasing brand visibility 

## How to create your first Amazon Ads campaign

1. Go to Seller Central → Campaign Manager

2. Select **Create campaign**

3. Choose **Sponsored Products, Brands, or Display**

4. Set a daily budget (Amazon recommends €10/day)

5. Choose **Automatic** or **Manual** targeting

6. Add keywords (min. 30 recommended for manual)

7. Launch and monitor performance

## Automatic vs. Manual targeting
### Automatic
Amazon matches your ads to keywords & products.
**Best for beginners & large catalogs.**

### Manual
You select keywords & ASINs.
**Best for precision & optimization**.

Most sellers start with automatic → then layer manual.

## Amazon Ads strategies & best practices
### Sponsored Products strategies

- Group campaigns by product type

- Use analytics to optimize bids weekly

- Increase top-of-search bids 50–150% for strong performers

### Sponsored Brands strategies

- Add 25+ mixed match-type keywords

- Use negative targeting

- A/B test headlines & images

### Sponsored Display strategies

- Promote strong performers

- Retarget cart abandoners

- Leverage automated savings badges

## Automate your Amazon PPC Ads with Channable
Channable’s PPC solution lets you:

- Build full campaign structures at scale

- Automate bids

- Sync keywords

- Avoid overspending

- Manage multiple markets & languages

Perfect for accelerating Amazon Netherlands growth without the manual grind.

## Conclusion
Amazon Netherlands has officially become a powerful marketplace for brands looking to scale in the Dutch region and across Europe. With strong consumer adoption, FBA capabilities, and robust advertising options, the opportunities are significant.
If you're preparing to expand or optimize your presence on Amazon NL, start by:

- Choosing the right seller plan

- Optimizing your product detail pages

- Using Amazon Ads strategically

- Leveraging automation with Channable

**Want to scale your Amazon Netherlands performance?**
[Try Channable’s Amazon PPC](https://www.channable.com/products/ppc-tool) & feed automation with a free trial.

Amazon Netherlands: What to expect & how to prepare

Google has grown beyond the modest search engine it began as. Whilst the consumer mostly uses it to search for results, images, items, flights, and so forth, businesses are more acquainted with Google’s vast portfolio of products. Many of the Google products accept <a href="/blog/infographic-product-feed-for-online-marketing" target="_blank" rel="noopener noreferrer">a data feed</a> of inventory or information to simplify, optimize, and even enable usage. Channable offers many different feeds for Google. It can be tricky to understand the difference between each and where a data feed comes in.

This whitepaper will clarify what each Google product does, who it is for, how you can use it, and how a <a href="/products/product-feed-management-tool" target="_blank" rel="noopener noreferrer">feed management tool</a> is used. The following Google products will be covered:
<ul markdown>
 	<li>Google Shopping</li>
 	<li>Google Shopping Campaigns</li>
 	<li>Google Display</li>
 	<li>Google Ads</li>
 	<li>Google Search Ads 360</li>
 	<li>Google Analytics</li>
 	<li>Google Manufacturer Center</li>
 	<li>Google Play Books</li>
 	<li>Google Product Ratings</li>
</ul>
<h3 style="text-align: center;">Download the Google products whitepaper</h3>
<p style="text-align: center;">Complete the form below to receive the Google Products whitepaper in your inbox.</p>
[form id="be174dcc-6133-4eb1-b71c-72c177cffc8d"]

Use Channable to generate your feeds for all your Google needs and speed up your scaling process. <a href="https://app.channable.com/companies/14426" target="_blank" rel="noopener noreferrer">Create a free trial accoun</a>t today and ask one of our teams to give you an <a href="/demo" target="_blank" rel="noopener noreferrer"> in-depth demo</a> on how to build the perfect feeds for Google.


Explained: Google’s products for advertisers [whitepaper]

Google Ads offers many extensions to make your ads stand out even more. Price extensions and sitelinks are two possibilities. With these extensions, your ads will stand out even more and enrich your ad copy. Potential customers are more inclined to click on your ads and therefore the click-through rate will be generally higher!
<h2>What are price extensions?</h2>
Price extensions allow you to highlight some of your products and/or services. They are displayed under your ad as a kind of menu, and the price will be shown too. See it as a showcase of the items you want to put in the spotlight! For example, products that are on sale, or relevant for a certain season or holiday. Users can browse through that menu and click on a product or service that interests them. They will then be taken directly to the page of that specific item.

<img class="aligncenter size-full wp-image-21605" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/arLy0koPS4ej6LEAWgV8" alt="" width="771" height="395" />A working example is imagine you’re selling electronics, including laptops. You could set price extensions for any type/brand of laptop, such as Apple, Asus, or Toshiba, with a "starting from" price. If you have a couple of laptops on sale, then you could set price extensions for each laptop and its promotional price. You can make it as specific as you want!

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg934pzc87u607wahqkzw2ky)](https://get.channable.com/google-ads-growth-strategy)

**Advantages of price extensions**
<ul markdown>
 	<li>Price extensions display well on computers and mobile devices. Make sure that the pages to which the price extensions lead to are also optimized for mobile devices!</li>
 	<li>There are no additional costs. A click on a price extension costs the same as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite your ad copy, you just add price extensions. You will also not lose any performance statistics because of this.</li>
</ul>
<h2>Price extensions in Channable</h2>
Google Ads <a href="https://support.channable.com/hc/en-us/articles/360037375474-How-do-I-add-price-extensions-to-Google-ads-">price extensions are available in Channable </a>and can be implemented easily Now you can dynamically highlight your items in your ads. The different elements of a price extension are: "headline", "description" "landing page", and "price". In Channable, these fields are completely dynamic. This means that you can generate many price extensions based on your product feed. Note: In Channable, price extensions are created at ad group level.

<img class="aligncenter size-full wp-image-21595" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/a25NGHQdS9OproncG6rS" alt="" width="1200" height="743" />

Some of our customers already use the Channable price extension feature. Erik, Acquisition Marketing Lead at international online travel company Travix, says "With the price extension feature in Channable we can automatically and widely add relevant price extensions in Google Ads at the ad group level. The feature is easy to set up and with the rules in Channable, we can customize it as desired. "

Travix, uses Google Ads for Cheaptickets.nl, which has a very large and rapidly changing inventory. "We are now using the feature to communicate the prices of other departure airports in our advertisements. We see an improvement in efficiency because the extensions are updated daily, so this saves us manual work. But, we also see a nice performance improvement in which the ads with price extensions achieve a higher CTR than ads without price extensions, "says Erik.

Nick Oltvoort, head of Advertising at digital agency, and <a href="/partners">Channable Gold Partner</a>, Adwise, is also happy creating price extensions with Channable. Especially to keep the prices up to date, something that is not yet easy to set manually through Google. He says, "we think it is a top feature, which allows us to keep the prices in the price extensions up-to-date with feed-based campaigns. Google has not yet made it easy to automate this quickly, so you often see in accounts that prices are no longer up-to-date after a while. This takes extra time to manually check and periodically track, which is a waste of time that you prefer to put into strategic work."

In short, deploying price extensions through Channable will save you a lot of time in keeping everything up to date. In addition to price extensions, it is also possible to use another Google extension with Channable: sitelinks!
<h2>What are sitelinks?</h2>
Sitelinks <a href="https://helpcenter.channable.com/hc/en-us/articles/360011084639-Adding-Sitelinks">are additional links</a> that are shown under an ad in the search results, and can lead people to specific pages on your site. They are extremely useful if you want to add extra links to website pages to your ad, for example, to a specific product page or a page with your opening hours. This allows potential customers to get faster to the pages of your website that are relevant to them. In addition, your ad with sitelinks occupies a more prominent place among Google search results, pushing other ads down. Your visibility is therefore also increased!

<img class="aligncenter size-full wp-image-21635" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/BPkl6wXwQXmg91hBDa9Q" alt="" width="1500" height="997" />

**Advantages of sitelinks **
<ul markdown>
 	<li>Sitelinks display well on computers and on mobile devices. Your ad can show up to six sitelinks on a computer and up to eight on a mobile device. The minimum number of sitelinks is two.</li>
 	<li>There are no additional costs. A click on a sitelink is billed as a "normal" click on your ad.</li>
 	<li>It requires less effort to update your ads with new information. You don't have to rewrite ad copy, you just add sitelinks. You will also not lose any performance statistics because of this.</li>
 	<li>You gain insight into the specific clicks and you, therefore, know what your potential customers find most interesting.</li>
</ul>
<h2>Sitelinks in Channable</h2>
Add dynamic sitelinks <a href="https://support.channable.com/hc/en-us/articles/360010996874-How-do-I-add-sitelinks-to-Google-ads-" target="_blank" rel="noopener noreferrer">to your ads using Channable</a>. All fields from a sitelink, the "link text", "link URL", and the two descriptions can be built entirely with dynamic fields. This means that you can generate many sitelinks based on your product feed. Note that in Channable, sitelinks are created at the ad group level.

<img class="aligncenter size-full wp-image-21600" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/NxlVfGHQmy5mriDvuIR3" alt="" width="1654" height="1024" />

Do you want to significantly increase your CTR? Are you ready to automate your ads and campaigns with <a href="/products/ppc-tool" target="_blank" rel="noopener noreferrer">Channable's PPC tool</a>? Create your own free account <a href="/signup" target="_blank" rel="noopener noreferrer">here</a> and / or <a href="/contact" target="_blank" rel="noopener noreferrer">contact one</a> of our Channable's sales teams for more information.

Increase the CTR of your ads with price extensions and sitelinks

For many, the <a href="https://support.google.com/google-ads/answer/140351?hl=en" target="_blank" rel="noopener noreferrer">Quality Score</a> can still be quite enigmatic. But there are a few ways that you can improve your Quality Score to help climb the ad rank, but also lower your Ad Rank threshold. <a href="https://support.google.com/google-ads/answer/7634668" target="_blank" rel="noopener noreferrer">Ad Rank thresholds</a> determine a minimum cost for showing your ad. The threshold is influenced by ad quality. Hence why having high-quality ads can further improve your Ad Rank as your threshold can be lowered - so you pay less!

In addition to the vital points that are covered below, your ad rank is also influenced by account hygiene (your historical ad performance), bid, and more. It’s <a href="/blog/blog-channables-handy-google-ads-cheat-sheet" target="_blank" rel="noopener noreferrer">good to research what else influences Ad Rank</a> to strengthen your chances.

## 1. Use the right landing page
From an internet user’s perspective, this is a no brainer. If you click on an ad you want to be brought to the page most relevant to your keywords.

As the advertiser, be sure to determine whether the keyword is specific and therefore requires a product level landing page, or more general and therefore a keystone landing page will suffice. For example, a real estate agency wants to use the price of the cheapest flat in an area in an ad. But it would like to use a landing page that includes all the flats available in that area, not only the cheapest one.

[tip]**TIP:**
Channable has a few rules that can help you extract more general URLs from your product URLs. Enabling a higher funnel landing page. In the example above, the estate agent purely needs to identify the URL pattern and implement a rule to modify it accordingly. They are:
1.  [Split text](https://support.channable.com/hc/en-us/articles/115002827785-Rule-split-text)
2.  [Modify text](https://support.channable.com/hc/en-us/articles/115002827845-Rule-modify-text)
3.  [Replace value](https://support.channable.com/hc/en-us/articles/115002817869-Rule-replace-value)
[/tip]
In addition to being relevant to the keyword, the landing page can be improved with customer testimonials, a clear call-to-action, the benefits as well as features, ensure the page is both mobile and desktop friendly, and a fast load time.

## 2. Use a data feed to increase ad relevancy
You can quickly improve the relevancy of your ad copy if you have a <a href="/blog/blog-what-is-feed-management-and-why-do-you-need-it" target="_blank" rel="noopener noreferrer">data feed</a> at hand. The logic behind this is simple. By using the information in a data feed to create text for ads, the ad will directly contain information from the landing page and thus increase relevancy.

[Channable’s PPC tool ](/products/ppc-tool)allows you to generate ads using data feeds, increasing your ad relevancy and saving you time from manually typing each ad. Clients such as <a href="/success-stories/rituals-google-ads-campaign-focus-channable" target="_blank" rel="noopener noreferrer">Rituals</a>, <a href="/success-stories/automated-google-ads-for-recruitment-campaigns-tmi" target="_blank" rel="noopener noreferrer">TMI</a>, and <a href="/success-stories/komplett-effectively-easily-bringing-automation-in-house" target="_blank" rel="noopener noreferrer">Komplett</a> have recorded significant improvements since using Channable to generate ads.

Some high converting data to include in ad copy can be gender, size, colors, brands, dates, destinations, price, and even availability, which are fields in your data feed. These fields can be added or combined in a template to produce dynamic ad copy, instantly generating thousands of ads. That will be instantly updated when the information does!

[![Blog banner.png](https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/cmg934pzc87u607wahqkzw2ky)](https://get.channable.com/google-ads-growth-strategy)

## 3. Increase your (good) keywords
In addition to Google's own keyword planner, there are hundreds of tools out there today that can help you identify search terms similar to your existing keywords. For instance, <a href="https://keywordtool.io" target="_blank" rel="noopener noreferrer">keywordtool.io</a> can help you find keywords, but also questions and long-tail search terms, without an account.

Another great, available source of keywords is your data feed. By combining fields in your data feed, you have instantly created potentially hundreds of new high-quality keywords. Combining keywords is super easy in Channable’s rules step. Channable’s PPC tool will then directly send all freshly created keywords to Google Ads with a click. <a href="/success-stories/norwegians-innovative-automation-based-on-channable-feeds" target="_blank" rel="noopener noreferrer">Norwegian</a> was able to go from creating 18,000 keywords manually to 200,000 after implementing Channable.

In terms of match type, quality score is only influenced when the query matches the keywords i.e. exact match. This makes sense if you think that a person specifically looking for blue summer hats clicks on your ad with the keyword blue summer hat - indicates your ad is of high quality. You can specify whether a keyword ought to be modified broad, broad, phrase, and/or exact in Channable!

<img class="alignnone size-full wp-image-21694" src="https://eu-central-1-enterprise-euc1.graphassets.com/AAg7wOEyuSfq2w8Bzgd1Xz/UzProTEwSuebGThWQ5rA" alt="" width="1022" height="169" />

## 4. Bear in mind the diversity of devices
The device (desktop, mobile, or tablet) that the potential customer is using is considered when your Quality Score is calculated. Therefore, don’t overlook the importance of making your site compatible.

## Extra tip?

**Set up ad extensions**
Unless you only have one page on your site, what’s your excuse to not use <a href="/blog/blog-increase-ctr-ads-with-price-extensions-and-sitelinks" target="_blank" rel="noopener noreferrer">ad extensions and sitelinks</a>? Sitelinks are a fantastic way to provide a better customer experience for customers searching the web for your offering. Sitelinks enable you to include additional hyperlinks to key pages on your website. Ad extensions also make your ad more prominent, stand out from your competitors.

As mentioned before, whilst improving the Quality Score can help with estimating ad rank, it’s only one indicator. Trial-and-error is the way to go and just keep testing and optimizing based on the performance you measure. But you can most certainly use Quality Scores to guide optimizations and experience better performance.

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