Amazon product listing best practices and how to optimize

Amazon had another record year last year with net sales of over $691 billion in 2024-25. Over half of all online product searches start there. Amazon’s size is a boost to brands who sell there in 2026, but it also brings intense competition.

With over 700,000 brands enrolled in the Amazon Brand Registry, it’s hard to stand out. Besides a strong Amazon advertising strategy, you need optimized product listings to make it easy for customers to find your products.

In this guide, we’ll show you how to optimize each part of your Amazon product listings, including Amazon image requirements, and how Channable makes it easier for you to consistently optimize your Amazon product listings, no matter how large your catalogue is.

Amazon product listing best practices

These 7 best practices are essential for optimizing any Amazon product listing:

1. Follow Amazon’s guidelines: Meet category, content, and image requirements to protect visibility and avoid rejections.
2. Choose the right category: Correct product categorization improves discoverability and comparison..
3. Use structured, accurate product data: Clean, complete data is essential for ranking, relevance and scale.
4. Prioritize search intent and buyer relevance: Align titles, bullets, and keywords with how shoppers actually search and decide.
5. Optimize for ranking and the shopper experience: Balance SEO with clear, benefit-led content that converts.
6. Use high quality visuals that meet Amazon image requirements: Strong, compliant images build trust and speed up decisions.
7. Maintain consistency at scale: Keep listings aligned across marketplaces and feeds using centralized control with tools like Channable.

Next, we’ll cover how to optimize each part of an Amazon product listing, from product titles and images, to bullet lists, descriptions, keywords and customer reviews.

Product titles

A great product title for each Amazon listing is essential, because the product title tells Amazon’s search algorithm what your product is and whether it’s relevant to a shopper’s search.

Amazon allows 250 characters for product titles in most categories, but cuts off the title after 200 characters. Still, 200 characters is enough for a descriptive product title. Here’s what to do:

• Start with your brand name, followed by your main keyword for the product.
• Use the full length (200 characters) to provide as much useful information about the product as possible.
• Include multiple keywords, but don’t repeat keywords (this won’t improve keyword competitiveness on Amazon, as the platform actively discourages keyword stuffing).
• Include key product features, such as size and who/what the product is for.
• Capitalize the first letter of each word for ease of reading, but don’t use all caps.
• Don’t include price information or promotional messaging (such as “discount” or “on sale”).
• Don’t use symbols

Amazon image requirements

Amazon image requirements are strict, so it’s important to get them right. You can include up to 9 images for your product, including videos (if you're enrolled in the Brand Registry/eligible for A+ Content). To get the most out of your visuals:

• Include more than one visual for each product (again, use all the opportunities available to you to showcase the product’s various benefits).
• Minimum image size: 1000 x 500 pixels; Maximum image size: 10,000 px on the longest side.
• For the optimal zoom quality, use photos that are at least 1600 px on the longest side.
• Each image should provide a different view of the product (avoid posting multiple similar images).
• The product must fill at least 85% of the picture (avoid pictures with large, complex backgrounds).
• Visuals must accurately display the product (avoid exaggeration)
• Show the product in realistic settings that your target customer will recognize.
• Videos boost conversion on Amazon by up to 250%, so it’s definitely worth including high-quality product videos (only available for A+ Content brands).
• Include product comparison tables to showcase your product’s benefits compared to competitors (only available for A+ Content brands).

“About this item” bullet list

The “About this item” section (bullet list) lets you make a strong impression and compelling argument for your product.

If you’re enrolled in Amazon’s brand registry, you can include unlimited bullet points. However, after 1,000 characters, the list is truncated. Ideally, stick to 5 bullets with around 200 characters each. That way, all information stays visible. Follow these tips to optimize your bullet points:

• Start with the top benefit or USP.
• Include the most relevant information for your target audiences.
• Keep all bullets under 200 characters.
• Start each bullet with a capital letter.
• Include keywords, without stuffing.

Product description

The product description gives you more room to showcase your product. But the 2,000-character limit means optimization is essential:

• Expand on your bullet list to further explain key features.
• Introduce features or benefits not covered in bullet points.
• Highlight use cases your target customers will recognize.
• Support your product claims with endorsements and professional opinions.
• Include keywords not found in the title or entered in your Amazon store’s backend.
• Never include links or references to your own online store or other retail outlets.
• Avoid promotional language like “sale,” “free shipping” or “special offer for Amazon shoppers.”

Keywords

To optimize keywords in your Amazon product listing, do your research to discover what your target audience is searching for. These best practices help you avoid irrelevant keywords and improve performance:

• Focus keyword research on product types, features, benefits and related terms.
• Balance relevant and high-volume keywords to optimize search ranking.
• Use the most important keywords in your product titles and bullet points, and add secondary keywords to the Search Terms fields in your Amazon store’s backend.
• Place less important keywords in Search Terms fields like Intended Use, Target Audience, and Subject Matter.
• Keep the keywords you add to the Search Terms fields within the 250-byte limit and avoid repetition.

Product reviews

Strong reviews build confidence in your products. Here are some best practices for optimizing Amazon product reviews:

• Use automated review request tools and standard templates to consistently collect reviews.
• Never include customer reviews or testimonials in your product descriptions, as this is against Amazon’s guidelines.
• Monitor and address negative or neutral reviews within Amazon’s guidelines (if a customer accidentally submits seller feedback as a customer review, you can ask Amazon to remove it).

Automatically optimize your Amazon product listings with Channable

Channable’s Amazon API integration helps you turn Amazon listing optimization from manual upkeep into a scalable, repeatable growth engine. By connecting your product catalog directly to Amazon, you manage listing quality, consistency, and performance from one centralized platform.

With Channable, you can:

• Centralize and structure product data to meet Amazon’s requirements across regions.
• Apply rule-based optimization to titles, attributes, pricing, and content at scale.
• Maintain consistency and version control across marketplaces and feeds.
• Roll out listing updates faster, even for large catalogs and multi team workflows.

As part of Channable’s multichannel eCommerce platform, Amazon optimization fits seamlessly into how your team manages thousands of listings across marketplaces, without slowing down or losing control.

Wrapping up

Amazon product listing optimization drives visibility, conversion and long-term sales performance, but it only works when it’s done consistently. As Amazon marketplace selling becomes even more competitive, ongoing optimization is a must.

With tools like Channable, optimization scales across large catalogs and marketplaces without added manual effort. Explore Channable’s Amazon API integration to turn listing optimization into a repeatable growth driver.