Channable introduces the Microsoft Advertising tool (Bing Ads tool). Create Bing ad templates, to simplify and speed up the creation of ads. The ad templates are based on expanded text ads with character count and back up templates. Use variable fields and static text to exactly generate the ads you want. By using our business rules you can easily optimize data specifically for ads or keywords and you can set up rules to automatically pause ads based on e.g. availability, brand, EANs. This way the ad generator automatically stays in sync with your inventory changes. As soon as a product is sold out the ad is paused until the product comes back in stock, ensuring no accumulation of extra costs.