Agency Stories. June 26th - 11 am (CEST)
Data-driven scaling with 1 million products via Channable
2024 use case nominee at the Channable Agency Partner Day
Dig Into The Topics
Bruna, a major brand in the Netherlands with 97% brand awareness and 276 physical stores, faced the challenge of efficiently managing and scaling their campaigns online, given their vast catalog of 1 million products.
NeoSEM stepped in, optimizing the product feed and organizing data in Channable to ensure the correct products were effectively managed in each campaign. Discover the strategies driving Bruna x NeoSEM's success in mastering their massive product campaigns.
Why Attend:
1. Managing vast product inventories: Learn how to organize and segment extensive product lists for streamlined campaigns effectively.
2. Optimizing search and shopping campaigns: Explore strategies for building successful search and shopping campaigns tailored to lage campaigns and catalogs.
3. Budget allocation and product visibility: Discover methods for allocating budgets to the right products and maximizing visibility for bestsellers.
4. Dealing with dynamic inventory: Get insights into handling continuously changing product availability and adding new inventory at a rapid pace.
5. Navigating short sales peaks: Understand tactics for capitalizing on short-lived sales peaks and adapting campaign strategies to flow with them.
The line up
Sven Mulder
Lead Consultant @ NeoSEM
Sven is an online marketing consultant at NeoSEM. He joined in 2016 as an SEA specialist. Due to his broad passion for marketing and eCommerce, he transitioned to a Consultant role a few years later.
In this role, he is responsible for implementing strategies and overseeing projects. With NeoSEM, Sven has specialized in growing eCommerce businesses.
Bregje Janssen
Customer Success Manager Benelux @ Channable
Since joining Channable, Bregje has focused her efforts on educating and supporting the Benelux market through developing strong relationships with existing clients and partners.
With her previous experience in the digital marketing industry, Bregje has worked closely with our Digital Advertising Partners. Bregje brings inspiration and energy to all her advising clients and partners, helping them realize their potential and partnerships with Channable.
About Agency Stories
Created by digital experts for agencies, Agency Stories is Channable's monthly webinar series dedicated to discussing the hot topics buzzing in the world of online advertising. It's a space where online marketing professionals learn from industry experts, stay updated on trends, and foster meaningful connections. This platform encourages continuous growth through collaborative learning within the dynamic landscape of online marketing.
Revolutionize your eCommerce ads strategy
Your source of info for: marketplaces, social commerce, AI, automation, etc.
Sparking creativity and community across marketing professionals.
Past editions
How WE Fashion elevated their Google Ads campaigns with Maxlead and Channable.
Discover how the famous brand WE Fashion, in collaboration with Maxlead and Channable, implemented innovative strategies to overcome advertising obstacles and boost their Google Ads campaigns to new heights.
In addition, explore innovative approaches for managing extensive product lineups, diverse promotions, and understand how automation can streamline ad creation and enhance campaign performance.
European Marketplace Trends 2024: A Category-Wise Deep Dive
In this episode of Agency Stories: "European Marketplace Trends 2024: A Category-Wise Deep Dive," you'll embark on a comprehensive exploration of the evolving landscape of online marketplaces.
Marketplace Universe founder Valerie Dichtl will delve into the fundamentals of marketplace dynamics, contrasting the traditional retail model with the nuances of marketplace businesses.
Moreover, she will review the pivotal events and shifts in the marketplace industry throughout 2023, shedding light on their implications for brands and their digital strategies.
AI Used in Marketing: Strategies for Success
Unravel strategies for advertising excellence during peak moments in this episode.
Gain insights from our expert guest, Sophie Gambet, on 2023 Black Friday trends and year-end holiday ads, to prepare for success in 2024 with our tips designed for all marketers.
Don't miss out and watch the replay to boost your paid ads successes during the upcoming peak moments this year!
The ultimate paid ads formula
Unravel strategies for advertising excellence during peak moments in this episode.
Gain insights from our expert guest, Sophie Gambet, on 2023 Black Friday trends and year-end holiday ads, to prepare for success in 2024 with our tips designed for all marketers.
Don't miss out and watch the replay to boost your paid ads successes during the upcoming peak moments this year!