How Channable evolved - why we change our pricing - Channable
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How Channable evolved – why we change our pricing

November 01, 2018

Channable is changing its pricing plans in order to ensure the high quality of the tool and its services. Channable aims to be the most transparent tool and, for this reason, we want to give you an update about the reasons why we’re changing our pricing. Please note that from November on our new customers will have to choose one of our new plans. If you already are an active user, your plan will be automatically updated on January 1st, 2019.

How Channable evolved – why we change our pricing

But first, let us explain the current pricing plan changes by taking you on a journey!

This is where it all began

It is the year 2014, and the Channable tool has seen daylight for the first time. Imagine a way (waaay) more basic tool: we supported XML-files and CSV-files as an import. It had a simple dashboard, and the available export channels were configurable with a couple of powerful rules. Our tool tackled the biggest annoyances for our customers, but many more features were needed.

From the start, the vision was clear: we wanted to create the quickest, most powerful, and the most intuitive online marketing tool available. To make sure that we were going to do this for the right reasons, we decided to only design and build new features or functionalities that were requested by our customers. To top things off, we wanted to overdeliver instead of overpromise. That meant that we needed to support our customers in an almost fanatical way, and we’d do it for free! With these values in mind, we built Channable and soon the adventure began…

Year 1: Let’s go!

Cruising along the first year of Channable, we see this basic tool that enabled customers to export their products and services to many different platforms. Our pricing was set to reflect our available features we offered at the time. At this point, we only had 3 packages: Small, Medium and Large. Our old servers would not even be able to handle more than 1% of the number of items that we can handle today. Even still, Channable offered our customers an easy solution to further optimize their data and to reach millions of potential customers. Each new use case that we came across, helped us to innovate and improve our tool even further. In the first year only, we managed to develop multiple import plugins with large e-commerce platforms, created connections with more than 50 export platforms, and even created our first direct API connection. All based on the feedback from our customers!

Build, build, build

Buckle up for the next steps in this time travel story! In the next few years, improvements were done to almost every aspect of the tool. We developed the Google Ads add-on to enable the dynamic creation of text ads. We also enabled our customers to monitor and optimize the performance of their marketing channels by connecting Google Analytics to Channable. With these new connections, Channable was finally upgraded into an all-in-one tool. Later, we added several marketplaces, such as Amazon and Bol.com, which combined with our order connections handle real-time stock updates and order flows.

Behind the scenes

As we move on in our little journey, another year goes by. With a much larger customer base, an ever-growing number of daily imported items, and new functionalities that demanded a real-time infrastructure, we were forced to rebuild the core of our system from scratch for the first time (two years later for the second time, and in October 2018 for the third time). The re-writes were done to make Channable even faster in our response and computation times, all to make sure that we could deliver on our promises. We had to train our support team and update our partners with each additional functionality, all in order to let our customers make the best use of Channable and to be able to uphold the high standards of service that you were already accustomed to.

In the meantime, the tool has grown into an advanced tool available in 5 languages. Hundreds of import and export channels were added, more advanced rules were created to improve customer data optimizing, and, with the latest innovations such as machine learning, we’ve always tried to make our tool as easy to use as possible for our customers.

Looking into a crystal ball

After 5 years, we’ve already had quite a journey, but that doesn’t mean that we are finished yet since there is so much more to come. With your help, we will continue to improve our tool in ways that we cannot even imagine. And together we want to reach the ultimate goal: to become the best online marketing tool in the world.

New pricing plans

As you can see, in the past 5 years, Channable has grown from a basic product feed management tool to an advanced, all-in-one online marketing tool. Although we made many, many changes in our tool, our pricing plans have never been changed. We are introducing our new pricing plans to ensure that we are able to keep our customer service at the highest quality possible and to develop many more innovative functionalities for our customers, which will allow them to further automate and optimize their online marketing activities.

Our new pricing plans can be found at our pricing page. If you have any questions related to our new plans, don’t hesitate to contact our support team. If you are already a Channable user with a monthly subscription, the changes will be in effect from January 2019. You won’t have to do anything as your pricing will be automatically updated.

Written by Rob van Nuenen
Co-founder & business developer
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Channable Christmas Giveaway!

 

Guess how many GOLD baubles are on our Christmas tree to win a Channable BBQ, perfect for smoking a Christmas Turkey! Entries can be submitted via the form below, 1 entry per email address and entries close 24th Dec. Winners will be contacted in the New Year!

 

 



 

 

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Channable’s Christmas Tips & Tricks!

 

Track your Christmas sales, Santa style, by connecting your Analytics to Channable. The integration will give you a visual overview of how well you’re performing on each of your export channels. Channel that inner Santa!

 

 

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Channable’s Christmas Trivia!

 

Christmas doesn’t only have to be fun and games for the children. We’re a fan of the Gift Grab game here at Channable. Instructions are as follows:

 

There are two rounds. You’ll need a dice, a large surface where you can swap and steal easily, and everyone must bring two wrapped presents, they can be anything from an iPhone X (wow thanks!) or even a boring old can of beans. Put all the gifts in a pile in the middle of the area.

 

Everyone rolls the die and the highest roll gets to go first. The first player rolls the dice and must follow the action related to the number thrown.

 

  • Action 1: Choose a present from the pile, but don’t unwrap it!
  • Action 2: Move any gifts you have to the person on your left!
  • Action 3: Choose a gift from the pile and unwrap it!
  • Action 4: Move any gifts you have to the person on your right!
  • Action 5: Unwrap one present (if you have one)!
  • Action 6: Choose a present from the pile, but don’t unwrap it!

 

Once there are no more gifts in the pile, the second round begins (set a timer for around 15 minutes or the game can last forever):

 

  • Action 1: Give one of your presents to someone else.
  • Action 2: Everyone needs to give one gift to the person on their right.
  • Action 3 : Everyone has to swap all their gifts with someone else.
  • Action 4: SWAP one gift with someone else.
  • Action 5: STEAL a gift from someone.
  • Action 6: Everyone move one chair to the left (leave the presents behind 😉 )

 

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Channable’s Christmas Tips & Tricks!

 

 

Channable has date rules that allow you to push a certain rule for a specific date, day or period. That means you can automate festive modifications! Make those products, Jolly Reindeer products this month!

 

 

 

 

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Channable Christmas Trivia!

 

Today is Sinterklaas in the Netherlands, Channable’s home country. He is also the inspiration for the popular Christmas icon Santa Claus. It’s typical for the Dutch to eat gingerbread bites named Kruidnoten, so Channable wanted to share the perfect Kruidnoten recipe behind this advent door:

 

Ingredients:

250g self raising flour

125g brown sugar

100g soft butter

4 tbsp milk

2 tbsp speculaas spices ( or 2 tsp cinnamon, 1 tsp ground cloves, 1 tsp white pepper, pinch of cardamon, pinch nutmeg)

Pinch salt

 

Method:

  1. Preheat oven 150 C.
  2. Sieve the flour into a bowl and add the spices.
  3. Cream the butter and the sugar together in a separate bowl. Add the milk. 
  4. Create a well in the flour mixture and add the wet ingredients. 
  5. Slowly stir in the dry ingredients to make a dough.
  6. Roll the dough into a ball, cover with clingfilm and fridge for 20 minutes. 
  7. Once chilled, form the dough into small grape-sized balls. 
  8. Place the small balls on a baking tray lined with baking paper and squash them slightly and pop it in the oven for 20 minutes. 
  9. Remove, cool and enjoy! Happy Sinterklaas!

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Channable’s Christmas Tips & Tricks!

 

Beat Rudolph to those houses this year with Channable’s Order Connections. It syncs all order information from marketplaces straight to the backend of your online store. In addition to order information, instant stock updates and shipping status are synced.

 

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Channable Christmas Trivia!

 

There’s nothing like some Christmas music to get you in the festive mood. Behind today’s advent calendar door, is the BEST Christmas playlist. Everyone at Channable chipped in to give you the most wholesome playlist. There’s a song in there for everyone from everyone. Happy listening and rock around that Christmas tree!

 

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Channable’s Christmas Tips & Tricks!

 

Did you know that Channable can handle order return information for Bol.com and ToBeDressed? Make the sad truth of unwanted Christmas presents a little better.

 

 

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Channable Christmas Giveaway!

 

Think you can pull off an ugly sweater better than Channable’s Niclas? Tag us (@channable_en or #channable) in your ugly sweater selfie to be in the prize draw to win an ugly sweater (as featured in Channable’s Christmas video) to add to your collection. The contenders will be placed into a raffle that will be drawn 7th January. The winner will then be notified via the platform they tagged us on.

 


 

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Channable’s Christmas Tips & Tricks!

 

Channable adds new channels on request, not only just at Christmas. So, if there’s something missing – just ask!

 

      

 

 

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Channable Christmas Trivia!

 

Here’s Santa’s little helper that often likes to hang out in Channable’s support attic. He also goes by the name Bert. Tag us in pics of your furry office helpers with #channable!

 

 

 

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Channable’s Christmas Tips & Tricks!

 

Expand your Text Ads with all things festive with Channable’s new Expanded Text Ads templates. Hundreds of merry ads from one dynamic template.