Create Producthero product feeds

Producthero is an independent comparison site. It is available in more than 16 European countries, has almost 30 million products on its website and works together with +2,800 online shops. Today, Producthero has also become a Google CSS Partner (Comparison Shopping Service).


Consumers use Producthero to easily search and compare products on. Visitors will be redirected to the affiliated online shops when they click to buy a product on the website. Purchases are not made on Producthero’s website, but they are completed in the affiliate online shops.

What is a Google CSS partner?

As of 2017, vendors can appear in Google Shopping search results by registering at comparison sites that are approved as a Google CSS Partner. The Google CSS partner program is especially for Comparison Shopping Services (comparison sites) and for vendors who work with comparison sites. They offer a more affordable alternative to listing directly on Google Shopping.

Benefits of selling through Producthero

  • Producthero is 100% independent, meaning that all vendors get a fair and equal ad on the Producthero site.

  • Be active in all the Google CSS countries: Producthero can be your partner for all 16 countries in the Google CSS program

  • Work with one of Europe’s biggest Google CSS Partners

Where will my ads appear in Google Shopping?

As Google CSS Partner’s ads are listed amongst Google Shopping results, your products will appear in Google Shopping. Like any other Google Shopping advert, your products will appear on the right or along the top of the search engine when someone searches for a product. Instead of ‘By Google’ under the advertisement, the product will be ‘By Producthero’. A more detailed overview of the ad can be found under the ‘Shopping’ tab in Google.

How can I send my products to Producthero?

  1. Create a Channable account

    Creating an account takes seconds, just sign up with your name and email address.

  2. Import your product feed

    The Channable platform supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select your preferred method for importing your product feed. If you have a different type of file, don’t worry, just contact us and we will arrange something.

  3. Add a Producthero feed

    The simplicity of the Channable tool enables you to create a Producthero feed in minutes. In order to do so, just click on the ‘Feeds’ tab and select ‘Producthero’.

  4. Create rules

    After you have created a Producthero feed, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF-THEN statements, which we designed to simplify this step. Use these rules to create the perfect feed. You can do almost anything; for instance, excluding the products that are out of stock so they will not show up online and much more.

  5. Finalize

    The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. After you have completed all the steps just press ‘Run now’.

  6. Start earning

    Sit back and watch your sales increase.

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