Producthero is an independent comparison site. It is available in more than 16 European countries, has almost 30 million products on its website and works together with +2,800 online shops. Today, Producthero has also become a Google CSS Partner (Comparison Shopping Service).
Consumers use Producthero to easily search and compare products on. Visitors will be redirected to the affiliated online shops when they click to buy a product on the website. Purchases are not made on Producthero’s website, but they are completed in the affiliate online shops.
As of 2017, vendors can appear in Google Shopping search results by registering at comparison sites that are approved as a Google CSS Partner. The Google CSS partner program is especially for Comparison Shopping Services (comparison sites) and for vendors who work with comparison sites. They offer a more affordable alternative to listing directly on Google Shopping.
As Google CSS Partner’s ads are listed amongst Google Shopping results, your products will appear in Google Shopping. Like any other Google Shopping advert, your products will appear on the right or along the top of the search engine when someone searches for a product. Instead of ‘By Google’ under the advertisement, the product will be ‘By Producthero’. A more detailed overview of the ad can be found under the ‘Shopping’ tab in Google.
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