Creating dynamic ads on Google AdWords
Google AdWords is an online advertisement program created by Google. This online program lets you reach more customers and progressively grow your business. A distinctive feature of the program is that it lets your choose where you want your ad to appear. For instance in a designated city, region or even country. Additionally, it lets you choose your own budget, and measure the impact of the ad. With Google AdWords you only pay if someone clicks on your ad. This is called PPC(Pay Per Click). When you are setting up your ads you will have to pick ‘keywords’ that will trigger your ad to be displayed. As customers search for words or phrases and if they match with your ‘keywords’, your ads will appear.
Advantages of Google AdWords with Channable
Reach people at the precise moment they’re searching for what you offer
Your ads are being displayed to people who are already looking for the kind of products or services you have to offer. Furthermore, you can choose where the ads appear, on certain websites and geographical areas.
Control your budget
With the PPC (Pay per Click) system of advertising you are only being charged when a customer actually clicks on your ad and not when your ad is just displayed. The system allows you to set a monthly budget which means that you will never be charged more than that. This is a great way for advertising which also saves you money. You can directly create your AdWords with Channable. Try it today!
See exactly what’s working in your ad, and build on it
Google AdWords provides you with reports on how your ads are doing. This report can be assessed and then appropriate changes to the ads can be made. This is very useful because it tells you exactly what you have to improve on.
Where are my ads displayed with AdWords?
Google AdWords are the text ads that are displayed on the very top and on the right hand side of the Google search results page. The ads are triggered to appear with the use of keywords which are previously selected.
Get your products to Google via AdWords
Create a channable account
Creating an account takes seconds, just sing up with your name and email address.
Import your datafeed
The Channable platform supports CSV files, RSS feeds and XML feeds. Just select the type of file you would like to import from the drop down window. If you have a different type of file, don’t worry, just contact us and we will add it for you.
Connect with Adwords
The first step of this process involves making sure that your subscription with Channable includes the AdWords option. If it does not, just contact us and will add it for you. When you have added this option, head over to the Channable app and the ‘AdWords’ tab will appear on your screen. Connecting with Adwords will enable you to create your ads and to choose where to display them, for instance specific websites and geographical areas. Very effective for reaching just the right audience.
Build your ads
We are striving to make Channable as user friendly as possible. This has been our goal since day one. This is why in this step we have preloaded the template which matches the Google specification, so you just have to choose what would go in each field. No technical experience needed. It’s child’s play!
Preview for errors
This step of the process allows to overview your ads and if there are any errors they will be shown so you can fix them.
Let the ads do the work
Let your ads do the work and just relax!