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Real.de

The online giant real.de is one of Germany’s top new marketplaces. The supermarket chain ‘real’ merged with the online marketplace hitmeister.de to become one of the biggest platforms in the country. For the first time in Germany, a classic retailer and a growing online marketplace are combining their expertise and are offering dealers and sellers new opportunities. On real.de, online buyers can find more than 12 million products from various categories. Their slogan “Einmal hin. Alles drin” which can be translated to “Once there. Get everything” shows that the German company can be considered a competitor for Amazon and eBay on the German market.

With Channable, you can create a connection to real.de in no time. We make sure that you can deliver high quality data without the extra effort. A distinction is made by real.de between content data (ie. title, EAN, image, description etc.) and offer data (price, delivery time etc.). A separate upload is necessary for each data set. In Channable, content data is sent via a feed, whereas offer data is sent directly with an API to real.de. Offer data can only be created in real.de as soon as they have received EAN codes.

Advantages of selling on real.de with Channable

  • Be able to sell ​​on Germany’s top new marketplace, with around 19 million visitors every month and over 5000 categories to sell in, you can reach more of the German market
  • Use Channable’s order connection to easily manage your real.de orders
  • There are no contracts for selling on real.de
  • Benefit from real.de’s varied marketing mediums
  • No additional setup fees for your products

Conditions for selling on real.de:

  • Bear in mind that communication with the customers must be in German
  • Your products will need to have valid EAN (GTIN) numbers
  • Fixed monthly seller fee

Where are my products displayed on real.de?

Products on real.de are categorized accordingly and allows customers to find the exact products they are looking for. Product titles and prices are displayed, sometimes with additional information. Once the customer clicks on your product listing, an image of the product with the name of your company and additional product information will be displayed.

How do I display my products on real.de?

  1. Create a Channable account and create your seller account on real.de
    Creating an account takes seconds, just sign up with your name and email address.
  2. Import your product feed
    The Channable platform supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the way you would like to import your product feed. If you have a different type of file, don’t worry, just contact us and we will look for an alternative way to upload your product feed.
  3. Add a new feed with real.de
    In order to export your products, first you would have to add real.de as a feed. Set up all the relevant rules and match the internal Channable fields with the fields that are required by real.de. Adding real.de as a channel will greatly increase the visibility of your online shop, rapidly boosting your sales.
  4. Paste the URL in real.de
    Once the feed is activated, copy and paste the new URL into real.de. Please note, that the upload of the feed should take place before the upload of the offer data (via the API in Channable).
  5. Get the access keys from real.de
    First you will need to generate your personal access keys for the real.de API within the marketplace.
  6. Add the real.de API in Channable
    The simplicity of the Channable tool enables you to create a real.de API connection in minutes. In order to do so, just click on the ‘APIs’ tab and select ‘Add new API’. Here, select the real.de channel and fill in the access keys.
  7. Create business rules
    Now you can start to set up rules and match the internal Channable fields with the fields that are required by Real.de.
  8. Activate the API
    Activating the API will push the offer data to real.de, you can see everything in the ‘Preview’ step. The Tab ‘Errors’ shows the product listings with errors that cannot be accepted by real.de. You can correct the errors by using relevant rules or by contacting the support center of real.de or Channable (depending on the error).
  9. Celebrate your success
    Sit back and watch your sales increase!

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