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Facebook

Facebook is a social media website which has over 1.7 billion monthly active users, with 84% of daily active users outside of the US and Canada. Facebook operates globally with numerous offices within and outside the US. Currently, Facebook is available in 104 different languages, with 40 more still to come.

Many people may not know this but Facebook is not just for recreation, you can use Facebook ads to grow your business. The way to utilize Facebook for this purpose is to use Facebook Dynamic Product Ads designed for the platform which will give you the possibility to reach and retarget an incredible amount of customers, both local and foreign. Using Channable you can create Facebook ads in bulk using our Facebook Feed, regardless if you have 100 or 1,000,000 products, plus you can optimize your product data feed to achieve even better results.

Advantages of Facebook for Business

  • Drive up online sales
    Facebook makes it easy for you to reach people who matter to your business. You can track the performance of your advertisements across all devices, phones, tablets and computers. Facebook is a very efficient way to redirect customers from Facebook to your website in order to complete a sale or sign up for a service.
  • Increase local sales
    Another big advantage of advertising on Facebook is that you can create targeted advertisement for the specific target group you want to reach. You can achieve these results by tailoring your ads to the specific characteristics of your target audience, these can be the age, location, interests and more.
  • Raise brand awareness
    Over 1.7 billion people use Facebook to connect to what matters to them and more than 1.1 billion visit Facebook every day. Facebook advertising is a very powerful method to find new customers and increase brand awareness.

Where are my ads displayed on Facebook?

Your Facebook ads will be displayed throughout the news feed and on the right side of the interface in a computer setting and just throughout the news feed on mobile platforms.

How do I get my products on Facebook

  1. Create a Channable account
    Creating an account takes seconds, just sing up with your name and email address.
  2. Import your product datafeed
    The Channable platform supports CSV files, RSS feeds and XML feeds. Just select the type of file you would like to import from from the options available. If you have a different type of file, don’t worry, just contact us and we will add it for you.
  3. Add Facebook as a channel
    In order to export your product, first you would have to add Facebook as a channel. Don’t worry it’s very easy! To do that just head over to the ‘Channels’ tab and ‘add new channel’. Adding Facebook as a channel will greatly increase the visibility of your online shop. There are 11 million Dutch e-shoppers (92% of active internet users) and what is a better way to reach them than Facebook.
  4. Setup rules
    After you have connected to Facebook, the next step involved creating rules to optimize your feed for the best results possible. This involves using our IF-THEN statements which we designed to simplify this step.
  5. Finalize
    The ‘Finalize’ step of the optimization is designed so that you can look over the data fields that should be filled and select the info that should occupy each field. This feature really help with customizing and creating the best datafeed for each application. After you have completed all the steps just press ‘run now’.

How to add your product feed to Facebook?

After optimizing your specific Facebook datafeed in Channable, you can upload this feed in Facebook. First of all you need to create a Facebook Business Manager account, which can be done easily over here.

When you created your Facebook Business account you’ll see the next interface, where you can open your “Product Catalogues” to add your datafeed.

For the people who didn’t upload a product catalogue yet, they’ll see the next screen. Just click on add product catalogue and you can easily follow the four steps where Facebook redirects you to.

When you added a product catalogue, you’ll see the interface as below, where you can manage your product feeds, add people or assign partners. To add a datafeed you can click on the button ‘add product feed’.

You’re almost there, you just need to fill out this last form and you’re ready to start advertising on Facebook. Fill out the next fields:

  • Feed name: name of your shop
  • Feed URL: link of the feed you created in Channable
  • Upload frequency: daily

Click on Schedule upload and you’re all set.

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