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Darty

Darty is a French marketplace belonging to the same group as the marketplace Fnac. With its two marketplaces, the Fnac Darty group is one of the leaders in e-commerce in France.

Sell your products on Darty

Darty’s core offerings are small kitchen and home appliances, but the marketplace covers other categories such as furniture, garden, DYI, toys. In 2019, Darty announced that it had more than 16 million active customers.

Advantages of selling on Darty

  • Benefit from Darty’s reputation
    Darty is a very well established brand in France that has existed since 1957. Benefit from the brand notoriety and reputation to reach French customers.
  • Reach a huge French audience
    The marketplace accounts for more than 20 million unique visitors per month. The Fnac Darty group are the two largest e-commerce players in the French market.
  • Flexibility for sellers
    In order to sell on Darty, there is no need for a contract nor are there any termination fees. You pay a commission per sale depending on the category of the product in addition to a monthly subscription.
  • Retailers using Channable to sell on Fnac Darty can enjoy the first four months of their subscription completely free!

How will my product listings appear on Darty?

When a customer clicks on an item, they’ll see the different offers for that specific item. Once they click on it, they can choose between new, refurbished or second hand items and they will see every seller that offers the product and the conditions/services they have.

Vendre sur Darty avec ChannableVendre sur Darty avec Channable

On the Darty marketplace, you can also get your own vendor page with customer reviews and information about your company. There all your product ads will be displayed in the “vitrine” section.

How can I export my products with the Darty API?

  1. Create a Channable account
    Creating an account takes seconds, just sign up with your name and email address.
  2. Import your product feed
    The Channable tool supports CSV, XML, Google Spreadsheets and Text files. In addition, 3rd party connections to eCommerce platforms are also available. Just select the method you would like to import your product feed with. If you have a different type of file, don’t worry, just contact us and we’ll arrange something.
  3. Connect with Darty
    The simplicity of the Channable tool enables you to create a Darty API connection in minutes. In order to do so, just click on the ‘API’ tab and select Darty. A connection with Darty will enable you to automate your online sales process saving you time and money. Do not waste any time, start now!
  4. Categorize your products
    The categories for Darty can already be found in Channable. You can easily match your own categories to the categories of Darty to make sure your products appear in the right category on Darty.
  5. Create rules to optimize your products for Darty
    After you have connected to Darty in Channable, the next step involves creating rules to optimize your feed for the best results possible. This involves using our IF THEN statements, which are designed to simplify modifying your data. Use these rules to create the perfect feed. You can do almost anything, for instance, excluding the products that are out of stock so they will not show up online and much more.
  6. Build your ads
    Using Channable to build your ads is effortless. We have implemented an attribute builder that displays exactly what information is required by Darty. All of the specifications for listing on Darty are kept up to date to ensure that your products are as well.
  7. Send your products to Darty
    You’re almost there, sending your products to Darty does not take more than a few minutes. When you’ve finished building your ads and adjusting your product listing, send them with just a click of a button. Make sure your project is activated so your products will be visible to everyone (you can do this from the settings tab).
  8. Start earning & celebrate your success
    Sit back and watch your sales increase.

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